Weekly - KW 6/23: Zielgruppenmarketing, Vermarktungsinitiative, Performance Marketing, Haltung (#129)

from Decoding Brands · host Colin Fernando - BrandTrust

Edeka, Baywatch Berlin, MediaMarkt, Knuspr, Unilever, Adidas, Warsteiner, Lidl, Wolt, Telekom, Vodafone, O2 BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Marketing- und Markenperspektive Zahlen der Woche: Steuersenkung, Verluste, Marketingbudget Smalltalk News der Woche: Pizza von Baywatch Berlin Neues von MediaMarkt: Abkehr vom Performance Marketing Themen der Woche: Warsteiner startet, passend zum Superbowl, in eine neue Markenwelt und will jetzt "die Tür zur Lebensfreude" sein. Colin findet das ziemlich bedeutungsschwer und geht dieser Veränderung auf den Grund. Lidl: Ein bisschen "late to the party" ist Colin bei Lidl und ihrer Ankündigung sich von Fleischprodukten abzukehren. Trotz anfänglicher Skepsis hat er sich tiefer damit auseinandergesetzt und wird Euch erklären, warum er bei Lidl eine deutliche Haltung erkennt. Gewinner der Woche: Telekommunikationsanbieter Fundstück der Woche: Wolt

Episode metadata supplied by the publisher feed · Published Feb 10, 2023

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Weekly - KW 6/23: Zielgruppenmarketing, Vermarktungsinitiative, Performance Marketing, Haltung (#129)

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