Weekly - KW 7/25: Kampagnen, Positionierung, Humor (#214)...

What this episode covers

Playmobil, Tubi, Pfizer, Nike, IKEA, Cadbury Die Marketing- und Markennews der KW 7 mit folgenden Themen: Themen der Woche: Ist Playmobil zurück? Im Rahmen der Spielwarenmesse gab es auch News rund um Playmobil: Neues Produktsystem Sky Trails, Anpassungen in Kommunikation & Medienmix, Festhalten an Produktlizenzen. Colin bleibt trotzdem skeptisch - aus Markenperspektive. Ein Grund: Die Antwort auf die Frage, was Playmobil eigentlich ist, bleibt offen. Super Bowl: Viele Marken nutzen den Super Bowl als Bühne. Welche machen das gut? Welche weniger? Unicepta analysierte fast 7 Millionen Artikel und Posts. Ein Gewinner ist wohl Tubi, Verlierer ist Pfizer. Learning: Finden Sie die richtige Tonalität für den Super Bowl und achten Sie auf Glaubwürdigkeit und Passung. Gewinner der Woche: Nike Fundstücke der Woche: IKEA Cadbury

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Frequently Asked Questions

How long is this episode of Decoding Brands?

This episode is 18 minutes long.

When was this Decoding Brands episode published?

This episode was published on February 14, 2025.

What is this episode about?

Playmobil, Tubi, Pfizer, Nike, IKEA, Cadbury Die Marketing- und Markennews der KW 7 mit folgenden Themen: Themen der Woche: Ist Playmobil zurück? Im Rahmen der Spielwarenmesse gab es auch News rund um Playmobil: Neues Produktsystem Sky Trails,...

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