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Weekly - KW 8/23: Social Media, Kooperationen, Repositionierung, Kreativität (#131) episode artwork

EPISODE · Feb 24, 2023 · 23 MIN

Weekly - KW 8/23: Social Media, Kooperationen, Repositionierung, Kreativität (#131)

from Decoding Brands · host Colin Fernando - BrandTrust

Warsteiner, Reiseverhalten, BeReal, TikTok, McDonald's, Burger King, DFB, Vorwerk, Thermomix, Lowa, Felix Neureuther, Punica, Volvo, BSR, Museum of Ahrts, Corona extra BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Fragwürdige Markenelemente und wie sie wirklich entstanden sind: Warsteiner Zahlen der Woche: Reisestudie von Roland Berger BeReal TikTok Smalltalk News der Woche: McDonald’s McDonald’s und Burger King DFB (Deutsche Fußballnationalmannschaft der Frauen) und Vorwerk Themen der Woche: Felix Neureuther und Lowa: Die Kooperation findet Colin super, da sich beide Marken Gedanken darüber gemacht haben, wie man die Kooperation aktivieren kann. Welche Werte von Lowa könnte Felix repräsentieren? Es geht v.a. um Nachhaltigkeit und Schuhe für jüngere Zielgruppen. Punica verschwindet vom Markt. Nach einigen Übernahmen geht eine Kindheitserinnerung von Colin. Fundstücke der Woche: Volvo, BSR, Museum of Ahrts, Corona Extra

What this episode covers

Warsteiner, Reiseverhalten, BeReal, TikTok, McDonald's, Burger King, DFB, Vorwerk, Thermomix, Lowa, Felix Neureuther, Punica, Volvo, BSR, Museum of Ahrts, Corona extra BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Fragwürdige Markenelemente und wie sie wirklich entstanden sind: Warsteiner Zahlen der Woche: Reisestudie von Roland Berger BeReal TikTok Smalltalk News der Woche: McDonald’s McDonald’s und Burger King DFB (Deutsche Fußballnationalmannschaft der Frauen) und Vorwerk Themen der Woche: Felix Neureuther und Lowa: Die Kooperation findet Colin super, da sich beide Marken Gedanken darüber gemacht haben, wie man die Kooperation aktivieren kann. Welche Werte von Lowa könnte Felix repräsentieren? Es geht v.a. um Nachhaltigkeit und Schuhe für jüngere Zielgruppen. Punica verschwindet vom Markt. Nach einigen Übernahmen geht eine Kindheitserinnerung von Colin. Fundstücke der Woche: Volvo, BSR, Museum of Ahrts, Corona Extra

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Weekly - KW 8/23: Social Media, Kooperationen, Repositionierung, Kreativität (#131)

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How long is this episode of Decoding Brands?

This episode is 23 minutes long.

When was this Decoding Brands episode published?

This episode was published on February 24, 2023.

What is this episode about?

Warsteiner, Reiseverhalten, BeReal, TikTok, McDonald's, Burger King, DFB, Vorwerk, Thermomix, Lowa, Felix Neureuther, Punica, Volvo, BSR, Museum of Ahrts, Corona extra BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus...

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