Weekly - KW 8/23: Social Media, Kooperationen, Repositionierung, Kreativität (#131)

from Decoding Brands · host Colin Fernando - BrandTrust

Warsteiner, Reiseverhalten, BeReal, TikTok, McDonald's, Burger King, DFB, Vorwerk, Thermomix, Lowa, Felix Neureuther, Punica, Volvo, BSR, Museum of Ahrts, Corona extra BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Fragwürdige Markenelemente und wie sie wirklich entstanden sind: Warsteiner Zahlen der Woche: Reisestudie von Roland Berger BeReal TikTok Smalltalk News der Woche: McDonald’s McDonald’s und Burger King DFB (Deutsche Fußballnationalmannschaft der Frauen) und Vorwerk Themen der Woche: Felix Neureuther und Lowa: Die Kooperation findet Colin super, da sich beide Marken Gedanken darüber gemacht haben, wie man die Kooperation aktivieren kann. Welche Werte von Lowa könnte Felix repräsentieren? Es geht v.a. um Nachhaltigkeit und Schuhe für jüngere Zielgruppen. Punica verschwindet vom Markt. Nach einigen Übernahmen geht eine Kindheitserinnerung von Colin. Fundstücke der Woche: Volvo, BSR, Museum of Ahrts, Corona Extra

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Weekly - KW 8/23: Social Media, Kooperationen, Repositionierung, Kreativität (#131)

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