Weekly - KW 8/25: Redesign, Werbung, Haltung (#215)

What this episode covers

Stiftung Warentest, #ZusammenFürDemokratie, Birkenstock, Barilla, McDonald's Die Marketing- und Markennews der KW 8 mit folgenden Themen: Überraschung der Woche: Stiftung Warentest mit Redesign Themen der Woche: #ZusammenFürDemokratie: Über 100 Unternehmen beteiligen sich an Initiative von Antoni und rufen zum Wählen auf. Colins Fazit fällt positiver aus als bei #ZusammenGegenCorona Die Gründe: Klare Zielsetzung und Kreativität. Birkenstock verliert an oberster Instanz: Kein Urheberrechtsschutz für Birkenstock-Sandalen. Ein allgemein wohl weitreichendes Urteil für Marken. Nationenranking von Brand Finance zum Thema Soft Power: Deutschland verharrt auf Platz 5 hinter den USA, China, UK und Japan. In den Top 3 rankt Deutschland in den Kategorien "Wirtschaft & Handel" und "Internationale Beziehungen" Fundstücke der Woche: Barilla McDonald’s

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Frequently Asked Questions

How long is this episode of Decoding Brands?

This episode is 17 minutes long.

When was this Decoding Brands episode published?

This episode was published on February 21, 2025.

What is this episode about?

Stiftung Warentest, #ZusammenFürDemokratie, Birkenstock, Barilla, McDonald's Die Marketing- und Markennews der KW 8 mit folgenden Themen: Überraschung der Woche: Stiftung Warentest mit Redesign Themen der Woche: #ZusammenFürDemokratie: Über 100...

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