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Weekly - Marketing im Elfenbeinturm (#239)

EPISODE · Aug 15, 2025 · 29 MIN

Weekly - Marketing im Elfenbeinturm (#239)

from Decoding Brands · host Colin Fernando - BrandTrust

Freyheit Festival, Edeka, Vodafone, Rügenwalder Mühle, HelloFresh, FINN Marketing im Elfenbeinturm und warum die Persiflage einer Persiflage für Aufsehen sorgt. Die Marketing- und Markennews der KW 33 mit folgenden Themen: Smalltalk News der Woche: Der Trend um alkoholfreie Getränke und das Freyheit Festival - mit einem Gastkommentar von Tabea Höllger Sexistische Werbung und der Werberat Aufreger der Woche: Albert Schweitzer Stiftung gegen Edeka Themen der Woche: Vodafone, Sponsor des BVB, mit neuer Kampagne am Dortmunder HBF: Gutes Beispiel dafür, wie man Sponsoring aktiviert Rügenwalder Mühle mit neuer Kampagne und Verstärkung des Markenclaims: Wie können sie ihre Position im Markt halten? HelloFresh setzt auf Profitabilität statt schnelles Wachstum und probiert weiterhin Neues aus: HelloFresh setzt auf profitable Zielgruppen und eröffnet den ersten Pop up-Store in Zürich Zahlen der Woche: Konsumfreude und Influencerfähigkeit der Gen X - NIQ-Studie Fundstück der Woche: FINN

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Weekly - Marketing im Elfenbeinturm (#239)

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