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Weekly Special Edition - KW 32/21: Customer Journey (#58)

EPISODE · Aug 13, 2021 · 18 MIN

Weekly Special Edition - KW 32/21: Customer Journey (#58)

from Decoding Brands · host Colin Fernando - BrandTrust

Special Edition zu Customer Journey mit Expertin Stephanie Hofer: RGA-Studie zu Customer Loyalty, Chief Experience Officer von VW und Kundenreise von Motel One In dieser Sommer-Edition von BrandTrust Talks Weekly greift Colin 3 Themen auf, die er mit der Customer Journey-Expertin Stephanie Hofer bespricht: Die Innovationsagentur RGA hat sich mit dem Thema Customer Loyalty befasst – vor dem Hintergrund, dass 2020 die meisten Unternehmen versuchten Stammkunden weiter für sich zu begeistern – anstatt stetig neue Kunden zu akquirieren. Volkswagen hat eine neue Position geschaffen: Chief Experience Officer. VW treibt die Umsetzung der Markenstrategie „Accelerate“ voran und möchte das ganzheitliche Kundenerlebnis im digitalen Mobilitätszeitalter verstärken. Colins Lieblingshotelkette Motel One: Warum ist die Kette so erfolgreich und macht sie in der Customer Journey und beim Markenkontaktpunkt Management so gut?

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Weekly Special Edition - KW 32/21: Customer Journey (#58)

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