Weekly Special Edition - Weihnachtsspots #2- KW 48/21: Ranking der besten Weihnachtsspots 2021 (#76)

from Decoding Brands · host Colin Fernando - BrandTrust

Amazon Prime, Bol.com, Disney, Fressnapf, McDonald's BrandTrust Talks Weekly - der inspirierendste Wochenrückblick aus Markenperspektive Am 2. Advent gibt es wieder eine Special Edition mit den besten Weihnachtsspots 2021. Und dieses Mal stellt Colin die Top 5 vor. Darunter sind folgende Marken (hier nach Alphabet sortiert, die Reihenfolge erfahrt Ihr in der Folge): Amazon Prime (http://ow.ly/U6Sr50H3860) Bol.com (http://ow.ly/i95P50H3865) Disney (http://ow.ly/kq8L50H3863) Fressnapf (http://ow.ly/MF8t50H3862) McDonald’s (http://ow.ly/oJFk50H3861) Nochmals zur Erinnerung die Plätze 12 - 6: 12.: Netto 11.: Zalando 10.: Coca-Cola 9.: Penny 8.: Apple 7.: Rewe 6.: Amazon Colin hat die 12 Spots anhand verschiedener Kriterien bewertet: Konsistenz Wiedererkennbarkeit Spezifikation Glaubwürdigkeit Ziel: Abverkaufsziel oder Aufbau der Marke Spot emotional, authentisch und kreativ?

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Weekly Special Edition - Weihnachtsspots #2- KW 48/21: Ranking der besten Weihnachtsspots 2021 (#76)

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