Weekly Special – Herausforderungen moderner Markenführung (#241)

from Decoding Brands · host Colin Fernando - BrandTrust

mit Professor Dr. Carsten Baumgarth BrandTrust Talks Weekly Special In dieser Special Episode von BrandTrust Talks begrüßen wir den Professor für Marketing an der Hochschule für Wirtschaft und Recht in Berlin, Dr. Carsten Baumgarth. Zusammen mit Colin spricht er über die tiefgreifenden Veränderungen im Marketing und die Rolle von Marken in einer zunehmend komplexen Welt. Carsten gibt dabei spannende Einblicke in drei aktuelle Studien mit den Themen: Markenheritage: Wie relevant ist dieses Thema im B2B-Bereich? Nicht-Markenaktivismus: Warum manche Marken bewusst auf gesellschaftliche oder politische Themen verzichten. Markenleichen: Alte Skandale, die plötzlich wieder auftauchen, und wie Marken darauf reagieren. Jetzt reinhören!

Episode metadata supplied by the publisher feed · Published Aug 29, 2025

Embed this episode

Attribution link and audio player

NOW PLAYING

Weekly Special – Herausforderungen moderner Markenführung (#241)

0:00 27:36

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Thinking Cap Solutions Podcast Mickey Maher & Corey Kay 🎙 Thinking Cap Solutions Podcast – Unlock the power of content, audience engagement, and leadership.With 30+ years in media, content strategy, and senior leadership, Mickey & Corey share real-world lessons, insights, and strategies to help brands, businesses, and leaders grow.🚀 From podcasting and content creation to audience engagement and leadership coaching, we break down what works, what doesn’t, and how to cut through the noise.🎧 Listen, learn, and lead with impact.

Frequently Asked Questions

How long is this episode of Decoding Brands?

This episode is 27 minutes long.

When was this Decoding Brands episode published?

This episode was published on August 29, 2025.

Can I download this Decoding Brands episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!