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Weekly Special – Herausforderungen moderner Markenführung (#241)

EPISODE · Aug 29, 2025 · 27 MIN

Weekly Special – Herausforderungen moderner Markenführung (#241)

from Decoding Brands · host Colin Fernando - BrandTrust

mit Professor Dr. Carsten Baumgarth BrandTrust Talks Weekly Special In dieser Special Episode von BrandTrust Talks begrüßen wir den Professor für Marketing an der Hochschule für Wirtschaft und Recht in Berlin, Dr. Carsten Baumgarth. Zusammen mit Colin spricht er über die tiefgreifenden Veränderungen im Marketing und die Rolle von Marken in einer zunehmend komplexen Welt. Carsten gibt dabei spannende Einblicke in drei aktuelle Studien mit den Themen: Markenheritage: Wie relevant ist dieses Thema im B2B-Bereich? Nicht-Markenaktivismus: Warum manche Marken bewusst auf gesellschaftliche oder politische Themen verzichten. Markenleichen: Alte Skandale, die plötzlich wieder auftauchen, und wie Marken darauf reagieren. Jetzt reinhören!

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Weekly Special – Herausforderungen moderner Markenführung (#241)

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