EPISODE · Sep 15, 2025 · 48 MIN
What founders don’t hear about failed SaaS exits with Joran Hofman @Reditus
from saas.unbound
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #35 of season 5, Anna Nadeina talks with Joran, founder of Reditus, affiliate management software tailored for SaaS businesses.--------------Episode's Chapters----------------00:06 — Introduction and background02:14 — Initial contact and acquisition offer03:36 — How the deal started05:00 — Due diligence process06:33 — Lack of buyer due diligence07:52 — Data room and documentation requirements09:54 — Technical due diligence32:59 — Why the deal fell through41:37 — Current business status and future plans44:12 — Founder advice and lessons learnedJoran - https://www.linkedin.com/in/b2b-saas-growth/?originalSubdomain=nlSubscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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What founders don’t hear about failed SaaS exits with Joran Hofman @Reditus
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