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EPISODE · Jul 5, 2026 · 42 MIN

What Really Changes Behaviour with Orla O’Doherty

from Clinical Communication · host Ben Whybrow

Most clinicians are in the business of behaviour change,whether that’s with patients or members of staff. A task that often sounds easy, but can be very difficult at times. But what really changes behaviour? Do previous theories need to change with evolving evidence? On this episode Ben is joined by Orla O’Doherty, Behaviour Change Specialist & Educator where they discuss: (00:00) – Do We Have Too Many Behaviour Change Experts? (02:20) – The Lack Of Evidence For The Stages Of ChangeModel (07:21) – Evidence Based Behaviour Change Models (10:15) – Do We Rely On Motivation To Change Behaviour Too Much? (12:58) – Can We Overcomplicate Behaviour Change? (17:23) – Making Habit Plans & Behavioural Goals (21:58) – Why Have Habits Not Gained As Much Interest Clinically? (26:52) – Starting vs Maintaining Behaviour (30:21) – Orla’s Hardest Clinical Conversations (33:16) – When It’s Not The Right Time To Discuss BehaviourChange (36:41) – The Future Of Behaviour Change (41:20) – Where To Find Orla You can find Orla on LinkedIn & Instagram @thecliniccoach Her website is: cliniccoach.co.uk Stages Of Change Paper Mentioned: https://onlinelibrary.wiley.com/doi/epdf/10.1111/j.1360-0443.2005.01139.x EAST Framework: https://thedecisionlab.com/reference-guide/management/east-framework COM-B Framework: https://www.com-b.org/ You can find Ben on LinkedIn or Instagram @bwhybrowphysio You can email in questions to [email protected]

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