What's the (Metaphorical) Paper on Your Patient's Ass Cheeks?

This is meant as a metaphor, but can be taken literally too!  Have you sat on the gynecological paper on a table and had the sensation of it sticking to your ass?  In this 'sode we're asking how we can improve the customer experience for our patients.  What are the small irritations?  How can we improve their overall satisfaction with our practice (whether we're a staff PT or an owner)?These little things aren't so little - they matter!  Have you tried on your patient gown, sat on your table, called your own front desk?  In order to improve the customer experience we need to understand it.  Every aspect, from the moment they first encounter our brand until they walk out for the last time (and even beyond that)!Your challenge this week: think about the businesses you love working with.  You probably have a few you're extremely loyal to....a mechanic, a hairdresser, a restaurant or bar, a dry cleaning service.  What makes them special?  What do you like about their process?  Is there anything you can use in your own practice?So....what's that paper sticking to your ass cheeks in your current practice?  And how do we make it better?!Business MentoringIf you'd like to get on the wait list for business mentoring for cash-based pelvic PTs, you can find info on our Business Mentorship page!Shout Out and Get in Touch!If you're enjoying the podcast, please take a few seconds to take a screenshot and put it up in your Instagram Stories and tag Nicole (@nicolecozeandpt).  Or send us an email at [email protected] with your thoughts, questions or ideas.  We'd love to hear from you!About UsNicole and Jesse Cozean founded PelvicSanity Physical Therapy together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!