Why 90% of People Never Open Their First Business

from Provocateurs · host Sarah Moxom

In this episode, we sit down with JJ Goodman, award-winning bartender, entrepreneur, and founder behind some of the UK’s most iconic cocktail bars. From humble beginnings mixing drinks to building a £65 million empire with over 40 venues worldwide, JJ shares the raw truth about the bar industry, risk-taking, and building a business against all odds. JJ opens up about his journey from bartender to business mogul, how he turned a passion for nightlife into a global hospitality brand, and why most people fail to start the businesses they dream of. We also dive into resilience, the realities of entrepreneurship, and the mindset needed to succeed in one of the toughest industries out there. Key Takeaways How JJ went from a bartender to running an international bar group Why most people never start the business they dream of The realities of risk-taking in entrepreneurship Insights into the nightlife & hospitality industry How resilience and mindset shaped his journey JJ’s advice for anyone wanting to build a brand from scratch 👉 Don’t forget to subscribe, rate, and share this episode if JJ’s story inspired you.

Episode metadata supplied by the publisher feed · Published Sep 22, 2025

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Why 90% of People Never Open Their First Business

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This episode was published on September 22, 2025.

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