Why being human can be your competitive advantage

Jon and Kory explore why human connection matters more than ever in a world increasingly dominated by screens, automation, and AI.From the power of in-person experiences to the importance of empathy in business, they discuss why relationships are still the foundation of great leadership, marketing, and culture. Jon explains why he only records podcasts face-to-face, Kory shares why B2B is ultimately human-to-human, and together they unpack the mistakes agencies often make by forgetting the people behind the pitch.Timestamps00:00 - Start01:42 - What do we mean by human to human?05:11 - Why we need more humanity now06:55 - Why Jon only does podcasts in person09:56 - What the data says about being in person11:25 - The power of an in person experience16:03 - Why experience matters18:58 - Why being human matters in B2B22:38 - Human relationships and the impact they can have25:21 - What every agency gets wrong in a pitch25:54 - How to be more human27:33 - Everyone has something going on