Why ROAS Is Lying to You: With Google Ads Expert Thomas Eccel

from Google Ads Unleashed | Winning Strategies for E-Commerce Marketers · host Jeremy Young

Send us Fan MailIs ROAS telling you the truth—or quietly killing your profits? In this episode of Google Ads Unleashed, host Jeremy sits down with Google Ads expert Thomas Eccel to unpack why ROAS is often misleading and what smart advertisers should track instead. You’ll learn how Google Ads automation, margins, contribution profit, and business context matter more than vanity metrics—and why high ROAS doesn’t always mean real growth. Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomaseccel/Contact Thomas: https://www.thomaseccel.com/?utm_source=linkedin&utm_medium=Profile&utm_campaign=CTA&utm_term=googleadsstoreGet your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/Scale your store with 1:1 coaching: https://www.younganddigital.marketing/1-2-1-coaching

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This episode is 39 minutes long.

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This episode was published on February 9, 2026.

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