Why These Authors and Artists Are Going Viral episode artwork

EPISODE · Feb 22, 2026 · 16 MIN

Why These Authors and Artists Are Going Viral

from Marketing by Shelby · host Shelby Leigh, Bestselling Author and Marketing Coach for Creatives

Last week to enroll! Work with me on your marketing strategy in a private 6-week, customized program. Learn more at: https://marketingbyshelby.com/momentumIn my work as a marketing teacher, I've audited and analyzed THOUSANDS of pieces of content. And in this video, I'm going to show you some current popular posts on Instagram and break down WHY they work so well. We'll look at sales posts, storytelling posts, and what I call "show" posts - the relatable, get visible posts that bring in new audiences.And remember, you don't need to go viral to make sales, but you DO need to speak to your target audience and know them well. Whether you're an author, artist or creative, you'll walk away from this episode with inspiration and ideas for creating your OWN high-performing content. Authors, check out the ARC Platform Ari is building: https://www.instagram.com/astronomerscreed/reel/DSzbC78DR3C/CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Last week to enroll! Work with me on your marketing strategy in a private 6-week, customized program. Learn more at: https://marketingbyshelby.com/momentumIn my work as a marketing teacher, I've audited and analyzed THOUSANDS of pieces of content. And in this video, I'm going to show you some current popular posts on Instagram and break down WHY they work so well. We'll look at sales posts, storytelling posts, and what I call "show" posts - the relatable, get visible posts that bring in new audiences.And remember, you don't need to go viral to make sales, but you DO need to speak to your target audience and know them well. Whether you're an author, artist or creative, you'll walk away from this episode with inspiration and ideas for creating your OWN high-performing content. Authors, check out the ARC Platform Ari is building: https://www.instagram.com/astronomerscreed/reel/DSzbC78DR3C/CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-ytABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

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Why These Authors and Artists Are Going Viral

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Frequently Asked Questions

How long is this episode of Marketing by Shelby?

This episode is 16 minutes long.

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This episode was published on February 22, 2026.

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Last week to enroll! Work with me on your marketing strategy in a private 6-week, customized program. Learn more at: https://marketingbyshelby.com/momentumIn my work as a marketing teacher, I've audited and analyzed THOUSANDS of pieces of content....

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