Win market share in a declining industry or hold steady in a booming one? | Ep 366

Would you rather win market share in a declining industry or hold steady in a booming one? That's the question we recently discussed with Ari Tulla, CEO at Elo Health.Ari shares a simple but powerful answer: find the wave.As a surfer and rock climber, he knows effort matters, but direction matters more. You can paddle heroically on a flat ocean and still go nowhere. Very motivational, except for the going nowhere part.For CEOs thinking about writing a book, the same lesson applies.Your book should not just document what you know. It should help you catch the wave your market is already moving toward.AI. Health. Trust. Leadership. Category creation. Buyer confusion.The right book helps you own the conversation before your competitors even wax their boards.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app!#CEO #ThoughtLeadership #BusinessBooks #BestsellingAuthor #Leadership #AI #WisdomFromWizards