Winning Clients with Automated Pen Testing (EP 880)

Discover how security can actually win you new clients! In this can’t-miss episode, Anup Ghosh of ThreatMate reveals exactly how automated pen testing and attack simulations not only close deals but also create ongoing revenue for MSPs. Learn the difference between a basic scan and a “real” pen test, what MSPs must do to stay ahead in compliance, and the secrets of agentic platform architectures. If you’re looking to position your MSP for explosive growth and sustained security, you’ll want to hear these game-changing strategies straight from the trenches.Why Listen:Practical breakdown of automated pen testing for MSPsLearn how to turn compliance into ongoing revenueTakeaways from PitchIT and industry conferencesTips for onboarding and retention with real impactThe role of agentic architectures in modern MSP platformsPartnerships that accelerate compliance and salesAnup Ghosh is the founder and CEO of ThreatMate, a leading cybersecurity company specializing in continuous threat management and unified attack surface monitoring for MSPs. With a wealth of experience in cybersecurity innovation, Anup is passionate about equipping service providers to proactively manage threats, streamline compliance, and win more clients.Website: https://www.threatmate.comLinkedIn: https://www.linkedin.com/in/anupghosh/Companies, Products, and Books Mentioned (with URLs)Senteon: https://www.senteon.comPax8: https://www.pax8.comCISA Scuba Gear: https://www.cisa.gov/scubaMicrosoft 365: https://www.microsoft.com/microsoft-365IT Nation PitchIT: https://www.connectwise.com/company/it-nation/pitchitASCII Group: https://www.ascii.com=== SPONSORSLivestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML === Connect with Uncle Marv🌐 Website: https://www.itbusinesspodcast.com/🎙 Host: Marvin Bee🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ☕ Support the show: https://ko-fi.com/itbusinesspodcastIf you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.