EPISODE · Mar 26, 2026 · 37 MIN
Winning in The Agentic Era: The Commerce Roadmap for Success
from RETHINK RETAIL · host RETHINK Retail
Your product data wasn't built for AI agents. Here's why that's a problem. In the latest episode of RETHINK Retail's award-winning AiR (AI in Retail) podcast series, host Jamie Tenser sits down with @Anne-Claire Baschet, Chief Data & AI Officer at @Mirakl and a Top AI Leader recognized by RETHINK Retail, to explore the seismic shift happening in retail discovery right now. Anne-Claire brings a rare combination of deep technical expertise and strategic vision, from her roots as a Data Scientist at AXA to leading e-commerce platforms at Aramis Group, and now driving AI innovation at Mirakl. As a recognized leader in the AI retail space, she's at the forefront of what she calls the "agentic era" in commerce. The reality check: • 53 million shopping queries happen daily on ChatGPT alone • 60% of shoppers now use AI in their shopping journey • Traditional keyword optimization? It's no longer enough What retailers must do now: ✓ Product data & API infrastructure – Make your catalog AI-responsive, not just mobile-responsive ✓ Brand content & social proof – Build trust signals that AI agents recognize ✓ Pricing transparency – Show the real price (product + promo + tax + shipping) ✓ Fulfillment capabilities – Accurate stock and delivery promises matter more than ever ✓ Performance tracking – Test, learn, and optimize for agentic channels Anne-Claire's advice for 2026? "Experiment. The ones who win are going to be those whose products AI can actually find, understand, and recommend."
What this episode covers
Your product data wasn't built for AI agents. Here's why that's a problem. In the latest episode of RETHINK Retail's award-winning AiR (AI in Retail) podcast series, host Jamie Tenser sits down with @Anne-Claire Baschet, Chief Data & AI Officer at @Mirakl and a Top AI Leader recognized by RETHINK Retail, to explore the seismic shift happening in retail discovery right now. Anne-Claire brings a rare combination of deep technical expertise and strategic vision, from her roots as a Data Scientist at AXA to leading e-commerce platforms at Aramis Group, and now driving AI innovation at Mirakl. As a recognized leader in the AI retail space, she's at the forefront of what she calls the "agentic era" in commerce. The reality check: • 53 million shopping queries happen daily on ChatGPT alone • 60% of shoppers now use AI in their shopping journey • Traditional keyword optimization? It's no longer enough What retailers must do now: ✓ Product data & API infrastructure – Make your catalog AI-responsive, not just mobile-responsive ✓ Brand content & social proof – Build trust signals that AI agents recognize ✓ Pricing transparency – Show the real price (product + promo + tax + shipping) ✓ Fulfillment capabilities – Accurate stock and delivery promises matter more than ever ✓ Performance tracking – Test, learn, and optimize for agentic channels Anne-Claire's advice for 2026? "Experiment. The ones who win are going to be those whose products AI can actually find, understand, and recommend."
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Winning in The Agentic Era: The Commerce Roadmap for Success
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