"Wir müssen den Kunden immer besser verstehen!"

What this episode covers

Die Schneidergruppe Chemnitz ist mit 18 Standorten in Sachen und Bayern und acht Pkw-Marken, Auto-Abo und Wohnmobilvertrieb ein echtes Familienunternehmen. Um alle Herstellervorgaben zu bedienen, dabei aber nicht die eigene Markenidentität zu vernachlässigen, braucht es eine effiziente, transparente und klar strukturierte Marketingstrategie. In der neuen Folge des NEO Mobility Podcast, der DEEP DIVE Talk, powered by Yareto, spreche ich mit Marketingleiter Robert Friebel über die Chancen und Herausforderungen im Marketing, die Rolle des Digitalmarketings und die Veränderungen in Kunden- und Mitarbeiterkommunikation.

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Frequently Asked Questions

How long is this episode of NEO Mobility Podcast?

This episode is 27 minutes long.

When was this NEO Mobility Podcast episode published?

This episode was published on July 30, 2025.

What is this episode about?

Die Schneidergruppe Chemnitz ist mit 18 Standorten in Sachen und Bayern und acht Pkw-Marken, Auto-Abo und Wohnmobilvertrieb ein echtes Familienunternehmen. Um alle Herstellervorgaben zu bedienen, dabei aber nicht die eigene Markenidentität zu...

Can I download this NEO Mobility Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.