Writing Supportive Content for Your Book

from Don't Write That Book · host Mike Michalowicz

In this episode, Mike and AJ address another listener’s question about how to write and share supportive content for one’s must-read book. From planting your flag as the authority in your area of expertise to building your newsletter and circle of authorial friends to even launching a podcast, our team covers the what, how, and why every author should be creating content that supports their transformational books. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: Joyspan, by Dr. Kerry Burnight Scaling Up, by Verne Harnish The Alter Ego Effect, by Todd Herman AJ’s Authorship Planning Workshop Connect with AJ & Mike: AJ Harper, website Write A Must-Read Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books Mike’s Socials: IG FB LinkedIn

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This episode was published on January 1, 2026.

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