WSJ Reports: Apple Ad Revenue Drops, Android Rises, Personalized Ads Eroding.
from Thinking Caps Hosted by Cheetah Digital
The Wall Street Journal has some stats proving Apple's privacy features rolling out to consumers is creating a shift in advertising. Ads targeting Apple devices is dropping (because of the targeting capabilities) but Android rates are skyrocketing. What the real story might be though is the shift in ability for marketers to personalize ads at scale. And what if other media companies follow suit restricting ad targeting? We dig in and share the stats from this article.
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This episode was published on July 14, 2021.
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