You’re Done, Part Two

In this second of a two-part episode, AJ and Mike answer another reader email in which they’re asked to explain how authors know when they’re “done,” this time with a focus on marketing. They detail what they think keeps authors from even getting started with marketing, give clear examples of what authors can do right now to get it going, and explain when enough is enough.

Episode 108 of the Don't Write That Book podcast, hosted by Mike Michalowicz, titled "You’re Done, Part Two" was published on December 18, 2025 and runs 50 minutes.

December 18, 2025 ·50m · Don't Write That Book

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Summary

In this second of a two-part episode, AJ and Mike answer another reader email in which they’re asked to explain how authors know when they’re “done,” this time with a focus on marketing. They detail what they think keeps authors from even getting started with marketing, give clear examples of what authors can do right now to get it going, and explain when enough is enough.

Episode Description

In this second of a two-part episode, AJ and Mike answer another reader email in which they’re asked to explain how authors know when they’re “done,” this time with a focus on marketing. They detail what they think keeps authors from even getting started with marketing, give clear examples of what authors can do right now to get it going, and explain when enough is enough.

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Books/Resources Mentioned:

Photographer John DeMato

AJ’s Authorship Planning Workshop

Connect with AJ & Mike:

AJ Harper, website

Write A Must-Read

AJ’s Socials:

Mike Michalowicz, website

Mike’s Socials:

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