Zero outbound, 90% SEO: how to grow without a sales team | Hiren Hasmukh @Teqtivity

Hiren bootstrapped Tectivity from a smart locker idea into an IT asset management SaaS that competes with VC-funded rivals — with 25 people, zero outbound, and a customer base that refers each other across job changes.In this episode: → Why he pivoted from hardware to software, and the years he wishes he'd gotten back → How a two-week feature turnaround beats competitors who "charge for innovation" → The $900K his team saved one enterprise from a couple of reports on mobile phone usage → The security breach that hit them four years ago — and how they rebuilt trust with SOC 2 and forensics reports → Why founder-led support stops working, and when to actually step back → How 90% of growth comes from SEO and referrals — with zero cold outreachFor founders building bootstrapped B2B SaaS in crowded, well-funded categories.----------- Episode's Chapters -----------0:06 — Introduction & Hiren's Background1:10 — How the Smart Locker Idea Was Born2:05 — Pivoting from Hardware to SaaS2:29 — Why Hiren Chose to Stay Bootstrapped3:44 — Founder-Led Support on Slack: Sustainable?4:41 — Customizing the Product for Each Customer6:35 — Word of Mouth as the Primary Growth Engine9:54 — SEO vs. AI Search: What's Actually Driving Traffic14:03 — The Security Breach & Lessons Learned15:47 — Building Remote Culture with a 25-Person Team20:24 — Biggest Win, Biggest Failure & Final Hack🎙️ Hiren Hasmukh - https://www.linkedin.com/in/hiren-teq/Teqtivity - https://teqtivity.com/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796