25 Hours with Immy Callister & Lisa Novak

Father. Daughter. Dealmakers. Immy & Lisa sit down with Adrian and Brittany Culpin from McGrath Toukley — a high-performing family team blending local knowledge, trust and proven results. With 12+ years in property, 30+ years on the Central Coast and recognition in the REB Dealmakers 2025 Top 50, Adrian shares what it takes to build a standout real estate business, while Brittany brings a fresh, client-first approach to the next generation of the brand. A conversation about family, leadership and building a legacy in real estate.

Now today’s guest… didn’t just “grow” a business. He went from writing $5 million in loans… to absolutely billions. Yeah — billions. As Co-Founder of Shore Financial, he’s helped build one of the most dominant brokerages in the country — and not just for a moment… but holding Australia’s number one independent spot since 2016. So no, this isn’t luck. And it’s definitely not average. He’s a speaker, a podcast host, and one of the most influential voices in the mortgage world, but more importantly… He’s someone who knows how to actually build at scale. So if you’re expecting fluff… this probably isn’t the episode for you.

What would you do if another agent showed up to your open home… and started handing out brochures for their own off market property? Because it’s happening. And it raises a bigger question, where do we draw the line between smart marketing and unethical behaviour? In this episode, Immy and Lisa unpack a situation that’s stirring serious conversation across the real estate industry. An agent attends another agent’s open home and hands out brochures promoting their own off market listing, actively redirecting buyer attention. Is this clever prospecting… or completely unethical? We dive into: Where the line sits between competition and misconduct The impact this behaviour has on sellers, buyers, and agent reputation Why short term tactics like this can damage long term brand trust How agents can win business the right way, without cutting corners What needs to change in the industry to lift standards and accountability This isn’t just about one situation, it’s about the bigger issue of integrity in real estate. Because at the end of the day, your reputation is your greatest asset.

If you want to dominate your social media, this is the episode you don’t skip. We sat down with Jordan Roach, one of the most elite corporate videographers and photographers, to break down exactly what separates average content from high-performing content. From the key shots you should always be capturing, to the exact iPhone settings that elevate your footage instantly, this is practical, no-fluff insight you can apply straight away. If you’re serious about standing out, this conversation will change how you shoot forever.

Is it clickbait… or is it ragebait? In today’s episode, we unpack one of the biggest mistakes agents are making on social media right now, chasing attention instead of building authority. Yes, polarising, controversial, and attention grabbing content can drive views. But at what cost? We break down why viral doesn’t always mean valuable, and how the wrong type of content can quietly erode trust with your marketplace over time. If you’re a real estate agent trying to grow your brand, attract better clients, and position yourself as the go to expert in your area, this conversation will shift how you think about content. Because the goal isn’t just to be seen. It’s to be trusted.

In this episode of 25 Hours, we sit down with Will Ainsworth, Head of Residential Sales at Gartland, for a candid conversation that goes beyond real estate and into the realities of mental health in a high-pressure industry. With more than 20 years in property, Will opens up about the emotional demands that come with the job, the pressure to perform, the responsibility of guiding people through life-changing decisions, and the toll that constant expectations can take on mental wellbeing. We discuss resilience, burnout, and the importance of maintaining perspective in a career where the highs can be big, but the pressures can be even bigger. Will also shares the mindset shifts and personal habits that have helped him sustain a long and successful career while protecting his mental health. This episode is an honest discussion about the human side of the industry, reminding us that behind the deals, auctions, and numbers are real people navigating stress, responsibility, and the challenge of staying balanced. If you work in property, sales, or any high-performance environment, this is a conversation that will resonate.

It’s an Aussie icon. Booze. But is it quietly hurting your career? For years it’s been part of the real estate culture, Friday drinks, settlement celebrations, client dinners. But what if the thing that feels normal is actually holding agents back? Jarrod Carman joins us with more than two decades of real estate experience to share his personal journey of walking away from alcohol, and the impact it had on his focus, energy and performance in the industry. - Rare Lines × Rare Minds — Hakuba Retreat Rare Lines × Rare Minds is a small, curated retreat in Hakuba, Japan that brings together two powerful practices: snowboarding and embodied mindset work. Over seven days in the Japanese Alps, participants ride together on some of the best powder terrain in the world while also engaging in guided sessions focused on clarity, energy, relationships, and intentional living. The idea is simple: snowboarding has a way of stripping things back and bringing you into the present, and that environment becomes the perfect setting to explore how we think, decide, and show up in life. It’s designed for people who already value growth and self-leadership, and who want to step away from the noise for a week to recalibrate — physically, mentally, and emotionally — in a powerful environment. The retreat is intentionally limited to a small group so the experience stays personal and meaningful. Applications are open now for the January 2027 retreat in Hakuba Valley. Learn more or apply at https://www.rarelinesxrareminds.com/rare-lines-rare-minds

In this episode of The 25 Hours Podcast, we sit down with leading buyer’s agent Simon Cohen to unpack what it truly takes to build a dominant presence in today’s property market. From being one of the first buyer’s agents to step into the mainstream, to working alongside the country’s top selling agents, Simon shares the mindset, skills and decisions that separate the best from the rest. We talk market complexity, trust, negotiation, media influence and the real impact of shows like Luxe Listings Sydney on the industry. If you are in real estate or thinking about becoming a buyer’s agent, this episode breaks down the formula behind longevity, influence and unstoppable growth.

🎙️ The Story Behind the Man, How Real Estate Saved My Life Calvin Chan is one of the most genuine and grounded leaders you will ever meet. In this powerful episode, Calvin opens up about his teenage years and how he was heading down the wrong path. What followed was not luck. It was a decision. A decision to step into an industry that would completely reshape his future. Real estate did not just build his career, it changed the trajectory of his life. With deep gratitude, Calvin shares how the business gave him structure, discipline, confidence, and purpose. It allowed him to create an extraordinary career across Victoria, and more importantly, design a dream life with his beautiful wife and children. Before launching his own brand, Calvin rose to become the number one agent in Victoria within the Buxton network, one of the largest real estate groups in the state. His journey was not overnight. It was built on consistency, relationships, reputation, and relentless self belief. In this episode, he breaks down: * The turning point that shifted his mindset as a teenager * The habits that separated him from the average agent * How he built momentum inside a major network * Why real estate creates more opportunity than almost any other industry * What success really looks like behind the scenes This is not just a conversation about sales. It is about redemption, discipline, gratitude, family, and building a life you are proud of. If you are an agent questioning your direction, feeling stuck, or wondering if this industry is worth it, this episode will remind you exactly what is possible.

Meet Chari Emirzade, often dubbed Australia’s number one property lister. With more than 330 sales a year, Chari has mastered the art of high volume listing without compromising care, structure, or standards. In this episode, he unpacks the exact strategy behind becoming the highest volume lister in your marketplace, from team structure and daily discipline to mindset and leadership. Beyond the numbers, Chari is a devoted family man, deeply driven by his high performance team and a genuine commitment to his clients. This is not just about selling property. It is about building scale, systems, and significance. He joins us for an unforgettable episode of the 25 Hours Podcast.

If You Rely on Cold Calling to Grow Your Business, This Year Is Going to Hurt Cold calling used to be the backbone of real estate prospecting. In 2026, it is becoming one of the fastest ways to burn out, get screened, and lose relevance. In this episode, we break down why outbound prospecting as most agents know it is breaking, and what is replacing it. We unpack Why call screening has fundamentally changed buyer and seller behaviour Why doing more calls is no longer the same as creating more conversations How sellers are choosing agents before they ever pick up the phone The rise of inbound trust, visibility, and authority-based prospecting What modern prospecting actually looks like when cold outreach stops working This is not about abandoning prospecting. It is about evolving it. Agents who rely solely on cold calling will feel the pain this year. Agents who adapt will build leverage, trust, and consistency without burning out. This episode sets the foundation for the entire 25 Hours Podcast. If your pipeline feels harder than it should, this is where the reset begins.

The season finale is here and we could not be more grateful. Thank you to every listener and every guest who joined us this year. In this episode Immy and Lisa revisit their favourite moments, the conversations that changed them and the guests who made 25 Hours such a special place. It is a relaxed and heartfelt wrap up of a year filled with growth, honesty and big ideas. Here is to an even bigger season ahead.

A real conversation about how agents get spoken to and how to handle it with strength and clarity. This episode dives into a reality most agents never speak about in public, the moments when people speak to you poorly. Whether it comes from a stressed vendor, a buyer under pressure, another agent or even someone in your own office, the way you are spoken to can shape your confidence and energy more than you realise. We unpack why this behaviour shows up in real estate, how to recognise when a line has been crossed and the simple language you can use to reset the tone without creating conflict. You will learn how to protect your value, hold your boundaries and stay in control even when someone else loses theirs. If you have ever walked away from a conversation thinking, I did not deserve to be spoken to like that, this episode gives you the tools to handle it with clarity and strength.

In this episode we unpack the new rules around underquoting and the real impact they are having on agents, buyers and the market. On paper these changes are designed to create more transparency, although many agents are finding the rules are not as clear or as fair as they are portrayed. We explore why the guidelines feel inconsistent, how the expectations differ from one marketplace to another and the gaps that still leave both agents and buyers confused. You will hear practical insight on how to stay compliant, how to communicate price with confidence and how to protect yourself when the rules shift the responsibility onto you. If you have ever wondered whether these new measures truly solve the problem or simply create new pressure points, this episode breaks it all down with honesty and clarity.

Behind the record-breaking sales and prestige addresses is a man who’s built his success on something rare — humility. Michael Coombs opens up to Immy and Lisa about life beyond the listings, what keeps him grounded, and how staying true to his values has shaped one of the most trusted names in Australian luxury real estate

This is the episode every agent needs to hear. Apple and Google have officially rolled out advanced call screening and it is about to transform the way agents create leads, win business and stay relevant in a world with fewer outbound opportunities. Tom Panos joins 25 Hours for a deep dive into what this means for the industry and why agents who rely on cold calls and old school prospecting will feel the squeeze faster than ever. More screened calls means fewer connections and fewer chances to win a conversation which is why the future belongs to the attraction agent. Tom breaks down what it really takes to build a brand that brings people to you, how to stay top of mind when the phone is no longer the main tool and what true success looks like beyond GCI. This conversation is raw, real, forward thinking and packed with clarity for any agent who wants to dominate in the new landscape. If you are serious about staying ahead of the shift, this is the episode that will change how you build your business.

Property management is the heartbeat of every real estate business — yet it’s also one of the toughest, most overlooked parts of the industry. In this episode of 25 Hours with Lisa Novak and Immy Callister, we’re pulling back the curtain with Nick Georges, Director of Growth at Wingman Group, to uncover what’s really happening inside property-management teams right now. Nick shares why so many agencies are struggling to retain great property managers, what leaders can do to rebuild team culture, and how smarter systems can transform the way businesses operate. He also reveals where the biggest opportunities lie for innovation, growth, and longevity in the years ahead. In this episode we uncover: The real reasons behind the industry’s property-management talent crisis How to turn a reactive department into a high-performing profit centre Why leadership and communication are the secret to retention and results The future of operations, technology, and growth inside real estate businesses Nick’s top lessons from two decades leading and mentoring high-performing teams Whether you’re a principal, property manager, or agency leader, this episode will give you the clarity and tools to strengthen your team and scale with confidence.

The Agent Australia Has Fallen in Love With What if the secret to success wasn’t about selling more homes, but about showing more heart? In this episode of 25 Hours with Lisa Novak and Immy Callister, we sit down with Justin Merendino, the agent winning over Australians for simply being his authentic, loving self. We unpack how Justin built his standout tagline, the story behind his rapid Instagram growth, and the mindset shift that turned him from local talent into a national name. Real conversations, raw lessons, and a reminder that being yourself is still the ultimate brand strategy.

Agent Athlete with Sam Rigopoulos | 25 Hours Podcast In this episode of 25 Hours, we sit down with Sam Rigopoulos to unpack what it truly means to be an Agent Athlete — transforming your mind and body to perform at your peak. Sam shares how discipline, physical training, and mental focus have shaped his success as one of Australia’s most respected agents and leaders. From early starts and structured routines to the mindset shifts that separate good from great, this conversation will leave you rethinking what peak performance really looks like in real estate and in life. If you’ve ever wondered how the top agents keep their energy, clarity, and drive at the highest level, this episode is your blueprint.

Let’s talk about the difference, and how to really master it. Lisa and I go head-to-head to uncover which strategy creates the biggest impact. If you’ve been thinking about running social media ads or want to finally master your online strategy, this episode is a must-listen.

On this episode of 25 Hours with Immy & Lisa Novak, the hosts sit down with Tony O’Doherty, Queensland’s fastest agent to ever reach $1 billion in residential sales. Tony takes us behind the headlines, opening up about the hardest parts of his journey, the sacrifices it took, and the lessons learned along the way. From the powerful AREC stage moment where he brought his mum on via phone, to the ongoing pursuit of work-life balance, this is Tony like you’ve never heard him before. Together, we dive into the questions that matter most. This is a powerful conversation about resilience, values, and what true success really means.

Real estate is one of the most demanding industries in the world, and staying motivated while protecting your mental health is often the hardest part of the job. In this episode of 25 Hours, Lisa Novak and Immy Callister sit down with Andy Reid to explore the strategies that top agents use to thrive when the pressure is at its peak. From setting micro goals to building non-negotiable routines, Andy shares how he has coached agents to avoid burnout, celebrate small wins, and stay consistently motivated in even the toughest markets. This conversation is about more than just sales tactics, it is about building a sustainable career and mindset that lasts. Whether you are an agent navigating your first year or a seasoned professional looking for renewed focus, this episode will give you practical tools and fresh inspiration to perform at your best.

What does it take to consistently perform at the top of your game in real estate? In this episode of 25 Hours, Immy Callister and Lisa Novak sit down with none other than Jane Macken from LJ Hooker — a 3-time ACT Agent of the Year winner — to unpack the mindset, strategies, and habits that fuel her success. From navigating shifting market conditions to mastering client relationships, Jane reveals the highs, the challenges, and the pivotal lessons she’s learned on her journey to becoming one of the most trusted names in the industry. 🌟

In this episode of 25 Hours, we sit down with Craig Pontey, a name synonymous with success in Australian real estate. As a driving force behind McGrath’s growth, Craig has mentored some of the nation’s top agents and built one of the most respected reputations in the premium property space. From navigating market shifts to setting sales records, his career has been defined by innovation, resilience, and results. Join us as Craig shares his journey, the lessons he’s learned over decades in the industry, and his perspective on where the market is heading. Most importantly, he reveals what it truly takes to stand out, build authority, and create a lasting impact in such a competitive field.

All the gear, no engagement. No real results. In this bold and brutally honest episode, Lisa Novak and Immy Callister 💕 pull back the curtain on the world of fake followers, fake likes, fake views and fake success. From bots to bought engagement, they call it out and cut through the noise. Because building a real brand isn’t about vanity metrics – it’s about showing up, building trust and delivering results that actually matter. If you’re tired of the fluff and ready for the truth, this episode is for you.

He’s one of the most influential sales coaches in the country — a pioneer who has shaped the careers of top agents, revolutionised real estate systems, and built one of the industry’s leading digital platforms. Today on 25 Hours, we’re joined by the one and only Lee Woodward. With over three decades of experience on the speaking circuit, Lee shares how it all began, the mindset of elite performers, and the systems that continue to transform real estate businesses across Australia. We dive into his most powerful training programs, the evolution of the industry, and the wisdom behind his 10-point system — soon to be featured on Ultimate Agent. Whether you’re an emerging agent or a seasoned pro, this episode is packed with insight, strategy and clarity from one of the greats.

Today on 25 Hours, we’re joined by a true Superwoman — Amanda Becke. As one of the top-performing agents at My Agent, Amanda has built an extraordinary career from the ground up, fueled by care, consistency, and an unwavering commitment to her clients. She now holds one of the most impressive sales records in the country — not just among female agents, but across the board. In this episode, Amanda opens up about where it all began, the challenges she’s overcome, what drives her, and the key ingredients to building a high-performing real estate team and brand. This is one of the most inspiring conversations you’ll hear all year — proof that resilience, heart, and pure drive can build something extraordinary.

You’ve seen her on your screen — bold, brilliant and unforgettable as Jenny on Workin’ Moms. But Jessalyn Wanlim’s story didn’t stop with acting. Today, she’s lighting up the Nashville property scene with the same passion, presence and authenticity that made her a fan favourite in Hollywood. In this episode of 25 Hours, Jessalyn opens up about her journey from the spotlight to settlements, what it means to reinvent yourself, and how she blends two powerful identities — actor and real estate advisor. We dive into social media, career pivots, motherhood, and what truly makes a fulfilling life and career. If you’ve ever wondered how to start fresh, show up boldly and blend your creative spark with a purpose-driven business, this one’s for you.

They promise to save you thousands... but could cost you tens of thousands. In this episode, we’re exposing the real story behind commission cutters, what they leave out, and why the cheapest agent is rarely the best choice.

Ever feel like you're not enough? Like you're just faking it and one day you'll be found out? That's imposter syndrome, and it's more common than you think. Join Lisa and Immy as they dive into how to overcome it and build unshakable confidence.

The other half of Lisa—a number one performer and a partnership built for success. Mark Novak has had one of the most impressive careers in real estate, establishing himself as a top performer within the Professionals network. He went on to build one of the largest agencies, but today he’s perhaps best known as Lisa’s husband and an avid supporter of his wife’s remarkable success. Join Lisa, Mark, and Immy for a conversation about real estate and what you need for a phenomenal career.

In this powerhouse episode of the 25hrs Podcast, we sit down with the Godfather of Real Estate himself, Peter Florentzos, for a no-nonsense masterclass on what separates the amateurs from the professionals in today’s ever-evolving property game. From rookie mistakes to golden rules that have stood the test of time, Peter unpacks decades of experience in a conversation that’s equal parts insightful and unfiltered. Whether you're a fresh-faced agent, seasoned investor, or just real estate-curious, this episode is your inside pass to the wisdom of one of the industry’s most respected names. Expect practical advice, myth-busting moments, and Peter’s take on how to build a real estate career with integrity, longevity, and serious results.

In this eye-opening episode, Lisa and Immy unpack the rising costs of listing properties on major portals like http://realestate.com.au - realestate.com.au and Domain and what it means for agents, vendors, and the future of the industry. With the ACCC now circling around potential price gouging allegations, it's time to ask: are we paying too much to play? And is there a smarter, more sustainable way forward for marketing property? Expect a candid, no-filter conversation about the shifting power dynamics in real estate and how top agents are taking back control of their marketing.

What does it take to deliver an unforgettable auction experience — and what advice should every buyer hear before auction day? We’re joined by the incredible @‌emma_brown_garrett, one of Australia’s most recognised auctioneers, on the latest episode of 25 Hours. She shares insider insights, must-know strategies, and the exact advice she gives buyers before they step into the auction arena. Tune in now — this is one episode you don’t want to miss. 📍 On Spotify & Apple Podcasts

In this powerhouse episode of the 25 Hours Podcast, your hosts Immy Callister and Lisa Novak are joined by a very special guest — Daniel Lee from Plum Partners. Get ready to dive deep into the strategies behind social media property advertising that actually works. Daniel shares the exact tactics he's used to skyrocket brand visibility, generate massive engagement, and triple business growth in one of the most competitive industries out there. From content creation to platform strategy, this episode unpacks how to dominate your market using smart, scalable marketing techniques. Whether you're an agent, agency owner, or simply looking to level up your digital presence — this is the episode you can’t afford to miss.

Join Meagan Muir, a seasoned property expert with 22 years of experience and an impressive track record of over 121 sales in the last 12 months. Meagan has cracked the code on communication, providing exceptional service that makes every client feel valued and unique. In this special episode, Meagan shares her expertise on mastering communication and connections in the real estate industry. Don't miss this opportunity to learn from the best and transform your business.

It all started with these words: It was a letter box drop. Who is Marty Fox? He dropped it as a letter to his marketplace. Today, most would be able to answer that question. Marty Fox has a global real estate brand that is home to some of the most elite agents in the country. White Fox. People often describe him as the unicorn. He's graced our TV screens as a judge on The Block. His business, is always making headlines for its catchy marketing and growth. A celebrated auctioneer, and he's also a very proud dad to three children. Today, Marty Fox joins 25 hours to uncover that very first question he asked his marketplace: Who is Marty Fox, and how do you have a real estate career just like him?

New episode of 25hours Podcast is out featuring the incredible Melina Macnellie-Verall! From finance to real estate powerhouse — Melina shares her journey from zero to hero, with over 10 years of industry experience under her belt and a property track record to match. Don't miss her inspiring story and insider tips for making it big in real estate!

This week, Immy and Lisa are joined by the fabulous Nicole O'Neil for a powerhouse conversation on what happens when glam meets grit. From the world of reality TV to real estate, the trio dives into the art of staying focused, building your brand, and making the 10 Minute Rule your secret weapon for success. It’s honest, inspiring, and a little bit cheeky—just the way we like it.

Meet Lana Samuels, a powerhouse in the premium Victorian property market. With a track record of exceptional success, Lana shares her insights on growing a business from ground zero. Join Immy and Lisa as they sit down with Lana to discuss: Building a business from scratch Presenting yourself to connect with every client Lana's journey to success in the competitive property industry

Jacqui Barnes, with nearly 20 years of real estate experience, specialises in growth and recruitment. She joins Lisa and Immy to discuss the dos and don'ts when growing your team.

To Farm AREA or Not to Farm AREA: you have to be an agent to understand the importance of farm areas. But do they work in the digital age? As a real estate agent, you understand the significance of farm areas. But do they still yield results in today's digital landscape? Join award-winning Agebt Chris Gilmour, the incredible Lisa Novak, and Immy Callister as we dive into the crucial aspects of a thriving farm area.

When you think of inspiring females in real estate, one name comes to mind: Leanne Pilkington. With a career starting from humble beginnings within a small real estate office, Leanne has risen to become the President of REIA Australia and CEO of Laing+Simmons. Despite her impressive achievements, Leanne remains deeply humble, and this podcast is sure to inspire you to take your career to new heights.

Join hosts Immy Callister and Lisa Novak as they sit down with the dynamic Karen D'Angola, a trailblazer in the world of real estate and personal branding. In this conversation, Karen reveals the power of embracing individuality, how to stand out in a competitive market, and actionable steps to build a distinct and authentic agent brand. Tune in for inspiring strategies to unlock your full potential and take your career to the next level!

Unlocking High Performance: Insights from Award-Winning Expert D'leanne Lewis. Join Immy Callister and Lisa Novak as they sit down with award-winning expert D'leanne Lewis to discuss the secrets to creating high-performing teams and individuals. In this insightful conversation, D'leanne shares her expertise on what drives success, how to overcome obstacles, and strategies for sustaining high performance over time.

Welcome to the podcast, where we have the pleasure of hosting the one and only powerhouse, Anna Cavill. In this special "Kick Off the Heels" episode, we'll be discussing the ultimate guide for dominating your marketplace. Anna Cavill is one of the top-performing female agents in Australia, consistently ranking among the top females in New South Wales by REB. Her impressive property track record speaks for itself, with listings of some of the most notable and luxury homes across the Upper North Shore.

1. How do I increase my engagement on social media? 2. What's the best time to post on social media? 3. How can I grow my social media following and does it really matter? 4. What's the difference between organic and paid social media? 5. How can I create engaging social media content?

Lisa and Immy take a deep dive into social media, covering the do's and don'ts, and share their top strategies to help you grow your brand.

Amy Young's story is a powerful example of the impact that can be made when working together with your partner towards a common goal. By combining their passions and skills, Amy and her husband have become a formidable team, making a real difference in their community.

Work Life Balance. Does It Really Exist? by Immy Callister & Lisa Novak