All Episodes
B2B Craftworks — 66 episodes
Freelance Contracts 101: Here’s Why It’s a Bad Idea to Write Without a Contract
The Legal Tech Content Puzzle: Navigating Clients, Compliance, and Clarity
Filet Mignon (and... well... Farts) [The ABCs of Business]
Top Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪
Top Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪
What writers should post on LinkedIn (Proof, prowess, personality)
Cruel World (How I Became an Optimist)
How to be happy without a happy life (3 Mindset habits of successful freelancers)
Emotions, Influence, and Thought Leadership 3.0 [W/Co-Host Elzet Blaauw]
Thought Leadership for Authentic Experts [W/Co-Host Elzet Blaauw]
Weird, old, FAT.... and good at business?
White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]
How Writers Help Marketers [W/ Co-Host Eagranie Yuh]
The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]
2024 Personal update: My dying brain, coaching, balancing happiness, etc.
What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)
Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]
What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]
Life After Being An Employee: Adjusting to Life As a Business Owner [w/Co-Host Alyssa Greenfield]
Stepping Out: How to Actually Step Out of Your Comfort Zone [w/Co-Host Belinda Weaver]
The Art of Freelance Pricing: Beyond Dollars and Cents [w/Co-Host Belinda Weaver]
A Plague on Both Our Houses, "Fun is not an optimization strategy," and Big Dreams [W/Co-host Belinda Weaver]
Overrated Freelancing Things, Best Tests, How We Run a Household [W/Co-host Belinda Weaver]
Origin story, discovering a "new way," and first phases of freelancing [W/Co-host Belinda Weaver]
Big Picture Planning for Freelance Writers Heading Into 2023 (Let's Journal Together!)
A Better Sentence, Oh My Go**, Leaving My Office, When Selling Feels Like Magic [Friday Update Nov. 4 2022]
Coffee in a Charleston Cafe, I Can Walk Now (!), 1st 2nd and 3rd Degree in B2B for Better Ideas [Friday Update Oct. 28th]
A+ Leisure Week, Accepting Compliments, and a Seminar High [Friday Update Oct. 7th, 2022]
No Go Bro Zone, Clients Don't Read Writer Blogs, I Painted a Cool Rose (!) [Friday Update Sept. 30th, 2022]
"She Freed a Lot of People," How Businesses Work, and My Glorious Planner Arrived [Friday Update September 23rd, 2022]
How to write faster
The Weirdest Thing I Do (Seriously), Don't Go In That House, Feel Good Going Slow [Friday Update Sept. 2nd, 2022]
The "Goosebumps Cover" Method, Cycles of Emergency, Disney(World)(Land) (?), [Friday Update Aug. 29th, 2022]
"Nothing is Boring" by Jay Acunzo [Read by Sarah Greesonbach]
A Life of Leisure, Helping Teachers Escape the Classroom, How Much Time Should Writing Take? [Friday Update Aug. 5th, 2022]
Apologies to That Facebook Group Dude, Troubleshooting Your Freelance Un-Success, Secret August Fun Thing [Friday Update July 28, 2022]
My Second Rooftop Pool Party, Writing at Scale, "Over-Promising" on Writing [Friday Update]
Freelancing With Small Kids Underfoot [Special Q&A]
Shady Sells, Kid-Free Weekend, Taking Off the Sock [Friday Update]
Vulnerable before it's fixed, self-discovery, a rubric for pricing [Friday Update]
The "Qualifications" for Becoming a Copywriter and Mindset Hacks for Beginners [New Interview]
My Landing Page, It's Harder Than They Make It Sound, and a Tornado Watch [Friday Update]
Getting Sick, "Levels" of Writing, and When to Be Passionate [Friday Update]
How to Connect With B2B Writing (With Kristen LaFrance)
Welcome Back to B2B Craftworks! The 2022 Update
Power in Cold Pitching With Bree Weber
Power in Diving In With Emma Siemasko
Power in Academia with Chris Collins
Power in Empathy with Chris Gillespie
Power in Employment Status with Jesse Butts
Power in B2B Writing: Back From Impromptu Hiatus
Power in Sales with Christine Gomolka
Power in Case Studies with Joel Klettke
Season 2 Trailer: Exploring Power in B2B Writing
How to Humanize a Stuffy B2B Product Email Sequence
Turning Full-Time Experience It Into a Writing Niche
How to Not Be Just Another Generic Writer
Quick Thoughts on a Secret Source of Confidence for B2B Writers.
Writing Professionals Need to Network! & How to Get the Biggest ROI for Your Time
How to Build Relationships So Good Brands Send You Presents
How to Ghostwrite Thought Leadership (A Six-Step Process and Framework for Interviewing SMEs)
Quick Thoughts on Feeling Frozen
What Are You Supposed to Do With a Company’s “Brand Voice”?
Quick Thoughts on Stress and Money in B2B Writing
Could You Write a B2B Research Project? A Branded Original Research Primer
B2B Writing Institute: The Origin Story