Book Is the Hook cover art

All Episodes

Book Is the Hook — 85 episodes

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Title
1

Jean Hanff Korelitz: Why Most People Don’t Actually Have a Book Idea

2

Caroline Kepnes on Writing Complex Characters and Finding Your Voice

3

Miri Rodriguez on Finding Your Author Voice Through Empathy and Story

4

Bob Burg on Why the Best Books Spread Through Giving

5

Jonah Berger on Why Ideas Spread (And Why Most Books Don’t)

6

Maysoon Zayid on Writing, Criticism, and Finding Another Dream

7

Dr. Edith Eger on Healing, Choice, and Writing the Story You Lived

8

Dan Pink on Making Progress When Writing a Book Feels Endless

9

Gretchen Rubin on Why Nothing Works for Everyone

10

Apolo Ohno: Identity, Deep Work, and Life After the Olympics

11

Julia Cameron on How to Silence Your Inner Critic

12

Marc Randolph on Why Ideas Don’t Matter (Iteration Does)

13

Seth Godin on Why Writing Is a Practice, Not a Performance

14

Simon Sinek on Why Writing a Book Should Feel Hard

15

The moment your story stops being performative and starts being useful

16

Why you quit hard things, and how to build commitment that actually lasts

17

Focus Beats Passion: Cal Newport on Finishing Big Projects

18

Build in Public: The Distribution Cheat Codes Modern Authors Ignore

19

Emotional Authority: Why Writing Has to Hurt a Little | Chuck Palahniuk

20

Stop Applying, Start Getting Introductions

21

Write the Ending First: How Riley Sager Designs Breakout Thrillers

22

Free Work Is Leverage: How Charlie Hoehn Got Noticed Without Permission

23

Make Your Book Unskippable: Vishen’s “Stickiness” Playbook

24

Stop Negotiating With Your Inner Critic | Terri Trespicio

25

The Relationship Capital Behind Every Breakout Book | Jason Feifer

26

Rejection Is the Job: How Jason Starr Built a Writing Career That Lasts

27

Steal Like an Artist: Austin Kleon on Originality, Output, and Creative Momentum

28

Stop Waiting for Inspiration: Daniel Handler’s Writing Process

29

Give Your Book Away (for Free): How Value Creates Opportunity | David Meltzer

30

You Don’t Need a Map, You Need a Compass

31

Stop Waiting to Feel Ready | Debbie Millman on Courage, Confidence, and Writing

32

Stop Writing Tired: Arianna Huffington on Burnout, Focus, and Creativity

33

Defeat the 4 Digital Villains: Jim Kwik’s Playbook for Focus and Memory

34

Learning To Make Your Arguments With Integrity | Ross Baird

35

Becoming an Indistractable Author | Nir Eyal

36

The Host With The Most | Jason Nellis

37

The Elementary School Drop Out | Dale Stephens

38

Cheeseburgers with Warren Buffett | Alana Muller

39

Creating Creativity | Tina Seelig

40

Becoming The Product Guru | Jeff Morris Jr

41

The Un-Networker | Scott Gerber

42

The Startup Weekend | Marc Nager

43

The Power of Intentionality | Tiffany Norwood

44

Rocket Man | Evan Loomis

45

The Podcast Prof | Kate Waldock

46

Finding Your ‘Cheat Code’ | Brian Wong

47

Going Deep | Aaron Watson

48

Hedging Better | Justin Nguyen

49

Bonus: What's on Harry Campbell's nightstand?

50

Winning with Generosity w/ Harry Campbell

51

Bonus: What's on Sarah Peck's nightstand?

52

Discovering the Medium for Your Message w/ Sarah Peck

53

Never Stop Being Curious w/ Greg Gottesman

54

Bonus: What's on Allen Gannett's nightstand?

55

Marketing Like a Maven w/ Allen Gannett

56

Bonus: What's on Jessica Carson's nightstand?

57

The Power of the Series w/ Jessica Carson

58

Bonus: What's on Evan Baehr's nightstand?

59

Why Co-Authorship is a Marriage w/ Evan Baehr

60

Bonus: What's on Gini Dietrich's nightstand?

61

The Secret to Building Community w/ Gini Dietrich

62

Bonus: What's on Carl Schramm's nightstand?

63

Learning to be More Curious w/ Carl Schramm

64

Bonus: What's on Ryan McKee's nightstand?

65

Failing Forward in Comedy w/ Ryan McKee (Part 2)

66

Failing Forward in Comedy w/ Ryan McKee (Part 1)

67

Bonus: What's on Justin Lafazan's nightstand?

68

Finding an Excuse to Have Conversations With People You Admire

69

Bonus: What's on Alec Ross's nightstand?

70

The Power of Learning Out Loud

71

Bonus: What's on Chris Luecke's nightstand?

72

How to Make Your Own MBA

73

Bonus: What's on Diane Mulcahy's nightstand?

74

How to create more meaningful work (and reimagine the future of the resume)

75

Bonus: What's on Chris Voss's nightstand?

76

Mastering the Art of Negotiation with an FBI Hostage Negotiator

77

Bonus: What's on Joe Mechlinki's nightstand?

78

Embracing the Chip on Your Shoulder

79

BONUS: What's on Donna Khalife's Nightstand?

80

Winning Your 'Now or Never' Moments (Part 2 of 2)

81

Winning Your 'Now or Never' Moments (Part 1 of 2)

82

Bonus: What's on Aneesh Chopra's nightstand?

83

How to Get Others to Bet on You

84

TRAILER: The Eric Koester Creator Institute

85

TRAILER: The Eric Koester Creator Institute's Library Mini-Episodes