Business Focus

In this episode, we sit down with Phil McCaw from Business Chamber Queensland to unpack how AI is being used to solve a very real executive problem: time lost in governance reporting.As part of an AI Investment Fund initiative, Business Chamber Queensland is building a solution to automate and enhance monthly reporting processes—freeing up leadership time while improving the quality and depth of insights.We explore how AI can connect data across teams, reduce manual effort, and ultimately drive better decision-making across an organisation.If you're thinking about AI in your business, this is a practical, real-world example of where it delivers measurable impact.Key takeaways:AI can save weeks of executive time by automating governance reporting processes Centralising data across Excel, Word, and other tools enables better visibility and consistency Understanding variance vs plan is critical to maintaining control of business performance AI helps uncover hidden relationships and insights across departments that humans often miss The goal isn’t reducing headcount—it’s freeing time to improve KPIs and team performance Outputs from AI should always be validated by subject matter experts (AI is ~80% accurate baseline) Strong governance, security, and training are essential foundations before scaling AI AI adoption can become a competitive advantage and inspiration for members/customers Chapters: 00:00 – Introduction to the AI Investment Fund00:24 – What Business Chamber Queensland Does01:30 – The Problem: Time-Heavy Executive Reporting03:19 – Quantifying the Time & Cost Impact04:47 – How AI Will Solve the Problem05:03 – The Importance of Variance Analysis06:04 – The AI-Powered Reporting Experience07:36 – Seamless Adoption Across Teams09:45 – Defining Success & ROI12:41 – Turning Time Savings into Business Impact14:11 – Supporting Members Through AI Leadership15:36 – Governance, Security & AI Readiness16:50 – What Happens Next (Roadmap & Rollout)

Pengana Capital Group manages roughly $4 billion across six to seven countries. Their Head of Client Service noticed a pattern. During capital raises, the same questions kept coming in, and his team was spending hours on replies that could be templated.In this episode, we sit down with Gupta from Pengana to talk through the AI project he pitched internally, what it will actually look like in practice, and where he sees it going. The idea starts with automating standard email responses (think forms, common investor queries, campaign FAQs) and builds toward AI-assisted management reporting and fund flow analysis.We cover the real numbers behind the project, including a $20K build cost against an estimated $125K in annual benefit, plus the practical considerations around data management, ASIC regulations, and why Pengana chose an internal email workflow over a public-facing chatbot.Key Takeaways✓ Start with the repetitive stuff. If your team is answering the same questions again and again, that is the clearest signal that AI can help. Pengana's first target is standard client emails like form requests and campaign queries.✓ You don't need a chatbot to get value from AI. Pengana considered a chatbot but opted for an internal email processing workflow instead, partly due to ASIC's closer monitoring of chatbots on financial services websites.✓ Guardrails matter more than capability. By telling the AI what not to do (don't add information beyond the approved template), Pengana can actually get more consistent responses than a busy human might produce.✓ Free up time for the work that matters. The goal is not to replace the team. It is to stop them spending ten minutes a day on form requests so they can spend that time building relationships with high-net-worth clients and advisors.✓ The economics stack up quickly. A $20K build cost against $125K in estimated annual benefit, with a 4 to 6 week build and test timeline. The data sets already exist, so there is nothing extra to purchase.✓ Think bigger once the proof of concept works. Pengana's longer-term vision includes AI-assisted management reporting, fund flow analysis, and identifying client retention risks from quarterly data.✓ Market cycles create volume spikes you can prepare for. In funds management, capital raises and market movements drive predictable surges in client queries. Having AI ready to handle the standard ones means the team can focus on the conversations that need a personal touch.⏱️ TIMESTAMPS00:00 Introduction00:12 About Pengana Capital Group02:02 The problem with repetitive client queries03:34 Expanding the project scope05:06 How the email automation works06:04 Why not a chatbot? ASIC's role08:09 Impact on costs and revenue08:49 Scaling without adding headcount11:19 Future vision: AI-powered reporting14:21 What the proof of concept needs to prove16:03 The numbers: $20K build, $125K annual benefitCheck out the full episode here:

First Focus has been selected as an SMB channel partner with OpenAI, joining a small group of experts trusted to help mid-market businesses get real returns from AI.In this episode, we break down what the partnership means, why adoption matters more than licenses, and how to make sure your business isn't falling behind.Why this matters for youMost businesses are already using ChatGPT in some form. Executives are paying for personal licenses. Teams are copying and pasting company data into free tools. The problem? None of that is structured, governed, or delivering a measurable return.OpenAI knows this. They also know they can't reach every 50 to 200 seat business in Australia themselves. So they've built a channel partner program, selecting a small number of trusted providers to sell, implement, and support ChatGPT Business for the mid-market.First Focus is one of those partners.This isn't a badge we bought. It's recognition of the work we've already done, the AI and automation projects we've delivered, and the investment we've made in getting ahead of where our clients are in this space.Key takeaways✓ First Focus is now an official SMB channel partner with OpenAI, selected for our track record delivering AI and automation projects for mid-market businesses.✓ ChatGPT Business is available on a month-to-month basis. No long lock-in required. You can turn it on and trial it with your team.✓ Buying a license is just the start. The return comes from adoption, tailoring, integration, and ongoing education, which is exactly what our Core service is built for.✓ Your AI platform needs governance. A managed rollout gives you data controls at the business level and reduces the risk of staff using unapproved tools.✓ Adoption is the leading indicator of ROI. If people aren't using it, dig into why. Relaunch and iterate.✓ Start capturing clean data now. Even if you're not ready to build automations today, the data you collect now is what will power them later.✓ Think ecosystem, not just model. The best AI platform is the one that connects to the tools your team already uses.Timestamps00:00 Big news: First Focus is an OpenAI SMB channel partner00:36 How OpenAI changed the way businesses work02:37 The gap between personal use and enterprise AI04:05 Licenses vs real ROI05:02 What changes for First Focus clients now06:23 ChatGPT Business alongside Microsoft Copilot07:24 Why every business needs to act on AI now09:01 What partner access means for our team10:07 The OpenAI ecosystem and integrations12:02 What makes an MSP an AI expert14:09 AI governance and security risks17:00 Employee experience and the right tools19:23 Adoption as the metric that matters22:47 Is AI foundational for SMBs?23:40 AI vs automation: understanding the difference25:37 Why your data strategy matters now26:44 Choosing your AI ecosystemAbout CoreCore is the future of managed services at First Focus. It's a productivity-as-a-service offering that ensures your team has the support, education, and ongoing iteration needed to make AI and automation a real part of how your business operates. If you're investing in ChatGPT Business or exploring AI more broadly, Core is how you make sure that investment delivers.Want to talk about what this partnership means for your business? Get in touch with your Technical Account Manager, or reach out to our team to learn more about Core here: https://www.firstfocus.com.au/services/core/chatgpt/

First Focus is funding a $20,000 AI project with Australian swimwear retailer Seafolly. The goal: build a prompt-based AI knowledge agent that gives casual retail staff instant access to the operational info they need, so they spend less time searching and more time with customers.The problemSeafolly runs over 30 stores globally with a highly casual workforce. New hires and existing staff regularly lose time hunting through SharePoint, group chats, and scattered process documents for answers to everyday questions. That pulls people off the shop floor and puts pressure on support teams.What we're buildingFirst Focus and Seafolly are developing a custom AI agent tailored for retail staff. Team members ask a question in plain language and get accurate, up-to-date operational guidance on the spot, without needing to raise a support ticket or chase a manager.What this means for the business- Faster onboarding. New casual staff get to answers quicker without waiting on someone to walk them through it.- More time on the floor. Less time searching means more time serving customers.- Fewer repetitive queries hitting the support desk.- Better documentation over time. The system tracks unanswered questions, highlighting gaps in internal content.How the rollout worksThe AI agent will be tested across five stores over three months. The team will measure adoption and accuracy before deciding on a wider rollout across the full retail network.Learn more about First Focus CORE: https://www.firstfocus.com.au/services/core/

How do you scale property development to 1,500+ apartments without scaling your headcount at the same rate?In this episode, we sit down with Peter, Head of IT at Billbergia, to unpack how a leading Australian property developer is using AI to transform defect management, improve customer experience, and drive measurable ROI through the First Focus AI Investment Fund Initiative Billbergia’s customer lifecycle can span up to 10 years — from first sales engagement through to the six-year defect liability period.When a building launches, hundreds of residents move in at once, triggering a surge of defect tickets. The challenge? Triage them quickly, accurately, and without increasing admin overhead.Instead of starting with high-risk sales automation, Billbergia focused on backend AI-driven defect triage to prove value fast In this conversation, we explore:- Why backend AI can be the smartest first step- How AI triages defect tickets and routes them automatically- The role of human-in-the-loop validation- Leveraging 10 years of defect photos and data- Measuring ROI through FTE efficiency and scalability- Why adoption risk is lower than you thinkIf you're exploring AI in construction, property development, or any high-volume service environment, this is a practical blueprint for implementation.⏱ Key Chapters00:00 – Introduction to Billbergia & The Growth ChallengePrivately owned developer scaling high-density projects across Sydney and Brisbane 02:00 – The 10-Year Customer Lifecycle ProblemWhy fragmented systems and manual processes create friction 05:00 – Why Start with Backend AI (Not Sales)Proving ROI quickly through defect and liability automation 06:30 – AI Defect Triage in ActionRouting tickets, filtering non-defects, integrating booking systems 08:00 – Quantifying ROI: Headcount vs ScalabilityHandling greater ticket volumes without linear FTE growth 09:30 – Image Recognition & 10 Years of DataTraining models using historical defect photos 15:00 – Human-in-the-Loop & Continuous Improvement Accuracy safeguards and building a long-term AI knowledge assetIf you're all-in on AI — or soon will be — this episode demonstrates how to move from experimentation to operational impact.🔔 Subscribe for more AI Investment Fund case studies

In this episode, Nandita from Lipman Burgon & Partners, a private wealth advisory firm serving ultra high net worth clients, shares how they’re transforming their investment due diligence process using AI.Lipman Burgon & Partners were selected as one of the winners of the First Focus AI Investment Fund initiative, with this project being supported and delivered in partnership with First Focus. Together, we’re building a human-in-the-loop, Azure-based solution designed for accuracy, governance, and measurable ROI.By using AI to ingest, collate and summarise large volumes of factual investment information, the team expects to:- Significantly reduce due diligence turnaround times- Increase coverage of fund managers and investment opportunities- Enable analysts to focus on higher-value evaluation and decision-making- Deliver projected efficiency savings of more than $100,000 per yearKEY CHAPTERS: 0:00 – Introducing Lipman Burgon & PartnersOverview of the firm and why rigorous investment due diligence is central to their value proposition.1:26 – The Due Diligence Challenge (2–4 Weeks per Investment)Breaking down the current process: high-level screening, deep dive analysis, and reviewing hundreds of pages of reports.3:01 – Quantifying ROI: From Weeks to Cost Savings. How they calculated the potential efficiency gains and projected $100K+ annual savings.4:46 – Scale & Leverage: What AI Actually Improves. How AI enables broader coverage, deeper analysis, and better decision-making — without increasing headcount.6:01 – The Technology Stack: Azure, Copilot & Human-in-the-Loop Controls. Why governance and experienced analysts remain critical in high-stakes financial decisions.15:22 – Driving Adoption: Co-Designing with the Investment Team. How empowering end users from day one improves buy-in and practical implementation.17:21 – Measuring Accuracy, Managing Risk & Knowing When to Pivot. Handling the “80% problem,” avoiding hallucinations, and defining clear success milestones.AI projects don't just finish when the initial build is delivered. That's why we created CORE.CORE is our managed AI and automation service, designed to help organisations go beyond traditional IT and turn AI initiatives like these into long‑term productivity engines.Learn more about CORE here: https://firstfocus.com.au/core

In this episode, Brendan Ritchie sits down with Ross Sardi to unveil our new service offering 'CORE' and unpack how managed services need to evolve as businesses go all-in on AI, automation, data governance, and security.Rather than bolting AI onto old infrastructure-led MSP models, this conversation flips the thinking completely, starting from a clean slate and designing managed services around outcomes, ROI, and real business enablement.- Why traditional MSP models are no longer fit for purpose- What “AI-first managed services” actually mean in practice- The role of data governance, security, and compliance in AI adoption- How automation and AI should reduce effort, not add complexity- Why enablement and training matter more than tools- How to turn your technology spend into a revenue driver, not just risk mitigation- What businesses need to do to ensure ROI from AI platforms and LLMs- What our CORE offering entails

We’ve just completed our 14th MSP acquisition, with more already in motion!In this episode of M&A Focus, Brendan and Ross discuss the exact playbook we use to ensure two things happen every time we acquire a business:- The people who join us feel respected, supported, and excited about the future, and- The customers we inherit become 10/10 fans within six months of integration.Get the real conversations, lessons learned, and the behind-the-scenes mechanics of making acquisitions work for humans and for business outcomes.We cover the staff experience, customer expectations, cultural alignment, the pod model, the integration timeline, and how we communicate through a period where people often feel the most uncertainty.If you're growing through acquisition, or preparing to be acquired, this is your playbook.🔖 Chapters00:00 – Why We Bought This MSP: Staff + Customer FitWhy cultural fit and ICP alignment are the real reasons behind every acquisition — and how that shapes the entire transition.02:34 – Supporting Staff Through an AcquisitionHow we help employees who didn’t choose us understand who we are, where we’re going, and why they matter. Respect, clarity, and real career opportunity.06:40 – Customer Reactions & Reducing UncertaintyWhat customers worry about on Day 1, how we communicate when communication is limited, and why many end up relieved they now have access to bigger capability.10:55 – The Pod Delivery Model ExplainedHow we keep the “small MSP feel” while providing big-MSP resources — and why pod GMs are critical for client experience and stability.14:17 – Events, Connection & Culture After a SaleHow we use shared learning, in-person events, and community to help staff and customers feel part of the broader First Focus family.16:50 – The 6-Month Integration RoadmapA peek into our dedicated integration team, tool cutovers, communication cadence, and how we ensure every customer is fully transitioned and supported.

In this episode of M&A Focus, Brendan Ritchie and RossSardi break down the real technology, cybersecurity, culture, and integration risks that determine whether an acquisition creates value or becomes a costly mistake. Drawing on experience across 14+ acquisitions, Ross explains what tolook for in tech due diligence, how to manage post-acquisition integration, and how to decide between single-brand vs multi-brand strategy after buying acompany. 🔎 Key Topics: - What to check in technology due diligence (tech stackmaturity, licensing risks, security posture) - The biggest cybersecurity risks during M&A and how toavoid breaches during the transition period - How to identify deal-changing red flags before you buy abusiness - How post-merger integration works (systems, people, security, data,processes) - When to keep an acquired company’s brand vs when tocollapse everything into one - Why every business becomes a technology business inM&A, whether you like it or not ⏱️ Key Chapters: 00:00 — Why We’re Seeing So Much M&A Activity Right NowBrendan & Ross unpack the spike in buying and selling across the market andwhy tech sits at the centre of every deal, regardless of industry. 05:12 — The Tech & Security Due Diligence Playbook Whatexperienced buyers actually look for: stack maturity, licensing issues, hiddenrisks, and the mindset needed to protect price and future integration. 12:40 — Integration Risks: The Overlap Period No One TalksAbout Why the post-acquisition “bridge period” is one of the highest-riskwindows for breaches and how to mitigate it even if you can’t log into everysystem during DD. 21:18 — One Brand or Many? How to Decide Post-AcquisitionStrategy Ross shares real lessons from running multiple brands vs. unifyingeverything under one banner and why clarity beats confusion every time.

MSP and business owners are selling at a rate we haven’t seen in years, but not for the reasons you might think.In this episode, Ross Sardi and Brendan Ritchie break down the real factors driving the surge in exit conversations: generational fatigue, economic pressure, AI-driven change, customer expectations, valuation trends, and the growing awareness that selling is no longer a last resort, but also a strategic move.Whether you’re planning to sell, scale, or simply survive the next wave of industry transformation, this conversation gives you the clarity you need.Grounded in real acquisition experience and market insights, we explore what’s changed in the past 6–12 months, why more owners are initiating conversations themselves, and how to think about timing your exit for maximum value.KEY CHAPTERS:00:00 – Why So Many Owners Are Exploring an Exit NowIncreased inquiries, inbound sellers, and the shift in owner behaviour.02:30 – The Generational Wave: 15–20 Years of FatigueWhy long-term owners are hitting a natural transition point.05:10 – The Capacity Ceiling: When Your Business Maxes OutWhat happens when the owner is the linchpin and the team is at full load.07:40 – AI, Automation & The New Business ModelWhy the next era demands reinvention and why some owners would rather exit.10:45 – What This Means for Your Business StrategyHow to think about selling, staying, reinvesting, or restructuring.

In this final episode of the Finance Focus series, Ross Sardi (CEO, First Focus) and Jarrod Morris (Founder & CEO, Bolden) explore what finance looks like in the age of artificial intelligence.From automation and analytics to hiring the next generation of finance leaders, this discussion explores how AI and robotic process automation (RPA) are changing everything and what that means for finance teams, executives, and businesses of every size.Discover how AI is removing manual processes, enhancing data analysis, reshaping the CFO role, and even democratising app development through low-code and “vibe coding.”Whether you’re a finance professional, business leader, or curious about how AI is impacting corporate strategy, this episode will give you a grounded yet forward-thinking view of what’s next for finance in 2025 and beyond.KEY CHAPTERS:00:00 – Welcome to Episode 5: Finance in the Age of AIThe hosts introduce the series finale and outline the focus on AI’s impact on financial processes and leadership.01:00 – AI + RPA: Automating the Manual Finance WorkloadHow AI and robotic process automation are revolutionising repetitive tasks and freeing finance to focus on strategic value.04:00 – From Automation to Intelligence: Data and Analytics in FinanceWhy AI-driven analytics are transforming decision-making and the risks of relying on bad data.06:45 – Garbage In, Garbage Out: Ensuring Data QualityHow businesses can build reliable datasets and use AI to improve reconciliation, reporting, and accuracy.10:00 – Does the Data Make Sense? Context Is EverythingFinance’s evolving role in providing insight, validation, and strategic context to AI-generated outputs.14:00 – The Future of Finance Leadership: Enabler, Not GatekeeperHow AI is democratising financial knowledge and transforming the CFO from controller to collaborator.20:00 – Hiring in the Age of AI: Curiosity Over CredentialsThe new must-have traits for finance professionals (curiosity, adaptability, and problem-solving) and the rise of fractional CFO models.29:00 – Redefining Success: How to Measure CFO Impact in 2025Why performance metrics for finance leaders should focus on execution, innovation, and technology enablement.30:30 – Building Bespoke Finance Tools: The Power of “Vibe Coding”How AI is empowering non-technical leaders to create custom financial tools and the risks of shadow IT.39:00 – Final Thoughts: Finance as the Central Nervous System of BusinessRoss and Jared reflect on finance’s dual role in shaping and being shaped by technology and the importance of continuous learning in AI.

In this episode of Finance Focus, Brendan Ritchie sits down with Ross Sardi and Jarrod Morris to unpack one of the most overlooked parts of digital transformation: adoption.You’ve invested in technology, built the business case, and forecasted the returns… but what happens if your people don’t use it?Explore how adoption rates multiply ROI, why executive sponsorship is essential, and how to turn resistors into advocates.🔥 You’ll learn:- Why ROI × Adoption Rate = Actual ROI — and how to boost both- How to identify and engage “constructive resistors” in your team- The role of leadership in modelling adoption (“a fish stinks from its head”)- Why zero-based budgeting and continuous improvement matter for long-term ROIIf you’re a CFO, technology leader, or finance professional navigating digital transformation, this conversation will help you turn tools into outcomes and make every dollar deliver.Chapters: 0:35 – Why adoption is the multiplier for ROI1:30 – Measuring and respecting adoption metrics3:00 – Internal vs external adoption (staff & customers)5:00 – Changing behaviour and onboarding momentum6:00 – Involving users early in discovery7:00 – Executive sponsorship and leading by example8:30 – The Technology Acceptance Model explained9:40 – The psychology of adoption and the power of “why”11:20 – Dealing with resistors and driving cultural alignment13:30 – Turning resistors into champions15:00 – Avoiding perfection paralysis: solving for 80%16:30 – Continuous improvement and zero-based budgeting18:00 – Wrapping up: adoption as a mindset

In this episode of Finance Focus, host Brendan Ritchie is joined by Ross Sardi (CEO, First Focus) and Jared Morris (CEO & Founder, Balden) to unpack one of the biggest challenges facing modern finance teams — choosing the right technology stack.Together they explore why so many Australian businesses are frustrated with legacy ERPs, what’s driving the shift to modular, cloud-based finance tools, and how to build a curated, best-in-class tech stack that keeps your data accurate, decisions fast, and teams happy.💬 Key discussion points:- Why most ERPs create more problems than they solve- The real cost of manual processes and disconnected tools- How process mapping can transform your finance operations- What an ideal modern finance stack looks like (and the tools behind it)- The importance of single-source data entry for real-time reporting- How Australian mid-market businesses can build smarter, scalable finance systems📈 Whether you’re a CFO, COO, or finance leader in a growing Australian organisation, this episode will help you modernise your finance systems.🕒 Key Chapters0:00 Intro – Welcome to Finance Focus: Building the Right Finance Tech Stack0:35 The Problem with Current Finance Tools – Frustration, manual work, and gut feel decisions1:45 No Single Source of Truth = Slow or Bad Decisions – Why data trust is everything3:50 The ERP Headache – Why so many businesses are ditching legacy systems6:20 The Shift to Best-in-Class Apps and APIs – From all-in-one to curated stacks10:30 Mapping Processes Before Tech Decisions – The key to building a fit-for-purpose stack13:45 Real-World Example: Xero, Unleashed, Lightspeed, Shopify + Causal16:10 Avoiding App Bloat and Driving Adoption – Designing systems around people18:50 Wrap-Up – Finance Tech That Empowers Better Decisions

Most businesses know they need to invest in technology, but few can actually prove the return.In this episode of Finance Focus, Ross Sardi (CEO, First Focus) and Jarrod Morris (CEO, Bolden) sit down with host Brendan Ritchie to break down the ROI gap: why so many technology and AI projects fail to deliver results, and what smart Australian businesses can do differently.💡 Learn how to connect every tech project to your profit and loss (P&L), measure success quarterly, and avoid falling for the vendor ROI mirage.If you’re a CFO, CEO, or business leader wondering whether your technology spend is really paying off then this episode is for you.🔍 What You’ll Learn- The real reason most tech and digital transformation projects fail- How to map technology investments directly to ROI- Why adoption metrics matter more than early results- How to set realistic ROI timelines (and when to walk away)- The five key ROI drivers: efficiency, revenue, quality, productivity, and risk- How to spot inflated vendor claims and avoid the “ROI mirage”- Real-world examples of AI ROI done right👉 Connect with us on LinkedIn: https://www.linkedin.com/company/first-focus-it👍 Like this video, subscribe, and hit the bell so you never miss an update!

AI is moving faster than ever – and Adam Spencer is here to help us break it all down.In this episode of the First Focus podcast, Adam joins Brendan Ritchie and Ross Sardi fresh from the IT Nation Connect ANZ 2025 stage to share his take on:• The real story behind GPT-5 (and why it’s more “raise the floor” than “lift the ceiling”)• The race toward Artificial General Intelligence and Superintelligence – and the risks of being first• How AI is already reshaping workplaces, from law firms to managed IT service providers• Why prompt-writing is the newest power skill• The rise of “digital twins” and what it means for leaders and innovatorsWhether you’re a tech leader, business owner, or just curious about how AI will impact Australia’s future, this chat is packed with insights and a few laughs along the way.👉 Follow First Focus IT on LinkedIn for more conversations, events and AI updates: https://au.linkedin.com/company/first-focus-it

In this episode of SharePoint Focus, experts Mia Tait from First Focus and Alyssa Blackburn from AvePoint sit down to share practical steps every Australian organisation can take to clean up legacy file servers and manage information smarter within M365 and SharePoint.They also discuss what it really takes to:- Clean up and consolidate data scattered across file servers, Dropbox, Slack and other collaboration tools- Avoid the classic “lift-and-shift” mistake that simply moves the clutter into Microsoft 365 without fixing it- Understand the information life cycle—from creation and collaboration through to retention, archival and secure disposal- Use metadata and sensitivity labels to improve search, trigger security processes and stay compliant with the Australian Privacy Act- Cut cloud storage costs while reducing the environmental footprint of your data centre usage- Prepare your data for AI readiness, ensuring tools like Microsoft Copilot deliver accurate insightsKEY CHAPTERS: 0:00 – Intro & Episode OverviewA quick welcome to Episode 5 of SharePoint Focus and what’s ahead: cleaning up legacy file servers and mastering the information life cycle.0:34 – Tackling Data Sprawl Across Multiple PlatformsMia and Alyssa explain how to start with a stocktake of all your data sources—Dropbox, Slack, HR systems and more—before you migrate.3:29 – Why a Lift-and-Shift Migration Creates More ProblemsWhy simply moving everything to SharePoint without sorting is like moving house without cleaning—just moving the clutter.7:57 – Understanding the Information Life CycleAlyssa defines the key stages from creation through retention to secure disposal, and why managing each stage matters.9:50 – Privacy Risks & The Danger of Holding Old DataReal-world examples of how keeping unnecessary data increases risk and why deletion can be safer than hoarding.13:18 – Metadata: The Secret to Search and ComplianceWhat metadata really is, why it’s called a “love note to the future,” and how good tagging makes information easier to find and secure.17:15 – The Three Pillars: Integrity, Efficiency & Cost SavingsHow proper life cycle management protects compliance, saves staff time and cuts cloud storage costs—including environmental benefits.25:09 – Best Practices for SharePoint Life Cycle ManagementPractical tips: assign file owners, automate retention policies, use Microsoft Purview labels and run regular audits.Whether you’re an IT manager, business leader or simply trying to make your Microsoft 365 environment easier to navigate, you’ll discover why a strong information life cycle strategy isn’t just about compliance—it’s about saving time, cutting costs and protecting your business.

AI rollouts are everywhere—but why do so many fail before they even get off the ground? 🤔 In this episode of SharePoint Focus, Brendan Ritchie, Mia Tait (First Focus M365 Practice Lead), and Alyssa Blackburn (AvePoint) unpack why most AI proof of concepts don’t deliver results and how SharePoint can help set your business up for success.From government Copilot pilots that missed the mark, to the hidden risks of "confetti licenses," and the critical role of clean, well-governed data—this conversation covers the real-world lessons you need to avoid wasted investment.We’ll explore:✅ Why defining clear outcomes is non-negotiable✅ The importance of data governance and ROT (Redundant, Obsolete, Trivial) cleanup✅ Training, adoption, and why ease of use matters more than hype✅ Measuring AI ROI with real-world examples✅ How to roll out Copilot and AI in stages for lasting successWhether you’re testing Microsoft Copilot, looking at AI pilots, or trying to avoid wasted spend, this episode will give you the insights to make your AI strategy stick.

In Episode 3 of SharePoint Focus, we’re tackling one of the trickiest balancing acts in Microsoft 365: enabling smooth collaboration without creating security risks.🔹 In Episode 1, we discussed the Privacy Act and why data government in SharePoint matters.🔹 In Episode 2, we looked at preparing your SharePoint environment for AI and reducing storage costs.🔹 Now in Episode 3, we’re getting practical — with real-world tips for sharing and collaboration, plus a look at how poor sharing habits can quickly turn into serious security breaches.👩‍💻 Joined by Alyssa Blackburn (AvePoint) and Mia Tate (First Focus, M365 Practice Lead), we explore:- The fine line between secure and open sharing in SharePoint and Teams- Practical tenant-wide and site-level settings to protect your business- The dangers of oversharing links and folders (and why “request access” drives everyone mad)- Real audit insights: what businesses get wrong again and again- How user education, smart policies, and tools like Guard & Policies + Insights make a difference- Why the new Privacy Act means staff training on data security isn’t optional anymoreThis episode will help you set up SharePoint sharing that is secure, but still collaborative.0:00 – Intro0:40 – Collaboration vs Security: Finding the Balance2:00 – Tenant-Wide Settings & Governance Basics5:30 – The Delicate Balance: Don’t Over-Lock or Over-Open8:00 – Why Individual Permissions Are a Nightmare10:20 – Link Sharing vs Folder Sharing Explained13:40 – Using Guard & Policies + Insights for Better Oversight15:00 – How Poor Sharing Habits Lead to Security Breaches19:00 – Real-World Oversharing Mistakes & AI Risks (Samsung Case)23:30 – Training, the Privacy Act & Why Ongoing Education Matters26:40 – Wrap-Up & Episode 4 Teaser

If you caught Episode 1 of our SharePoint series, you’ll remember we explored why changes to the Privacy Act — along with a rapidly approaching AI-powered future — have put SharePoint data governance back in the spotlight. We also touched on the growing link between good governance and AI readiness for Microsoft 365.In Episode 2, M365 pros Alyssa Blackburn and Mita Tait shift the focus from 'why' to 'how'. This time, it’s about rolling up your sleeves and getting SharePoint (and the rest of your Microsoft 365 environment) in shape for AI tools — while also tackling one of the biggest hidden budget drains in modern business: cloud storage costs.00:00 – Introduction: Privacy Act, AI Readiness & Storage Costs01:06 – Why Data Readiness Matters Before AI02:25 – Step One: Consolidating & Mapping Your Data04:08 – Tools We Use: AvePoint, Opus & Microsoft Purview06:00 – Moving from ‘Set & Forget’ to Ongoing Governance08:28 – Shared Accountability & User Involvement in Permissions10:00 – Reviewing & Filtering Data for Retention Decisions12:25 – Managing File Types, Archives & Duplicates14:05 – Why the Overwhelm Is Normal (and How to Tackle It)16:22 – The Rising Cost of Storage in M365 & SharePoint20:07 – The 680TB Version Control Shock Story23:38 – Real-World Savings: $1.3M in Year One25:48 – Proactive vs Reactive Data ManagementPlease follow us on LinkedIn! We’d love to be part of your professional network, and it helps us stay closer and share insights that matter to leaders like you: 👉 https://www.linkedin.com/company/first-focus-it/

Welcome to our new mini-series 'SharePoint Focus'. Over the next six episodes, M365 pros Mia Tait McIntyre and Alyssa Blackburn will join host Brendan Ritchie to share practical tips to help you get clarity, get compliant, and get SharePoint working for your business.In this episode, Mia Tait (M365 Practice Lead - First Focus) and Alyssa Blackburn (Program Manager - AvePoint) discuss what the recent reforms to the Australian Privacy Act mean for businesses of all sizes, and how SharePoint can help you stay compliant, secure, and AI-ready.🔐 What you’ll learn in this episode:- What’s changed in the Privacy Act (1988) and the 2024-2026 amendments- How the new laws impact small to mid-sized businesses (including fines & legal risk)- Why storing personal information in SharePoint now comes with stricter obligations- How to use SharePoint to enforce access controls, retention policies, and data loss preventionCHAPTERS:0:00 – Introduction: Why SharePoint and data governance matter0:49 – Meet the guests: Mia Tait & Alyssa Blackburn1:22 – Why focus on data governance in SharePoint now?1:36 – Privacy Act changes in late 20242:16 – The rise of cybercrime and why privacy laws matter5:16 – Key Privacy Act updates: Small businesses now included6:31 – The real-world impact of data breaches (Optus, Medibank, Qantas)8:12 – Heavier fines and revenue-based penalties explained10:03 – Start with a data stocktake: Knowing what you have10:57 – Data retention rules: Only keep what you need13:38 – Building a risk and value framework for your data14:56 – New breach notification requirements for businesses17:44 – Privacy Act timeline: What’s active now vs. 2026 updates19:38 – The importance of transparency and trust with customers21:10 – Directors’ responsibilities and civil penalties23:52 – Why SharePoint governance is crucial for AI readiness25:05 – Understanding ROT data: Redundant, Obsolete, Trivial26:48 – Using tools to manage and clean up data30:09 – Risks of bad data: Poor decisions and AI errors32:53 – How bad data kills adoption of AI tools34:55 – Simplicity for end users: The Alyssa Blackburn Scale of Complexity36:40 – Wrap up: Privacy, governance, and preparing for AIPlease follow us on LinkedIn! We’d love to be part of your professional network, and it helps us stay closer and share insights that matter to leaders like you: 👉https://www.linkedin.com/company/first-focus-it/

Is your team maximising AI in sales, or is it just adding to the noise? In this episode, Harriet Mellor joins us to break down why most sales teams fail when adopting AI tools like ChatGPT and Copilot. From poor prompts to bland, generic content, we explore the real reasons AI under delivers and exactly how to fix it. Learn how to use AI strategically to enhance trust, personalise messaging, and focus your efforts on the right prospects. Whether you’re in B2B sales, marketing or leadership, this episode is packed with practical insights to cut through the hype and use AI where it actually matters. At Business Focus, we cut through the noise to bring medium-sized businesses the most relevant, actionable insights. We understand your challenges and we deliver clear, strategic solutions to help you grow faster. If you want to stay ahead of the curve with the tools, tech and thinking that are shaping the future of business, don’t miss out. We’d love to be part of your professional network, LinkedIn helps us stay closer and share insights that matter to leaders like you: 👉https://www.linkedin.com/company/first-focus-it/ If you’re part of a mid-sized organisation with 50+ people and want to explore how the right technology partner can empower you, your team, and your business click here to learn more: Managed Service Provider | Managed Services | Australia-wide Don’t forget to subscribe and hit the notification bell to keep ahead of what’s next. Chapters: 00:00 If you're in marketing or sales, this is for you 00:35 AI Tools in Sales: Pros and Cons 02:20 How to Prompt and Train AI to Sound Human 04:15 Creating Valuable, Trustworthy Content with AI 06:10 Using Intent Data and Lead Scoring Effectively 09:00 Sales Automation: Triggers, Emails, and Action 14:30 Do You Really Need AI? Strategic Use vs Overkill 16:30 Connect with Harriet to talk more about sales

Is your LinkedIn strategy driving real results, or just ticking boxes? In this practical episode, Harriet Mellor from Your Sales Co joins us to unpack what it really takes to turn LinkedIn into a powerful sales engine. Whether you're in marketing, business development, or sales leadership, this is your blueprint for cutting through the noise and generating meaningful conversations.🔹 The top mistakes most teams make on LinkedIn🔹 Why Sales Navigator isn't always the silver bullet🔹 How to build a personal brand that drives leads🔹 Crafting high-converting LinkedIn campaigns (without wasting budget)🔹 The importance of knowing your ICP and building fit-for-purpose lead magnets🔹 How to scale engagement without sounding roboticIf you're ready to move beyond the spray-and-pray approach and start building a scalable, high-conversion sales strategy on LinkedIn, this episode is for you.

In the final episode of our Cyber Horror Stories series, Matt O’Kane is back to walk us through a real-world ransomware incident that tested a business’s cyber resilience strategy.In this episode, we cover:🔹 How malware was introduced through seemingly safe software🔹 The critical role of ‘Assume Breach’ in early detection🔹 What effective containment and recovery look like in practice🔹 The importance of culture, complexity, and compliance in building cyber resilience🔹 How leadership and teams typically respond during high-pressure incidentsThis case study offers practical insights for IT leaders, executives, and anyone responsible for cybersecurity in their organisation.

Welcome back to Part 2 of our Cyber Horror Stories series with incident response expert Matt O’Kane. In this episode, we dig into a real-world story from the pandemic era, when a marketing manager, a BYOD MacBook, and a fractured workplace relationship led to a messy cyber security and IP theft incident.Matt also walks us through the forensic dead-ends, poor device management, and missed logging opportunities that left this company exposed.📌 Topics we cover:- Why unmanaged devices are a ticking time bomb- The hidden value of M365 compliance features- What data is actually worth protecting- Why good cybersecurity starts with being organised

Welcome to Cyber Horror Stories 💻 👻 — a mini-series featuring real incidents, real consequences, and the very real lessons learned from three chilling (and true) cyber security incidents.Joining host Brendan Ritchie is Matt O'Kane, Director at Notion Digital Forensics.When it comes to cyber security... Matt's seen the worst of the worst.And he's also the kind of guy who doesn’t just clean up the messes.He helps companies learn from them.________________________________________________PART 1: In this episode, Brendan speaks with Matt about a real-world cyber incident and data breach that triggered lasting change within a franchise — not just in systems and processes, but in culture.💡 Key themes:- How the data breach unfolded — and what was at stake- The shift towards a culture of data safety- Why cyber security education and awareness now matter more than everThis episode is a must-watch for business leaders, CIOs, and IT professionals looking to understand the human and operational impact of a breach — and how to come back stronger.🔔 Subscribe for Part 2, featuring a new story with different lessons and takeaways.

This podcast episode features cybersecurity expert Ross Sardi from First Focus, discussing a recent cybersecurity breach that led to legal and regulatory scrutiny. They provide actionable insights on strengthening cybersecurity strategies, mitigating risks, and ensuring regulatory compliance to protect businesses from similar threats.🚨 Could your business survive a cyberattack? Learn how to safeguard your data, comply with regulations, and protect your reputation in this exclusive conversation with technology experts. 🔍💻🔍 What You’ll Learn in This Episode: ✅ The key mistakes that led to this cybersecurity breach ✅ Actionable strategies to strengthen your security framework ✅ How regulatory bodies are responding to cybersecurity failures ✅ Steps IT leaders can take to safeguard their organisations ✅ Why proactive cybersecurity is critical for business resilience🎯 If you're an IT leader, entrepreneur, or business executive, this episode is a MUST-WATCH!👉 Like & Subscribe for more cybersecurity insights! 💬 Share your biggest cybersecurity concerns in the comments! 📢 Share this episode with business leaders who need to strengthen their security measures!🔗 Important Links: 🌐 Visit First Focus: https://www.firstfocus.com.au/ 📩 Contact Us: https://www.firstfocus.com.au/contact-us/ 🔵 Follow First Focus on LinkedIn: https://linkedin.com/company/first-focus-it 💡 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more expert business insights!

The Secret to Business Longevity: Succession Planning Done Right! How do successful leaders ensure their business thrives beyond their tenure? In this exclusive episode, Peter Paddon, the visionary behind First Focus, shares his journey, insights, and the succession planning strategies that secured the company’s future. 🔍 What You’ll Learn in This Episode: ✅ The role of succession planning in long-term business success ✅ Key challenges and solutions in leadership transitions ✅ How First Focus ensures stability and growth for future generations ✅ Real-life insights from Peter’s leadership journey 🎯 If you're a business leader, entrepreneur, or executive thinking about the future of your company, this episode is a MUST-WATCH! 👉 Like & Subscribe for more expert insights on business growth and leadership! 💬 Drop a comment: What’s your biggest challenge with succession planning? 📢 Share this video with leaders who need to think ahead! 🔗 Important Links: 🌐 Visit First Focus: https://firstfocus.com.au/ 📩 Contact Us: https://www.firstfocus.com.au/contact-us/ LinkedIn: https://linkedin.com/company/first-focus-it📌 Timestamps: 00:00 – Introduction 02:15 – Peter Paddon’s Leadership Journey 05:45 – Why Succession Planning Matters 09:30 – Overcoming Challenges in Leadership Transitions 14:20 – The Future of First Focus 18:50 – Key Takeaways & Final Thoughts 💡 Don’t forget to LIKE and SUBSCRIBE for more expert business insights! #SuccessionPlanning #BusinessGrowth #Leadership #CEOInsights #FirstFocusIT #BusinessStrategy #FutureLeaders #ITLeadership #CompanySuccess

As AI adoption skyrockets, businesses face growing risks, regulatory uncertainty, and ethical challenges. Enter ISO 42001, the first AI-specific ISO standard designed to govern risk, data privacy, and ethical AI implementation.In this episode, Jason Maricchiolo from ISO 365 breaks down how businesses can align AI usage with compliance, mitigate risks, and prepare for future regulations. If your organisation is using AI—whether for automation, customer interactions, or decision-making—you’ll want to understand this framework.🔹 Key Topics:✔️ What ISO 42001 & why it matters for AI governance✔️ How it connects with ISO 27001 & cybersecurity frameworks✔️ Risk management, bias, and ethical AI considerations✔️ How businesses can implement AI governance today💡 Who Should Listen? IT leaders, compliance officers, CEOs, and anyone using AI in their business.

💡 What does it take to turn a startup company into a successful industry-leading organisation? In this episode, Peter Paddon, founder of First Focus, draws on 20+ years of experience, sharing the hard-earned lessons behind growing a business from scratch, surviving near-bankruptcy, and scaling to success.🚀 Whether you're an entrepreneur, business owner, or leader looking to scale and grow your company, this conversation is packed with real-world strategies, mistakes to avoid, and confronting yet important insights from a founder who's lived through it all — and has survived and thrived to tell the tale.

In this episode, we’re diving into B2B & tech content marketing strategies with Wim Kerkhoff, a marketing expert and SaaS entrepreneur. We discuss the future of content marketing, the impact of AI, video marketing trends, and how businesses can maximise ROI with a smarter approach to digital strategy.From SEO best practices to leveraging LinkedIn and video testimonials, we break down what actually works in 2025 to drive leads and position your business as a trusted industry expert. Learn how to repurpose long-form content into high-performing social posts, improve engagement with the right content strategy, and avoid the biggest marketing mistakes most companies make.

Is there a better way to measure customer experience than the traditional Customer Satisfaction Score (CSAT)? In this episode, Brendan Ritchie sits down with Mark Alayev, CEO at Thread, to explore how Customer Effort Score (CES) is revolutionising how businesses approach customer experience and service delivery.🔍 What is Customer Effort Score (CES)?Customer Effort Score focuses on the ease with which customers can solve problems, get assistance, or complete tasks with your business. It’s a leading indicator of customer loyalty, employee productivity, and overall satisfaction—and a game-changer for organisations aiming to retain clients and grow sustainably.💡 Discover: ✔️ How CES predicts long-term profitability better than CSAT✔️ Why reducing friction in customer interactions is critical✔️ The connection between effortless IT solutions and increased productivity✔️ Real-life examples of organisations leveraging CES to identify blind spots in customer experience✔️ The rise of AI-driven IT support and the consumerisation of business software🎧 What You’ll Learn:Whether you're running a Managed IT Service Provider (MSP), leading a tech-driven organisation, or managing cross-functional teams, this episode will provide insights into:1️⃣ Consumerisation of IT: Why B2B software must meet the high expectations set by consumer tech experiences like Slack, Zoom, and WhatsApp.2️⃣ The Productivity Gap: How reducing customer effort directly impacts team performance and ROI, especially for SMBs.3️⃣ AI in IT Service Delivery: How AI-powered platforms like Thread are reshaping IT support by creating seamless, intuitive, and effective customer interactions.4️⃣ Actionable CES Strategies: Learn how to track CES, reduce effort scores, and address pain points for end-users and decision-makers alike.

In this episode, we sit down with Kosta, our Head of Software Development at First Focus. From creating seamless automation processes to delivering on-demand reporting and crafting bespoke web and app solutions, Kosta breaks it all down with real-world examples that will inspire you to think differently about your business operations. 👩‍💻 What You'll Learn in This Episode: - How automation can save hours of manual labour and boost efficiency. - The power of on-demand reporting to drive smarter decisions. - Why innovation isn’t just about fancy ideas—it’s about finding practical solutions unique to your business. - Real-life examples, like fleet management systems, action-learning tools, and clever data integrations that deliver results. Whether you’re curious about software development, eager to streamline your operations, or looking for inspiration to innovate, this chat has something for everyone. 🔗 Connect with Kosta or Brendan on LinkedIn for more insights, or reach out to your TAM if you're already a First Focus client. We’d love to help bring your ideas to life! ✨ Don’t forget to like, comment, and subscribe for more episodes packed with tips to help your business thrive.

What does it take to create an exceptional customer experience? Join us as we chat with Alan Komet, Chief Customer Officer at ConnectWise, about how to optimise customer journeys using clear processes, technology, and AI. Alan shares his 30+ years of experience in the channel, offering practical advice on: ✨ Aligning the right customers with the right products ✨ Breaking down onboarding into seamless phases ✨ Scaling personalised account management for businesses of all sizes ✨ Leveraging customer health scorecards and data insights ✨ Using marketing to enhance CX at every touchpoint Discover how ConnectWise integrates automation, AI, and human expertise to deliver value and drive retention. If you're in the business of customer success, this is a must-watch.

Join us as we sit down with Anup Ghosh, CEO of ThreatMate, at IT Nation Connect in Orlando! In this conversation, we discuss: 🛡️ The origins and mission of ThreatMate (and the clever chess analogy behind its name). 🔍 Why focusing on risk and exposure matters more than patching endless vulnerabilities. 💡 How standards like the NIST Cybersecurity Framework guide better business outcomes. 📈 The unique challenges of cybersecurity in the SMB space. 🔥 Real-world insights into MFA, zero trust, and tackling the latest threats. Anup also shares stories from his fascinating career, including his early cybersecurity work after 9/11 and his journey as a serial entrepreneur. Whether you’re an MSP looking for cutting-edge solutions or just someone passionate about cybersecurity, this episode is packed with practical advice and engaging stories.

Struggling with cashflow challenges in your business? You're not alone, and we've got the insights to help you thrive. In this episode, Brendan Ritchie sits down with Paul MacNeil, VP and GM of Payments at ConnectWise, during the IT Nation Connect conference in Orlando. Paul shares his journey from running an MSP to developing tools that revolutionise how businesses approach payments and cashflow. Discover: ✅ Why cashflow is the oxygen of your business. ✅ The game-changing benefits of automated payments. ✅ How to reduce Day Sales Outstanding (DSO) from 48 days to just 4 days. ✅ Strategies to move clients to direct debit seamlessly. ✅ The hidden costs of delayed payments and how to tackle them. Whether you're an MSP or a mid-market business looking to get paid faster and smarter, this conversation is packed with practical advice to boost your financial stability and profitability.

Join Brendan Ritchie, Chief Growth Officer at First Focus, in this engaging conversation recorded at IT Nation Connect Orlando. Brendan shares his 20-year journey with content-led marketing—from scrappy blogs with no budget to leading a video-first strategy. Discover actionable tips on: ✅ Using content to drive sales and retention for mid-market businesses. ✅ Balancing quality and consistency in a crowded digital space. ✅ How AI is reshaping content creation and attribution. ✅ Building genuine connections with customers and employees through marketing. If you're keen to up your content game or learn how to integrate AI into your strategy, this is the episode for you!

What will AI will be capable of in the near future? What do we need to be doing now in order to capitalise on AI’s future capability? How do we need to think about the problems it can solve for us in business? As the CEO of First Focus, Ross Sardi regularly speaks to large audiences on these subjects, and in this episode he’ll share his knowledge with you. Fresh from his presentation at IT Nation Connect 2024 in Orlando, Ross shares his thoughts on how businesses can navigate their AI adoption journey. Whether you're curious about the role of AI in improving operations, enhancing customer experience, or managing risk, this episode offers practical perspectives and real-world examples. What You’ll Learn: - The difference between being an AI detractor vs. enabler. - How to balance innovation with compliance and risk management. - Why small experiments are key to AI adoption. - The evolving role of MSPs in AI-driven environments. - Real-life use cases that showcase the power of AI in mid-market businesses. Whether you're leading an AI initiative or just starting to explore its potential, this conversation is packed with actionable advice to help you make informed decisions.

In this episode of the Business Focus Podcast, we explore the impact of hybrid IT environments on both employee experience (EX) and customer experience (CX). Join Brendan and Ed Parangodan, Mac Specialist from Synnex, as they explore how providing the right technology, like Mac or PC options, can drive productivity, improve employee satisfaction, and ultimately enhance customer outcomes. We also touch on the cost of Macs vs. PCs and how companies can seamlessly secure and manage hybrid environments using tools like Intune and Jamf. 🔗 Chapters: 00:00 - Introduction 00:28 - Overview: EX, CX, and Hybrid IT Strategies 02:12 - Mac vs. PC: The Hybrid Shift in Business 05:40 - How Hybrid IT Drives Employee Experience 09:30 - The Role of Tech in Employee Productivity and Retention 13:45 - Managing Mac and PC with Intune and Jamf 16:30 - Securing Hybrid IT Environments with Essential Eight 20:00 - Total Cost of Ownership: Macs vs. PCs 23:00 - How Happy Employees Lead to Better Customer Experience 25:00 - Exciting Developments in the Apple World: Vision Pro & AI 27:00 - Wrapping Up

In this episode of Business Focus, we explore the power of building authentic business communities and peer groups. Featuring Nick Moran and Greg Lalle, we uncover how creating a strong, trust-based community can drive growth and success for businesses. From the importance of sharing knowledge with competitors to overcoming introversion in a leadership role, this conversation highlights the value of vulnerability, collaboration, and continuous learning in business. Whether you’re an MSP professional or a business leader looking to foster a community, this episode is packed with insights on navigating relationships, creating brand loyalty, and achieving long-term success. Tune in for real talk, honest reflections, and actionable tips on leveraging community to unlock your business potential!

Business leaders with extensive experience share their insights on optimising sales and the crucial role of the owner in this process. Whether it's about integrating the owner into the sales strategy or freeing up their schedule to focus on other priorities that match their interests and skillset, this discussion uncovers various ways to enhance effectiveness. Sales are the backbone of any business, and striking the right balance between compelling marketing and solid operations can be a real challenge. Limited resources and the unique strengths of the team, often shaped by experience or business acumen, make achieving this balance even more vital. Brendan and Ross explore different approaches in this episode, they dive into practical examples and provide thoughtful perspectives on making sales a core strength of your business. Discover how business owners can navigate the complexities of growth and leverage their unique role for sustainable success. Industry experts Nate Austin, Ben Town, Nigel Moore and Peter Kujawa.

In this episode, we explore the unique sales and marketing challenges businesses may face and provide tips to improve or enhance your business strategy. Join Brendan and Ross as they discuss tips on driving business growth with industry experts Nate Austin, Ben Town, Nigel Moore and Peter Kujawa Key Takeaways: - Overcoming introversion and confidently promoting your business - Strategies to differentiate your services and avoid price wars - How to engage prospects through impactful events and public speaking - The importance of understanding your Target Customer Profile (TCP) and crafting a value creation strategy - Why traditional advertising may not work for relationship-based selling Whether you’re grappling with sales, marketing, or both, this episode provides practical tips to help you refine your approach and connect more effectively with your customers and prospects.

The AI revolution has opened up countless possibilities across industries. However, analysing its use and measuring outcomes isn't as straightforward as it seems. In this episode, we dive into real-world examples where AI has played a pivotal role, particularly in the MSP industry. Mark Iles, a speaker with deep, multi-industry expertise, offers a compelling and practical approach to how AI can be a powerful ally rather than just a shiny add-on. Mastering this technology will be the key to gaining an edge over those who don’t. Episode Highlights: - The importance of connecting quantitative data with qualitative insights from partners. - Common pitfalls of AI adoption, including the prevalence of proof-of-concept projects that fail to translate into actionable results. - How large enterprises are leveraging AI differently compared to SMBs and mid-market companies. - The key to successful AI implementation: finding the right use case specific to your business needs. - The evolving role of MSPs and the need to innovate amidst growing pressure to deliver cost-effective and efficient services.

In this powerful episode, Brendan and Ross sit down with Scott Scrogin, Strategic Initiatives Director, to delve into the often overlooked but critical topic of mental health within the workplace. Scott shares his personal journey and insights on mental health, the importance of vulnerability, and practical steps leaders can take to foster a supportive environment. From breaking stigmas to creating a culture that embraces mental wellness, Scott's candid conversation at IT Nation Sydney is a must-watch for anyone looking to better understand and support their teams.

Adam Spencer – MC, speaker, comedian, author & maths geek. Russell Crowe is on record as saying that when Adam gets his geek on, it’s a joy to behold, and he’s not wrong. Before taking the stage to present his keynote address at IT Nation Sydney 2024, Adam joined Ross Sardi, CEO of First Focus, and Brendan Ritchie, Chief Growth Officer at First Focus, to discuss where AI is taking us. What makes this tech so different? Where do humans fit in an AI centric future? Are we heading towards a post truth world? Adam brings his rare blend of top end intelligence and humour to a conversation we should all care about.

In this multi-layered episode of Business Focus, we're excited to welcome back Ross, our CEO, to discuss some major updates and plans for the year ahead. Here’s what we’re covering: - Our recent acquisition of Lettscom, highlighting the growing importance of establishing a strong local presence and the exciting future for our team and customers in South Australia - How the Gazelles Framework has shaped our business over the last decade, and what it means for our ambitious goals in the near future - How we’re investing in customer experience by building more capabilities, more knowledge, and more skills - Key insights into this financial year’s biggest opportunities and the risks businesses should be aware of, particularly in the realms of automation, AI and security Whether you're curious about what’s happening at First Focus, looking to stay ahead of the curve, or simply want to learn more about the future of technology, this episode has something for everyone.

In this episode of Business Focus, we explore the important topic of strategic succession planning with Gavin Hall, Director at The Acquire Group. As businesses evolve, ensuring a smooth transition of leadership becomes vital to maintaining your company’s future. Whether you're an owner preparing for an exit or a leader looking to address key person risk, this discussion is filled with practical advice. Gavin shares his experience on how to identify potential successors, build their skills, and prepare your business for leadership changes, whether planned or unexpected. Learn about the significance of understanding your business’s long-term goals, assessing leadership capabilities, and the necessary steps to develop a succession plan that ensures continuity and success. Tune in to discover: - The importance of succession planning for business owners and leaders. - How to identify and develop future leaders within your organization. - Strategies to manage the risks associated with the departure of key personnel. - The role of external advisors, mentors, and coaches in succession planning. - Practical steps for progressively transitioning responsibilities to new leaders. If you’re focused on securing the future of your business, this episode is a must-watch. Don’t forget to like, comment, and subscribe for more tips on building and leading successful businesses through succession planning!

We have once again been chosen as one of the best places to work, ranking number 7 on a list where more than 120 companies applied. In this episode, we speak with Neil Smith, our Chief People Officer, who guides us through the characteristics that have made us a great workplace. He discusses how we care for our people and the processes that ensure we have the best professionals in the industry. Join us as Neil shares insights on what it takes to create an outstanding work environment, the initiatives we have in place to support our employees' well-being, and how we continuously strive for excellence. This episode is packed with valuable information for anyone interested in understanding what makes a company a top employer and how to foster a culture of success and satisfaction. Don't miss out on this opportunity to learn from one of the best in the business. Like, comment, and subscribe to stay updated with our latest episodes.

Learn what it truly takes to become a CEO: In this Business Focus episode, we're exploring the mindset and strategies required to think like a CEO and build a successful business.Join us as we chat with seasoned CEO Ross Sardi, who shares his journey from state manager to the helm of a leading Managed IT Services company. Ross provides invaluable insights on what it means to be an effective leader, the importance of self-belief and vision, and how to grow a thriving company culture.Key Takeaways: The role of self-belief and vision in leadership. How to transition from a direct contributor to an effective leader. Building and maintaining a high-performing team. Understanding the financial aspects of running a business. The importance of managing up and balancing stakeholder expectations. How to maintain personal well-being and manage stress as a CEO. Whether you’re an aspiring CEO, a current leader, or just interested in the intricacies of top-tier management, Ross shares personal anecdotes and tips that can help you prepare for a CEO role or enhance your current leadership skills.

In this impromptu episode, we look into the recent CrowdStrike update that led to a massive global IT outage, affecting millions of Windows devices. Join us as we discuss: - The timeline of events on the day of the outage - How a faulty update from CrowdStrike caused widespread disruptions - The immediate and long-term impacts on businesses and essential services - CrowdStrike's response and the manual remediation process - The role of Microsoft and how the incident was perceived in the media - Insights into disaster recovery planning and business continuity We’ll also share our experiences and observations, including how the IT community came together to tackle this crisis. Whether you’re an IT professional or just curious about the intricacies of cybersecurity, this episode provides valuable lessons on resilience and the importance of robust update procedures. Don't miss out on this critical discussion about one of the largest IT disruptions in history. Tune in to understand what went wrong, how it was fixed, and what we can learn from this event to prevent future failures.

In recognition of Diabetes Week, we are honoured to have Ross Sardi, CEO of First Focus and a type 1 diabetes patient, join us for a special episode. Ross shares his personal journey with diabetes and discusses the cutting-edge technology he uses to manage his condition and enhance his quality of life. Discover the tools that help him maintain control and live a healthier, more balanced life. Join us for an insightful conversation that blends personal experience with professional expertise, offering valuable information for anyone affected by diabetes.