Cole Gordon Podcast

Want to work 1o1 with me at our next in-person mastermind event? Click here 👇https://bit.ly/8FigureBoardroomDaniel========================================================================Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioDaniel========================================================================Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.saleskick.com/Saleskick is a booking/calendar system designed specifically for sales teams to:-Decrease cost per booked call (faster load times, better CRO, etc)-Increase show rate-Auto-confirm appointments via AI-AI score every lead so it's delegated correctly...And more.========================================================================Pick up rate for your setters below 20%? Try https://www.dialer.io/After generating 50M+ solely from outbound appointment setters in our own company…I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production…and more.00:00 $150M in Sales Lessons00:27 What Most People Get Wrong01:28 Why Closers Win More04:47 Reframing the Real Problem06:37 The Pre-Pitch Framework10:18 Selling the Plan First13:38 Overcoming Fear Objections18:11 The Most Common Sales Objections21:07 Handling Price Like a Pro30:01 Why Buyers Need a Deal38:44 Best Books for Sales Growth41:14 Habits of Elite Salespeople46:26 Sales as a Service48:46 Final Sales Leadership Lessons

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇https://bit.ly/8FigureBoardroomPaceWant me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioPaceSponsored by https://www.saleskick.com/If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.Saleskick is a booking/calendar system designed specifically for sales teams to:-Decrease cost per booked call (faster load times, better CRO, etc)-Increase show rate-Auto-confirm appointments via AI-AI score every lead so it's delegated correctly...And more.Check it out at https://www.saleskick.com/00:00 $150M in Sales Lessons00:27 What Most People Get Wrong01:28 Why Closers Win More04:47 Reframing the Real Problem06:37 The Pre-Pitch Framework10:18 Selling the Plan First13:38 Overcoming Fear Objections18:11 The Most Common Sales Objections21:07 Handling Price Like a Pro30:01 Why Buyers Need a Deal38:44 Best Books for Sales Growth41:14 Habits of Elite Salespeople46:26 Sales as a Service48:46 Final Sales Leadership Lessons

https://bit.ly/8FigureBoardroomContentWant me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioContentSponsored by https://www.saleskick.com/If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.Saleskick is a booking/calendar system designed specifically for sales teams to:-Decrease cost per booked call (faster load times, better CRO, etc)-Increase show rate-Auto-confirm appointments via AI-AI score every lead so it's delegated correctly...And more.Check it out at https://www.saleskick.com/00:00 $225K Personal Brand Bet02:45 Behind Hormozi’s Media Machine10:52 Why My First Strategy Failed18:32 The YouTube Guru Trap29:48 The Podcast Breakthrough37:18 Building a Multi-Platform Engine46:25 Packaging vs Valuable Content54:15 Lessons From Top Performers1:03:28 Why Views Don’t Equal Money1:09:54 Future Plans & Monetization1:17:35 The Road to $250M

Want to scale your business in our 8-figure boardroom mastermind + come to our next in-person event in Scotland? Click here 👉https://bit.ly/8FigureBoardroomNickWant me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioNickSponsored by https://www.saleskick.com/If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.Saleskick is a booking/calendar system designed specifically for sales teams to:-Decrease cost per booked call (faster load times, better CRO, etc)-Increase show rate-Auto-confirm appointments via AI-AI score every lead so it's delegated correctly...And more.Check it out at https://www.saleskick.com/00:00 $5M Spent on Courses00:19 Honorable Mentions & Early Lessons02:33 Copywriting Masters That Built Empires09:46 Alex Hormozi’s Free Marketing Course10:31 The Course That Changed Cole’s Life18:19 Consulting Accelerator 2.0 Breakdown22:43 Alex Becker’s Mastermind & The $100M Funnel26:06 Why STA Made the Top 528:02 Traffic & Funnels & Sales Mastery35:45 Sonora Guitar Accelerator & The Future of Learning40:33 Alex Hormozi Mentorship & Scaling Lessons49:29 The Agora Black Book Secrets56:30 The #1 Most Impactful Investment

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioWant to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroomSponsored by https://www.saleskick.com/If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.Saleskick is a booking/calendar system designed specifically for sales teams to:-Decrease cost per booked call (faster load times, better CRO, etc)-Increase show rate-Auto-confirm appointments via AI-AI score every lead so it's delegated correctly...And more.Check it out at https://www.saleskick.com/0:00 Jeremy Miner shares sales advice2:01 Sales is psychology: beliefs, behaviors & identity4:56 Tonality: how to challenge without sounding judgmental7:17 Getting the prospect to take off the mask13:33 Using identity to drive the sale22:41 Selling to big egos & creating the gap32:52 Frameworks over scripts: selling in flow state35:35 How to actually master tonality40:01 Body language & getting the camera on43:33 Objection: "I want to think about it"52:29 Objection: "I need to talk to my spouse"57:07 Objection: "I want to check one other company"1:04:48 Why people stall (survival vs. thriving)1:06:28 Scaling a business to nine figures

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroomWant me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioSponsored by https://www.saleskick.com/If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.Saleskick is a booking/calendar system designed specifically for sales teams to:-Decrease cost per booked call (faster load times, better CRO, etc)-Increase show rate-Auto-confirm appointments via AI-AI score every lead so it's delegated correctly...And more.Check it out at https://www.saleskick.com/00:00 How They Built an 8-Figure Agency00:50 The Origin Story01:44 The One Change That Doubled Results05:58 Stacking Authority to Own a Niche07:48 What They Actually Do for Clients12:23 Zero to $100K: Working 5 Jobs17:55 Scaling to $500K a Month25:47 Staying Lean at 10% Marketing Cost29:09 Why Home Service Beats Coaches35:56 Hitting 8 Figures41:30 The 3M Framework for Better Ads53:51 Building a Funnel That Converts1:02:23 Does AI Video Actually Work?1:12:11 Working Together as a Married Couple

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioWant to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroomSponsored by https://www.saleskick.com/If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.Saleskick is a booking/calendar system designed specifically for sales teams to:-Decrease cost per booked call (faster load times, better CRO, etc)-Increase show rate-Auto-confirm appointments via AI-AI score every lead so it's delegated correctly...And more.Check it out at https://www.saleskick.com/

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroomWant me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersioSponsored by https://www.saleskick.com/If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.Saleskick is a booking/calendar system designed specifically for sales teams to:-Decrease cost per booked call (faster load times, better CRO, etc)-Increase show rate-Auto-confirm appointments via AI-AI score every lead so it's delegated correctly...And more.Check it out at https://www.saleskick.com/0:00 $150M CEO Gives Business Advice1:19 $0 to $1M3:14 How to Attain High-Income Skills5:45 $1M to $10M10:18 Bureaucracy vs. Structure11:21 The Title vs. Comp Trap with Early Employees14:22 Why IQ Is the #1 Predictor of Workplace Success17:10 Using Memos to Reveal How People Think18:59 How to Test for IQ in Interviews22:48 Hiring for Skill vs. Stability27:41 Trait Conscientiousness and Culture Fit29:36 The Best Interview Questions to Ask33:55 $10M to $30M: Data Integrity & Task Management40:08 How to Hit Deeper Penetration with Your Customers42:17 Hiring C-Level Executives (CFO, CMO, Sales Directors)46:34 When to Use a Recruiting Firm48:55 $30M to $100M: It's a Toolkit Problem50:22 Lessons from Working with Pace Morby53:21 Cole's Story: From 3 Companies to Focusing on One1:00:43 One Company vs. Portfolio Model1:04:38 When to Sell vs. Hold and Start Something New1:07:54 What Makes a Nuclear Offer (The Wolf Trap Analogy)1:13:17 Working with Subject Matter Experts vs. Brand Visionaries1:16:01 How Cole Invests His Money1:20:38 Emerging Markets and Macro Investing1:22:26 AI in Business: Molly, QC, and Qualitative Lead Scoring

After $150M From Ads, We Rank The Best Marketing Funnels in 2026

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroomWant me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroomWant me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

Join Dean's Free AI Advantage Summit: https://aiadvantagesummit.com/rsvp-nowWant to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroomWant me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio(0:00) The Power of AI(0:27) The Difference Between a Campaign and a Company(5:56) Scaling from Sales-Driven to Leadership-Driven(13:47) Pivoting Messaging During Economic Shifts(20:16) How to Reinvent Yourself or Business(26:38) Lessons Learned Working w/ Tony Robbins(33:16) Building a Powerful Network(36:44) The 6-Step Framework for Life-Long Costumers(42:30) Implementing AI Within Your Team(45:46) Dean’s AI Advantage Summit

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroomWant me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio0:00 Scaling 8-figure sales teams0:42 How we launched an 8-figure business in 8 months2:11 Selling in 2021 vs. 20246:38 Scaling quickly vs. slowly and team debt8:07 Building a leadership culture and team loyalty11:58 Coaching to alleviate performance blind spots22:51 Defining transactional vs. relational sales25:09 Ramp process and assessing feedback loops47:23 Addressing prospects' past trauma and hesitations50:39 Handling the "let me talk to my spouse" objection56:04 Handling price and competitive objections1:08:07 Handling method/past failure objections1:11:50 Supportive vs. direct objection handling styles1:15:00 Turning nerves into a decision-making tool1:21:36 Showing genuine belief in your prospect1:30:57 The financial objection framework1:44:04 Leading with fun and culture

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroomWant me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio$250M of Sales Experience (0:00)The Original Sales Training Process (0:24)Psychology of the "Bro Close" (5:55)Fixing Outbound Setter Openers (12:09)Psychological Hacks for Setters (14:21)Objection Handling and Removing Resistance (22:14)Archetypes of Rockstar Salespeople (26:06)Brute Force Referral Systems (31:18)The World of Info Industry Competition (44:51)Developing a Sales Team and Stacking Habits (52:32)Aggressive Lead Management Tactics (55:35)Sales and Fulfillment Creativity (58:21)AI in Sales Enablement and Management (1:22:32)Transitioning from Sales to Software (SaaS) (1:34:15)Scaling a Software Company Organically (1:43:38)Selling High-Ticket Coaching vs. Software (1:50:24)

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroomWant me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom