PODCAST · business
Conversations That Convert
by Rick Storlie
A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.
Episodes
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How to Scale Your Contracting Business & Dominate Sales with Brandon Fuchs
SCALE YOUR CONTRACTING BUSINESS & DOMINATE SALES Brandon Fuchs of the Elite Builder Society breaks down his system for business coaching for contractors. WHO HE COACHES:→ Home service business owners→ Remodeling contractors (general-contractor style)→ One-on-one, not group programs THE…
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THREE JOURNEYS OF BUILDER AND REMODELER GROWTH
Three builders reveal exactly how to grow a construction business, with real margins, real numbers, and no fluff. THE BUILDERS:→ Kelly Anderson, Ironwood Custom Builders (Salt Lake City)→ Jason Radford, Radford Building Company (Durham, NC)→ John Van Laeugen, Joe's Carpentry (Ontario, Canada)→…
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Stop Chasing Leads Automate Your Remodeling Pipeline with Eric Fortenberry from Jobtread
STOP CHASING LEADS Rick Storlie and Eric Fortenberry (founder & CEO of JobTread) reveal how construction CRM software plus Render's LiDAR scanning tech turns a cold lead into a priced budget in under an hour. THE PROBLEM: → 10 hours per lead to build a scope and budget→ Close 5 of 10 leads?…
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Inside the SORCI Report: Benchmarks, Margins, and AI for Custom Builders
Russ Stephens of the Association of Professional Builders breaks down this year's construction industry statistics with Rick. THE MARGIN NUMBERS: → Referral-heavy builders post lower margins, not because of the leads themselves→ Top performers reinvest 3-4% of revenue into marketing→ 25% gross...
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How to Make Your Website Visible for AI Search Results
Rick sits down with Muhammad Rohan, BLC's in-house search specialist, to break down generative engine optimization and why AI recommendations now matter as much as Google rankings. THE BIG SHIFT: → Top-of-funnel searches dropped 25% in 4 years→ 75% of AI Overview citations still come from top-12...
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The 25% Upsell: How Offering Home Improvement Financing Drives Larger Projects with Larry Collins
THE 25% UPSELL: HOW OFFERING HOME IMPROVEMENT FINANCING DRIVES LARGER PROJECTS Larry Collins of HFS Home Improvement Loans joins Rick to explain why remodelers who offer financing to customers close bigger, more profitable jobs. THE CORE INSIGHT:→ Homeowners spend about 25% more once they see an...
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How to Build a High-Converting, Hacker-Proof Website with Alexandre Godinho
YOUR WEBSITE ISN'T DONE JUST BECAUSE IT'S LIVE Alexandre Godinho (A.G.), BLC's lead website developer for 3 years, walks through what actually goes into a construction website that keeps performing after launch, from first mockup to ongoing maintenance. SECURITY & BACKUPS: → Wordfence firewall on...
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The AI Advantage: Why College City Is Scaling While The Competition Stagnates with Jeremy Hussey
THE AI ADVANTAGE: COLLEGE CITY VS. THE COMPETITION Jeremy Hussey breaks down how AI in construction search is already sending remodelers real, high-intent leads. THE WAKE-UP MOMENT: → Jeremy's first AI-referred lead: "Wait, what? That's crazy" → Rick's data: ~70% of remodeling leads now touch AI...
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Stop Getting Skipped. How AI Search Is Reshaping the Building Industry
Rick and Dru break down how AI search engine optimization is reshaping the building industry. THE BIG SHIFT: → 1 person used to build your website→ Now it takes 4 specialists→ 75%+ of home buyers use zero-click AI search WHAT AI ENGINES ACTUALLY REWARD (EAT): Experience: show the proof, not the...
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TURNING WEB TRAFFIC INTO SALES: THE AI STRATEGY TO CONVERT HIGH-VALUE BUYERS
MacArthur Homes grew online leads 30%, onsite visits 52%, and sales 24% using AI, an OSC, and smart automation. THE REAL NUMBERS:→ 42 leads/month in 2025→ 60 leads/month in early 2026→ 70–80% of calls convert to qualified appointments→ ~100% show rate for calls and model home visits HOW THE AI +...
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Stop Chasing. Start Specializing. From Storm Chaser to Porch & Deck Expert with Jason Jewison
STOP CHASING. START SPECIALIZING. Jason Jewison of Personal Pride Porches & Decks shares how niching down from general remodeling to porch and deck specialist changed their leads, revenue, and operations in six months. THE NUMBERS: → Revenue up from $2.5M to projected $3M in one year → Average...
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Stop Chasing Small Tickets! How to Structure Your Business for Larger Remodeling Contracts with Michael Willson
STOP CHASING SMALL TICKETS Michael Willson built Mr. Honey-do into a $2.5M handyman business in Lake Tahoe. Then realized the model was unsustainable. Here's how he rebuilt it around larger remodeling contracts. THE TURNING POINT:→ Hundreds of invoices per year for $150–$2,000 jobs→ 15 employees,...
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Breaking Down the Buyer's Wall: The Future of New Home Sales Processes with Roland Nairnsey
BREAKING DOWN THE BUYER'S WALL: NEW HOME SALES FOR BUILDERS Roland Nairnsey (nearly four decades in new home sales, author of Mastery of Selling and Mastery of Negotiation) joins Rick Storlie to break down what's actually working right now. AI IN THE SALES PROCESS:→ 20,000 leads in a single...
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Stop Being a Quote Shop: How Contractors Can Sell Value over Price
STOP BEING A QUOTE SHOP Ryan Groth from Sales Transformation Group reveals the complete sales training for contractors system that removes founders from sales and builds high-performing teams. THE BRUTAL STATS:→ 50% of salespeople are weak→ 75% of sales managers untrained→ Only 7% are truly…
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From Hidden Gem to Market Leader: S. Brown Construction Co. Social Media Case Study
HIDDEN GEM TO MARKET LEADER IN 13 MONTHS S. Brown Construction: what social media for construction companies looks like when done right. $300K+ design-build remodeler, small market of 100K people. THE PROBLEM:→ Built luxury but looked like $5K handyman online→ Zero link clicks month one→ Digital...
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From 0 to 1,400 Content Clicks: Bathrooms of Charleston Social Media Case Study
FROM 0 TO 1,400+ CLICKS IN 5 MONTHS Social media case study: Bathrooms of Charleston competing against cheap one-day bath companies in commoditized market. THE PROBLEM:→ 92 posts = 0 link clicks→ Posting demolition and construction photos→ Selling pain instead of outcome→ Busy but not productive...
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Scaling Beyond the Project: Moving from Contractor to Business Owner with Danny Kerr
CONTRACTOR COACHING SYSTEMS THAT SCALE Danny Kerr from Breakthrough Academy shares proven systems that helped 2,000+ construction companies grow successfully. THE SHIFT YOU MUST MAKE:→ Solo contractor = manage projects→ Growing company = manage PEOPLE→ Completely different skillset required GSR:...
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Stop Quoting for Free - The Paid Proposal Strategy with Marti Amos
Paid Estimates for Contractors with Marti Amos Marti reveals paid estimates for contractors strategy: charge $500-$5K upfront instead of free quoting. PAID ESTIMATES RESULTS: Leon (Melbourne): 7 out of 7 deals signed Started $1,500 → raised $3K Hayden (Wellington): 7 months no work 60 days →…
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No More Tax Surprises: Proactive Planning for Growing Firms
Construction Accounting: Clean Books with Erin Andrews Erin reveals how construction accounting transforms messy books into confident decisions. GREAT AUNT BERTHA PROBLEM:→ Builders short-cut on bookkeeping→ Friend's mom does it→ Doesn't know construction accounting Results:- Overpay/underpay…
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Realtor to Remodeler - Featuring Brandon Williams from Bigfoot Contracting
Realtor Referrals: $600K+ Pipeline with Brandon Williams Brandon reveals how to build a realtor referral pipeline generating $600K-$800K annually while spending under $500/year. THE NUMBERS: Revenue: $1.2M (2025) From Realtors: $600-800K (50%) Marketing: <$500/year One agent: $400K alone THREE...
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3 Habits of Highly Profitable Builders with Paul Atherton
Profitable Construction Business: 3 Habits with Paul Atherton Paul Atherton reveals what separates highly profitable builders from everyone else. HABIT #1: GP PER WEEK METRIC Gross Profit Per Week = Forecasted GP ÷ Weeks of Billing Start: $4,000/week 50% done: Drops to $3,200/week Impact: Net...
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Transitioning from Craft to Business, Featuring Brad Huebner from Hammer & Grind
Contractor Coaching: Mindset & Pricing with Brad Huebner from Hammer & Grind Brad reveals the ego suppression, pricing breakthroughs, and stress tests that transform craftsmen into business owners. THE MINDSET TRAP: Brad's realization: "Other companies doing what I do are having success. So it's...
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Scaling Smart - Using Virtual Assistants and AI, Featuring Chris Fox from Fox Construction
Virtual Assistant for Contractors: Chris Fox's $75K Transformation Chris Fox (Fox Construction) reveals how he replaced a $75K office manager with 4 specialized virtual assistants while increasing professionalism dramatically. THE TRANSFORMATION: $75K office manager → 4 VAs in same budget: -...
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Win More Jobs with High-End Visuals - Featuring Will Pritikin from Aforma Design Studio
Design Build Contractor: Design as Client Magnet with Will Pritikin from A Forma Will Pritikin reveals how design build contractors use professional design to attract premium clients and eliminate costly field chaos. CONSUMER REALITY: People don't seek builders—they seek DESIGN Journey: Find…
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The Profit Blueprint - With Derek Isaac from Rapid Results Creator
Construction Business Management: Systematizing & Scaling with Derek Isaac Derek Isaac (Rapid Result Creators) reveals how to systematize operations, scale profitably, and build a sellable construction business. SCALING BOTTLENECKS: $0-2M: Lead gen, margins, estimating $2-5M: Processes…
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Subcontractor Risk Management featuring Rusty Brett from HoundDog
Contractor Compliance: Avoiding $500K Claims with Rusty Brett from HoundDogRusty Brett (CEO, HoundDog) explains automated contractor compliance and subcontractor risk management. THE CRISIS: Missing 2-3 COIs during audit = $5K-$15K penalty bills Real case: Contractor trusted sub for years. Sub...
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3 Journeys of Builder & Remodeler Growth: Strategies & Lessons Learned With John Van Lagen
John took over his father's 50-year company in 2005. Financial chaos: +$150K profit one month, -$160K loss the next. He joined Association of Professional Builders (APB) 4 years ago. Everything changed. KEY NUMBERS: Revenue: $5.5M (50/50 renovations/custom) Average project: $40K → $100K…
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3 Journeys of Builder & Remodeler Growth - Strategies & Lessons Learned with Jason Radford
Builder Spotlight: Jason Radford's journey from startup to $4M in 6 yearsJason started Radford Building Company in 2020 (Raleigh-Durham, NC), got stuck at $2 million for 3 years, then broke through to $3M heading to $4M. THE BREAKTHROUGH:- Hard personnel decisions (finally made them)- Started...
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3 Steps to a high-quality annual marketing plan for builders - Converting Captured Leads into Appointments - Part VI
Series finale—the part where most builders fall apart: converting captured leads into appointments. Brutal reality: You can have perfect marketing, but if your follow-up sucks, none of it matters. Every lead either buys or dies. KEY STATS: 80% of buyers choose first company that responds Respond…
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3 Steps to a high-quality annual marketing plan for builders - Capturing Leads - Part 5
Final episode of our 5-part marketing series, and we're talking about the stuff most builders want to start with—video and paid ads. But here's the thing: if parts 1-4 aren't solid, this stuff won't work no matter how much you spend. We break down the 3 types of videos you actually need…
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3 Steps to a high-quality annual marketing plan for builders- Capturing Leads Part IV
Master how to turn website visitors into qualified leads with proven lead magnets and referral systems. In this episode of Conversations That Convert, Rick and Drew explore the second step of building a high-quality annual marketing plan: capturing leads. You'll discover what separates…
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3 Steps to a high-quality annual marketing plan for builders - Attracting Opportunities, Part III
Simplify your 2026 marketing plan and turn your website into a true lead generator.In this episode of Conversations That Convert, Rick and Drew wrap up their three-part series on building a high-quality annual marketing plan for builders. This final part focuses on website strategy: content,...
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3 Steps to a high-quality annual marketing plan for builders- Attracting Opportunities, Part II
Part 2 of our must-watch marketing series! Rick and digital Marketing Manager Dru dive deeper into creating a high-ROI marketing plan for 2026, focusing on pipelines, budgets, and offline/online strategies that actually deliver leads for builders and remodelers.TIMESTAMPS:0:00 Intro & Series...
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3 Steps to a High-Quality Annual Marketing Plan for Builders- Attracting Opportunities, Part I
This episode of Conversations That Convert kicks off a special three-part series: "3 Steps to a High Quality Annual Marketing Plan for Builders." Rick is joined by digital marketing manager Drew, as they break down the most crucial first step—how to ATTRACT more and better opportunities in the...
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Videos that Convert Captured Leads into Phone Appointments- Part VII
Part 7 of YouTube University for Builders is here, and it is the final episode in the series. Rick and Dru show 4 simple video types you can use to convert captured leads into real phone appointments.You will see examples of:Booking campaign videos that run right after a lead opts in.Appointment...
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Business Owner Mindset: The Key to Remodeling Success with Steve Wheeler from Remodelers Advantage
Are you letting things happen TO you, or are YOU making things happen? In this episode, Rick sits down with Steve Wheeler, Executive Director of Roundtables at Remodelers Advantage, to discuss the critical mindset shifts that separate struggling remodeling businesses from thriving ones. Steve...
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Don't DIY Your Next Software Integration - Do This Instead!
Welcome to Conversations That Convert brought to you by Builder Lead Converter, your trusted sales assistant for home builders, remodelers, and home improvement companies. In this episode, Rick talks with Morgan Smith from Smith & Company about the challenges of software integration for builders...
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Paid Ad Video Examples That Attract Prospective Clients - Part VI
Join Rick and Drew for Part 3 of our Paid Ad Video Examples That Help Builders Attract, Capture, and Convert High-Quality Leads livestream, where we dive into paid video ads for home builders and remodelers. 🚀In this session, you’ll discover how to:🎥 Design paid video ads that attract new…
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10 Ways to Use Short Form Video on Social Media to Attract Prospective Clients (6-10)
🎥 **Conversations That Convert: 10 Ways to Use Short-Form Video on Social Media – Part 2**In this livestream, Rick and co-host Drew continue their series on **how home builders, remodelers, and contractors can use short-form video to attract prospective clients**. This is Part 2 of 2, showcasing...
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10 Ways to Use Short Form Video on Social Media to Attract Prospective Clients (1-5)
In this livestream episode, Rick and Dru break down why posting consistently and sharing videos on social media is essential for home builders, remodelers, and home improvement professionals. Learn how to increase engagement, grow your audience, and turn followers into high-quality leads.In this...
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Secure Top Contractors Before Demand Surges
Join Rick for our “Secure Top Contractors Before Demand Surges” livestream—your insider’s guide to building the skilled team you’ll need to dominate the next market upswing! 🚀In this 30-minute session, you’ll learn how to:👷 Proactively find and vet top-quality contractors before demand spikes🤝...
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YouTube Video Examples that Attract Prospective Clients to Your Website- Part III
Want to attract more high-quality leads with YouTube videos? 🎥In this episode of Conversations That Convert, Rick and the Builder Lead Converter marketing team reveal proven video strategies that builders, remodelers, and home improvement companies can use to turn prospects into clients.We break...
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Part II- Website Video Examples That Capture Prospective Clients
Join Rick for Part II of our “Website Video Examples That Capture Prospective Clients” livestream—your crash course in turning casual visitors into high‑quality leads! 🚀 In this 30‑minute session, you’ll learn how to: 🖥️ Use low‑risk web chat and sneak‑peek videos to remove the fear of “what...
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Website Video Examples That Attract & Engage Prospective Clients (Live Stream) – Part 1
Website Video Examples That Attract & Engage Prospective Clients (Live Stream) – Part 1/ ? Join Rick and Daiana LIVE on YouTube, Facebook, and LinkedIn as they debut real website video demos—fresh from the editing bay—that show how short, guided clips can keep prospects on your site longer, move...
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2025 Mid Year Market Update & Outlook
Rick and Daiana break down the latest trends in custom home building and remodeling—revealing where demand still exists, what’s softening, and exactly what you need to do today to win tomorrow.What You’ll Learn: Ignore National Noise & Focus Micro-Markets Neighborhoods, zip codes, or school...
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Leveraging Video to Scale Your Home-Building or Remodeling Company—Part 6 of 6
Leveraging Video to Scale Your Home-Building or Remodeling Company – Part 6 of 6 In this capstone episode of our YouTube University for Builders series, Rick and Daiana show you how to turn short, strategic videos into a true growth engine—across marketing, sales, and operations. Whether you’re...
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Using Video to Convert High-Quality Leads into Clients- Part 5 of 6
In Part 5 of our YouTube University for Builders series, Rick and Diana dive deep into how to turn high-quality leads into booked appointments and profitable sales—using the power of video. Learn why your prospects need to talk to you, how to deliver on your promises, and why a controlled release...
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How to Capture High Quality Leads
Welcome to Part 4 of our YouTube University series for builders!In this episode of Conversations That Convert, Rick Storlie and Daiana reveal how to use short, strategic videos to attract, capture, and convert high-quality leads — even before they pick up the phone to call you.Whether you're a…
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The 2025 State of Residential Construction: Key Insights for Builders & Remodelers
🏠 Are you a custom home builder or remodeler struggling to grow in 2025? You’re not alone—and the numbers don’t lie.In this video, we break down 7 powerful insights from the Association of Professional Builders’ 2025 industry report, based on data from 2,200+ builders worldwide. Learn exactly…
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Build More Earn More Stress Less with Outsourcing
Your most powerful marketing tool isn’t a fancy CRM or paid ads — it’s your happy customers. In this 1-hour masterclass, Rick and guest Karen Walshe from Go Recruit reveal how remodelers can tap into the stories, reviews, and referrals of past clients to consistently close more deals and grow…
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Frequently Asked Questions
How many episodes does Conversations That Convert have?
Conversations That Convert currently has 205 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Conversations That Convert about?
A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.
How often does Conversations That Convert release new episodes?
Conversations That Convert publishes regularly with 205 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Conversations That Convert?
You can listen to Conversations That Convert on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Conversations That Convert?
Conversations That Convert is created and hosted by Rick Storlie.
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