It Depends

We go deep with a gym owner from a small town in Texas and he is absolutely crushing it. Text messaging might be costing you more than you think.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

SHOW NOTESCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

Jordan and Katie get a little sad on this one working through some heavy topics. NOBULL comes up for the first time in a long time and Jordan is absolutely CRUSHING 2026!This episode was produced by Jordan Holland. The information, and opinions expressed here are mine and Jordan’s own, and nothing stated here represents CrossFit HQ. Sources are in the show notes. Please like and subscribe to It Depends and also tell a friend. Thanks for Listening to It Depends. We will be back in a couple of weeks for another fitness and business rundown. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

Jordan and Katie go on epic tangents before they get down to business. Katie suspsects Jordan of getting hustled by a tree farmer. Staff development is an ongoing concern and RESET'S crap Q4CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

Katie and Jordan take a big risk and go off on some tangents.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

Jordan and Katie unpack the results of the recent RESET customer survey, Jordan is a land baron, and Katie's daughter is invincible.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dmeditstalking over her before "how was your week?"episode summary pause before question of day

Katie and Jordan do it again covering the FTC suing LA Fitness, the new airpods for your mixed language classes, and how to temper social issues in the gym. 

It has been two months of chaos so there is a lot to catch up on. Sending kids to college, extra sweaty members, and not all coaches are created equal. 

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

Jordan and Katie sit down with Joe Tepe from The Strip CrossFit and the conversation was epic. Stop what you are doing and listen to this one on 1/2 speed so you don't miss a thing. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

Jordan and Katie dig into conflict resolution about sexual moaners in the gym, the fall of Pepsi in the soda wars and why it is a good sign when your coaches pick up trash.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

Jordan and Katie are back after a long break. So much to catch up on. The CrossFit Open, Katie is going to be a great kidnapper, and so much more. 

In this conversation, Dan Uyemura shares his journey from a troubled past to becoming the founder and CEO of PushPress, a software company focused on supporting boutique gyms, particularly CrossFit affiliates. He discusses his introduction to CrossFit, the challenges he faced as a gym owner, and his transition to entrepreneurship. Dan emphasizes the importance of community in fitness and critiques the practices of certain service providers in the fitness industry. In this conversation, the speakers discuss various aspects of the fitness industry, focusing on the integrity of software companies like Wattify, the importance of mentorship for gym owners, and the role of customer service in business success. They explore the challenges of choosing the right mentor, the significance of CRM systems in gym management, and the impact of website design on user experience. The discussion also highlights the dynamics of successful gym operations and the importance of team culture. In this conversation, Dan Uyemura discusses the challenges and strategies in software development, particularly focusing on performance and speed. He shares insights on the recent $20 million investment and how it will be utilized to enhance product offerings. The discussion also delves into the role of AI in future developments and the competitive landscape of the industry. Uyemura emphasizes the importance of collaboration over competition and shares his thoughts on the future of CrossFit and its leadership. In this episode, the hosts reflect on their engaging conversation with Dan Uyemura, discussing the importance of empathy in the fitness community, the impact of gym products on member health, and personal wins and lessons learned in their fitness journeys. They also share insights into industry trends and future predictions for the fitness landscape, emphasizing the need for connection and understanding among gym owners and members.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] out the dope software solutions at PushPress.comSend questions to Jordan via email or IG dm

CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

In this episode, the hosts discuss the devastating California wildfires, personal stories of evacuation, and the importance of maintaining fitness credentials. They reflect on holiday gatherings and the significance of family traditions, before diving into the rising trend of continuous glucose monitors and their implications for health and wellness. The conversation concludes with a discussion on the intersection of fitness and medicine, emphasizing the need for proper nutrition education alongside medical interventions. In this conversation, Katie Hogan and JHo explore various themes surrounding women's health, fitness trends, coaching quality, and the importance of personal development in the fitness industry. They discuss the rise of women's health awareness, the evolution of fitness brands, and the impact of technology on fitness delivery systems. The conversation also touches on the irony of the US leading in fitness trends while facing obesity challenges, the significance of coaching quality, and the necessity of continuous education for coaches. The episode concludes with reflections on personal growth and future predictions in the fitness landscape.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

In this episode, Katie and JHo dive into the curious habits of gym owners, from hoarding broken bumper plates to turning gyms into second garages. They tackle listener questions about cardio equipment—do you need all the gadgets or just the classics?—and discuss why making phone calls might be the simplest (yet hardest) way to grow your gym. Katie shares stories of her daughters’ athletic triumphs, proving that growing up in a CrossFit gym builds more than just muscles. JHo reflects on the idea of "quarters in broken machines," exploring the importance of focus and investing in what truly works. Plus, they review key findings from the Two Brain Business Report and why the FTC's crackdown on fake reviews is a game changer for gym owners. Tune in for practical tips, relatable parenting fails, and a dose of inspiration to end the year strong.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitFTC article IG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

In this conversation, the hosts discuss a range of topics from the acquisition of Infowars by The Onion to the rapid evolution of technology and its implications for society. They reflect on the cultural significance of boxing and MMA, the importance of community and connection in fitness, and the impact of loneliness on mental health. The discussion also touches on personal training dynamics, the future of retail in the fitness industry, and the value of human interaction in a digital age. In this episode, Katie Hogan and JHo discuss the complexities of coaching in the fitness industry, focusing on the balance between technical skills and personal attitude. They explore the importance of creating a positive environment for members, the necessity of personal connections over mere efficiency, and the significance of establishing non-negotiables in coaching. The conversation also touches on the future of competitive events in fitness, emphasizing the need for quality experiences over quantity.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

Jordan and Katie wax nostalgic about the golden days of magazine collages and ransom note aesthetics, then shift gears into the wild world of AI, as JHo tries to figure out if his kid’s calculus grade is pure genius or just a well-played ChatGPT assist.The fitness world gets spicy as they tackle Metfix, which sounds like a workout plan but might just be a secret club with a confusing marketing strategy. But hey, nothing says “join us” like not knowing what you’re signing up for, right? They also highlight the art of making sales calls without sounding like a desperate ex, plus the vital need to mix in some Padres smack talk to keep things fun. Oh, and let's not forget: rest is apparently good for you, unless you’re on a four-wheeler in Iowa—then it’s optional.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

Jordan and Katie  kick things off with a lighthearted discussion about viral news, including a Chinese zoo painting dogs to look like pandas. They dive into the importance of following up with gym leads, with JHo sharing insights on their process at RESET and emphasizing how persistence can lead to higher conversions. Katie reflects on the challenges of balancing gym capacity and maintaining the right community vibe in smaller, personal training environments. They also explore the growing influence of AI in fitness, considering how it might complement coaches rather than replace them. The episode wraps up with their usual witty banter, gym stories, and a listener question about handling trainers who want to open their own gyms.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

In this episode, Katie Hogan and Jordan Holland discuss a variety of topics ranging from the science behind Doritos and invisibility to the importance of fitness certifications and coaching feedback. They reflect on the recent San Diego Affiliate Summit, share insights on gym management challenges, and emphasize the significance of marketing in the fitness industry. The conversation also touches on the topic of discounts in fitness and concludes with personal wins and lessons learned from the week.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | RESET CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

Worst audio in the history of the pod but a trip to France can't stop this duo. Just listen to it. You don't need notes.  CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

It's been a while. Cut us some slack. And enjoy.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

Jordan and Katie dive into a quirky 2018 study on parachutes, laugh about pricey military-grade dogs, and admire Bo Jackson's sports career. They discuss CrossFit HQ layoffs, advising gym owners to focus on what they can control. Katie shares BB’s stressful swim lessons, while Jordan vents about slow gym renovations. They highlight CrossFit's expertise in gamification and customization, with Katie humorously noting, "CrossFit is crushing it, everyone else is just taping cats together." The episode wraps up with wins and lessons, emphasizing the importance of addressing the whole person in fitness.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dmTape a bunch of cats togetherParachutes don't help

In this week’s snark-filled episode of It Depends, Katie Hogan and Jordan dive into historical trivia, including parachutes and the Stonewall riots. They ponder why people can’t mind their own business, relating it to politics, religion, and CrossFit.Katie discusses her perfect landlords while Jordan rants about his gym move debacle and a landlord blocking their Pride events. The duo also explores a study on how heavy lifting benefits seniors, with Jordan's mom as a prime example.They debate the pros and cons of youth sports, with Katie defending pricey club sports and Jordan wondering why more kids aren’t in CrossFit. The episode wraps up with advice for a listener on potentially cutting a disliked kids' program. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFitIG:   @katiehogan777  |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dmYouth Sports Article

Katie and Jordan are back with their usual blend of wit and wisdom, diving into the absurd and the essential.  Katie is adamant about NOT skydiving and Jordan has tried to die on more than 30 occasions. They hilariously navigate the history of June 13th and debate the most useless gym equipment (spoiler: it's not what you think). They tackle Yelp reviews, wearable tech, and the mental health benefits of saunas, all while Jordan reveals the roller-coaster saga of securing a new gym lease. Buckle up for an episode that's as unpredictable as their tangents!CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFitIG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

Jordan and Katie don't agree about dogs. Again. There was some epic racing at semifinals but also some really bad attendance and should your gym be a Hyrox affiliate? CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFitIG:   @katiehogan777 |  @blacknesssmonsterEmail:  [email protected] | [email protected] questions to Jordan via email or IG dm

Katie and Jordan kick things off with lots of snake-related news and then Katie gets a little heated over Orange Theory's "data-driven" coaching style. The team answers a listener question about sales and they get into gym filming etiquette.

Katie and Jordan go way off track with bad gym vibes and conjoined twins but once they rein it back in there is some really good stuff to learn from Stages cycling and the ISSA. Don't drop people just because you don't mesh with them and make sure you are taking advantage of the new tools from CrossFit HQ.

We got the new big dog of the affiliate team for an expansive conversation on all things affiliate. We were already hyped on his resume when he first got hired but after getting to unpack all things affiliates with him we are even more bought in. Great listener question about the risk of losing the love for CrossFit but making it a business and all the normal ramblings. 

Katie and Jordan go ham on butterfly pull ups and catch up on a lot of CrossFit news. The Open is in full swing and Katie was basically the most important and beautiful person at the live announcement. The duo draws lessons from Lifetime's stellar performance and they dig into the risk of the CrossFit brand languishing if the players in this community don't all row in the same direction. 

ChatGPT says:In the engaging episode of "It Depends" dated February 22, hosts Katie Hogan and Jordan Holland dive into an eclectic mix of topics, from Taco Bell's innovative menu collaborations and a judge's scandalous resignation to the historic conclusion of Japan's Naked Man Festival. They weave in fascinating historical tidbits like the introduction of popcorn to English colonists and the cession of Florida to the U.S., while engaging in light-hearted banter about personal extravagances and the peculiarities of fitness spaces. The episode shifts towards more serious discussions on gym ownership, with a focus on the challenges and opportunities presented by stagnant foot traffic in January, the emerging trend of bathhouses as wellness franchises, and strategic advice for gym owners considering an exit. Personal updates and listener questions add a personal touch, making the podcast a comprehensive exploration of fitness, business, and the oddities of daily life, all delivered with Hogan and Holland's insightful and entertaining commentary.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFitIG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected]@riotathletics.com

Jordan and Katie do it again. And by "it" I mean they surprise and delight with their brilliance and banter. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | CrossFit Hillcrest | Riot Athletics CrossFit | Megawatt CrossFitIG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected] [email protected]

Jordan and Katie chat about CRMs, Tesla fitness gear, and Tiktok partnering with Peloton. The team answers a heavy listener question about burnout as well as other brilliant and delightful musings. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA IG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected] [email protected]

Jordan and Katie discuss why folks seem so enamored with an earlier era of CrossFit. They dig into industry news about Google search trends and what they indicate. And the team unpacks negative attitudes around the influx of New Years resolutions. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA IG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected] [email protected]

Jordan and Katie chat about Ikea's foray into fitness equipment, the Bloomberg report on Xponential franchisees and Jordan throws his mother under the bus with Becca Voigt.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA IG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected]@riotathletics.com

Jordan and Katie hit the usual topics but there is no way around the news out today about the affiliate fee going up an average of 50%. Jordan has been saying this should happen for a long time. Now that he is back in an affiliate that is still not recovered has the tune changed?

Jordan and Katie get into Planet Fitness leadership changes, boujee weight vests, how much language matters period but especially at your gym and when to start marketing your new business. Plus the other random nonsense. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA IG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected]@riotathletics.com

Katie is coming in hot today. That is all there is to say. 

Jordan and Katie talk about shoes and why you probably need less CrossFit gear than you currently own. Big and depressing news from Lifetime Fitness, and Hyperice and Escape Fitness are teaming up on recovery and what it means for you. Jordan isn't happy with the MCU. The paper, or the cinematic universe, but only one is discussed on the show. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA | Riot Athletics | CrossFit HillcrestIG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected] [email protected]

Katie and Jordan basically teach a masterclass in business with lessons from Spotify. The team goes down a Fast and Furious rabbit hole for a bit but then the fitness business talk comes back in strong with continuing education, Centr making moves, and all about prospects and leads. Also, Jordan might be in love with Daniel Chaffey.CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA IG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected]@riotathletics.com

Katie spends way too much time hating on Jordan's breathwork training, the duo discusses NASM's new trainer education program and are there too many features on the new Theragun pro plus?CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA IG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected] [email protected]

Katie Hogan and Jordan Holland are back with a dive into the Forme and CLIMBR deal, the changes Oura is making to it's platform and business model and they answer a listener question about a lazy good for nothing business partner. And there is still more. Check it out. CrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA IG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected]@riotathletics.com

Katie and Jordan dig into the partnership between lululemon and Peloton and pull out lessons for gym owners and CrossFit HQ, as well as hit on cereal, gym lounge areas, using pronouns in the gym and inclusivity in general. 

Katie and Jordan get to sit down with Jenn Green to chat about what she does for affiliates. The pair discusses Xponential Fitness getting into the metaverse, there is a listener question about business plans and so much more. SHOW NOTESCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA IG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected]@riotathletics.com

Katie and Jordan get into who should be selling in your business. Spoiler alert it is EVERYONE! They chat about lessons from EōS Fitness and what to learn as they cross 1 million member mark. And maybe you stop trippin' when CrossFit changes a CEO. SHOW NOTESCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA IG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected]@riotathletics.com

Katie and Jordan get into Orange Theory Fitness' new strength program as well as Life Fitness entering the functional fitness equipment fray with a new equipment line. The duo discusses paying your staff for opening and closing and is it ok to run your gym as a hobby. 

Katie and Jordan get to talk shop with the legend who built Peak 360 CrossFit and Wodapalooza as well as engage in their normal frivolous banter covering industry news on Xponentials new partnerships and Crunch Fitness' new technology integrations. SHOW NOTESCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA IG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected]@riotathletics.com

Katie and Jordan dig into the use of the question of the day as well as other ways to engage. Old people are lying and we won't stand for it. AI is taking over everything but it will be your ally if you learn how to use it. And kids and dogs may or may not belong in the gym.SHOW NOTESCrossFit | CrossFit Games | Become a CrossFit Affiliate | Fitt Insider | Club Industry | Athletech News | Associated Press | Professional Coach Newsletter | History | Brittanica | Onthisday | Forbes | Barbell Spin | Morning Chalk up | Washington Post | Wall Street Journal | NewYork Times | IHRSA IG:   @katiehogan777   @blacknesssmonsterEmail:  [email protected]   [email protected]