All Episodes
It Depends — 91 episodes
89. Mustache Mike is here and stop texting like an idiot
88. 9 foot targets are lame, Nike is taking a step backward, the moon "landing"
87. It's been a while, and there are billions on the horizon
86. When should you expand the offering, and stuff gets heavy sometimes.
85. Katie hates trees and RESET needs a better manager?
84. Well rounded teams and NOT following your passions
83. RESET did a customer survey and Jordan is FIRED!
82. Imposter syndrome, Jordan is off the market, and Chad wins
81. Big life changes, lawsuits, airpods and gym politics
80. WE ARE BACK! Katie is mom AND coach of the year and Jordan is locking down that sugar mama
79. Great day in history, CrossFit vs everything or CrossFit PLUs everything
78. Joe Tepe is here and he is on fire! Also sperm racing is a thing now.
77. Non-essential sex sounds, Pepsi is losing, and pick up the pieces
76. Katie could kidnap you, wellness is booming, and ex-members creeping back
75. Dan Uyemura is here! Founder and CEO of PushPress is taking you to school!
74. Kev DO NOT listen to this one, CFG rule change, and new coaches
73. IT'S 2025!! 2024 Industry Rundown, Jordan's L2, Good coach, bad mover?
72. New FTC rules, don't be a hoarder, TOP 50% Y'ALL
71. It's been a minute
70. Making sales calls, Rogue vs Concept 2, take a break
69. Painted dogs, Katie is a hot mom, and making fitness, friends, AND money.
68. Affiliate summit, to discount or not to discount, and level up your education
67. Ask good questions, Jordan is in France, Katie hates periods, new zone diet
66. Totally worth the wait, Jordan's Games experience, showers, and science food
65. Practice your pitch, taping cats together, and It Depends merch?
64. Crappy rent vs crappy landlords, no kids allowed, and strong sexy seniors
63. Wearables are for women, saunas are for men
62. The gym without a face, CrossFit Games Semifinals, and Hyrox at your gym
61. Humans vs the algorithm, sucking at sales, and snakes everywhere.
60. Don't be the best, lessons from Stages, ISSA making moves, and I hate your vibe.
59. Jay Decoons is here, the Open is over and we loved it, and a SWEEET listener quesiton
58. Lay off the buterfly and don't let the brand languish. Lessons from Lifetime Fitness, Bowflex, and Jazzersize.
57. Charge like a bathhouse, Riot is closing, and selling your gym
56. Can there be too much sex in the gym? What if your partner sucks?
55. Your CRM game better be strong. Tesla, Tiktok and burnout?
54. Why do people fawn over earlier eras of CrossFit, Google search trends, new years resolutioner haters
53. SEASON 2! Well sort of. Year 2, so basically the same thing.
November 30, Affilaite fee increase, L2 requirement, and the industry outlook according to us
November 16, Language matters, CEO's maybe not so much, and when to start marketing your new business.
November 9, Games problems, sweaty member problems, trough of sorrow problem.
November 2, Don't be like lifetime fitness, do have a plan for a broader service offering, and make sure you are casting a wide net for new members.
October 26, Rogue Invitational is predictive, Spotify has the answer, and you need more continuing education
October 19, Super plunge and Ultra Theragun, stop buying new stuff for the gym, and drop ins suck sometimes
October 12, Your business partner might suckk, CLIMBR gets acquired, and Oura is doubling down on stress
October 5, Sharing pronouns, Lulu vs Peloton, and gym lounge areas
September 29, Jenn Green senior manager of US gym ops, writing a business plan, and fitness in the metaverse
September 21, Everyone is a salesperson, lessons from EoS and Planet Fitness.
September 14 Orange Theory is coming for your weightlifters and The CrossFit Games equipped by Life Fitness?
September 7, Guido Trinidad is crushing it, but you already knew that, vacations are important, and maybe you should upgrade your gym tech
August 31, AI is your friend, kids suck sometimes, old people are LIARS!
August 24, Feedback loops, CrossFit Games at ATT Stadium, and affiliate rookie of the year?
August 13, WE ARE BACK! And Caleb Gregory is with us.
July 27, Katie loves GORUCK, should you go big or cheap when it comes to a lease, and there are enemies at the gates.
July 20, You should make your gym prett, Lululemon layoffs and the WHO is...a thing...I guess.
July 13, Finding "good" CrossFit gyms, F45 HQ sucks more than ever, West Coast WZA and Mission Impossible 7
July 6, Does being a gym owner ever get easy, one of the host is crushing on Dale King and it isn't Katie, and lessons from Xponential
June 29, It is a great time to open a gym, Ozempic is already outdated, and you should definitely double down on behavior change.
June 22, Jason Khalipa has more money and more muscles than you. He really wants to help you improve on both.
June 15, Dale King is the coolest and he knows it.
May 8, Adam Neiffer is nicer than you, like a lot more, should use AI, and the fitness industry is booming
June 1, Alan is definitely winning but he wants you to win too!
May 25, Don Faul keeps the party going, why affiliates should learn from Barry's bootcamp, and how to develop coaches if you aren't a great coach.
May 18, Don Faul isn't holding back and we love it
May 11, Bryant Powers is better than you at everything, Jenny Craig is dead, Oura is crushing, and you don't need TikTok, or maybe you do.
CINCO DE QUATRO! Josh Hunnicut is here and raising the bar for affiliate financial success, Oura is up and Halo is down, and finally something nice about Trent.
April 27, CrossFit layoffs and Jordan is a casualty, new business vs retention, and semifinals throwdowns.
April 20, Chriss Smith is dropping knowledge, fitness racing is on the rise, and you why you should smile more
April 13, Andrew Charlesworth comes in hot with the money talk, we want more from Hiller, rent is an issue, and everybody loves Twins.
April 6, CFL1 isn't just for coaches, Mark Wahlberg vs Nicole Carroll, and would a 5 minute mile help your open ranking
March 30, Justin Cotler is here but he won't coach either of us. BMI still sucks, Target is innovating, should CrossFit HQ go DTC?
March 23, Dating your members, raccoon dogs, more lessons from franchise fitness, and Precor layoffs are a good sign for CrossFit
March 16, CrossFit inside Wal-Mart, Quarterfinal review with a quarterfinal athlete, big vs small gyms, and showering your members with love
March 9, Kevin Ogar teaches us stuff, personal training at CrossFit gyms, Planet Fitness is breaking records, and Alexis Raptis is going to win the CrossFit Games?
March 2, The best insurance lesson ever and why RRG is the only answer, NOBULL is going big in London, do you need a head trainer, and what you should do about the crappy gym down the street
February 23, Finding new members, developing new trainers, arrogant Costco shopping, and a gated CrossFit community.
February 16, Jesse Burdick comes in hot with the steroid talk, F45, 24 Hour Fitness, and Tonal are taking hits, trainer pay rates, and profitability talk
February 9, Gym ownership as a side hustle, CrossFit Hillcrest update, 2023 fitness trends, and when to fire a trainer,
February 2, Happy black people month, Niki Brazier is here and delightful, should your staff be sales trained and a case for rotational movements
January 26, Acquisition vs retention, H&M has a gym, John Wooley joins, and you don't need to care about competing to do the Open
January 19, Affiliate summit, Katie loves her Oura ring, Jason Khalipa is back in CrossFit, Chase Ingraham is on the show and puts Jordan's podcast voice to shame!
January 12, Continuing education, fat kids on drugs, Adrian Bozman joins us, and when to get a bigger space
Jan 5, The magic of CrossFit, getting angry on Facebook, the importance of starting off on the right foot, and numbers you should be tracking
December 29, Incentivizing staff, Gary Gaines departs CrossFit, Netflix adds fitness, and NOBULL is in the NFL
December 22, CrossFit Louvre crushing, strength training is so hot right now, and DEI fun
December 15, Lessons from fitness franchising, do you know your [bill of] rights, cleaning up membership rates,
December 8, Employee compensation, unicorns, polygamy, CrossFit SOMA, Jute CrossFit and the FDA sucks...alot
December 1, Rosa Parks, eviction notice, Spartan Race, better follow up, and better sales training
November 22, Dead minks, drop in at my own gym, leap seconds, mental health apps, weight check in, and Black Friday questions.
November 12, Customer follow up, CrossFit affiliates in the news, Lessons from Crypto meltdown, Chad reflections
0. It Depends Preview
1. November 10, Early Open registration, Level 4 launch, Gym culture, Inflation impact