All Episodes
It's Always Day One — 356 episodes
Should you be making Amazon PPC manager hiring decisions?
How Do You Track Keyword Ranking and Why
Frequent Mistakes We Uncover in Advertising Audits (Dec 11, 2024)
Effective Steps to reduce Wasted Ad spend (8 Nov, 2024)
Mastering Video Ads: Split Testing, Engagement, and ROI (Oct 18, 2024)
Amazon Week 41 - 2024
Mastering Budget Optimization in PPC (26 Sep, 2024)
Amazon Week 39 - 2024
Amazon Advertising Strategies: Campaign Structures
Amazon Week 38 - 2024
The ideal Campaign Structure for Optimised ROI & Growth (Sep 13, 2024)
Amazon Advertising Strategies: Product Targeting Campaigns
Amazon Week 36 - 2024
Amazon Community Updates (August 31, 2024)
Amazon Community Updates (August 29, 2024)
Amazon Week 35 - 2024
Marketplace Product Guidance now provides additional data and insights for Global expansion (Aug 26, 2024)
Amazon Week 34 - 2024
Amazon Community Updates (August 21, 2024)
Amazon Community Updates (August 17, 2024)
Amazon Community Updates (August 13, 2024)
Important Update on the Bullet Points (Aug 12, 2024
Amazon Community Updates (August 8, 2024)
Amazon Week 32 - 2024
Maximizing Prime Day Success: Insights & Strategies from Last Year (July 15, 2024)
Amazon Community Updates (July 4, 2024)
VCPM: Understanding the True Cost Behind the Numbers (July 1, 2024)
Important Metrics that are Commonly Overlooked (June 24, 2024)
Sponsored Display Videos for Amazon: A Comprehensive Guide
Amazon Community Updates (June 18, 2024)
Recent Developments on Sponsored Display (June 14, 2024)
Amazon Community Updates (June 11, 2024)
Amazon Community Updates (June 6, 2024)
Amazon Community Updates (June 4, 2024)
Useful Tips on Bid Management (Jun 3, 2024)
Amazon Community Updates (May 30, 2024)
Amazon Community Updates (May 28, 2024)
Amazon Advertising Strategies Episode 1
Optimising Match types can siginifantly enhance Ad performance (May 25, 2024)
Amazon Community Updates (May 23, 2024)
Amazon Community Updates (May 22, 2024)
Amazon Community Updates (May 21, 2024)
Amazon Community Updates (May 16, 2024)
Amazon Community Updates (May 15, 2024)
Sponsored TV Ads: Insights and Case Study Analysis (May 9, 2024)
Amazon Community Updates (May 2, 2024)
Amazon Community Updates (April 23, 2024)
Amazon Community Updates (April 21, 2024)
Amazon Community Updates (April 12, 2024)
Amazon Community Updates (April 04, 2024)
Amazon Community Updates (April 03, 2024)
Amazon Community Updates (April 02, 2024)
Amazon Community Updates (March 30, 2024)
Amazon Community Updates (March 29, 2024)
Amazon Community Updates (March 23, 2024)
Amazon Community Updates (March 22, 2024)
Amazon Community Updates (March 21, 2024)
Amazon Community Updates (March 17, 2024)
Amazon Community Updates (March 15, 2024)
Amazon Community Updates (March 13, 2024)
Amazon Community Updates (March 12, 2024)
Amazon Updates (March 9, 2024)
Amazon Updates - March 7, 2024
Amazon Updates - March 6, 2024
Amazon Updates - March 5, 2024
Amazon Updates (March 3, 2024)
Amazon Updates - February 29, 2024
Amazon Updates - February 28, 2024
Amazon Updates - February 27, 2024
Amazon Updates - February 24, 2024
Amazon Updates - February 22, 2024
Amazon Updates - January 3, 2024
Amazon Updates - December 28, 2023
Amazon Updates - December 26, 2023
Amazon Updates - December 19, 2023
Amazon Updates - December 18, 2023
Seller Fulfilled Prime will reopen new enrollment in 2023 (Week 25, Lesson 4)
New Metrics for SP Campaign reports (Week 25, Lesson 3)
Careful with the default "Similar to Advertised Products" targeting (Week 25, lesson 2)
Our strategies behind a constant PPC growth month-over-month (Week 25, Lesson 1)
New Campaign-level Brand referral bonus metrics (Week 24, Lesson 4)
The new INFORM compliance on Amazon US (Week 24, Lesson 3)
'Filter by category' on SB creatives (Week 24, Lesson 2)
3 Underutilised tools on Amazon that help boost sales (Week 24, Lesson 1)
Vendor Central now includes the Top Search Terms dashboard (Week 23, Lesson 5)
An easy way to increase your Amazon Ad sales (Week 23, Lesson 4)
Amazon is utilising AI technology for similar and substitute products (Week 23, Lesson 3)
Upgrade your product detail page with A+ Content and MYE (Week 23, Lesson 2)
Careful with Dynamic Bids - Up and down (Week 23, Lesson 1)
Time to level up your Defense strategy (Week 22, Lesson 5)
Amazon highlights 'Popular products in last 7 days' (Week 22, Lesson 4)
Amazon adds new options for SB budget rules (Week 22, Lesson 2)
Going From Loss to £7.4k profit in 4 months (Week 22, Lesson 1)
Amazon Attribution Traffic Insights of 2022 (Week 22, Lesson 3)
We tried the new Subscribe and Save voucher (Week 21, Lesson 3)
'Based on your recent views' Sponsored Category on Amazon (Week 21, Lesson 2)
SP Ads showing on SD placements (Week 21, Lesson 4)
A 4.7x increase in PPC sales, with 10% lower ACOS (Week 21, Lesson 1)
Amazon is getting increasingly categorical with Ads placements (Week 20, Lesson 4)
Know the economic performance of your product SKU (Week 20, Lesson 3)
New brand metrics UI to understand your Brand funnel performance (Week 20, Lesson 2)
Interesting Insights on yearly CPC trends on Amazon (Week 20, Lesson 1)
Strategies that helped a newly launched brand on Amazon (Week 19, Lesson 6)
Turning off Amazon ads could lead to a drop in organic sales (Week 19, Lesson 4)
Generate higher PPC sales using Top of Search bid adjustments (Week 19, Lesson 2)
SD Video ads are now showing up on PDP (Week 19, Lesson 1)
Boost sales using Amazon posts and customer engagement (Week 19, Lesson 5)
"Revert" option is no longer available on Repeat Purchase Dashboard (Week 19, Lesson 3)
A new PPC feature to boost Subscribe & Save signups (Week 18, Lesson 2)
New placements for SBV Ads with a linked store page (Week 18, Lesson 3)
Campaign Creation UI now suggests a daily budget (Week 18, Lesson 4)
Your out-of-stock products might still serve SP ads (Week 18, Lesson 1)
Amazon launches SKU Economics detail for mobile users (Week 17, Lesson 4)
New tag on the ineligible Creative Assets (Week 17, Lesson 2)
New options under the Manage your customer engagement feature (Week 17, Lesson 1)
New collapsible widget on the Product Detail Page (Week 17, Lesson 3)
Search Terms data is now available in Bulk Files (Week 16, Lesson 4)
Copy campaign now appears under campaign options (Week 16, Lesson 1)
The new Manager account overview tab on the Ad console (Week 16, Lesson 2)
New Bid Adjustment on TOS Impressions Share column (Week 16, Lesson 5)
Custom Image suggestions for SB Campaigns (Week 16, Lesson 3)
The 4 Ps of Amazon Marketing Strategy (Week 15, Lesson 5)
7 PPC optimization steps that never go wrong (Week 15, Lesson 2)
The new Marketplace switch feature (Week 15, Lesson 1)
Don't trust vCPM campaign sales and ROAS numbers (Week 14, Lesson 4)
New Feature to spend up to 100% of the daily unspent budget (Week 15, Lesson 3)
The new section on PDP that shows customer preferences (Week 15, Lesson 4)
Deal Submission date announced for Prime Day 2023 (Week 14, Lesson 1)
Amazon Prime launches try before you buy (Week 14, Lesson 2)
Useful tip while advertising variations on Amazon (Week 14, Lesson 3)
The new Top Search Terms on Search Query Dashboard (Week 13, Lesson 1)
The new Frequently Returned Item message on the detail page (Week 13, Lesson 4)
Tips to optimize your sponsored ad budget (Week 13, Lesson 2)
Effective scaling tips for Amazon ad campaigns (Week 13, Lesson 3)
7 Useful tips for bid optimisation (Week 12, Lesson 1)
The new Brand Profiles tab on the Ad console (Week 12, Lesson 2)
A useful way to find influencers that can promote your product on YouTube (Week 12, Lesson 4)
Amazon launches new Brand Impression Share dashboard (Week 12, Lesson 3)
Using video metrics for SD video strategy (Week 11, Lesson 2)
Amazon-related Acronyms cheat sheet (Week 11, Lesson 4)
Similar Brands section on PDP now includes videos (Week 11, Lesson 1)
Useful tip on how you can optimise inefficient spending (Week 11, Lesson 3)
Sponsored Products campaign presets for products (Week 10, Lesson 3)
Sponsored Brands creative now supports multiple images (Week 9, Lesson 2)
New Seller Central home page (Week 10, Lesson 4)
New Deals on related products section on Detail Page (Week 10, Lesson 1)
Useful tip to calculate your product conversion more accurately (Week 9, Lesson 3)
A useful way to expand your target audience using Spanish keywords (Week 9, Lesson 5)
A simple way to track PPC conversion more effectively (Week 10, Lesson 2)
Using competitor targeting on newly launched products (Week 9, Lesson 4)
10 Video recommendations for higher returns on your Video Ad investments (Week 9, Lesson 1)
Product launch recommendations to get to page 1 more quickly (Week 7, Lesson 5)
Useful strategy to increase returns on your performing targets (Week 8, Lesson 5)
Check Video Ad compatibility for different placements (Week 8, Lesson 3)
A simple strategy to increase Profit & Average Order Value on Amazon (Week 7, Lesson 4)
Tips for effective keyword research on Amazon in 2023 (Week 8, Lesson 2)
3 areas becoming crucial for growing your Amazon Business (Week 8, Lesson 1)
Get the top 10 Competitors for each Search Term (Week 7, Lesson 1)
Amazon's internal Profit & Loss tool (Week 7, Lesson 6)
The new Transparency badge on PDP (Week 8, Lesson 4)
The new "Previously viewed" badge on search results (Week 7, Lesson 3)
The new Tactic column for Sponsored Display bulk sheet (Week 7, Lesson 2)
Sponsored Ads and Stores launched in Belgium (Week 6, Lesson 1)
Custom products are no longer eligible for returns (Week 6, Lesson 5)
Sponsored Display Campaigns can now be copied (Week 6, Lesson 2)
Add to Cart button on the Search Results page (Week 6, Lesson 4)
New Customer Review Insights Dashboard (Week 6, Lesson 3)
The new Products Tab on the Ad console (Week 5, Lesson 3)
New update on Budget rules (Week 5, Lesson 1)
The new overlap report in Amazon DSP (Week 5, Lesson 4)
Guidance to Sponsored Products option for Bulk Files (Week 5, Lesson 2)
Useful steps to get the #1 New Release badge (Week 5, Lesson 5)
Additional reports on Search Query Dashboard (Week 4, Lesson 3)
Using videos for FAQs can help improve your listing conversion (Week 4, Lesson 5)
Updated FBA Capacity Limits from March (Week 4, Lesson 2)
Sponsored Brands data is now available in Amazon Marketing Cloud (Week 4, Lesson 4)
New carousel display for SD campaigns (Week 4, Lesson 1)
Week 03 (2023) - All Learnings
You can now Add budgets to your Percentage Off & Buy One Get One promotion (Week 3, Lesson 3)
Fixing this simple issue can help improve PPC sales (Week 3, Lesson 2)
Sponsored Display video creative now supports contextual targeting (Week 3, Lesson 1)
Sponsored Products driving 83% of the total ads sales (Week 3, Lesson 4)
Growing market share on Amazon takes a coordinated effort (Week 3, Lesson 5)
Week 02 (2023) - All Learnings
Top 3 metrics to gauge ROI on Amazon (Week 2, Lesson 5)
Recent UI updates on the Ad console (Week 1, Lesson 1)
Major reasons for the drop in sales and action items (Week 1, Lesson 4)
Five Reasons to invest in your Amazon Brand Store (Week 2, Lesson 3)
Relationship between CPC, ACOS, and Conversion (Week 2, Lesson 4)
Sponsored Display strategies for better ROAS (Week 1, Lesson 5)
Avoid this mistake for effective keyword targeting (Week 2, Lesson 2)
From $15k to $464k in total revenue in 3 months (Week 2, Lesson 1)
Attributed Purchases report for SB and SBV ads (Week 1, Lesson 3)
Looking at Halo sales while analysing ASIN-level performance (Week 1, Lesson 2)
Week 01 (2023) - All Learnings
Week 52 - All Learnings
Product Growth Optimizer for product opportunities (Week 52, Lesson 3)
Amazon Search Query Performance Update (Week 52, Lesson 2)
Amazon display ad spend is highly correlated to DSP-attributed purchases (Week 52, Lesson 4)
New Sponsored Brand format (Week 52, Lesson 5)
Using keywords flow to maximize impact (Week 52, Lesson 1)
New UI update will show 4 KPIs on Ad Campaigns graph (Week 51, Lesson 2)
The new Build Your Brand page (Week 51, Lesson 1)
Sponsored Display now available in Amazon Marketing Stream (Week 51, Lesson 4)
Brand Analytics can show if it's PPC or conversion that needs to improve (Week 51, Lesson 3)
Tips to structure your big ad budget (Week 51, Lesson 5)
Search Query Reports are now downloadable (Week 50, Lesson 1)
Arrives before Christmas message based on Shipping m(Week 50, Lesson 4)
Sponsored Display Video contextual targeting is available in Beta (Week 50, Lesson 3)
Growth Opportunities introduces FBA Small and Light recommendations (Week 50, Lesson 2)
Amazon ratings displaying more precisely (Week 50, Lesson 5)
Week 49 - All Learnings
Video metrics for SB campaigns are now available on the UI (Week 49, Lesson 1)
Google ads can help you grow your brand on Amazon (Week 49, Lesson 3)
Hourly data for 7B+ impressions shows best time to advertise on Amazon (Week 49, Lesson 5)
Deals were a major needle-mover for Sponsored ads during Black Friday (Week 49, Lesson 2)
Some useful steps to grow your market share on Amazon (Week 49, Lesson 4)
Amazon version of Facebook marketplace (Week 48, George thinking)
Account Health Assurance helps you address issues without account deactivation (Week 48, Lesson 3)
Inaccurate Sponsored ads data during Black Friday (Week 48, Lesson 4)
Amazon launches account Transparency Log (Week 48, Lesson 5)
Amazon has updated the placement section for Video Builder (Week 48, lesson 2)
You can now set up Top of Search Video Ads (Week 48, Lesson 1)
This is different (Week 48, George summary)
Things to consider before applying Amazon Suggested Bids, Placements, and Budgets (Week 47, Lesson 3)
Reviews are now showing on Amazon (Week 47, Lesson 4)
Amazon's recommending placement bid adjustments by 70% (Week 47, Lesson 1)
It's now easier to create and manage your deals across countries (Week 47, Lesson 2)
Free stock images for creative assets (Week 47, Lesson 5)
The new Repeat Purchase Behavior Dashboard is live (Week 46, Lesson 3)
Reviews for specific product categories are not appearing on the search results page (Week 46, Lesson 5)
The Demographics dashboard just got revamped (Week 46, Lesson 4)
Managing Sponsored ads for multiple countries is going to get easier (Week 46, Lesson 2)
Creative Assets now supports videos (Week 46, Lesson 1)
Amazon UK recently stopped sponsored ads for many products (Week 45, Lesson 3)
Four additional listing attributes will be mandatory in December (Week 45, Lesson 4)
Video Builder is now available on all accounts (Week 45, Lesson 2)
New Manage Experiments features launched (Week 45, Lesson 5)
The new Products tab on the Ad console (Week 45, Lesson 1)
Upcoming Q4 event details are available (Week 44, Lesson 4)
Amazon Marketing Stream is now available outside of North America (Week 44, Lesson 6)
Using SB attribution report to find out the impact of your ads on Brand growth (Week 44, Lesson 2)
Amazon has launched in Belgium (Week 44, Lesson 5)
Video creative on Sponsored Display is live now (Week 44, Lesson 1)
All campaigns can now be added to portfolios (Week 44, Lesson 3)
Newly created Sponsored Brand campaigns are shown as 'SB2' ad type (Week 43, Lesson 3)
SD audiences can help increase your product page reviews (Week 43, Lesson 4)
Using variations to improve product sales and conversion (Week 43, Lesson 5)
New option to discount excess inventory in bulk (Week 43, Lesson 7)
Sponsored Brands and Video reports are now getting merged into one (Week 43, Lesson 1)
3 changes we've seen recently on the Amazon App (Week 43, Lesson 2)
Advertise Audible books with Sponsored Products (Week 43, Lesson 6)
Product detail page enhancements for Brand owners (Week 42, Lesson 4)
Suggested campaigns for new products (Week 42, Lesson 2)
Understanding your video ad drop off rate through Sponsored Brands campaign report (Week 42, Lesson 1)
There’s an update to automated inventory removals (Week 42, Lesson 6)
Returns window is extended for 2022 holidays (Week 42, Lesson 5)
Seven alternative steps to reducing bids (Week 42, Lesson 3)
Holiday Inventory Readiness Checklist for Sellers-Fulfilled Prime (Week 42, Lesson 7)
New image variants on Beauty product detail pages (Week 42, Lesson 8)
The new Top of Search Video ads (Week 41, Lesson 2)
Three videos on the new Kindle Scribe detail page (Week 41, Lesson 4)
50% discount on Amazon Vine enrollments in the US (Week 41, Lesson 6)
Sponsored Brands now support multiple creatives within Ad groups (Week 41, Lesson 1)
The tech spec requirements for SD video are different from SB (Week 41, Lesson 7)
Key challenge with category-targeted SB video campaigns (Week 41, Lesson 3)
The new inventory ledger report (Week 41, Lesson 5)
Catch-All strategy for additional sales (Week 40, Lesson 5)
High Impression share does not mean you are crushing it (Week 40, Lesson 6)
SB Campaigns with rejected creatives are no longer showing in the Drafts tab (Week 40, Lesson 1)
New Video creative option for Sponsored Display (Week 40, Lesson 2)
The new Gross and Invalid Traffic report (Week 40, Lesson 3)
We spotted influencer posts on Product Detail pages (Week 40, Lesson 4)
New Amazon App feature - Auto-playing listing videos (Week 39, Lesson 1)
Importance of Looking at product level TACOS & PPC order share (Week 39, Lesson 6)
Seven mistakes to avoid for effective bid management (Week 39, Lesson 2)
Long game on Amazon is a balancing act between profitability and growth (Week 39, Lesson 5)
New Tailored Audiences for Customer Engagement (Week 39, Lesson 4)
Manage experiments now includes product description (Week 39, Lesson 3)
New feature to copy SP campaign to SD (Week 38, Lesson 5)
SP campaigns when product is "Available to ship in x days" (Week 38, Lesson 3)
Cost breakdown for Buy with Prime (Week 38, Lesson 7)
SBV campaigns need to be paused when products go out of stock (Week 38, Lesson 2)
Two Updates to the Search Query Dashboard (Week 38, Lesson 1)
Get Your Amazon Payments Disbursed in 24 Hours (Week 38, Lesson 4)
Top of Search Still Best Performing (Week 38, Lesson 6)
Why product videos are crucial for your listing? (Week 37, Learning 1)
You can now edit creatives for SB Video Ads (Week 37, Learning 2)
New placements for SBV (Week 37, Learning 3)
Headline suggestions for Sponsored Display are now available (Week 37, Learning 4)
The New Creator Connections tool by Amazon (Week 37, Learning 5)
Data inaccuracies in the Search Query Performance report (Week 37_6)
Stu MacDonald
Isaac Goode
Storefront Deep Dive
Aaron Moore
Mountain Strategy & Flywheel Deep Dive
Master A+ Content on Amazon - George Reid
Gordon Murphy
Warwick Massey
Chris Kirby
Taylor Lagace
Juliana Jackson - Round 2
Cody Wittick
Alex Wyatt
Himanshu Verma
William Husson
Ben Leonard
Elliot Hawkins
Charles Instone - Round 2
Brett Bohannon
Jon Ivanco
Lisa Pierce
Gayle Gallagher
John Hambacher
Sam Horbye
Ellenore Angelidis
Juliana Jackson
Joe Shelerud
Tom Reid
Francois Jaffres
Judson Morgan
Charlie Bowes-Lion
Naio Olsen Stahl
Mike Black
Ben Timmons - Round 2
David Glick - Round 2
Melissa Burdick
Destaney Wishon - Round 2
Jason Magee
Stefan Haney - Part 2
Stefan Haney - Part 1
Elizabeth Greene
Chris Mole
Rael Cline
Charles Instone
Ian Smith
Kyle Kirkwood
Kim Mathisen
Jason Greenwood
John Ghiorso
Ryan Child
Mark Samuel
Daniela Bolzman
Florian Nottorf
Aric Annear
David Glick
Josh Justice
Andrew Shields
Donal Treacy
Gabriel Caceros
Troy Johnston
Destaney Wishon
Dave Officer
James Dihardjo
Ben Timmons