PODCAST · education
Let's Talk Sheets
by Massage Core Academy
Welcome to "Let's Talk Sheets" the essential podcast for new & seasoned massage therapists eager to chart a successful path in their massage business journey. Each episode is packed with invaluable insights and practical tips tailored to the evolving world of massage therapy. Whether you're just laying the foundation of your practice or looking to expand your existing massage business, our podcast is your go-to resource.
Episodes
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161. Branding: More Than Modality
Your brand is more than just a modality specialization. How is your business branded for your community? Join as we explore a different mindset on how you can hone in on your niche specialization! Resources Here! Olympic Commercial Here!
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160. ADA Compliance: Serving People with Disabilities
Dive in with us while we define what it means to be ADA compliant, and how you can ensure you are! Resources Here!
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159. Strategic Marketing: Buyer Persona + Zip Code Study
Possibly our best episode yet! Let's zoom around one of our top favorite programs and show you how it can change how you market, what your charge, and where you're located.
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158. ChatGPT: How it can Help Your Business
Learn how you can use ChatGPT to help finetune your business and boost your productivity, without sacrificing hours of your time. We love it, and so should you! Resources Here!
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157. Intake Forms: Make Them Unique To Your Business
Surprise-we changed this weeks episode. We thought that before the New Year, we'd give you one more marketing tip you may not have thought of, so that your 2024 can get rolling! Intake forms aren't just an assessment... the information they contain, can help you cater to your clientele, even more...
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153. Self Care Techniques for
Self-care isn't just about foot soaks, recovery, and regular bodywork. The balance between your work and personal life contributes to your self-care as well. Resources here!
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156. Leveraging Community Events for Brand Exposure
Being active in your community is HOT right now, and honestly WE LOVE IT. Get yourself out there in your community for FREE EXPOSURE, and watch your "street cred" gain more audience members. Resources here!
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155. Writing Your Business Plan
If you don't have one, GET ONE. Your business plan is the best go-to for when things go wrong. Jump in now for your checklist, and start creating your business plan and gain a clear direction and focus. Resources Here!
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154. Text Message Marketing: Keep Clients Coming Back
Technology and communication evolves quickly. E-mail used to be the predominant form of communication however, text messages are statistically checked more often. How can you make text message campaigns work for your business? Resources Here!
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152. The Pros and Cons of Offering Mobile Services
Mobile massage can seem easier than a brick and mortar, however it has the same considerations. Plus, there are many ways you can make it unique to your business plan. Jump in now- I promise that we plan on leveling up your mobile business too! Learn more here!
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151. The Dirty Truth About Fees
We're saying it. Most online booking companies may have the option to pass on credit card fees to your clients, itemized in the checkout and receipt. Our side of it may shock you... Resources Here
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150. Creating a Client Retention Strategy That Works
#1 Question: "How do I get more clients and KEEP those clients?" Dive in with us as we discuss the solutions for this industry problem. Resources Here!
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149. The First 30 Days: Roadmap for New Therapists
Join us as we give you some direction for your first 30 days. Let's stop the "flying by the seat of our pants" and create a successful roadmap. Resources Here!
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148. Holistic Branding
There are several ways your business can stay on target with your branding other than your logo, colors and fonts. Jump in now! Resources Here
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147. Client Onboarding: First Session Experience
Are you ready for new clients? Maybe you feel your process needs a check-in. Let's talk about how your clients first session can win you a client for life, and grow your business. Resource Page Here!
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146. Integrating Online Booking: Convenience for You and Your Clients
Pen and paper? No thank you. Let's streamline your business with online booking, AND discuss your must-haves for the process. See our resources here!
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145. Offering Season Specials: Do's and Don'ts
The reality of the holidays is that your business may not be able to accommodate a discount, or extra supplies for foot soaks. That's why we're giving you your holiday promo guide, packed with all the information you need to make sound seasonal decisions for your business.
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144. Your Emergency Plan
Are you prepared for an emergency and temporary exit? Maybe you want to prepare for burnout, or possibly an upcoming surgery, or long vacation. Tune in as we give our bare minimum suggestions, and the ways you can communicate your exit seamlessly, with little-no risk.
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143. The Solution for Double Bookings
Don't let a double booking ruin your day. There is always a way to tackle any situation in your business. Join us as we chat about how you can turn a double booking around in a jiffy!
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142. The Deets on Finding Your Space
Looking for your first space? Looking to move spaces? Dive in with us as we navigate listings and more importantly, discuss our must-haves and options for your new facility.
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141. Creative Ways to Boost Your SEO
What is SEO and how does it affect our business? Most of the population finds everything they need through the internet. Your SEO matters when folks may be looking for a massage therapist! Join us as we discuss some fun ways to boost your SEO, thus getting more clients to your door!
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140. Creating Your Menu Of Services
Long list, short list... fancy or simple? Join us as we talk about creating your menu of services to suit your business best!
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139. Is Tipping Still Okay?
In today's age, tipping jars seem to be everywhere. Many therapists wonder if tipping is acceptable considering some session prices may be high. Join Chad and Jeanette as we dive into tipping in the massage industry.
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138. Using Your 6-Step Process Effectively
We're breaking down our fundamental piece: 6-Step Process. This is the deepest dive we've ever done on our podcast, so if you're looking to turn your new clients into regulars, look no further!
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137. MCA Q & A
How to handle negative reviews, no-call no-show's and bounced checks. Join us as we give you the most streamlined and effective solutions!
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136. Taking Offense: It's Effects
Ever have a client tell you something that is opposite of what you learned? Maybe another professional is challenging what you know. Regardless, we have the solution for how to handle this conversation with your client!
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135. Newsletter and Blog Ideas
Struggling with what to put in your newsletter? Want to blog about your favorite topic? Join us as we discuss what's appropriate, and what is also considered "thinking outside the box" for your business!
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134. Maximizing on Neck and Shoulder Pain
How can you take the common neck and shoulder pain, and turn it into a lifetime regular client? Join us as we role play discussions that will help increase your clients relief, while boosting your profit!
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133. MCA Q & A
No-call no-shows, bounced checks and handling negative reviews: we have your solutions PLUS how to handle them without sacrificing your business and its reputation.
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132. Take Longer Breaks
It's important that you have the TIME you need during your day to clean up and prepare for your clients without rushing. Why? Join us and find out!
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131. Choosing What's Best (Debrief)
Listen to last weeks episode FIRST! Think you can't hire anyone? Is it too much? Join Chad and Jeanette as they unpack last weeks episode, so that you can consider and choose what's best for your business growth.
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130. Contractor vs Employee: What do I choose?
The need to know's about independent contractors. Join us with Zach as we narrow in on what makes an IC, an IC. Resource here!
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129. What Is a Balance Sheet?
How do your assets and liabilities fit into your business? Join us with Zachary Erbrecht as we talk about your balance sheet, what it means, and how it affects your business! Follow along with some sample company reports.
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128. Tracking Sales By Product or Service
It is very important to track your products and services so that you know what actually sells, and what you can stop wasting money and time on! Join us now!
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127. Cost of Goods vs Business Expense
One of our MANY favorite guests, Zachary Erbrecht joins us again as we break down more items and financial descriptions of your backend business costs. Follow along with some sample company reports!
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126. The Deets on Your P & L Statement
Download our sample business to follow along: Join us with Zachary as we review a sample business profit and loss statement, discuss what you can learn, and how it can positively change your business!
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125. Getting More Clients Without More Marketing
FREE MASTERCLASS AVAILABLE: Featuring special guest Joanna Sapir, this episode is PACKED with the need-to-know information so that you avoid ineffective marketing tactics, and overspending. Click the link to attend her FREE masterclass (it's pretty bomb if you ask us!)
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124. Membership Policy Must-Haves
You have a membership, but is your policy iron clad? Join in as we discuss the top "bullet points" you need in your membership policy.
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123. 5 Must-Haves for Your Business
Need a checkpoint of what you should absolutely be doing in your business? Chad and Jeanette have the DEETS!
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122. Clashing With Other Professionals
Join Chad and Jeanette as we discuss how you can educate your client professionally, so that you avoid conflict with other professionals.
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121. Managing Time Without Sacrificing Care
Can running out of time actually benefit you? Join Chad and Jeanette as we discuss how managing your session time could potentially boost your sales!
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120. Networking Hacks: Connecting with Clients
Join Chad and Jeanette as we discuss MORE ways you can networking with clients, hack style!
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119. MCA Q&A with Jeanette Falu-Bishop
Join us with special guest Jeanette Falu-Bishop for our Q and A sesh!
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118. Prepping for the Summer
What a fantastic episode to get your business in gear to have an AWESOME summer! Join Chad and Jeanette as we give you a boost to ramp up your summer sales!
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117. Recovering From Injury
We dread not being able to work because of injury, and in most cases we worry how this will affect our business moving forward. Join Chad and Jeanette as we discuss ways we can manage our recovery time AND our business.
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116. A More Efficient Waitlist
Need a waitlist that doesn't require your client to reserve future days and times? Welcome. We have an easy solution for you! Join us as we give you the deets on a waitlist YOU can create and manage.
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115. Part 2: How to Record Your Video
We promised and we shall deliver. Join Jeanette as you listen to Chad's meditative description of filming your space, so that YOU can stand out from the crowd!
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114. MCA Q & A
Join Chad and Jeanette as they discuss some of the hot topic questions in our industry!
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113. Intake Questions You May Not Have Considered
Happy Valentines Day! Let's talk about how you can stand out by asking some unique questions on your intake!
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112. Sheets, Sheets and more Sheets!
Well.. you know... SHEETS!
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ABOUT THIS SHOW
Welcome to "Let's Talk Sheets" the essential podcast for new & seasoned massage therapists eager to chart a successful path in their massage business journey. Each episode is packed with invaluable insights and practical tips tailored to the evolving world of massage therapy. Whether you're just laying the foundation of your practice or looking to expand your existing massage business, our podcast is your go-to resource.
HOSTED BY
Massage Core Academy
CATEGORIES
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