Lighting For Profits

I'll be going into detail on the Landscape Lighting Secret formula that has helped members of LLS generate over $74M in sales.

What does it take to build a successful business while serving as a firefighter? In this episode, Hunter Woolsey shares his journey of balancing life in the fire service with entrepreneurship. As the owner of East Texas Outdoor Lighting Solutions and Pegasus Outdoor Lighting, Hunter discusses the lessons he's learned about leadership, business growth, real estate investing, and creating opportunities beyond a traditional career. Whether you're an entrepreneur, business owner, or someone looking to build a life with greater freedom and purpose, this conversation is packed with practical insights and inspiration.

What separates ordinary outdoor lighting from breathtaking nighttime design? In this episode, Greg Matthews, Founder and CEO of Luxury Illumination, shares why exceptional landscape lighting is about strategy—not simply adding more fixtures. Discover how a design-first mindset transforms luxury homes into unforgettable nighttime experiences, why sometimes less light creates a greater impact, and what it takes to raise the standard in the landscape lighting industry. Whether you're a contractor, designer, or homeowner, this conversation will change the way you think about outdoor lighting.

What does it take to break free from the limitations holding you back? In this episode, Sean Michael Crane shares his powerful journey from addiction, depression, and hopelessness to becoming the founder of Unstoppable 365, bestselling author, keynote speaker, and coach. Learn how mastering your mindset can transform your business, relationships, and life—and discover practical steps to unlock your true potential.

Discover how outdoor lighting businesses can generate more qualified leads, book more projects, and increase revenue using targeted online advertising and proven marketing strategies. In this episode, we break down what's working today to help lighting contractors attract the right customers and grow with confidence.

What if every missed call was costing you money? In this episode, Aaron Cooper, CEO of Sameday AI, shares how AI is transforming the home service industry by answering calls 24/7, capturing more leads, booking more jobs, and creating a better customer experience—without adding more staff. Whether you're a contractor, home service business owner, or entrepreneur looking to work smarter, you'll discover practical ways to use AI to grow your business, improve operations, and gain more freedom.

For six years, he's been a devoted husband to Becca and a proud father to two beautiful daughters. Whether in fitness, business, family life, or the lighting industry, he believes in one simple principle: show up every day and get 1% better. Join us as we dive into his journey, lessons learned, and the mindset that fuels growth both personally and professionally. And when he's not working or spending time with family, you'll probably find him chasing ducks in the great outdoors.

Join Ryan Phillips, a CEDIA industry professional with over 20 years of experience in Audio/Video Design, Automation, Lighting, Shades, and Construction. In this podcast, Ryan shares insights on creating seamless technology experiences that enhance both residential and commercial spaces without compromising design. From outdoor living solutions and smart home innovation to elegant system integration, each episode explores how technology can deliver exceptional performance while remaining beautifully invisible. Whether you're an integrator, designer, builder, or homeowner, you'll gain practical knowledge and industry expertise to help you create spaces where technology and design work together effortlessly.

In this episode, we sit down with the Chief Sales & Marketing Officer of Holidynamics to explore the business behind some of the most spectacular holiday displays across North America. With over 13 years of experience in the holiday lighting industry, our guest shares insights into working with zoos, theme parks, botanical gardens, attractions, retailers, and professional installers throughout the U.S. and Canada. Discover how Holidynamics develops and tests commercial-grade holiday lighting and décor through its own installation division, ensuring products perform in real-world environments before reaching customers. From creating unforgettable holiday experiences to driving innovation in the lighting industry, this conversation shines a light on what it takes to bring seasonal magic to life.

In this episode, we sit down with Jim Hardaway, Chief Operations Officer of Novelty Lights, to talk about leadership, operational excellence, and the evolution of the lighting industry. With over 36 years of experience across entertainment lighting, architectural solutions, seasonal products, and global sales strategy, Jim shares valuable insights on scaling businesses, driving profitability, and leading with vision in a competitive market.

From a small two-person team in Covington, Louisiana to experiencing accelerated growth through learning, mentorship, and consistency — this podcast shares the real journey behind building in the lighting industry. Hear stories about humble beginnings, challenges, business growth, and the lessons learned along the way with the help of Landscape Lighting Secrets and Ryan Lee.

In this powerful episode, we sit down with Sean Michael Crane — founder of Unstoppable 365, bestselling author, keynote speaker, and host of the Unstoppable Mindset Podcast. From battling addiction, depression, and hopelessness to building a life of purpose and impact, Sean shares the mindset shifts and self-mastery principles that changed everything. Discover how to break free from limitations, unlock your true potential, and develop the unstoppable mindset needed to win in business, relationships, and life. Sign up page for listeners: https://unstoppable365.com/protocol . Discount code is “ LLS “ to lower the monthly fee to $47.

What does it really take to scale a business? Join Ron Callis as he shares proven insights on marketing, brand-building, and sustainable growth. Learn how One Firefly became a top player in the custom integration industry—and how you can apply these lessons to your own journey.

Dan Platta brings a fresh, no-BS take on small business finances—mixing real-world experience with a sense of humor that keeps things fun. From scaling home service businesses to diving deep into bookkeeping strategies, Dan breaks down the numbers in a way that actually makes sense. If you're serious about growing your business but don’t take yourself too seriously, this podcast is your go-to for smart insights, practical tips, and a little nerdy fun along the way.

From wrestler to entrepreneur, William Coggins shares how discipline, vision, and precision built a seven-figure outdoor lighting brand. In this episode, we dive into business growth, creative design, and the mindset behind building something that lasts—both in work and in life.

In this episode, Anthony Vizzari—Senior Vice President at 7th Level—dives into redefining modern sales through empathy, authenticity, and purpose. With over $20M in personal sales and experience scaling elite sales teams worldwide, Anthony shares how NEPQ (Neuro-Emotional Persuasion Questioning) is transforming the way professionals connect, influence, and close. Discover how to sell without pressure, uncover real customer problems, and build trust that drives consistent results. This isn’t just about selling more—it’s about selling the right way.

Keith Rosser shares his journey from building a family-centered life to leading a thriving team in the landscape lighting industry. With years of experience and a passion for excellence, he reveals how Landscape Lighting Pro grew into a strong, purpose-driven business—and what it means to take it to the next level by partnering with a national leader. This episode is all about growth, legacy, and lighting the path forward.

In this episode, Rob Zito shares how he helps landscape lighting businesses turn on a steady flow of ready-to-buy customers using AI data, automation, and smart marketing systems. With 14+ years of experience, he breaks down simple, results-driven strategies that deliver real ROI—no fluff, just results. Plus, a glimpse into balancing business, real estate ventures, and family life.

Bruce, founder and owner of Armada Technologies, has spent over 35 years in the field mastering the art of locating, fault finding, and testing in the irrigation and lighting industry. Starting his career at Progressive Electronics in 1991—the original innovators of irrigation and lighting testing devices—Bruce shares hard-earned insights, practical techniques, and lessons you only get from decades of real-world experience.

In this episode, we talk with Chris Scoville, a 30-year veteran in contractor financing and founder of Improvifi, Inc.. He shares how financing isn’t just a backup plan—but the most powerful tool to close more deals, increase ticket size, and scale a contractor business. From real industry insights to proven strategies, Chris breaks down how contractors can turn financing into a competitive advantage and build long-term success.

In this episode, we sit down with Patrick Russell and Stacey Jordan of Red Sleigh Workshop, who share how holiday lighting and décor businesses can grow from small installer teams into scalable, profitable operations. Patrick dives into the operational systems behind successful companies—from sales and production to crew management and logistics—while Stacey brings over 20 years of industry experience working on large-scale décor programs for cities, malls, and resorts across the U.S., teaching installers how to land bigger jobs, price confidently, and turn seasonal hustle into real business growth. Together, they reveal the strategies that help lighting businesses level up and confidently step into the commercial market. Special Offers for Podcast Listeners: BOGO Partner Pass – In-Person 2-Day Training (San Antonio, TX)- Bring a business partner or team member FREE. Buy one pass and get a Partner Pass FREE — a $1,495 value.Promo Code: RLSLEIGHBOGO $100 Off – 2-Hour Commercial Christmas Consultation- A private strategy session where we help installers pursue city, retail, and large commercial décor contracts.Promo Code: RLSLEIGH100 Sign up here: https://courses.redsleighworkshop.com/training-2026

Step into the highlights of the Light It Up Expo! from inspiring talks to unforgettable experiences, we break down the moments that left everyone energized and ready to level up. Don’t miss the recap that captures the excitement and the impact of the event.

When companies believe in the mission, they don’t just show up - they step up. In this episode, we talk with EmeryAllen about why they went Platinum at Light It Up Expo and why they’re committed to helping lighting contractors grow, win, and build better businesses. This is about more than products. It’s about pushing the industry forward

With over 34 years in the landscape lighting industry, Jeff Hesser shares the lessons, systems, and mindset behind a career built to last. From installing irrigation and lighting for iconic clients like Longwood Gardens and the Dupont family, to training contractors and expanding distributor networks with CAST Lighting, Jeff breaks down what it really takes to design, install, and educate at a high level. This episode is packed with real-world insight for contractors, designers, and anyone serious about mastering landscape lighting.

JC and Angela Chanowsky don’t just run businesses together - they build systems and engines that scale them. From leading Patriot Illumination and Cape Fear Pro Wash to transforming how home service businesses operate through Unique Genius, this power couple brings real-world experience, blunt honesty, and proven strategies to the table. JC shares hard-earned lessons from building industry-leading companies, while Angela breaks down the systems, automations, and people-powered support that help owners buy back their time and scale with confidence. Together, they unpack what it really takes to blend marriage, leadership, and growth - showing entrepreneurs what’s possible when couples learn to lead side-by-side instead of pulling in opposite directions.

Zac is on a mission to achieve the impossible: build wealth while raising a young family. From 8 years climbing the ranks at Power Selling Pros to launching and merging his own email marketing agency, Zac now leads Prolific, helping home service contractors grow their business through strategic branding, vehicle wraps, and email marketing. Tune in to hear his journey, insights, and strategies for standing out in the inbox and on the road.

Emily is an Architectural and Landscape Lighting Designer with over 20 years in the industry and 13 years running her own solo practice. Specializing in high-end residential and hospitality projects, her work blends interior and landscape lighting to create intentional, award-winning spaces. A two-time AIA awardee, USGBC award winner, educator, and ILLI board member, Emily is passionate about advancing lighting design excellence through education and real-world experience.

What if rejection wasn’t a setback - but a strategy? In this episode, we sit down with Andrea Waltz, co-founder of Courage Crafters and co-author of the best-selling book Go for No!. With nearly 20 years of experience teaching professionals across industries, Andrea reveals how embracing failure, rejection, and the word “no” can become the fastest path to success. Discover the mindset shift that transformed sales, confidence, and results for thousands worldwide.

Patrick Harders shares how 25+ years in the dirt shaped his award-winning approach to outdoor lighting. From designing over 10,000 landscape lighting systems to building products for installers, Patrick dives into craftsmanship, innovation, and why staying hands-on is the key to creating lighting that truly lasts.

In this episode, we sit down with Swapnil, Founder & CEO of MeshTek Labs and BlueHopper Lighting, to talk about innovation, leadership, and the future of AI. With 40+ patents, 10+ international awards, and experience with Deloitte, Honeywell, and Siemens, Swapnil shares how smart lighting, long-range mesh networking, and purpose-driven technology can naturally connect people to their environment.

In this episode, we sit down with Ashley Bissing, the powerhouse behind One Love Social, a boutique creative and paid ads agency dominating the lighting niche. Recognized as one of the strongest marketing voices in the industry, Ashley shares how she helps lighting companies scale faster, market smarter, and stand out in competitive markets.

From high-school beginnings to industry influence, Eastty’s journey in videography proves that great video starts with great service. In this episode, he shares how he built a wedding-focused business in 2006, expanded into commercial work, and carved a niche in the landscape lighting industry. Discover how intuition, experience, and customer-first thinking shaped every frame of his success.

Step inside the mindset of a builder, leader, and marketing powerhouse. In this episode, Victor Hubbard - Owner and Sales Manager of Performance Driven Marketing - shares how a small side gig evolved into a results-obsessed full-scale agency. From his early days in Yellowbook to launching his own ventures, Victor breaks down what truly drives ROI, why personalized marketing beats one-size-fits-all strategies, and how passion, data, and client care fuel long-term success. Whether you're a business owner, marketer, or creative thinker, this is your roadmap to performance-driven growth.

Step into the mind of a true lighting pioneer with over 35 years of innovation in product development across every channel of the lighting industry. As a long-time ALA member serving on key engineering subcommittees and a contributor to UL Technical Committees for Standards 1838, 1598, and 153, our guest brings unmatched expertise and insight.

Step into the mind of a true industry veteran - the Founder of Lighting BOSS, an AOLP Board Member, and an ILLI Graduate with nearly 20 years of experience. In this podcast, we’ll explore how artificial intelligence is shaping the future of the outdoor lighting industry, blending time-tested expertise with cutting-edge innovation to illuminate what’s next for lighting professionals.

Step into the world of Patrick Harders - a nationally recognized outdoor lighting designer, educator, and co-founder of Sterling Lighting. With over 25 years of experience and more than 10,000 lighting systems designed, Patrick has mastered the balance between art and engineering. In this episode, discover his philosophy of “staying in the dirt,” his passion for innovation, and how his award-winning approach continues to redefine what’s possible in outdoor illumination.

From after-school improv classes to corporate team coaching - Emily Elliott turned play into purpose. Discover how the art of “Yes, And” transforms workplaces, builds confidence, and strengthens collaboration. Improv isn’t just for the stage - it’s for life.

Two powerhouses reunite for something big. In this episode, Kenny Kaufman and TJ Lucero from Redwoods Lighting return to share a major announcement that’s set to shape the future of the lighting industry. With over 45 years of combined experience in installation, manufacturing, and technology, they’re proving that innovation shines brightest when expertise meets vision.

Join Travis Hogue, owner of Outdoor Lighting Perspectives of Orlando and West Palm Beach, as he shares insights from years of lighting up properties, theme parks, and resorts. Discover how great design, dependable systems, and genuine passion can transform spaces and elevate the lighting industry - one project at a time.

From a million-strong following to revolutionizing how we sell online - Russell Brunson didn’t just ride the wave of digital marketing, he created it. In this episode, we dive into the mind behind ClickFunnels, uncover how he built an empire of entrepreneurs, and explore what it really takes to scale your message, impact, and business in today’s digital world.

Discover how Sarah van der Meer, founder of Holiday Home Concepts, is revolutionizing the lighting industry with cutting-edge design and measurement software. Learn how her platform helps business owners save time, increase sales, and scale with ease.

From broke and burned out to business boss- Keith Kalfas shares his real, raw journey from mowing lawns on Detroit’s East Side to building a 6-figure landscaping empire. Learn how he ditched the 9-to-5, scaled fast with low startup costs, and became a voice for thousands of aspiring entrepreneurs. Whether you're just starting out or ready to grow, this podcast is your guide to freedom through business.

Rooted in business and sharpened through finance, consulting, and construction, this journey took an unexpected turn into the glow of outdoor lighting. With curiosity as the spark, bold cold calls, valuable mentors, and a commitment to learning lit the way toward building a thriving career in landscape lighting.

From corporate leadership coach to master-certified life coach, Jody Moore has guided over 100,000 people toward joy and success. Specializing in moms with Christian values and coaching entrepreneurs, Jody combines wisdom and practicality to help you create a life you love. With millions of downloads of her Better Than Happy podcast and a best-selling book, she brings inspiration and tools that actually work.

Join Meaghan Likes - serial entrepreneur, financial educator, and one of the fastest window cleaners in the world - as she shatters money myths and helps you conquer financial fears. With 7 businesses under her belt, Meaghan shares smarter ways to make, save, and give back while empowering you to build true financial freedom. Get ready to think differently, act boldly, and transform the way you see money.

Join Guinness World Record holder and “Systems Nerd” Brandon Vaughn as he unpacks the secrets of scaling businesses without the burnout. From growing a $2M/month company while working less than 5 hours a week, to helping 20,000+ business owners build world-class teams with AI, Brandon shares real strategies to help you work less, grow more, and escape the grind.

From hand-lettering trucks at 14 to leading the world’s most awarded home service branding agency, Dan Antonelli’s journey is proof that passion fuels success. In this LFP episode, discover how the President and Creative Director of KickCharge™ Creative has built over 2000 brands, authored four books, and revolutionized service business design—one logo and truck wrap at a time.

JC Chanowsky — The Freedom Maker — helps entrepreneurs reclaim their time, energy, and purpose. From military discipline to 7-figure strategy, JC brings you no-fluff insights to fuel your freedom.

In this episode of Lighting For Profits, we’re joined by Paul Mulkey Jr., the powerhouse behind Landscape Lighting of Charleston and a generational landscape services business known for crafting some of Charleston’s most high-end gardens. Paul shares how shifting from chasing “vanity revenue” to focusing on “sanity profit” completely transformed his business—and how Landscape Lighting Secrets (LLS) helped him triple his revenue without sacrificing profitability.

With over 35 years of lighting industry expertise, Tom Garber dives into the brilliance behind product innovation, engineering standards, and the future of illumination. Join a seasoned ALA and UL committee member as he shares deep insights, untold stories, and what’s next for lighting technology.