PODCAST · business
Lighting For Profits
by Ryan Lee
Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner. If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 18 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry. After selling his multi-million dollar landscape lighting company in 2019, Ryan Lee started Landscape Lighting Secrets - The world’s first business coaching program dedicated to the landscape lighting industry. Although it wasn’t always easy and perfect, Ryan had figured out ways to grow his lighting business faster and smooth
Episodes
-
Ep #263 - Rob Goodman - Built to Be Free
From a small Christmas lighting side hustle to nearly 300 holiday lighting accounts, this entrepreneur built a business around his biggest Why: family and freedom. In this episode, he shares his journey through failed launches, GET LIT Christmas Lighting, and expanding into landscape and…
more -
Ep #262 - Levi Ringo - Marketing Millions
How do you scale a business into a $233M acquisition? Levi, founder of Next Level Pros, shares his expertise in business strategy, marketing, lead generation, and sales optimization. From managing $2.2M in monthly ad spend to generating over 25,000 leads per month, he reveals the strategies…
more -
Ep #261 - Sam Taggart - Master the Knock
What does it take to build a career, a company, and a legacy from knocking doors? In this episode, Sam Taggart—CEO of D2D Experts and Founder of D2DCON—shares his journey from selling curb addresses and magazine subscriptions to becoming one of the most influential voices in the door-to-door…
more -
Ep #260 - Indra Chitre & Tiffany Tran - Every Call Counts
How can service businesses turn more calls and leads into actual customers? In this episode, we’re joined by Indra Chitre, President & CFO at CallSource, and Tiffany Tran, Senior Director of Call Center Operations & Client Success at CallSource, to talk about lead conversion, customer experience,...
-
Ep #259 - Patrick Martinez - Close More. Sell Better.
In this episode, Patrick Martinez, Founder of Elite Sales Academy, shares practical sales strategies for luxury contractors. With over 30 years of experience in entrepreneurship, sales leadership, and business coaching, Patrick breaks down how contractors can increase revenue, improve closing...
-
Ep #258 - Brad & Reid McEowen - Built to Blingle!
Brad and Reid McEowen with Blingle! of Plano join us to share their journey of building a family-owned outdoor lighting business in the Dallas-Fort Worth area. From custom landscape lighting to permanent holiday lighting, they discuss what it takes to grow a business, serve a community, and…
more -
Ep #257 - Tom Garber - What Makes Great Lighting?
With 35+ years in the lighting industry, our guest has helped develop innovative lighting products across multiple channels while contributing to the standards that shape the industry. As an American Lighting Association member, engineering committee member, and UL Technical Committee member for…
more -
Ep #256 - David Carroll - DOPE Growth
Dave Carroll, founder of DOPE Marketing, joins the show to share how he went from building a successful home service business to helping businesses grow through direct mail and traditional marketing. Dave breaks down the power of automated direct mail, handwritten notes, and personalized gift...
-
Ep #255 - Brad Mortensen - Sales to Scale
Brad Mortensen, Founder and CEO of RepCard, joins us to share his journey from door-to-door sales and sales leadership to building a technology platform used by thousands of businesses across the field sales industry. We talk about the challenges that inspired RepCard, how technology can help…
more -
Ep #254 - Ryan Lee - The Landscape Lighting Secret Formula
I'll be going into detail on the Landscape Lighting Secret formula that has helped members of LLS generate over $74M in sales.
-
Ep #253 - Hunter Woolsey - Beyond the Firehouse
What does it take to build a successful business while serving as a firefighter? In this episode, Hunter Woolsey shares his journey of balancing life in the fire service with entrepreneurship. As the owner of East Texas Outdoor Lighting Solutions and Pegasus Outdoor Lighting, Hunter discusses the...
-
Ep #252 - Greg Matthews - Less Light, More Impact
What separates ordinary outdoor lighting from breathtaking nighttime design? In this episode, Greg Matthews, Founder and CEO of Luxury Illumination, shares why exceptional landscape lighting is about strategy—not simply adding more fixtures. Discover how a design-first mindset transforms luxury...
-
Ep #251 - Sean Crane - Rewrite Your Story
What does it take to break free from the limitations holding you back? In this episode, Sean Michael Crane shares his powerful journey from addiction, depression, and hopelessness to becoming the founder of Unstoppable 365, bestselling author, keynote speaker, and coach. Learn how mastering your...
-
Ep #250 - Ben Mazurkiewicz and Nick Tan - The Lead Formula
Discover how outdoor lighting businesses can generate more qualified leads, book more projects, and increase revenue using targeted online advertising and proven marketing strategies. In this episode, we break down what's working today to help lighting contractors attract the right customers and...
-
Ep #249 - Aaron Cooper - The Future Answers
What if every missed call was costing you money? In this episode, Aaron Cooper, CEO of Sameday AI, shares how AI is transforming the home service industry by answering calls 24/7, capturing more leads, booking more jobs, and creating a better customer experience—without adding more staff. Whether...
-
Ep #248 - Ryan Michael - 1% Better
For six years, he's been a devoted husband to Becca and a proud father to two beautiful daughters. Whether in fitness, business, family life, or the lighting industry, he believes in one simple principle: show up every day and get 1% better. Join us as we dive into his journey, lessons learned…
more -
Ep #247 - Ryan Phillips - Built Smarter
Join Ryan Phillips, a CEDIA industry professional with over 20 years of experience in Audio/Video Design, Automation, Lighting, Shades, and Construction. In this podcast, Ryan shares insights on creating seamless technology experiences that enhance both residential and commercial spaces without...
-
Ep #246 - Erik Terkelsen - Season of Success
In this episode, we sit down with the Chief Sales & Marketing Officer of Holidynamics to explore the business behind some of the most spectacular holiday displays across North America. With over 13 years of experience in the holiday lighting industry, our guest shares insights into working with...
-
Ep #245 - Jim Hardaway -The Growth Circuit
In this episode, we sit down with Jim Hardaway, Chief Operations Officer of Novelty Lights, to talk about leadership, operational excellence, and the evolution of the lighting industry. With over 36 years of experience across entertainment lighting, architectural solutions, seasonal products, and...
-
Ep #244 - Melissa and Jonathan Kujawski - Bright Beginnings
From a small two-person team in Covington, Louisiana to experiencing accelerated growth through learning, mentorship, and consistency — this podcast shares the real journey behind building in the lighting industry. Hear stories about humble beginnings, challenges, business growth, and the lessons...
-
Ep #243 - Sean Crane - Limitless Mindset
In this powerful episode, we sit down with Sean Michael Crane — founder of Unstoppable 365, bestselling author, keynote speaker, and host of the Unstoppable Mindset Podcast. From battling addiction, depression, and hopelessness to building a life of purpose and impact, Sean shares the mindset...
-
Ep #242 - Ron Callis - Built Different
What does it really take to scale a business? Join Ron Callis as he shares proven insights on marketing, brand-building, and sustainable growth. Learn how One Firefly became a top player in the custom integration industry—and how you can apply these lessons to your own journey.
-
Ep #241 - Dan Platta - The Fun Finance
Dan Platta brings a fresh, no-BS take on small business finances—mixing real-world experience with a sense of humor that keeps things fun. From scaling home service businesses to diving deep into bookkeeping strategies, Dan breaks down the numbers in a way that actually makes sense. If you're...
-
Ep #240 - Billy Coggins - Million Dollar Glow
From wrestler to entrepreneur, William Coggins shares how discipline, vision, and precision built a seven-figure outdoor lighting brand. In this episode, we dive into business growth, creative design, and the mindset behind building something that lasts—both in work and in life.
-
Ep #239 - Anthony Vizzari - The New Sales Code
In this episode, Anthony Vizzari—Senior Vice President at 7th Level—dives into redefining modern sales through empathy, authenticity, and purpose. With over $20M in personal sales and experience scaling elite sales teams worldwide, Anthony shares how NEPQ (Neuro-Emotional Persuasion Questioning)…
more -
Ep #238 - Keith Rosser - Legacy in Light
Keith Rosser shares his journey from building a family-centered life to leading a thriving team in the landscape lighting industry. With years of experience and a passion for excellence, he reveals how Landscape Lighting Pro grew into a strong, purpose-driven business—and what it means to take it...
-
Ep #237 - Rob Zito - ROI Unlocked
In this episode, Rob Zito shares how he helps landscape lighting businesses turn on a steady flow of ready-to-buy customers using AI data, automation, and smart marketing systems. With 14+ years of experience, he breaks down simple, results-driven strategies that deliver real ROI—no fluff, just...
-
Ep #236 - Bruce Nelson - Finding the Fault
Bruce, founder and owner of Armada Technologies, has spent over 35 years in the field mastering the art of locating, fault finding, and testing in the irrigation and lighting industry. Starting his career at Progressive Electronics in 1991—the original innovators of irrigation and lighting…
more -
Ep #235 - Chris Scoville - Smart Money Sales
In this episode, we talk with Chris Scoville, a 30-year veteran in contractor financing and founder of Improvifi, Inc.. He shares how financing isn’t just a backup plan—but the most powerful tool to close more deals, increase ticket size, and scale a contractor business. From real industry…
more -
Ep #234 - Stacey Jordan & Patrick Russell - Light It & Scale It
In this episode, we sit down with Patrick Russell and Stacey Jordan of Red Sleigh Workshop, who share how holiday lighting and décor businesses can grow from small installer teams into scalable, profitable operations. Patrick dives into the operational systems behind successful companies—from…
more -
Ep #233 - Light It Up Expo Recap
Step into the highlights of the Light It Up Expo! from inspiring talks to unforgettable experiences, we break down the moments that left everyone energized and ready to level up. Don’t miss the recap that captures the excitement and the impact of the event.
-
Ep #232 - Tom Garber & Jackson LeBrecque - EmeryAllen Steps Up: Why They’re Fueling Light It Up Expo
When companies believe in the mission, they don’t just show up - they step up. In this episode, we talk with EmeryAllen about why they went Platinum at Light It Up Expo and why they’re committed to helping lighting contractors grow, win, and build better businesses. This is about more than...
-
Ep #231 - Jeff Hesser - Lighting the Long Game
With over 34 years in the landscape lighting industry, Jeff Hesser shares the lessons, systems, and mindset behind a career built to last. From installing irrigation and lighting for iconic clients like Longwood Gardens and the Dupont family, to training contractors and expanding distributor...
-
Ep #230 - Angela & JC Chanowsky - Built Together
JC and Angela Chanowsky don’t just run businesses together - they build systems and engines that scale them. From leading Patriot Illumination and Cape Fear Pro Wash to transforming how home service businesses operate through Unique Genius, this power couple brings real-world experience, blunt...
-
Ep #229 - Zac Garside - The Growth Playbook
Zac is on a mission to achieve the impossible: build wealth while raising a young family. From 8 years climbing the ranks at Power Selling Pros to launching and merging his own email marketing agency, Zac now leads Prolific, helping home service contractors grow their business through strategic...
-
Ep #228 - Emily Gorecki - Architected Light
Emily is an Architectural and Landscape Lighting Designer with over 20 years in the industry and 13 years running her own solo practice. Specializing in high-end residential and hospitality projects, her work blends interior and landscape lighting to create intentional, award-winning spaces. A...
-
Ep #227 - Andrea Waltz - The Power of No
What if rejection wasn’t a setback - but a strategy? In this episode, we sit down with Andrea Waltz, co-founder of Courage Crafters and co-author of the best-selling book Go for No!. With nearly 20 years of experience teaching professionals across industries, Andrea reveals how embracing failure,...
-
Ep #226 - Patrick Harders - Where Light Lives
Patrick Harders shares how 25+ years in the dirt shaped his award-winning approach to outdoor lighting. From designing over 10,000 landscape lighting systems to building products for installers, Patrick dives into craftsmanship, innovation, and why staying hands-on is the key to creating lighting...
-
Ep #225 - Swapnil Bora - Connecting the World
In this episode, we sit down with Swapnil, Founder & CEO of MeshTek Labs and BlueHopper Lighting, to talk about innovation, leadership, and the future of AI. With 40+ patents, 10+ international awards, and experience with Deloitte, Honeywell, and Siemens, Swapnil shares how smart lighting,...
-
Ep #224 - Ashley Bissing - The Bright Advantage
In this episode, we sit down with Ashley Bissing, the powerhouse behind One Love Social, a boutique creative and paid ads agency dominating the lighting niche. Recognized as one of the strongest marketing voices in the industry, Ashley shares how she helps lighting companies scale faster, market...
-
Ep #223 - Jon Eastty - Shoot With Purpose
From high-school beginnings to industry influence, Eastty’s journey in videography proves that great video starts with great service. In this episode, he shares how he built a wedding-focused business in 2006, expanded into commercial work, and carved a niche in the landscape lighting industry....
-
Ep #222 - Victor Hubbard - Driven to Win
Step inside the mindset of a builder, leader, and marketing powerhouse. In this episode, Victor Hubbard - Owner and Sales Manager of Performance Driven Marketing - shares how a small side gig evolved into a results-obsessed full-scale agency. From his early days in Yellowbook to launching his own...
-
Ep #221 - Tom Garber - Master of Illumination
Step into the mind of a true lighting pioneer with over 35 years of innovation in product development across every channel of the lighting industry. As a long-time ALA member serving on key engineering subcommittees and a contributor to UL Technical Committees for Standards 1838, 1598, and 153…
more -
Ep #220 - Ryan Jaso - Light Boss Talks: Where AI Meets Outdoor Lighting
Step into the mind of a true industry veteran - the Founder of Lighting BOSS, an AOLP Board Member, and an ILLI Graduate with nearly 20 years of experience. In this podcast, we’ll explore how artificial intelligence is shaping the future of the outdoor lighting industry, blending time-tested...
-
Ep #219 - Patrick Harders - Lighting the Legacy
Step into the world of Patrick Harders - a nationally recognized outdoor lighting designer, educator, and co-founder of Sterling Lighting. With over 25 years of experience and more than 10,000 lighting systems designed, Patrick has mastered the balance between art and engineering. In this…
more -
Ep #218 - Emily Elliott - Unscripted Growth
From after-school improv classes to corporate team coaching - Emily Elliott turned play into purpose. Discover how the art of “Yes, And” transforms workplaces, builds confidence, and strengthens collaboration. Improv isn’t just for the stage - it’s for life.
-
Ep #217 - Kenny Kaufman & TJ Lucero - The Big Redwoods Reveal
Two powerhouses reunite for something big. In this episode, Kenny Kaufman and TJ Lucero from Redwoods Lighting return to share a major announcement that’s set to shape the future of the lighting industry. With over 45 years of combined experience in installation, manufacturing, and technology,...
-
Ep #216 - Travis Hogue - Lights On, Ideas Up
Join Travis Hogue, owner of Outdoor Lighting Perspectives of Orlando and West Palm Beach, as he shares insights from years of lighting up properties, theme parks, and resorts. Discover how great design, dependable systems, and genuine passion can transform spaces and elevate the lighting industry…
more -
Ep #215 - Russell Brunson - Million Dollar Messages
From a million-strong following to revolutionizing how we sell online - Russell Brunson didn’t just ride the wave of digital marketing, he created it. In this episode, we dive into the mind behind ClickFunnels, uncover how he built an empire of entrepreneurs, and explore what it really takes to...
-
Ep #214 - Sarah van der Meer - Bright Ideas with Sarah
Discover how Sarah van der Meer, founder of Holiday Home Concepts, is revolutionizing the lighting industry with cutting-edge design and measurement software. Learn how her platform helps business owners save time, increase sales, and scale with ease.
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner.
If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 18 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry.
After selling his multi-million dollar landscape lighting company in 2019, Ryan Lee started Landscape Lighting Secrets - The world’s first business coaching program dedicated to the landscape lighting industry. Although it wasn’t always easy and perfect, Ryan had figured out ways to grow his lighting business faster and smooth
HOSTED BY
Ryan Lee
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Lighting For Profits have?
Lighting For Profits currently has 261 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Lighting For Profits about?
Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from...
How often does Lighting For Profits release new episodes?
Lighting For Profits publishes regularly with 261 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Lighting For Profits?
You can listen to Lighting For Profits on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Lighting For Profits?
Lighting For Profits is created and hosted by Ryan Lee.
URL copied to clipboard!