PODCAST · business
Make It Visible
by Michelle Kuei
A podcast for coaches building a coaching biz and want paying clients on repeat. You didn't get certified to spend your days writing captions, second-guessing your offer, and wondering why your DMs are quiet. You got certified to change lives. The marketing part? That's what this show is for. I'm Michelle Kuei, Business and Marketing Coach for Coaches and creator of the Client Enrollment Method™. Every week, I share the exact strategies, scripts, and shifts my clients use to build coaching businesses that bring in consistent, paying clients. You'll hear: How to position your offer so the right people say yes What to say in your content (and what to stop saying immediately) How to turn your story into your strongest marketing asset What to do when nothing seems to be working If you're done with the random advice cycle and ready for a real system, you're in the right
Episodes
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How to Tell People You’re a Coach (Without It Feeling Awkward)
You’re great at conversations. You talk to people all week. That’s literally your job. So why is nobody booking a call? In this episode, I take one coach’s question and dig into what’s really happening. A lot of the time, the people you’re talking to have no idea you’re a coach. You never said…
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#253: Which Platform Should You Be On
Substack was the answer a few months ago. Now it’s YouTube. Next month it’ll be something else. If you’ve been bouncing between platforms, hoping the next one finally brings clients, this episode gives you a simpler way to decide. I walk you through the three categories every social platform…
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#252: How to Package and Price Your Coaching (And Keep Clients After It Ends)
You built a coaching package. Maybe you priced it with a lucky guess. And when the 12 weeks ended, your client said thank you... and disappeared. In this Office Hours replay, I answer one coach's question: how do you keep clients coming back after the program ends? To get there, we start at the...
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#251: How To Earn ICF Coaching Hours And Paying Clients
75 paid hours. That's what ICF asks for before you can get your ACC. And most coaches try to get there one barter session at a time. Or $60 at a time through a matching company. Honestly? That's a slow way to get certified. And it's an even slower way to build a coaching business. Here's the…
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#250: Why Posting Every Day Isn't Getting You Coaching Clients (Do This Instead)
Posting is not marketing. If you're posting five times a week and still not getting paying clients, the problem isn't your frequency. It's that you don't have a plan. In this episode, I walk you through the exact 30-day plan to get your first and next paying client. Week by week. No new tools, no...
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#249: 10 Red Flags That Marketer Is About To Take Your Money
A coach friend called me about a friend of his. She'd written a book. A marketer emailed offering to make it more visible. Keywords. SEO. New pages. All of it with a price tag on the end. He wanted to know if she was getting ripped off. So I read the email. And I thought about you. Most coaches...
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#248: Substack For Coaches: My Honest Take After 30 Days
Everyone is telling you to get on Substack. Gary Vee. The big-name coaches. All of them. But should you? Here's the thing. Most coaches hear "get on Substack" and think it's the answer to getting clients. It's not. Substack is a place to get found. That's it. It's not where you keep people. It's...
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#247: What If Visibility Isn’t The Point At All
A while back I told overwhelmed coaches to make a task list, delegate, and automate. Work smarter, not harder. I still believe that. But lately I had a different thought, and a client email this weekend made it click. You're not missing a system. You're not missing another program. You're missing...
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#246: Why Your Coaching Business Disappears Every Summer
Most coaches treat summer as a break. It's actually a slow fade that costs you every fall. Here's how to stay visible, skip the burnout, and create content that sells while you take your vacation. It starts small. You skip a post because nobody's online anyway. Then you skip an email. A discovery...
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#245: When Your Dream Client Is the Version of You From 5 Years Ago
Your coaching niche probably isn't broken. The way you're describing it is. In this episode, Michelle walks through a session with a client who'd been rewriting her elevator pitch for weeks, only to discover her real coaching niche had been sitting in her own story the whole time. If your niche...
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#244: The Grief Nobody Warns You About When You Launch (And the Strategy That Actually Works)
You finally launched the business. You did the certification. You set up the website. You told your closest people. And then nothing happened. The texts went unanswered. The group emails got crickets. The friends you cheered on through their own businesses didn't even acknowledge yours. If that's...
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#243: I'm Telling Them and It Still Ain't Working
3 conversation changes that turn casual chats into client conversations. You're posting. Showing up. Telling everyone you have a coaching business. So why aren't the clients coming? In this episode, Michelle breaks down what your social media content is actually doing (and what it isn't), why...
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#242: The One Question That Turns Busywork Into Paying Clients
You've been working on your business. Like really working on it. The website. The Canva graphics. The lead magnet. The Instagram grid. The CRM you signed up for because someone said you needed it. And yet — still no clients. Here's the hard truth: busy is not the same as productive. And until you...
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#241: Demand Is High… So Why Aren’t You Getting Clients?
There’s never been more demand for coaching. Life coaching. Business coaching. Wellness coaching. People are actively looking for help. So why are so many coaches still struggling to sign even 2–3 consistent clients? In this episode, I’m breaking down the 3 real reasons coaches aren’t getting...
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#240: Before You Build Your Coaching Website… Do This First
When I first started my coaching business, one of the first things I did was build a website. I thought having a website would make my business look legitimate. So I bought the domain, started designing the pages, and planned to send people there. But what I didn’t realize at the time was this: A...
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#239: Attention, Trust, Conversion: The Path That Grows A Coaching Business
Some of the most horrifying stories I hear from coaches? They spend thousands of dollars building funnels, websites, and memberships…and they still don’t have paying clients. So in today’s episode, I’m breaking down what a funnel actually is — and how to set up a simple funnel as a new coach...
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#238: Should You Start Your Coaching Business While You’re Still in Training?
If you ever wonder... When should you actually start building your coaching business? In this episode, I’m breaking down why waiting until you finish certification could slow your visibility, delay your income, and keep you stuck longer than necessary. Over the years, I’ve had countless new…
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#237: You Don’t Need Permission Or A Certificate On The Wall To Start Serving Clients
New coach. Still in certification. Business dreams ready to go. But then the brain kicks in… Who am I to call myself a coach? Should I wait until I graduate? What if people judge me? In this episode, I'm tackling one of the biggest identity blocks keeping talented coaches invisible and broke. 💡...
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#236:“I Didn’t Recognize Myself Anymore” – What Coaches Experience When Clarity Finally Clicks
If you’ve ever thought: “I love coaching… but my business feels all over the place” “I have so many tools, but I don’t know how to package them” “I’m doing a lot… and still not getting clients” This episode is for you. In today’s conversation, I’m sharing real client stories and the...
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#235: Is That a Client Prospect… or Someone Else’s Funnel?
Today, we’re fixing something that’s been driving coaches nuts: All the spammy “opportunities” that show up in your inbox, DMs, comments… and inside Facebook groups. Because some of these posts look legit… But in reality, they’re just the beginning of somebody else’s funnel. So the real question...
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#234: I broke my youtube channel (and here's how I'm fixing it)
When I started my YouTube channel, I honestly had no idea what I was doing. I tried educational videos. I tried teaching. I tried interviews, podcast-style content, random topics… And somehow, my channel grew before my message was clear. That’s how you end up with subscribers and followers but...
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#233: How To Know Exactly Who You’re Meant To Coach(And Stop Attracting the Wrong Clients)
Have you ever looked at your discovery calls and thought, “Why do the wrong people keep showing up?” Or maybe people book a call… and then disappear? In this episode, I’m breaking down how to know exactly who you’re meant to coach—and why creating content for everyone is one of the biggest…
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#232: The 90-Day Plan I Use Every Year to Grow My Coaching Business
If you’ve ever kicked off January thinking, “Okay… now what?”—this episode is for you. Most coaches wait until late December (or January itself) to figure out what they’re offering, where they’re showing up, and how they’re going to make money in the new year. The problem? Your future clients…
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#231: Instagram Content Tips For Life Coaches (2026 Algorithm Update)
With AI doing more of the heavy lifting and the Instagram algorithm giving users more control over what they see, your dream clients can now literally tell the app, “Nope, don’t show me this kind of post again.” Which sounds great as a user. As a life coach trying to get clients? That hits...
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#230: Top 5 Coaching Niches That Will Explode in 2026 (And How To Find Yours)
If you’ve ever wondered… “Do I have to be a business or marketing coach to make money?” ...this episode is for you. Today I’m diving into the Top 5 Coaching Niches That Are Set to Explode in 2026 — and here’s the good news: None of them involve teaching other coaches how to coach or sell. In…
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#229: 5 Holiday Marketing Strategies to Stay Visible
If you usually go quiet during the holidays… this one's for you. Whether you're a coach who's ready to rest, reflect, or just hide from your to-do list, there’s a way to stay visible without burning out or feeling like you have to launch a Black Friday sale just to be relevant. In today’s…
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#228: 3 Things Every New Life Coach Needs to Get Paying Clients
That beautiful coaching certificate? It’s not a client magnet on its own. In this episode, I’m breaking down the 3 biggest blocks keeping newly certified coaches from building a profitable business—and how to overcome them without the overwhelm. You’ll learn: Why “traffic” is your real problem…
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#227: Where to Find Coaching Clients (It’s Not Just LinkedIn)
You’ve probably heard this one before: “My clients are women in career transition, so I should be on LinkedIn… right?” Not so fast, coach. In this episode, I’m breaking down one of the biggest myths I hear from life, career, and leadership coaches — the belief that your audience is only on…
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#226: Why Business Cards Don’t Work (And What to Do Instead to Get Clients)
Still passing out business cards like it’s 1995? If you’re a new coach trying to get clients, here’s the hard truth: business cards aren’t the tool that’ll build your business. But there is something better—and it starts with how you talk about what you do. In this episode, I’ll walk you through:...
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#225: What I’d Do Differently If I Were Launching My Coaching Biz in 2026
So you’re building your coaching biz and wondering… “How do I actually launch something?”“What tools do I really need?”“When’s the best time to host a masterclass?”“Do I need social media to get clients?” In this episode, I’m pulling back the curtain on the 3 biggest lessons I learned from...
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#224: 3 Signs Your Coaching Skills Might Be Killing Your Coaching Biz
You know how to coach anyone through anything… But when it comes to building your business, your coaching skills might actually be working against you. In this episode, I’m revealing 3 sneaky ways self-coaching is keeping you stuck — and how to flip it so you can stop spinning and start signing...
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#223: Why More Information Isn’t Growing Your Biz (and What You Actually Need Instead)
Doors are open this week for Coaching Biz Builder — my 8-week roadmap for new life coaches to go from “I’m trying to figure this out” to signing clients with clarity and confidence. Enrollment is open for a few days only → Join Coaching Biz Builder If more information were the answer, you’d be...
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#222: Why Free Coaching Sessions Don’t Get You Paying Clients (and What to Do Instead)
If you’ve ever thought, “Maybe if I give away some free sessions, people will see the value and sign up…” — this episode is for you. Free sessions don’t create paying clients. They create freebie seekers, drain your confidence, and leave you wondering if coaching can ever be a real business. In...
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#221: 3 Ways to Build Credibility (Even if You Don’t Have Testimonials Yet)
One of the biggest struggles new coaches face is the chicken-and-egg problem: How do I charge for coaching when I don’t have testimonials yet? And how do I get testimonials if I haven’t charged anyone? In this episode of Make It Visible, I’m breaking down 3 ways to prove your credibility and...
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#220: Why You’re Struggling to Get Coaching Clients (And What to Do About It)
Most life coaches struggle in the beginning — not because they’re bad at coaching, but because of three sneaky mistakes that quietly block discovery calls and paying clients. In this episode, I’ll break down: Why calling yourself a life coach is too broad and keeps clients confused The comparison...
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#219: If You’ve Been Piecing Together Your Coaching Biz… This Is for You
If you’ve been doing all the things to grow your coaching business—but still feel like something’s missing—this episode will help you understand why. In today’s episode, I’m sharing the real reason so many life coaches feel stuck, overwhelmed, or scattered in their business-building journey. It’s...
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#218: How to Finally Announce Your Coaching Biz
Stuck in ‘almost ready’ mode? 80% there, but holding back because you think you need one more thing before you tell the world about your coaching offer? Inside this episode, you’ll learn: ✔️ The hidden cost of waiting until you feel “ready” ✔️ Why clarity only comes after action (and not before)…
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#217: Do You Really Need a Website to Get Coaching Clients?
You’ve probably heard two extremes: 👉 “Of course you need a website!” 👉 “Forget the website, just get clients!” So… which one is true for you? In today’s episode, we’re spilling the tea on the real truth about websites for coaches. (Spoiler: your website isn’t the problem. The real question is:...
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[Coffee & Coaching Club] July 2025: How to Stay Visible (and Get Clients) During a Busy Summer
Summer’s heating up—and so is the pressure to “keep showing up” in your business. But what if visibility didn’t mean being everywhere, all the time? In this kickoff episode of Coffee & Coaching, Michelle shares a simple, stress-free plan to stay visible, relevant, and client-attracting during the...
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#216: Behind the Scenes of My Launch: The Good, The Bad & The LOL Moments
If you've ever launched a course, membership, or coaching offer—you already know it’s way more than “build it and they will come.” In this episode, I’m taking you behind the scenes of my most recent launch for Signature Talk Academy—and I’m breaking down the real story: the good, the bad, and the...
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#215: 5 Questions Before You Say Yes To The Next Podcast Invitation
Not all visibility is created equal. If you’ve ever wondered whether saying “yes” to a podcast guest spot is actually worth it—or felt unsure about paying to be on someone else’s platform—this episode is for you. I’m breaking down 5 must-ask questions before applying to be on any show… because…
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#214: How Long Does It Really Take to Get a Coaching Client?
Ever feel like you're doing all the things—posting on social, networking, launching offers—and still wondering... when am I actually going to land a client? You’re not alone. In this episode of Make It Visible, I’m breaking down the REAL timeline behind signing your first (or next) coaching…
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#213: How to Get Paid Speaking Gigs from Scratch (Even if You Have Zero Audience!)
If you’ve ever wondered “How do I land paid speaking gigs when I don’t have an audience, connections, or experience?” — girl, I’ve got you. In this episode of Make It Visible, I’m pulling back the curtain and sharing exactly what I’d do if I had to start from scratch. No guesswork, no fluff —…
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#212: From Photographer to Psychic Medium: Elizabeth Toller's Journey Into Intuitive Life Coaching
Today, I’m joined by the wonderful, fabulous, and creative Elizabeth Toller—aka Beth—your quirky guide to living a more creative life! Elizabeth’s calling is to be of service to others, and she does that through her work as an Intuitive Life Coach, psychic medium, tarot card reader, and Reiki...
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#211: Should You Start a Facebook Group for Your Coaching Business?
Starting a Facebook group sounds like a great way to build a community and attract coaching clients—but is it the right move for YOUR business? 🤔 In this episode of Make It Visible, I break down exactly when you should (and shouldn't) start a Facebook group. If you’re wondering whether a group...
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#210: Healing from the Inside Out: The Power of Qigong with Chris & Parisa Shelton
In today’s episode of Make It Visible, we dive deep into the world of Qigong—an ancient practice that harnesses energy, movement, and breath to restore balance, release emotional blockages, and improve overall well-being. I’m joined by Chris & Parisa Shelton, founders of Shelton Qigong, who bring...
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#209: The Sales System Every Coach Needs to Know
Do you love coaching but hate selling? You’re not alone! In this episode of Make It Visible, I sit down with sales expert Keith Harrison to break down the sales system every coach needs—and reveal what a closer really is (and why they could be the missing piece in your business). Meet Our Guest:...
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#208: The First 60 Seconds: How to Hook Your Audience Every Time
Your first 60 seconds are the most important part of any presentation, podcast, or talk. Why? Because in those moments, your audience decides if they’ll keep listening. In this episode of Make It Visible, I’ll show you why the first 60 seconds matter so much and how to craft an opening that...
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#207: How to Pitch Yourself for Speaking Gigs (and Get a Yes!)
Landing speaking gigs doesn’t have to be intimidating! In this episode of Make It Visible, I’m sharing actionable tips on how to craft and deliver the perfect pitch to get a YES from event organizers and book the stages of your dreams. In This Episode, You’ll Learn: ✅ Why a strong pitch is the…
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#206: How to Craft a Story That Builds Your Brand and Wins Clients
What if your personal story was the key to attracting high-paying clients and booking your dream speaking gigs? In this episode of Make It Visible, I’ll share how to craft a personal story that captivates your audience, builds trust, and converts followers into clients. Here’s what’s coming up: ✅…
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ABOUT THIS SHOW
A podcast for coaches building a coaching biz and want paying clients on repeat.
You didn't get certified to spend your days writing captions, second-guessing your offer, and wondering why your DMs are quiet. You got certified to change lives. The marketing part? That's what this show is for.
I'm Michelle Kuei, Business and Marketing Coach for Coaches and creator of the Client Enrollment Method™. Every week, I share the exact strategies, scripts, and shifts my clients use to build coaching businesses that bring in consistent, paying clients.
You'll hear:
How to position your offer so the right people say yes
What to say in your content (and what to stop saying immediately)
How to turn your story into your strongest marketing asset
What to do when nothing seems to be working
If you're done with the random advice cycle and ready for a real system, you're in the right
HOSTED BY
Michelle Kuei
CATEGORIES
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Frequently Asked Questions
How many episodes does Make It Visible have?
Make It Visible currently has 254 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Make It Visible about?
A podcast for coaches building a coaching biz and want paying clients on repeat. You didn't get certified to spend your days writing captions, second-guessing your offer, and wondering why your DMs are quiet. You got certified to change lives. The marketing part? That's what this show is for. I'm...
How often does Make It Visible release new episodes?
Make It Visible publishes regularly with 254 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Make It Visible?
You can listen to Make It Visible on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Make It Visible?
Make It Visible is created and hosted by Michelle Kuei.
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