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All Episodes

Med Spa CEO — 270 episodes

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Title
1

Stop Competing on Price: How to Become the Premium Med Spa in Your Market

2

How to Build a More Profitable Med Spa Without Constant Expansion

3

The CEO Framework to Diagnose the Right Problem and Scale Faster

4

How to Scale Your Med Spa by Simplifying Your Offers

5

If You Stepped Away Tomorrow, Would Your Business Die?

6

The High-Performance Trap: Is Your Top Producer Holding Your Revenue Hostage?

7

The System for Training Stronger Consultations (Without Micromanaging Your Team)

8

10 Reasons Your Lifetime Customer Value Is Too Low (And How to Fix It)

9

3 Easy Shifts to Build a Team That Leads With Conviction

10

The #1 Person You Need to Sell To in 2026

11

The ONE Belief About Money That Is Stopping Your Growth (+ How to Fix It Fast)

12

The Growth Assets Every Med Spa Needs to Build Booked-Out Authority (Part 3)

13

Turn One Off Appointments Into Long-Term Patients (The 3 Pillars of Transformational Client Loyalty)

14

5 Marketing Non-Negotiables for Med Spas to Scale in 2026 (Without Chasing Trends)

15

The Marketing Ecosystem Behind My 2026 Growth Strategy

16

Upgrade 4 Core Beliefs That Are Secretly Capping Your Revenue (with THIS Framework)

17

End Decision Fatigue: The CEO Frameworks To Plan a Profitable 2026

18

The Courageous CEO: Choose Action Over Complacency (Part 2)

19

The Courageous CEO: 5 Traits That Move the Needle & Set You Apart as a Leader (Part 1)

20

Turn Strangers into Pre-Sold Patients (The Before-During-After Marketing Playbook)

21

The 4 C's Framework to Take Your Team from Stuck to Full Buy In

22

How to Create the Signature Menu That Makes It Easy for Clients to Say Yes

23

What to DO When You are Feeling Defeated in Your Business

24

How to Protect Your Profit as You Grow

25

Future-Proofing Your Business & Team With AI

26

How to Create a Sustainable Business that Sells More

27

Turn Tox Patients Into Premium Comprehensive Clients With This Business Model Shift

28

Building a Powerhouse Team that Doubles Down on Integrity, Client Retention & Signature Packages with Tara VanderValk, Kristin Whittington, Ana Broadwater, and Sarah Griffin

29

Want to Attract Premium Clients? Make the Shift from Suggestive to Assumptive Marketing

30

How I Made $340K From A $97 Offer

31

Why Every Premium Practice Needs A Media Arm (& How to Build Yours Without Overwhelm)

32

Your 2025 Business Growth Audit: 20 Questions To Show You What's Working And What's Not

33

What Separates The Top 1% of MedSpas, Plus How to Fix Your Generic Offers and Stand Out In A Saturated Market

34

Why You're Losing Leads—And How AI Fixes It Fast

35

Sell Without Discounting and What to Do Instead To Stay Premium

36

Build Early Momentum And Successfully Launch Your New Offer

37

10 Leadership Rituals That Help Me Succeed as a CEO

38

7 Psychological Hacks to Help You and Your Team Sell with Confidence

39

Be the Enthusiastic Leader Your Business Needs

40

Create Content That Leads To Cash Flow

41

Why Innovation is Your Real Job As a CEO

42

The 3 Pillars of an Unstoppable Brand That Sells High-Ticket Offers

43

The Fast-Action Framework to Go From IDEA to Launching NEW OFFERS

44

Your Top Med Spa Questions Answered! Pricing, Team Buy-In, Social Media + More

45

The Hidden Cost of Underpricing Your Med Spa Services (How to Charge Premium Prices with Confidence)

46

Big Announcement! I Created A Tool to Simplify Your Marketing, Save Time, and Make You More Money!

47

Use AI to Dramatically Increase Productivity and Go From Overwhelmed to Optimized

48

The Event Strategy to BOOST Revenue without Giving Away Tons of Discounts (or Losing Your Sanity)

49

The Mindset and Strategy Behind Converting $15K Treatment Plans with Tommie Jo

50

The Proven Quarterly Planning Strategy To Create Clarity and Drive Revenue In Your Next 90 Days

51

Do I NEED Funnels? (How to Build Organic Funnels that Attract Premium Clients on Autopilot!)

52

Answering Your Hottest Questions on How to Handle Price Objections, Raise Your Rates, and Attract High-End Clients

53

How to Confidently Sell Premium Packages Without Feeling Salesy with Dr. Gabrielle Freedman

54

Create Steady Business Growth with Comprehensive Packages That Reduce Decision Fatigue with Christa Elza

55

The Smartest Way to Package & Sell Your High Ticket Treatments with Mike LeMieux

56

Build a Magnetic Funnel that Converts Social Media Into Revenue

57

The Content Strategy That Turns Followers into Paying Clients

58

The ROI on Paid Ads, If Influencer Marketing Still Works, and Turning Leads to Loyal Patients with Mike LeMieux

59

How to Sell Premium Solutions Without Feeling Sleazy

60

Why Being Affordable is Killing Your Med Spa (and What to Do Instead)

61

My Signature Menu Framework to Maximize Your Med Spa's Revenue

62

Why Customization is Hurting Your Sales and Client Outcomes (and How to Fix It)

63

The Strategic Shifts to Scale Your MedSpa in 2025

64

How to 10x Your MedSpa Growth in 2025

65

The Secret Weapon for Higher ROI and Premium Clients

66

How to Build Unshakable Self-Trust and Achieve Limitless Growth

67

3 Communication Secrets to Skyrocket Your MedSpa Sales and Client Results

68

3 Strategies to Drive Multi Million Dollar Growth in 2025 (and Beyond)

69

How to Become a Category of One in Your Market

70

Leverage This One Thing For Premium Sales Every Week

71

3 Simple Levers to Boost Revenue and Make Q4 Your Best Yet

72

The 5 Step Framework to Create Consultations That Sell

73

Holiday Promo Do's and Don'ts to Crush Your Q4 Sales with Andrea Smith & Taleesa Crawford

74

The New Rules of Aesthetic Marketing with Neal Karski of Patient Engine

75

The Secret to Using Specificity to Attract Premium Clients

76

How To Magnetically Attract High-Value Clients

77

How To Build an Unstoppable Team of Sales Experts

78

The Secret to Innovation and Becoming A Leader in Your Industry

79

Triple Your Sales with This Simple Strategy

80

Powerfully Position Your Unique Offer That is Irresistible to Your Dream Client

81

3 Powerful Questions to Hit Your Next Level

82

Content That Sells (And How To Avoid Being Friend-Zoned)

83

How to Transition from Technician to Owning Your Role as CEO

84

The Secret Sauce to Establish Credibility and Become A Magnet for Premium Clients

85

The Secret to Letting Go of Doubt and Run Your Business with Confidence

86

How to Establish Yourself As an Expert and Stand Out in A League of Your Own

87

The Framework to Become a Magnet for Premium Patients

88

How to Build A High-Performing Team

89

The Simple Shift That Will Transform Your Business (and Profitability)

90

10 Website and Branding Mistakes (+ Expert Solutions) with Smith and Crawford Company

91

3 Shifts to Achieve Weekly Premium Sales on Repeat

92

How to Sell Skincare with Confidence and Boost Your Med Spas Revenue

93

The #1 Trait That Sets Apart the CEO's Who Succeed

94

Transforming Weight Loss Shots to Premium Programs

95

10 Tips to Beat the Summer Slump and Sell More During Slow Seasons

96

Designing Your Practice's Brand Architecture

97

Strategies to Attract Your DREAM Premium Clients on Social Media with Taleesa Crawford and Andrea Smith

98

How To Make Millions From Your Menu

99

Going After Big Goals With Kris Pritchard of Deja You Medical

100

Revenue Generating Teams with Lori Wimmer of Simplified HR

101

Leveling Up Your Med Spa with Andrea Ramirez

102

3 Systems for Rapid Growth

103

The #1 Thing Our Most Successful Clients Possess

104

The Psychology Behind Selling Comprehensive Packages

105

My Word for 2024

106

CEO Optimization To Hit Your Business + Personal Goals in 2024

107

What To Do About Customer Acquisition for Med Spas

108

Reinvention in 2024: Creating BIG Results

109

Finding Support for 2024 with Ashleigh Ramshaw

110

Finish 2023 Strong

111

Profitable Patient Ecosystem

112

The Cost of Being "Affordable"

113

Leveling Up For Big Growth

114

Selling Confidently in a Small Town with Dr. Tanya Williams

115

6 Counterintuitive Ways To Build A Strong Med Spa Brand

116

Launching New Things Profitably

117

Obstacles Costing You Bank

118

The Blueprint for Selling Premium Event

119

How We Help You Grow

120

Leading with Clarity: 8 Essential Mindset Shifts for Med Spa Owners' Success

121

Proven Strategies to Skyrocket Skincare Sales in Your Med Spa

122

Habit Hacks: Building a Blueprint for Success in Your Med Spa

123

Fixing the Leaky Bucket

124

The 6-Figure Mistake

125

Avoid the Summer Sales Slump

126

Record-Breaking Sales Days

127

The Destination not the Plane

128

Over-Communicating

129

Hunter and Farmer Marketing

130

Quantity Before Quality

131

The Offer is Queen

132

10 Things To Stop Doing To Grow Faster

133

Building an Unstoppable Team with Juli Rogerson from Quartz Mind, Body + Skin

134

Scaling Your Med Spa with Megan Hagley from Pur Aesthetics

135

Coaching Your Team to Sell More

136

Growing An Aesthetic Practice from Scratch with Robyn from EverGlow Medical Aesthetics

137

Building Authority and Expertise

138

Helping Patients Decide

139

Creating and Naming New Things

140

Elevated Selling Systems

141

Productivity That Drives Revenue

142

Friction vs Flow When Selling

143

Becoming Competition Proof

144

The Start-Up Year

145

SEO & Google Ads Growth Strategies with Glenneth Reed

146

Fixing What's Not Working

147

Recession Proofing Your Med Spa

148

Successfully Hiring Social Media + Digital Marketing Agencies with Andrea Smith of Smith Social Company

149

The Commodity Med Spa Problem

150

The Four Money Models

151

Getting Out of Overwhelm

152

Crash Discounting

153

A Makeover For Your Menu

154

What To Do With Price Sensitive Patients

155

Should I Invest in Organic Social or Paid Ads? (PART 2)

156

Should I Invest in Organic Social or Paid Ads? (PART 1)

157

Mindset Shifts for Success

158

Relationship Marketing

159

Low vs High Ticket Offers

160

Launching New Offers

161

Non-Slimy Marketing

162

No Patient Left Behind

163

Why Your Current Menu of Services is Killing Sales

164

Where the Medical Aesthetics Industry is Going

165

Being Unique

166

Your Base Marketing Funnel

167

Lessons Learned from 100 Episodes

168

Creating WOW Experiences

169

Results Driven Messaging

170

The 1-Hour CEO

171

Guaranteed Success

172

Default Thinking

173

Cohesive Experiences

174

Magnetic Marketing

175

The Art of Thinking BIG

176

Ambition With Ease

177

Joyful Marketing

178

Shifting Your Marketing - Scaling Your Team Series 3

179

Shifting Your Delivery - Scaling Your Team Series 2

180

Shifting Your Identity - Scaling Your Team Series 1

181

Creating Epic Results

182

My Top Lessons from 2021

183

BONUS: The Skin CEO School

184

Profitability Simplified

185

Clarity on your Vision

186

Lessons From Scaling a Multi-Location Aesthetic Business with Dr. Justin Harper of Juvly Aesthetics

187

Building a Million Dollar Business You Love with Becca Pike of Massage Strong

188

Visibility Results and Mistakes (Part 3)

189

Visibility Success (Part 2)

190

Visibility Planning (Part 1)

191

Time Simplified Replay

192

3 Myths Keeping You Too Busy to Grow Your Business

193

BONUS: Time Simplified Special Invite

194

Practitioner vs CEO vs Business Owner

195

From Busy Practitioner to Aesthetic CEO with Gina Kaufman of Solstice Med Spa

196

Sell Yourself First

197

The Model

198

The Predictable Retail Revenue Formula

199

Stand Out Marketing Principles

200

Coaching Principles for Success

201

Your Marketing Ecosystem

202

The New Rules for Marketing

203

Market Sophistication

204

Social Media Consistency

205

Turning Strangers into Customers with The Lashpreneur, Tara Walsh

206

The Belief Diamond

207

Good to Great

208

Narrowing Your Focus

209

Less Hustle, More Money + Enjoyment

210

Less Hustle, More Money + Enjoyment

211

Expert Self Coaching

212

Best of The Skin CEO: How To Get Your Business Discovered on Google

213

Five-Figure Consults

214

Pricing, Discounts and Other Money Myths

215

CEO Questions for Growing Your Business

216

Uncomplicating Your Business

217

Making Decisions Like a CEO

218

The Key to Creating the Business and Life You Want

219

Creating Income Outside of Appointments

220

Why I Closed Down The Skin Socialite Membership

221

Making Yourself Irresistible to Potential Customers

222

Are you Pulling the Correct Lever in Your Business?

223

Crafting Irresistible Offers

224

How to Use Social to Network Locally

225

Services vs. Ecommerce vs. Digital Products: Which Business Model is Best?

226

Ready to Become an Aesthetic or Beauty Educator?

227

A Simple, Doable Visibility Plan for Your Business

228

The Expert Effect: Use It to Become the Go-to in Your Market

229

2021 Marketing Success

230

2021 Marketing Trends and Predictions

231

The #1 Thing That Will Kill Your 2021 Marketing Goal

232

How to SMASH your goals in 2021

233

Organic and Paid Growth Hacks training with Tammy Cannon

234

One Year, 100 Wins

235

4 Rules For Standing Out Online

236

7 Types of Content to Build Your Authority Online

237

Aesthetician or Virtual Assistant? Who Should Your Next Hire Be?

238

Building a Successful Brow Empire with Melissa Pruett

239

Take the Leap!

240

How to Differentiate From Your Competitors With Milan Kowalewski of Milan Marketing and Media

241

Elevate Your Brand, Vision and Purpose With Marika Beroukas of the Aesthetic Creative

242

Rock Your FB & IG Ads in 2020!

243

Why Follower Count Doesn't Matter as Much as This One Thing

244

How Personal Should You Be on Social Media?

245

How to Stand out in a Crowded Market on Social

246

Let's Talk About Why Social Media Is Such a Drain and What to Do About It

247

Making 2020 Your Breakthrough Year

248

How to Show up on Social in Times of Crisis

249

The Path to Your Dream Business (Part 3)

250

How To Cast a Dream Vision for Your Business (Part 2)

251

Why Your Business Isn't Growing

252

The 6 Pillars of a Rock Solid Business Foundation

253

How To Get Your Business Discovered on Google

254

How to Create Awesome Photos with your Phone

255

Tips for Creating a "Wow" Experience for Your Patients

256

Top 5 Questions to Ask Before Investing in an Aesthetic Device

257

What's the Most Important Thing to Have When Advertising Your Business?

258

What to Focus on When It Comes to the FB and IG Algorithm

259

How to Grow Your Practice or Spa with Email Marketing

260

4 Simple Steps to Attract New Patients with Facebook Ads

261

How to Never Run out of Marketing Ideas to Book out Your Practice

262

3 Ways To Improve SEO For Aesthetic Practices

263

Improve Patient Outcomes and Profits with Jason Merkin

264

3 Mindset Shifts To Uplevel Your Business Again and Again

265

Habits of 7-figure MDs: Taking Actionable Steps Toward Achieving Goals

266

Avoid These Social Media Mistakes

267

How To Use Instagram To Grow Your Practice

268

3 Secrets to Getting More Patients With Social Media

269

The #1 Key To Successfully Marketing Your Aesthetic Practice

270

Introduction