Not Your Mom's Sales Podcast

Send us Fan MailWhat if the story you think is too ordinary is actually one of your best sales tools Storytelling isn’t just for keynote speakers, authors, or people with dramatic life experiences. In this episode of Not Your Mom’s Sales Podcast, Julie Deem shares how storytelling can become a bridge between your content and your sales process. Drawing inspiration from Matthew Dicks’ Stories Sell, she explores why ordinary moments can contain extraordinary meaning and how podcasters can recognize the stories already happening in their lives.Julie also explains why your podcast audience needs more than information. They need to understand that you see them, understand their problems, and have a path to help them. Because selling doesn’t have to interrupt the relationship you’re building with your audience. It can actually be part of the relationship.Get Ready to Learn:How storytelling can help turn podcast listeners into potential clientsWhy ordinary moments can become meaningful business stories.How to start building a daily story bank.Why your stories, experiences, and mistakes can become sales assets.How to identify the stakes, suspense, and surprise in an everyday experience.Why you should look for the story inside the story instead of telling every detail.How to connect your personal experience to your audience’s problems.Why vulnerability in storytelling doesn’t require oversharing.How stories can demonstrate understanding instead of simply proving expertise.How to use storytelling to naturally introduce your offer.Why your podcast needs a clear invitation for listeners who want help.FAQ:How can storytelling help with sales?Storytelling can build trust and connection by showing potential buyers that you understand the problems and experiences they are facing. Instead of simply telling people that you are an expert, stories can demonstrate your experience and perspective.What makes a good business story?A good business story does not have to be dramatic. It can be an ordinary experience that contains meaningful stakes, suspense, surprise, or a lesson that connects to your audience.What are stakes, suspense, and surprise in storytelling?Stakes are what mattered to you in the story, including what you wanted to gain or were afraid of losing. Suspense comes from what the audience does not know yet. Surprise is the unexpected thing that happens and changes the direction of the story.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailIf you’ve been consistently recording podcast episodes but still feel overwhelmed every time it’s time to promote them, this episode is going to shift everything. In this episode, Julie Deem shares her system to remove the mental load from podcast promotion by building a simple, repeatable post-production system.If your podcast feels like more work than it should, this is the system you’ve been missing. Get Ready to Learn:Why podcast burnout is often caused by decision fatigue, not lack of time.How to simplify your content strategy by focusing on just five core assets.The difference between creating content and extracting content from your podcast.How templates eliminate mental overload and make promotion faster and easier.Why batching your content is the key to consistency and long-term growth.How to turn your podcast into a system that supports your business instead of draining it. FAQ:What are the five assets I should create from each podcast episode?Your full episode, a short hook clip, a quote, a blog-style show notes post, and an email.Why does promoting my podcast feel so exhausting?Because you’re likely experiencing decision fatigue from starting from scratch every time you promote an episode.Do I need to create new content for every platform?No, you should be repurposing and translating your existing content into formats that fit each platform.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailWhat if your podcast could do more than build an audience? What if it became the marketing engine that feeds your entire business? In this episode of Not Your Mom’s Sales Podcast, Julie Deem breaks down how business owners can turn their podcast into a strategic lead-generation asset instead of treating it like another marketing channel they have to constantly feed.If you're tired of constantly creating new content and want your podcast to work harder for your business, this episode will help you rethink what your podcast can actually do.Get Ready to Learn:How to shift your podcast from a marketing channel into a content engine.Why generating the right listeners can matter more than generating a massive podcast audience.How to create podcast episodes around the problems your ideal customers are already trying to solve.Why sales calls can become one of your best sources for podcast content ideas.How answering customer questions publicly can build trust before someone ever gets on a sales call.How answer engine optimization can influence the way you structure podcast content.How to turn one podcast episode into an entire content ecosystem.Ways to use AI to strategically extract value from existing podcast content.How to connect podcast content to lead magnets and clear calls to action.Why every podcast episode should have a purpose connected to the customer journey.How to complete a one-episode lead generation audit using an episode you have already published.FAQ:How can a podcast generate leads for a business?A podcast can generate leads by creating helpful content that attracts the right audience, demonstrates expertise, builds trust, and gives listeners a clear next step. That next step might be downloading a resource, joining an email list, booking a strategy session, or starting a sales conversation.Do you need a large podcast audience to generate leads?No. A podcast does not necessarily need a massive audience to generate business. A smaller audience made up of people who are potential buyers can be more valuable than a large audience that has no need for the products or services being offered.What should a business podcast talk about?A business podcast should address the problems, questions, objections, concerns, and goals of its ideal customers. Sales conversations can be an excellent source of ideas because questions asked by one prospective customer are often questions other potential customers have too.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailWhat if the biggest business opportunity at your next conference isn't the information you learn, but the person sitting next to you? In this episode of, Julie Deem shares why showing up in person still matters, how to get into the right rooms, and why networking should be about relationships rather than immediate sales. She also explains how podcasters have a unique advantage because their podcast can become a natural relationship-building tool.You'll hear practical strategies for preparing for conferences, starting meaningful conversations, identifying collaboration opportunities, following up after an event, and using your podcast to continue conversations with people you meet.Get Ready to Learn:Why in-person conferences and networking events can create opportunities that online networking cannot replicate.How to evaluate the value of a conference beyond the information presented in the sessions.Why getting into the right rooms can accelerate relationships and business opportunities.How to prepare for a conference by identifying who to meet, what to learn, and what to contribute.Why networking should focus on relationships rather than immediately looking for clients.How to ask better questions that encourage meaningful conversations.Why quality conversations are more valuable than collecting dozens of business cards.How to use a podcast as a natural relationship-building and networking tool.How inviting someone onto a podcast can create a reason to continue a conversation.How to recognize potential collaboration opportunities without immediately pitching a service.Why making introductions and helping others can strengthen professional relationships.How to create a simple follow-up system after a conference.Why personalized follow-up is more effective than sending the same generic message to everyone.How podcast guest relationships can develop into referrals, collaborations, and business opportunities.Why the long-term value of networking often happens after the event is over.FAQ:How can a podcast help with networking?A podcast can give you a natural reason to connect with people you meet at conferences and networking events. Instead of simply exchanging contact information, you can invite someone to continue the conversation on your podcast, creating an opportunity to provide value while building a relationship.What should you do before attending a networking event?Before attending a networking event, identify who you want to meet, what you want to learn, and what you want to contribute. Having an intention helps you stay strategic while still leaving room for unexpected conversations and opportunities.How do you network effectively at a conference?Effective conference networking focuses on meaningful conversations rather than collecting as many contacts as possible. Ask open-ended questions, listen carefully, show genuine curiosity, and look for ways to be useful to the people you meet.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailWhat if the biggest thing holding your business back isn't your strategy, your marketing, or your sales process, but a pattern you keep repeating without realizing it? While attending the Global Leadership Summit, Julie Deem reflects on a powerful leadership lesson from Craig Groeschel.In this episode, you'll learn how to identify the repeated behaviors influencing your business, recognize patterns that may be keeping you stuck, and reinforce the habits that are already creating positive results.Get Ready to Learn:How recurring behaviors can reveal patterns affecting business results.Why repeated outcomes are often connected to repeated behaviors.How to recognize patterns that may be keeping a business stuck.Why habits are behaviors that can be changed rather than character flaws.How to focus on changing the behavior instead of simply trying to fix the outcome.Why successful patterns need to be reinforced and protected.How consistency and small repeated actions contribute to long-term business growth.How recognizing patterns can create opportunities for better systems and stronger results.Why awareness is the first step toward changing an unproductive pattern.How to identify one pattern that needs to be interrupted in your business.FAQ:How can you identify patterns that are holding your business back?Start by looking for situations that repeatedly produce the same result. Ask what keeps happening, identify the behavior connected to that outcome, and determine whether that behavior is contributing to the result you want.How can changing business habits improve results?Changing repeated behaviors can change the outcomes they produce. Instead of focusing only on the result you want, identify the behavior creating your current result and determine what needs to change.Why is consistency important for business growth?Consistency allows positive behaviors to compound over time. Sales outreach, follow-up, content creation, podcast publishing, and relationship building may not produce immediate results, but stopping those activities can eventually create a noticeable decline in leads and opportunities.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailWhat if the biggest thing holding your podcast back isn't your content, but the way you're measuring success? Too many podcasters obsess over download numbers while overlooking the real impact their show is having on their business. In this episode, Julie Deem challenges the traditional way podcasters think about growth.Whether you're just starting your podcast or looking for ways to finally turn it into a business growth engine, this episode will change the way you think about podcast marketing.Get Ready to Learn:Why downloads are only one measure of podcast success.The business metrics that matter more than download numbers.How podcasts build trust faster than most other marketing channels.Why your podcast should become the foundation of your entire marketing strategy.How one episode can be repurposed into dozens of marketing assets.Why repetition strengthens your authority instead of hurting it.How listeners actually discover podcasts outside of Spotify and Apple Podcasts.Simple organic podcast growth strategies that don't rely on algorithms or paid advertising.What data you should track every month to make better marketing decisions.How to create a long-term podcast growth system that compounds over time.FAQ:Are podcast downloads the most important metric?No. Downloads are helpful for tracking audience growth, but they don't measure the full business impact of a podcast. Metrics like consultation requests, new clients, email subscribers, referrals, speaking invitations, and website traffic often provide a better picture of whether your podcast is helping your business grow.How can one podcast episode create more content?A single podcast episode can become multiple content assets, including blog posts, newsletters, LinkedIn articles, social media posts, short-form videos, FAQ pages, workshops, presentations, and lead magnets. Treat your podcast as the source of your marketing content instead of creating everything from scratch.How long does it take to grow a podcast audience?Podcast growth is typically gradual rather than immediate. Consistently publishing valuable episodes, repurposing content, optimizing for search, and building relationships over time creates momentum that compounds, helping your audience and business grow together.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailYou don’t need more guests. You need the right guests and the host skills to help them open up so the episode actually moves your audience to action. If your DMs are full of people asking to be on your show, this one’s for you. In this episode, Julie Deem breaks down a simple system for choosing guests. You’ll learn what to prep, the best tools to streamline your workflow, and how to turn one interview into a week of content. Episode Highlights:Curate guests based on current listener struggles.Vet for story skills and chemistry, not just credentials.Prep a short bio, clear offer, and anchor questions.Warm up before you record and listen more than you talk.Follow the heat in the moment and go deeper with follow-ups.Repurpose into clips, quotes, blogs, and emails.Track results so you keep booking winners.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailAre you living in alignment, or are you living to meet the expectations of everyone else? In this episode, Julie Deem sits down with long-time friend Wendy Hutchinson, author, spiritual guide, and host of, The Path of Me to discuss the profound journey of shedding cultural masks and returning to your true essence.If you've ever felt like you're having a hard time, Wendy's wisdom on moving from productivity to presence is exactly what you need to hear.Get Ready to Learn:The impact of performance-driven cultures on personal worthiness and how to break free from those patterns.How to move from being codependent and "chasing worthiness" to living an aligned, authentic life.The "backstory" of *The Path of Me* and how a book can serve as a guide for those who can't afford private coaching.Why energetic alignment and synergy are the most important filters for choosing podcast guests.The power of the "ripple effect" in podcasting: how one interview leads to global summits, magazine features, and lasting friendships.How to handle pushback from family and society when you choose an unconventional, authentic career path.Practical advice for starting your own show: why every day is a good day to just hit record.FAQ:How do you find your authentic self after trauma?Finding your authentic self requires doing the "inner work" to unpack patterns like perfectionism and codependency. As Wendy Hutchinson suggests, it’s a process of "remembering" who you are by shedding the masks you put on to meet others' expectations.What is the benefit of podcasting for life coaches?For life coaches, podcasting creates a "ripple effect" of credibility and connection. It allows coaches to share their "awesome sauce," build global authority, and connect with potential clients and collaborators they wouldn't ordinarily meet.How do I choose the right guests for my podcastChoosing the right guests should be based on energetic alignment and synergy. Conducting a preliminary meet-up helps ensure your missions align so the conversation feels like a "power hour" rather than a struggle.Connect with Wendy Hutchinson at:https://alinealifecoaching.com/Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailWhat do you do when your excitement for your podcast starts to fade. In this episode, Julie Deem breaks down why consistency alone isn't enough to save you from podcast burnout. She also shares an easy to follow system designed to help you.If you're feeling the heavy lifting and wondering if it's time to pause, this episode will help you reclaim your time and your momentum.Get Ready to Learn:Why the "new podcast smell" fades and how to navigate the transition into the heavy lifting stage.The critical difference between white-knuckling consistency and building a sustainable production system.How to implement the "Content Waterfall" to turn one recording into social clips, SEO blogs, and newsletters.The mindset shift required to move from being a podcaster to a business owner who uses a podcast as a lead-generator.How a professional editor acts as your quality control officer to protect your energy and signal authority.Why you should focus on getting "more life" out of your existing episodes rather than just recording more content.FAQ:How can I prevent podcast burnout?Preventing podcast burnout requires shifting from "white-knuckling" production to implementing a system. Utilizing strategies like the Content Waterfall allows you to repurpose existing episodes into multiple marketing assets, reducing the need for constant new recordings.Why should a business owner hire a professional podcast editor?Hiring a professional editor allows a business owner to reclaim their time for CEO-level tasks while ensuring their audio signals authority. An editor acts as a quality control officer, protecting the host's energy so they can show up as their best self.What is a content waterfall for podcasters?A content waterfall is a strategic workflow where one pillar podcast episode is broken down into four key areas: the full pillar conversation, social media clips/quotes, SEO-optimized blog posts, and connection-driven newsletters.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailWhat if growing your podcast wasn't about creating more content, but getting your existing content in front of the right people? In this episode, Julie Deem explores a new podcast advertising platform called AudienceLift and breaks down how paid podcast promotion actually works. You'll learn how AudienceLift differs from podcast hosting platforms, how its pay-per-download model works, and the questions every business owner should answer before spending money to grow their audience.Get Ready to Learn:How AudienceLift works and how it differs from a podcast hosting platform.Why verified podcast downloads matter more than inflated metrics.When paid podcast promotion makes sense for business owners.Why organic podcast growth should come before paid advertising.How to determine if your podcast is ready for a marketing budget.What to measure before investing in podcast advertising.Why downloads are only valuable when they lead to business opportunities.How to evaluate the return on investment of podcast promotion.FAQ:Is AudienceLift a podcast hosting platform?No. AudienceLift is a podcast advertising platform designed to help promote your existing podcast. It does not host your podcast or distribute episodes. You'll still need a podcast hosting provider like Buzzsprout, Libsyn, or RSS.com to publish and manage your show.How does paid podcast promotion work?Paid podcast promotion places your podcast trailer or episodes in front of targeted audiences through advertising networks. The goal is to attract qualified listeners who are more likely to subscribe, engage with your content, and eventually become leads or customers.Should new podcasters invest in paid advertising?Most new podcasters should focus on building a strong foundation first. Consistently publishing valuable content, optimizing for SEO, guesting on other podcasts, and growing an organic audience typically provide a better return before investing in paid promotion.Click here to learn more about AudienceLift.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailWhat if the biggest thing holding your podcast back isn't your content, it's your fear of being seen? In this episode, Julie Deem uncovers one of the most overlooked reasons podcasts fail to grow: the fear of visibility. From avoiding self-promotion to worrying about what others might think, she shares why publishing your podcast is only half the job and how intentional marketing turns your show into a powerful business asset. You'll learn practical ways to become more visible, overcome the fear of putting yourself out there, and confidently market your expertise so the right people can finally find you.Get Ready to Learn:Why publishing your podcast is different from marketing your podcast.How fear of visibility keeps many podcasters from growing.Why your audience needs to hear your message more than once.How visibility helps generate leads, clients, and speaking opportunities.Why confidence comes after taking action, not before.Practical ways to promote your podcast without burning yourself out.How to make your podcast easier for your ideal audience to discover.Why marketing your podcast is about creating connection, not chasing attention.FAQ:Why isn't my podcast growing even though I publish consistently?Publishing consistently is only one part of podcast growth. Your audience also needs opportunities to discover your content through social media, email marketing, SEO, networking, guest appearances, and other promotional efforts.How do I overcome the fear of promoting my podcast?Start by sharing one piece of content at a time. Focus on serving your audience rather than worrying about judgment. Confidence develops through repeated action, not before it.What is the best way to market a business podcast?The most effective strategy is consistently repurposing your episodes into multiple forms of content, including social media posts, email newsletters, blog articles, video clips, and conversations that introduce new people to your expertise.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailJulie Deem shares how you can get a press pass as a podcaster. This is a unique way to use your podcast to get in front of decision-makers that you want to work with. It is also a great way to have guests on your show that you may not normally have the chance to interview. Episode Highlights:Outline the ways you’ll cover the event. This could include live interviews with speakers, post-event recap episodes, or even social media posts during the event. Offering comprehensive coverage increases your chances of being seen as a valuable media partner. Conferences are a hub for networking, and having a press pass elevates your status, giving you more credibility when interacting with other attendees. Podcasters can connect with potential sponsors, collaborators, and clients through these events. According to research, 92% of podcasters say networking is a key driver for success, helping them expand their reach and influence in their industry. After attending a conference, you can repurpose your podcast interviews and event recaps into blog posts, social media content, and even case studies. This approach helps maximize your content output and ensures your podcast remains relevant to current trends. Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailAre you constantly wondering what to post next? In this episode Julie Deem challenges the idea that great content comes from trending topics and viral moments. Instead, she shares why the most effective content is often hiding in your everyday experiences, client conversations, lessons learned, and business challenges.Julie breaks down how experience-based content builds trust faster than generic educational content and explains why trust is what ultimately drives sales. You'll walk away with practical strategies to generate endless content ideas while creating deeper connections with your audience.Get Ready to Learn:Why chasing trending topics can make your content feel generic. How evergreen content creates long-term value for your audience. The difference between creating content from pressure versus purpose. Why client conversations are one of the best sources of content ideas. How experience-based content builds trust and increases sales. Four places to find your next podcast episode topic. A simple system for capturing content ideas before they disappear. How to create content that teaches while strengthening relationships.Four Sources for Endless Content IdeasClient conversations and frequently asked questions.Personal business challenges and lessons learned.Recent wins and successful strategies.Frustrations and industry misconceptions.FAQ:How do I come up with podcast content consistently?The best podcast content often comes from your everyday experiences, client conversations, lessons learned, wins, challenges, and frequently asked questions rather than trending topics.Why is experience-based content more effective?Experience-based content demonstrates expertise through real-world examples, stories, and lessons, helping audiences trust you more than generic educational content alone.How can I avoid running out of content ideas?Create a system to capture ideas whenever they arise. Document client questions, frustrations, breakthroughs, observations, and lessons learned throughout your week.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailHave you ever looked around and wondered why some business owners seem to attract referrals and opportunities effortlessly while others struggle to get noticed even when they're incredibly talented? In this episode, Julie Deem explores one of the most overlooked factors affecting sales success: positioning. While many entrepreneurs focus on improving their sales scripts, pricing, or follow-up process, the real challenge often happens long before a sales conversation ever begins.Julie breaks down why becoming the obvious choice in your industry isn't about being the loudest voice, having the biggest audience, or posting more content. It's about creating enough clarity that when someone encounters a problem you solve, your name immediately comes to mind. If referrals feel inconsistent or people seem confused about what you actually do, this episode will help you identify the gap between what you want to be known for and what you're currently known for.Get Ready to Learn:Why being good at what you do isn't enough to attract consistent clients. The difference between positioning and selling. How opportunities are won before a sales conversation even starts. Why referrals become inconsistent when your messaging lacks clarity. The three questions every potential client needs answered. The difference between visibility and memorability. Why generalists often struggle to generate referrals. How to become the first person people think of when a problem arises. The role clarity plays in attracting opportunities and sales. Practical exercises to evaluate your current positioning.FAQ:What does it mean to become the obvious choice in sales?Becoming the obvious choice means creating enough clarity around who you help, what problem you solve, and why you're different so that people immediately think of you when they encounter a related need or opportunity.Why am I not getting referrals even though I'm good at what I do?Many talented business owners struggle with referrals because people don't clearly understand what they do. If your network can't easily explain your services or identify who you help, they won't know when to refer potential clients to you.What is positioning in business?Positioning is how people perceive your business in the marketplace. It helps potential clients understand where you fit, what makes you different, and why they should choose you over other options.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailAre you overexplaining your services and accidentally pushing potential clients away? In this episode Julie Deem breaks down one of the biggest mistakes business owners make when it comes to sales and messaging.Julie shares practical strategies to help you stop hiding behind corporate-speak, use storytelling more effectively, and create messaging that actually makes people lean in and want to work with you. Because at the end of the day, people don't buy from the most polished person. They buy from the person they trust.Get Ready to Learn:Why overexplaining your business often comes from insecurity.How sounding “professional” can actually hurt connection.Why emotional connection matters more than perfect explanations in sales.The difference between describing services and communicating transformation.How storytelling helps potential clients see themselves in the outcome.Why podcasting builds trust faster than many other forms of content.How to simplify your messaging so people understand you quickly.The role authenticity plays in modern marketing and audience growth.Why relatable communication creates stronger sales conversations.Practical exercises to help you stop sounding like a brochure online.FAQ:Why is emotional connection important in sales?People make buying decisions emotionally before they justify them logically. When your audience feels understood, they are more likely to trust you, remember you, and ultimately work with you.How can storytelling improve my sales messaging?Storytelling helps your audience see themselves in the transformation you provide. Instead of hearing a list of services, they hear a relatable experience that creates trust and emotional investment.What’s the difference between explaining and connecting?Explaining focuses on information. Connecting focuses on emotions, outcomes, and relatability. Connection creates curiosity and trust, while overexplaining often creates confusion or overwhelm.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailIf you’ve been feeling discouraged by slow podcast growth, low downloads, or wondering whether your show is even worth continuing, this episode is for you. Julie Deem shares why many podcasters lose momentum before the real results become visible and why slow growth does not mean your podcast is failing.If you’ve been needing a reminder to keep going, this episode will help you reconnect to your purpose, your voice, and the long game of podcasting.Get Ready to Learn:Why slow podcast growth is normal.How podcasting builds trust before results become visible.The difference between visibility and relationship-building.Why many podcasters quit too early.How podcasting helps business owners grow in confidence.Real ways podcasting creates leads and opportunities.Why aligned audiences matter more than massive audiences.How to stop emotionally attaching your worth to analytics.What a “Relationship Wins” document is and why you need one. Practical ways to stay encouraged while growing your show. Why podcasting is a long-term business strategy.FAQ:Why is my podcast growing so slowly?Most podcasts grow slower than people expect because podcasting is a long-term trust-building strategy. Growth often happens quietly before it becomes visible in analytics. Many listeners build trust privately over time before ever engaging, sharing, or becoming clients.Does slow podcast growth mean my podcast is failing?No. Slow growth does not mean failure. Many successful podcasts spend months or even years building authority, consistency, and audience trust before seeing major momentum. A podcast can still generate leads, relationships, and business opportunities even with smaller download numbers.How long does it take for a podcast to become successful?Podcast success depends on your goals, niche, consistency, and audience alignment. For most business podcasts, meaningful growth and relationship-building happen gradually over time. Success is often measured by trust, audience connection, and business impact not just downloads.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailIf your podcast has started to feel heavy, exhausting, or harder to keep up with lately, this episode is for you. Julie Deem shares why so many podcast hosts quietly burn out from content fatigue and decision fatigue long before their podcast ever reaches its full potential. If you’ve been feeling overwhelmed trying to keep up with recording, social media, show notes, content planning, and running your business all at the same time, this episode will help you take a deep breath and refocus on what actually matters.Get Ready to Learn:Why podcast burnout often starts mentally before it becomes physical.How decision fatigue impacts creativity and consistency as a podcast host.Why starting from scratch every week makes podcasting feel harder than it needs to.How repeatable podcast frameworks help reduce overwhelm and save time.Why trying to keep up with social media trends can drain your energy and creativity.What sustainable podcasting actually looks like for business owners.How batching and systems can make content creation feel lighter.Why consistency matters more than intensity in podcast growth.How to identify the parts of your podcast workflow that are draining you.A simple podcast drain audit exercise to help simplify your process.FAQ:How can podcasters simplify their workflow?Podcasters can simplify their workflow by creating repeatable systems, using episode templates, batching content, automating repetitive tasks, and focusing only on strategies that actually support business growth.What is a podcast drain audit?A podcast drain audit is an exercise where podcasters list every task involved in their workflow and identify which parts energize them, drain them, or feel neutral. This helps identify areas that need systems, delegation, or simplification.Why is consistency more important than intensity in podcasting?Consistency allows podcasts to grow through trust, long-term visibility, SEO, and audience relationships. Intense short bursts of content creation often lead to burnout, while sustainable systems help podcasters stay in the game long enough to see results.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailReady to land your first podcast sponsor? Julie Deem breaks down the truth about podcast sponsorships and why most podcasters are focusing on the wrong things when trying to monetize their show.If you’ve been waiting for sponsors to magically find your podcast, this episode will help you shift your mindset and start approaching sponsorships strategically and intentionally.Get Ready to Learn:Why podcast sponsorships are about audience alignment more than download numbers.How to position your podcast like a business that sponsors want to partner with.What brands and companies are actually looking for when choosing podcasts to sponsor.How to pitch sponsorship opportunities without feeling awkward or salesy.Why niche audiences are often more valuable than larger general audiences.How to price podcast sponsorships with more confidence.What to include in a podcast sponsorship package.Why relationship-building plays a major role in landing sponsors.How to protect audience trust while monetizing your podcast.Simple ways to start creating sponsorship opportunities right now.FAQ:How much should I charge for podcast sponsorships?Pricing depends on your audience, engagement, niche, and what is included in the sponsorship package. There is no one-size-fits-all number, but podcasters should avoid undervaluing their audience and content.What should be included in a sponsorship package?A sponsorship package can include host-read ads, show note links, social media promotion, email newsletter mentions, blog placement, and other visibility opportunities tied to your content ecosystem.What makes a podcast attractive to sponsors?Sponsors are looking for podcasts with a clear audience, consistent publishing, professional presentation, strong messaging, and an engaged community that trusts the host.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailWhat are people getting out of podcasting? In this episode, Julie Deem shares how a personal trainer went from struggling to communicate her value and feeling awkward at networking events to confidently attracting aligned clients. This episode breaks down how podcasting builds trust, creates momentum, and turns your content into a long-term lead generation asset. Get Ready to Learn:How podcasting can help service providers clearly communicate their value.What happens when you consistently show up with a weekly podcast.Why podcasting builds trust before the sales conversation ever happens.How to shift from pitching services to offering value through content.What the compound effect of podcasting looks like over time.How podcasting helps you attract more aligned and ready-to-buy clients. FAQ:Is podcasting still worth starting if it feels oversaturated?Yes. Podcasting is not about competing for attention but about building trust with the right audience over time.Do I need a large audience to get clients from a podcast?No. A smaller, engaged audience that trusts you is more valuable than large numbers without connection.What makes podcasting different from social media or blogging?Podcasting allows your audience to hear your voice, understand your approach, and build a deeper connection faster.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailYou’re showing up, staying consistent, and putting out great content but your podcast isn’t turning listeners into clients. In this episode Julie Deem gets into exactly why that’s happening and what to do instead. If you’re ready to stop treating your podcast like a content platform and start using it like a lead-generating tool, this episode will give you the clarity, connection, and direction you’ve been missing.Get Ready to Learn:How to clearly communicate what you do so listeners understand how you can help them.What builds real trust with your audience and makes them want to work with you.Why most podcasts fail to convert and how to fix it quickly.How to use storytelling to create stronger connections with your listeners.What a strong call-to-action actually looks like and how to use it effectively.How to structure your episodes so they naturally lead to client conversions.FAQ:Why isn’t my podcast converting listeners into clients?Most podcasts lack a clear strategy that guides listeners from consuming content to taking action, which prevents conversions from happening.Do I need more downloads to make sales from my podcast?No. Conversions come from having the right messaging and strategy, not just increasing the number of listeners.What kind of content converts best on a podcast?Content that combines clear messaging, relatable storytelling, and actionable steps tends to convert listeners into clients.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailWhat if the reason your podcast isn’t connecting the way you want it to has nothing to do with your strategy? In this episode, Julie Deem shares powerful insights inspired by the book "Strong Ground: The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit" by Brené Brown and explains how grounded leadership directly impacts how you show up behind the mic.This episode is perfect if you want to build trust with your audience, stay consistent even when motivation isn’t there, and create episodes that actually convert listeners into clients.Get Ready to Learn:How being grounded as a podcast host creates stronger connection and trust with your audience. Why you don’t need more strategy, but a stronger foundation in your voice and values.How to balance structure and authenticity to create better podcast episodes.Why discipline matters more than motivation when it comes to podcast consistency.How to intentionally create connection instead of hoping your audience relates.Why taking ownership of your message is key to growing your podcast and your business.FAQ:What does it mean to be a grounded podcast host?Being a grounded podcast host means showing up with clarity, confidence, and self-awareness so your message is consistent and your audience can trust and connect with you.Do I need to script my podcast episodes to sound more professional?No, the best podcast episodes come from a balance of preparation and authenticity, where you have a plan but still allow your personality and voice to come through naturally.How can I stay consistent with my podcast when I don’t feel motivated?Consistency comes from discipline, showing up because you’ve committed to your podcast builds trust and long-term growth.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailIf you’ve been consistently showing up with your podcast but not seeing it turn into real business growth, the problem might not be your content. It might be how you’re packaging it. In this episode, Julie Deem breaks down why your show notes are more than just a recap. They are a strategic marketing asset and a key part of your sales system.If you want your podcast to start working for your business instead of just existing, this episode will show you how to make that shift.Get Ready to Learn:How to reframe show notes from a summary into a sales and marketing tool.Why your podcast title plays a critical role in searchability and listener engagement.How to write episode descriptions that connect directly to your ideal client and drive action.The importance of structuring clear takeaways to improve visibility in AI-driven search.How FAQs increase discoverability and help your content show up in search results.Why turning show notes into blog content builds long-term traffic and authority.How to repurpose show notes into multiple forms of content without starting from scratch. FAQ:Do show notes actually help generate leads?Yes, when structured strategically, show notes guide listeners toward your offers and make it easier for potential clients to take the next step.What should be included in podcast show notes?Strong titles, a compelling description, clear takeaways, FAQs, and links to your offers or resources should all be included.How do show notes help with SEO and AEO?Show notes provide searchable content that helps your episodes appear in Google and AI-driven search results when people are looking for answers.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailWhat does it really take to stay consistent long enough to see results in your podcast and your business? In this milestone episode, Julie Deem celebrates 100 episodes of Not Your Mom’s Sales Podcast and shares the real story behind what it takes to keep showing up, even when it feels hard, uncertain, or repetitive. Drawing from her experience building over 300 episodes on UNITED State of Women and growing a second podcast designed to help business owners generate leads, Julie breaks down why podcasting is more than just content and how your voice can become one of the most powerful tools in your business.This episode is both a reflection and a call to action for anyone who has started a podcast but is struggling to stay consistent or see results.Get Ready to Learn:Consistency in podcasting is built through repeated decisions, not motivation.Building a second podcast can be an expansion of growth, not starting over.Podcasting can evolve from a creative outlet into a strategic business tool.Experience raises the standard, but it does not remove the challenges of showing up.Confidence and clarity are developed through consistent action over time.Your voice, when used intentionally, becomes a powerful asset for business growth.Commitment matters more than having the perfect strategy.FAQ:How long does it take to see results from a podcast?Results come from consistent effort over time, not from a few episodes. The real growth happens through compounding visibility and trust.What is the biggest mistake podcasters make?Inconsistency. Many podcasters stop before they give their show enough time to build momentum.Can podcasting really generate leads for a business?Yes. When used strategically, podcasting builds authority, trust, and relationships that naturally lead to business opportunities.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailIf you’ve been consistently recording podcast episodes but still feel overwhelmed every time it’s time to promote them, this episode is going to shift everything. In this episode, Julie Deem shares her system to remove the mental load from podcast promotion by building a simple, repeatable post-production system.If your podcast feels like more work than it should, this is the system you’ve been missing. Get Ready to Learn:Why podcast burnout is often caused by decision fatigue, not lack of time.How to simplify your content strategy by focusing on just five core assets.The difference between creating content and extracting content from your podcast.How templates eliminate mental overload and make promotion faster and easier.Why batching your content is the key to consistency and long-term growth.How to turn your podcast into a system that supports your business instead of draining it. FAQ:What are the five assets I should create from each podcast episode?Your full episode, a short hook clip, a quote, a blog-style show notes post, and an email.Why does promoting my podcast feel so exhausting?Because you’re likely experiencing decision fatigue from starting from scratch every time you promote an episode.Do I need to create new content for every platform?No, you should be repurposing and translating your existing content into formats that fit each platform.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailIf your content is getting attention but not turning into clients, this episode will change how you think about sales forever. In this episode, Julie Deemexplains why so many established business owners struggle to convert. The problem isn’t your offer or your strategy, it’s your storytelling.If your podcast or content isn’t generating leads, this episode will show you exactly what’s missing and how to fix it. Get Ready to Learn:Why struggling with sales is often a storytelling problem, not a strategy problem.How overexplaining and sounding polished can actually hurt your conversions.Why audiences buy based on emotional connection, not credentials or frameworks.How sharing your personal journey builds trust and drives client action.A simple storytelling framework you can use immediately in your content.How to identify the stories you’re currently holding back that could convert your audience.FAQ:What is storytelling in sales?Storytelling in sales is the process of sharing real experiences, challenges, and transformations that help your audience emotionally connect with you and see themselves in your journey.How do I use storytelling in my podcast?You can use storytelling by sharing your “before,” your turning point, and how that connects to what you help clients with today. This creates relatability and builds trust with your listeners.What kind of stories should I share in my business?The most effective stories are the ones you hesitate to share—the messy moments, pivots, failures, and doubts. These create the strongest connection with your audience.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailEveryone in podcasting seems to be talking about the same thing right now: Riverside’s push to become an all-in-one podcast platform. With new features like built-in podcast hosting, live streaming, and remote recording, Riverside is making a serious move to compete with traditional podcast workflows. But does that actually make it the better tool? In this episode, Julie Deem breaks down the real differences between Descript and Riverside, two of the most popular platforms used by podcasters today.If you’ve been wondering whether it’s time to switch tools or whether you should combine platforms for the best production workflow, this episode will help you make the right decision for your podcast and your business.Get Ready to Learn:How Descript and Riverside were built for completely different purposes in podcast production.Why editing-first platforms and recording-first platforms create very different workflows for podcasters.Which platform has the strongest tools for podcast editing and post-production.Why Riverside’s local recording technology is a major advantage for remote interviews.How Riverside’s new podcast hosting feature compares to established podcast hosting platforms.Why many professional podcasters record in one platform and edit in another.How to choose podcast tools based on your production style instead of chasing new features.Why the right podcast workflow can save hours of production time every week.How the tools you use can impact your ability to consistently publish content that drives sales and leads.FAQ:What is the difference between Descript and Riverside?Descript is primarily an editing and post-production platform that allows creators to edit audio and video by editing a transcript. Riverside is primarily a recording platform designed to capture high-quality remote interviews using local recordings on each participant’s device.Which platform is better for podcast editing?Descript is widely considered the stronger platform for editing because of its text-based editing system, AI tools, filler-word removal, Studio Sound audio enhancement, and voice cloning features.Does Riverside replace podcast hosting platforms?Riverside recently introduced built-in podcast hosting, but many podcasters still rely on dedicated hosting platforms like Buzzsprout, for deeper analytics, monetization tools, and long-term reliability.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailIf you’ve ever wondered how some businesses show up everywhere on Google while others stay invisible, this episode will change how you think about SEO. In this episode, Julie Deem sits down with SEO expert and bestselling author Brandon Leibowitz to share how search engines actually decide who ranks at the top. By the end of this episode, you will have a clearer understanding of how SEO works today and how you can start positioning your business to be discovered through modern search engines.Get Ready to Learn:How backlinks help search engines determine whether your website can be trusted.What role podcast guest appearances play in building SEO authority online.How publishing niche-specific content improves your chances of ranking on Google.Why owning your website is more important than relying on social media platforms.How to structure your website pages to target more keywords and attract new clients.What mistakes people make when using AI to generate content for their websites.How to start building an SEO strategy even if you do not know how to code. FAQ:What are backlinks and why do they matter for SEO?Backlinks are clickable links from another website that point to your website. Search engines view backlinks as votes of trust, which helps determine how credible and authoritative your site is when ranking search results.Can podcast guesting really improve SEO?Yes. When you appear as a guest on podcasts and the host publishes your interview on their website with a link to your site, that link becomes a backlink that can improve your search engine rankings.Should I publish my blog posts on multiple platforms?You can republish your content on other platforms, but your website should always publish it first. Search engines typically give ranking credit to the original source of the content.Click here for your gift from, Brandon Leibowitz.Book: The Power of Guest PodcastingFree SEO and Website AuditMake an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailMost podcasters are busy but how many are turning a profit? In this episode, Julie Deem breaks down how the core principles from The 4-Hour Work Week by Tim Ferriss can transform the way business owners approach podcasting.If your podcast feels like a content treadmill instead of a lead-generating machine, this episode will shift how you think about monetization and sustainability.Get Ready to Learn:How to redefine podcast success around revenue instead of downloads.What activities actually generate revenue conversations from a podcast.How to apply the 80/20 rule to podcast production and marketing.What automation systems prevent burnout and increase profitability.How to monetize a podcast without waiting for sponsorships.What scalable offers pair best with business-driven podcasts.How to build a podcast that functions as a growth engine instead of a hobby.FAQ:How can I monetize my podcast without sponsorships?Podcasters can monetize through scalable offers such as masterclasses, group coaching programs, memberships, private podcast feeds, and digital products connected directly to their show topics.Why are downloads not enough to measure podcast success?Downloads are indicators of reach, but they do not directly translate to revenue unless they are connected to clear calls to action and monetization pathways.How do I automate my podcast workflow?Automation can include repurposing systems, templated guest onboarding, automated email sequences, lead magnets tied to episode themes, and repeatable production workflows.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailTurn a “steady but stuck” podcast into a discoverable, lead-generating asset by structuring episodes so AI tools can pull your content as direct answers.Answer Engine Optimization (AEO) is the practice of structuring your podcast titles, show notes, and transcripts so AI tools can pull your episode as a direct answer when someone asks a question. Unlike traditional SEO, which focuses on keyword rankings, AEO focuses on being the best clear, credible answer to a specific problem. For podcast growth, AEO matters because most new listeners search for solutions so your podcast must match question-based behavior.In this episode, Julie Deem explains AEO for podcasts to help AI search recommend your show. SEO still matters, but user behavior has shifted: people ask full conversational questions inside AI tools and voice assistants. AEO wins when your content is formatted like an answer page.Get Ready to Learn:What is Answer Engine Optimization (AEO) for podcasts?What’s the difference between SEO and AEO?Why aren’t my podcast downloads growing even though my content is good?How do AI tools discover and recommend podcast episodes?How do I write show notes that AI can pull as answers?Should podcast episode titles be questions?Why do transcripts matter for podcast discoverability?How do I optimize podcast metadata on Spotify and Apple Podcasts?How do I build topical authority so AI sees me as credible?What’s the fastest AEO upgrade I can implement this week?FAQ:What is Answer Engine Optimization (AEO) for podcasts?AEO is optimizing your podcast titles, show notes, and transcripts so AI tools can pull your content as a direct answer to a question. It’s about becoming the quoted source, not just ranking for keywords.What’s the difference between SEO and AEO?SEO helps you rank in search results for keywords. AEO helps you show up as the answer when someone asks a full question in AI search, voice assistants, or AI overviews.How do I write show notes that work for AI search?Start with a direct answer at the top, then expand with clear headings and a problem/solution structure. Add an FAQ section so your page mirrors how people search.Why do transcripts matter for AEO?AI can’t reliably “pull answers” from audio, it pulls from text. A cleaned, readable transcript turns your episode into searchable, indexable content that can be cited.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailWondering if your podcast is worth continuing? In this episode Julie Deem breaks down the phase of podcasting almost no one talks about, that in-between stage where the excitement of launching has worn off, but the compounding momentum hasn’t fully kicked in yet.If you're thinking about quitting, this episode is for you.Get Ready to Learn:Why almost every podcaster hits a discouragement phase.Why download numbers alone are a misleading metric.How podcasting builds relational authority before visible traction.The difference between burnout and misalignment and how to diagnose yours,How to realign your content with your revenue strategy,The power of compounding consistency in long-term brand growth.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailEveryone wants to know how podcast sponsorships work but very few people are talking about what actually makes money. In this episode Julie Deem cuts through the hype and breaks down the real truth about podcast sponsorships.If you’ve ever wondered whether sponsorships are worth it this episode is for you.Get Ready to Learn:What podcast sponsorships actually are and how they work behind the scenes.The difference between traditional sponsorships and self-sponsorship.How sponsors decide what your podcast is worth and why niche audiences often outperform big download numbers.How to package podcast sponsorships so you’re not just selling ad spots.Where to find podcast sponsors and how to approach them strategically.The biggest mistakes podcasters make when monetizing their shows and how to avoid them.FAQ:How much money can a small podcast make?A small podcast earning through CPM ads may generate $50–$200 per episode, depending on downloads and placement. However, a small podcast promoting its own services can generate thousands per client if positioned strategically.Is self-sponsorship better than traditional sponsors?For business owners, yes. Self-sponsorship often produces significantly higher ROI because it converts listeners into clients instead of one-time ad revenue.What is the best ad placement in a podcast?Mid-roll ads typically perform best because listeners are already engaged and less likely to skip.Should I use an ad network?Ad networks are convenient but reduce profit margins. Direct partnerships typically produce stronger long-term revenue.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailAre you pouring time, energy, and money into your podcast but still wondering why it’s not driving real business growth? In this episode, Julie Deem breaks down the podcast KPIs that actually matter if your goal is leads, clients, and revenue, not just downloads. If you’re ready to turn your podcast into a strategic sales and marketing tool instead of an expensive hobby, this episode is for you.Get Ready to Learn:How to identify the awareness metrics that tell you whether the right people are finding your show.What engagement metrics reveal about listener trust, retention, and content effectiveness.How to track conversion metrics that directly connect your podcast to sales and booked calls.Why email list growth is one of the most important KPIs for long-term podcast ROI.How to calculate cost per acquisition and lifetime value for podcast-generated clients.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailIf you’ve ever wondered whether conferences are really worth the time, money, and energy, this episode will shift how you think about attending events like Podfest Expo. Julie Deem breaks down why conferences aren’t about collecting business cards or chasing quick wins. They’re about community, connection, and playing the long game in business.If you’re building a podcast or business that’s meant to last, this conversation will remind you why showing up in community is one of the most powerful growth strategies you can invest in.Get Ready to Learn:Why conferences create deeper trust than online-only marketing efforts.How community building compounds over time and supports sustainable business growth.Why “the magic is in the hallways” is more than a catchy phrase.How attending conferences accelerates visibility and credibility for podcasters.Why waiting until you feel “ready” to attend events is backwards.How relationship-first spaces like Podfest foster collaboration instead of competition.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailJulie Deem shares the framework for building your podcast episodes around to make selling feel natural. Episode Takeaways:Start with a hook that grabs your audiences attention.When you share a story, have it be one that your listener can relate to.Give your audience a reason to come back.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailIf you’ve ever thought about speaking on a stage, leading a workshop, or being part of a panel, your podcast might already be doing more work for you than you realize. In this episode, Julie Deem breaks down how podcasters can leverage their show to open the door to more speaking opportunities. If you’re ready to turn your voice into visibility and your content into credibility, this episode is for you.Episode Highlights:Your podcast already demonstrates your ability to teach, engage, and lead an audience.Speaking opportunities come from clarity around your message, not the size of your audience.Event organizers value outcomes, relevance, and confidence over perfection.Simple, clear pitches outperform long, overproduced speaker proposals.Smaller stages often lead to bigger opportunities when leveraged intentionally.Your podcast allows you to build long-term relationships with organizers beyond a single event.Positioning yourself as a speaker starts with owning your expertise, not waiting for permission. Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailWhat if this year didn’t start with pressure, hustle, or a never-ending list of goals? In this episode Julie Deem shares her word of the year, alignment, and why it matters more than any strategy, algorithm, or growth plan. Instead of forcing big goals or copying what everyone else is doing, she invites you to slow down, reflect, and build your podcast and business in a way that actually feels good.If you’re ready to build momentum without burnout, this episode is your permission slip to start differently.Episode Highlights:Alignment is not about doing less work but about doing the right work in a way that supports your energy, values, and long-term vision.Starting the year with reflection creates stronger momentum than jumping straight into goals rooted in pressure or comparison.A podcast that is aligned with your business should support your offers, clarify your message, and feel sustainable to maintain.Your energy is a business asset, and protecting it is essential for building something that lasts.Choosing a word of the year provides a compass for decision-making without boxing you into rigid expectations.The most powerful word is one that reflects how you want to feel, not just what you want to achieve.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailMost podcasts don’t fail because the idea was bad. They fail because the host didn’t expect the work.In this episode, Julie Deem sits down with Kevin Warren, host of the Sports Chasers Media Group, to unpack what it really takes to grow a podcast from casual conversations into a multi-show media brand. Kevin shares the behind-the-scenes reality of starting clunky, learning on the fly, staying consistent with a full-time job, and using AI tools to work smarter instead of harder.If you’ve ever wondered how long it actually takes to build momentum or how to use podcasting for credibility and press access this conversation is for you.Episode Highlights:Most successful podcasts start clunky and improve through consistency.Early episodes are worth keeping live because transparency builds trust and credibility.Recording schedules must fit real life to remain sustainable long term.Press credentials are more accessible when podcasters show consistency and body of work.Community and in-person events accelerate connection and opportunity faster than algorithms.Connect with Kevin Warren:Sports Chasers PodcastYouTube: https://www.youtube.com/@sportschasersmediagroup Apple Podcasts (and all major podcast platforms):https://podcasts.apple.com/us/podcast/sports-chasers/id1567051434Affiliate resources we actively use and recommend: Opus Clip: https://www.opus.pro/?via=SportsChasersPodcast PodMatch: https://www.joinpodmatch.com/sportschaserspodcastMake an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailBefore you burn down your strategy and start over in January, listen to this. In this episode, Julie Deem reminds you why this quiet season is not a failure. If you’ve been tempted to burn it all down and start fresh in January, this conversation will help you pause, reflect, and recommit to what you’ve already been building.Episode Highlights:Slower weeks in podcasting are normal and do not indicate a lack of growth or momentum.Podcasting builds trust and authority over time, even when immediate results aren’t visible.Consistency matters more than spikes in downloads or engagement.Rest and reflection are part of a sustainable business strategy,Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailMost podcasters quit right before everything starts working. In this episode, Julie Deem dives into what it truly means to play the long game in podcasting. We’re talking about mindset shifts, strategic planning, and the small, sustainable actions that compound into real momentum. Whether you’re feeling behind, burned out, or ready for a fresh start, this episode will help you rebuild your confidence, reset your systems, and step into the new year with clarity.Episode Highlights:Playing the long game requires shifting from motivation to systems that support consistent output.Your podcast becomes more effective when it’s directly tied to your business model.Tracking simple metrics removes emotional decision-making and keeps growth objective.Relationships with listeners and guests build long-term visibility and trust.Long-term success comes from showing up even when progress feels slow or invisible.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailPodcasting helps you develop new skills. In this episode, Julie Deem pulls back the curtain and walks you through how podcasting naturally trains you for public speaking. If you’ve ever dreamed of teaching, inspiring, or sharing your voice with a larger audience, you're already on the way.Episode Highlights:Podcasting forces clarity of thought by turning loose ideas into teachable concepts.Every episode strengthens your ability to understand and speak directly to an audience’s needs.Speaking on your feet improves as you record unscripted or lightly outlined episodes.Conferences prioritize clarity, teaching ability, and audience alignment over download numbers.Pitching yourself becomes easier when your podcast already proves what you can deliver.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailJulie Deem shares how taking action will get you ahead. Quit talking about all the things you are planning to do and start recording and doing the thing you said you wanted to do.Episode Highlights:The only way to grow, improve, and make an impact is to take that first step.The more you do, the more capable you feel.Opportunities appear when you step out of your comfort zone.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailIf your podcast feels like the best-kept secret on the internet, it’s not your content it’s your SEO. In this episode, Julie Deem shares the simplest most effective SEO strategies that create the biggest growth. If you want your podcast to work for you 24/7, this episode is your roadmap.Episode Highlights:Strong SEO helps new listeners find your show even if they aren’t searching for your podcast name.Searchable episode titles make your show easier to discover inside podcast apps.SEO creates a long-term growth engine that works even when you aren’t actively promoting.Thinking like a listener instead of a writer helps you craft titles that people actually search for.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailWhat really happens when you start a podcast and how do you stay consistent long enough to know if it's working? Julie Deem sits down with Kat Bright, who is now nearly 100 episodes into her own show, Miles From Her View. If you’ve been feeling friction in your business, or you know it’s time to stretch your voice and get visible again, this conversation will give you clarity and permission to take the next step.Episode Highlights:Podcasting becomes easier when you choose a cadence that fits your life instead of trying to match what other creators do.Staying consistent starts with giving yourself permission to be a beginner and letting the first episodes be imperfect.Looking at long-term growth matters more than obsessing over weekly downloads.Repurposing episodes in newsletters and social posts strengthens your message and expands your reach.Zooming out helps you separate emotion from data and make clearer strategic decisions.Podcasting can become a long-term lead generator when the content reflects your values, voice, and expertise.Connect with Kat Bright:Website: Kat.fitPodcast: Miles From Her ViewMake an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailEver feel like giving up cause your podcast isn't growing fast enough? You’re not alone. In this episode, Julie Deem gets real about the mental game of podcasting. From the rejection, the silence, and even the comparison that every creator faces. Whether you’re staring at your download stats or doubting your impact, this episode will remind you why consistency always wins. Episode Highlights:Silence doesn’t mean no one cares.Comparison is a trap built on incomplete information.Podcast growth compounds over time through consistency.Focus on impact, not vanity metrics.The podcasters who win are the ones who don’t quit when it’s quiet.Surround yourself with people who understand the journey.Reconnect with your “why” when things feel heavy. Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailEver feel awkward promoting yourself on your podcast? You’re not alone. Most business owners struggle to balance giving value and asking for the sale but the truth is, self-promotion done right actually builds more trust.In this episode, Julie Deem breaks down how to sell on your podcast without sounding salesy. Learn exactly where to place ads in your episodes, how to use natural transitions that don’t break the flow, and how to turn every episode into a soft-selling machine that drives real leads to your business.Episode Highlights:Self-promotion on your podcast isn’t selfish, it’s how you serve your audience and guide them to their next step.Knowing where to place your pre-roll, mid-roll, and end-roll ads helps you promote naturally without disrupting the flow.Using stories to share your offers builds trust and keeps your message relatable.Aligning your ads with your audience’s interests makes every promotion feel valuable, not random.Writing your own ad reads keeps your voice authentic and connects more deeply with listeners.Tracking clicks and conversions shows you what types of CTAs actually drive leads.Practicing your ad delivery helps your tone sound confident, friendly, and believable.Building a simple weekly promo system turns your podcast into a consistent, lead-generating sales funnel.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailYou don’t need more guests. You need the right guests and the host skills to help them open up so the episode actually moves your audience to action. If your DMs are full of people asking to be on your show, this one’s for you. In this episode, Julie Deem breaks down a simple system for choosing guests. You’ll learn what to prep, the best tools to streamline your workflow, and how to turn one interview into a week of content. Episode Highlights:Curate guests based on current listener struggles.Vet for story skills and chemistry, not just credentials.Prep a short bio, clear offer, and anchor questions.Warm up before you record and listen more than you talk.Follow the heat in the moment and go deeper with follow-ups.Repurpose into clips, quotes, blogs, and emails.Track results so you keep booking winners.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailAre you ready to transform your podcast from a side project into a thriving business? Julie Deem invites Vincent Lanci to unpack the secrets to podcasting success. Vincent shares his journey from a life-altering accident to becoming a podcasting expert, emphasizing the importance of consistent effort and learning from failures.Discover how building a strong pipeline of guests, creating efficient systems with tools like HubSpot and GoHighLevel, and implementing standard operating procedures (SOPs) can streamline your podcast production. Vincent also reveals the story behind his podcast production company, Coming Alive Podcast Production, and how his MBA background shaped his entrepreneurial approach. Learn about the significance of prospecting, building a team, and maintaining a culture that values people over profit.Episode Highlights:Podcasting is different from a casual conversation, offering a comfortable and unique medium for sharing.For new podcast hosts, asking guests for potential future guests can help fill the pipeline and build confidence through more shows.Tools like HubSpot (free) and GoHighLevel can help stay organized. They can help track contact lists, opportunities, and notes.Creating a Podcast Information Sheet (PIS) prepares guests and hosts by outlining key topics and areas of expertise.Connect with Vincent A. Lanci - websiteComing Alive Podcast ProductionMake an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailJulie Deem  reveals the exact strategies for growing your podcast consistently every single episode. If you've been showing up week after week without seeing the growth you deserve, this episode gives you a clear roadmap for building momentum that compounds over time. Perfect for podcasters who are ready to stop guessing and start growing with intention.  Episode Takeaways:Every episode needs a strategic purpose that connects to your bigger business goals.Master the first 30 seconds by hooking with tension, promising a payoff, and earning their time immediately.Build a core message framework with 3-5 themes you return to consistently repetition is branding.Optimize for discoverability using SEO-friendly titles, full transcripts, and natural keyword mentions.Design episodes to be shared by creating quotable moments and making it easy for listeners to spread the word.Stay engaged between episodes through email, social media, and creating space for conversation.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailJulie Deem busts through the biggest myths that keep entrepreneurs stuck and shows you why these fears just aren’t true. If podcasting has been on your mind, this is your sign to start. Episode Takeaways:You don’t need expensive equipment or a studio to start.Your business already provides content ideas through client questions, industry lessons, and daily experiences.Every podcaster starts with zero listeners.Listeners care more about authentic connection than perfect production.Podcasting is about building relationships one listener at a time.The biggest thing you need is your voice, your perspective, and the willingness to show up consistently.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/

Send us Fan MailJulie Deem shares why podcasting is the perfect marketing tool for business owners who don’t want to rely on Instagram, TikTok, or Facebook.Episode Takeaways:Why relying on social media is like renting space on someone else’s platform.How podcasting gives you full ownership of your content and audience.The power of evergreen episodes that work for you years after publishing.How podcasts build authority and position you as a thought leader in your field.Why listeners connect more deeply with your voice and stories than with a social post.The SEO benefits of podcasting, including directories, show notes, and Google indexing.How to repurpose podcast content into blogs, FAQ pages, and website resources.Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9Extra resources at:https://www.thebusinesspodcasteditor.com/Have a question? Send me a message on Instagram:https://www.instagram.com/indymompreneur/