PODCAST · business
Paint For America Mastermind
by Paint For America Mastermind
A deep dive into the different parts of growing and running a successful painting business, hosted by Mark DeFrancesco
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115
Crew Leader Training: Asking for A’s
In this episode, we’re playing a clip from the crew leader training module - it’s all about the report card and asking for A’s from the customer - not just at the end, but constantly during the job.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com
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114
Anna Mudd: Following The Dream!
In this episode, Mark interviews Anna Mudd who has a painting business in St Louis, Missouri named Anna Mudd Painting! This is a fascinating story of a person with tons of heart and is following her dream and making it happen. She talks about how she started out in a new city knowing only 5 people and how to stay focused on building the business the right way without getting sidetracked with other opportunities and gimmicks. Find out more about Anna herehttps://www.annamuddpainting.com/Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com
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113
SALES: When The Spouse Isn’t Home
“I need to talk to my wife about it” … “I need to talk about it with my husband” … In this episode, Mark talks about what to say to uncover what may really be going on. Because, often these statements are just excuses because they’re not sold on you yet. Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com
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112
Christian Hall - From Layoff to Painting Business
Chris shares how he launched his West Michigan painting business after a layoff, leveraging a background in property management and sales to quickly find work. He started by cold calling, walking into 20 to 30 apartment communities with prepared one-sheet repaint estimates - then later shifted to higher-value residential work and learned to estimate and sell on the spot with a process tailored to homeowner personalities.This was a great episode, Mark and Christian get into marketing, discussing canvassing, BNI, google, facebook, and paint rep relationships.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.comFor more on Christian go tohttps://parachutepainting.com/
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111
Crew Leader Training: End of Day Routine
In this clip from our crew leader training series, Mark talks about the end-of-day routine. Little habits like this, executed day after day, leads to success - and ultimately happiness (well, at least at work!)Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com
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110
Josh Joosten: From Corrections Officer to Employing 19 Painters
In this episode, Mark interviews Josh from Sequoia Painting in California. Josh has a great story! He’s a 3rd generation painter and after a career as a corrections officer he built a sizable painting business. They discuss lifestyle, hiring challenges, and marketing. He gives really good advice - especially for other painting contractors who might be shy about spending money on marketing.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.comFind out more about Josh here:https://sequoiapaintingco.com/
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109
How To Stop Doing Everything Yourself
In this clip, Mark talks about owners who have trouble letting go of the customer-facing activities, like being on the jobsites and sales calls, which can hold you back from growing to the next level. Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com
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108
SALES: How Long Have You Been Considering This Project?
In this excerpt from our sales training module, Mark talks about a very important question that will help you out later during the “closing trail”.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com
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107
Will Hayden: Taking on an Existing Painting Business
Mark interviews Will Hayden of Mary’s Painting in Arkansas. Will talks about the challenges of taking on an existing business, managing remotely from 3 hours away, and how they reactivated a dormant customer database and created ad campaigns featuring a "local celebrity".Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.comFor more info on Will, visit:https://www.maryspainting.com/
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106
The Trap of Doing
There’s only so much you can grow your painting business by doing everything yourself. In this clip Mark talks about the mindset of becoming the leader and letting go of doing it all yourself. Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com#paintingcontractor#mindset#leadership
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105
Why Leaving the Job Site for Lunch Is a Bad Idea
In this excerpt from the crew leader training module, Mark talks very passionately about why crews should always bring lunch to the job and not leave the site for lunch!Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com#crewleadertraining#paintercoaching#markdefrancesco#painterbestpractices
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104
What Would You Pay Someone $1,000 an Hour To Do?
Mark tells a story that might quite literally change your perspective on what it means to own a painting business. Many of us are "hiding out" in the role we're comfortable in, instead of going out and doing what is necessary to grow the business.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com
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103
Sales Process Basics: No Fake Rapport
In this clip from the sales training module, Mark talks about what he refers to as the warm-up, when you first get to the customer's house. It has to be a fluid process - a dance between where they want the conversation to go and still staying with the process.#paintermarketing#salestraining#salesprocessFind out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com
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102
Eric Heipel: Would You Buy a Franchise Again?
In this episode Mark talks with Eric Heipel about his journey to buying a painting franchise and then his successful departure and rebrand into what is now Heartland Painting. They cover everything from hiring to marketing, and of course, what it means to not just be busy, but to be profitable.For more info on Eric, visit:https://heartlandpaintingmn.comFind out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com
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101
Crew Leader Training: Communicating With the Customer
In this episode we’re playing a clip where Mark teaches crew leaders some best practices for communicating with the customer. What may seem like common sense can actually make a big difference when issues arise around scheduling and maintaining control when issues arise (like when it rains). Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com
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100
Key Metrics Overview, By Department
In this clip, Mark gives a high level overview of what key metrics you need to track in each department to be highly profitable.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com
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99
Love Your Problems + Choose Your Response
If you had no problems, there would be nothing to do! Easy to say, right? But in this episode, Mark goes into more detail and offers ways to reframe a problem you’re having into a game that you can use to make yourself better.Find out more about Mark, the podcast and our masterminds / training moduleswww.paint4americamastermind.com
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98
Sales Call Basics: Using The Survey Form
In this episode, Mark shares a clip from our sales training module about the customer survey form we send out ahead of each sales call. It’s also an important tool to guide questions during the visit, to discover what’s most important to the customer.Find out more about Mark, the podcast and our masterminds / training moduleswww.paint4americamastermind.com
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97
Insider Tips with CPA Daniel Honan
Numbers aren’t just for taxes! In this episode, Mark talks with Daniel Honan of Profitable Painter CPA. Daniel shares highlights from his book, with advice for identifying bottlenecks, setting the right charge rates, managing gross profit margins, and even how to protect yourself as you become more and more successful.“.... with a low charge rate - that means if you do everything right, and do a good job, with happy customers - you still lose!”Daniel has a very interesting background, having owned his own painting business, worked as intelligence officer in the military, and then served as bookkeeper and CPA to many other painting companies, he offers a powerful perspective. This conversation between two painting business veterans is one you don’t want to miss.Find out more about Daniel at https://onlinebookkeep.comFind out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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96
Knowing The Key Challenge For Each Position
Mark talks about knowing the core challenge for each position, and how knowing this can make a huge difference in making the right hiring decisions.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com
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95
Employed vs Unemployed #HiringTips
In this excerpt from our recruiting and hiring series, Mark gives some very simple advice about how to screen candidates, and he talks about a common trap business owners fall into.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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94
The Subtle Importance of Keeping Your Van Clean
In this excerpt from our production training series, Mark trains crew leaders on the importance of keeping their vans clean.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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93
Trent Huskey: Crossing the 2 Million Dollar Threshold
In this episode, Mark interviews Trent Huskey, owner of Huskey’s Paint & Design of North Carolina. They go in depth about Trent’s journey getting to 5 million. This is a great episode to see the evolution in systems and mindset to get past the 2 million dollar threshold and operate a “real” profitable and metric driven business. And for those who aren’t ready to grow to that level, Trent offers some very good tangible advice.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/Find out more about Trent here:https://huskeyspaint.com/
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92
Differentiating Against The Competition - "The Sanding Show"
This is a powerful way to increase your value in the eyes of the customer. In this clip, Mark talks about the importance of going into detail about your level of prep work and sanding for exterior paint jobs. Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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91
Why Core Values Matter - Even for Your Accountant
Knowing your company's core values are critical for hiring the right people. In this episode, Mark gives a real world example of the impact of hiring someone who does not share these values.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/#companyculture #recruiting #paintingcompany
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90
When Is It Time to Fire Someone?
If you know they aren’t the right fit, the answer is now! Of course that depends on if you’ve been actively recruiting and have someone to take their place. Mark talks about his more in this episode.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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89
Working On You Is The Important Work!
Where are you spending your time? Are you getting caught up with distractions or are you being intentional? Journaling is a good place to start. Where are you at? What would you fix? Working on yourself is the important work when it comes to having a great company.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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88
Crew Leader Training: “What Concerns You About…?”
“What concerns you about this room?” Questions like this, that probe to find out what is important to the customer, are critical for salespeople - but they are also important for production and crew leaders. Find out more in this clip.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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87
Jason Humrichous: Being a Good Person & Being Memorable
In this episode, Mark talks with Jason Humrichous from Heritage painting in Indiana. Jason shares some great experience on what it takes to be both memorable and successful in a painting business and has some creative tips on networking, branding, and building relationships.Find out more about Jason herehttps://heritagepainting.info/Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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86
Stop Giving Customers a Presentation
In this clip “from the vault” Mark talks about the difference between giving a standard presentation to a customer and asking questions first to frame what you offer to best fit their needs and pain points.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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85
Billable Hours & The Efficiency Factor
As you grow, it’s important to look at not only your total billable hours, but their efficiency factor. In this clip, Marks explains more.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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84
From Rock Bottom to $4.5 Million: Jesse Ramos’ No-Excuses Journey
Jesse Ramos doesn’t sugarcoat it. From a busted shoulder, probation, and losing his truck — to building a multimillion-dollar painting company, his story is all about grit, faith, and refusing to quit.3 Key Takeaways:1 - Rock bottom moments fuel growth: Losing everything and finding out he had twins on the way was the push Jesse needed to figure it out.2 - Show up where it matters: From door knocking to networking events, one handshake turned into a $200k job.3 - People over profit: Core values, faith, and taking care of his crew drive the business more than any number on paper.Find out more about Jesse herehttps://tjspropainting.com/Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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83
But No One Can Do It Better Than Me! (Delegation and Mindset)
What if I told you that the very belief making you indispensable in your business is the same one holding you back from true success? Every time you say "no one can do it better than me" you're actually saying "I choose to limit my growth."Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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82
Production Training: Crew Leader Presence
In this episode, we’re playing a segment from Mark’s crew leader training module. This is all about maintaining a strong presence on the job site to make sure it starts and ends well, and receiving the highest level of customer satisfaction.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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81
A Powerful Question to Use During a Sales Call
In this episode from the sales training module, Mark talks about a very important question to ask that can give you “ammunition” later on during the closing trail.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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80
Blocking Out Time? Try Using Airplane Mode!
In this excerpt, Mark talks about a great tool for carving out time to work without distractions.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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79
How big is your bench? (Recruiting / Hiring)
In this episode, Mark makes the case for why you should always be hiring sales people and crew leaders, even if you don’t currently think you need them. Always be building out your virtual bench!Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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78
“Married With Painting Business” - Mark Talks With Danny & Shai
Mark talks with Danny & Shai of Harbor Painting in Ontario about how they’ve grown their business while navigating some serious challenges over the years. They talk about hiring people, social media, maintaining a healthy family life, and much more!More on Danny & Shai Samuelsonhttps://harborpaintingco.comFind out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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77
Preventing Headaches When Painting Windows
In this clip from the production training series, Mark talks about a simple step to help prevent surprises and problems when it comes to painting windows on a job.Find out more about the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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76
These Little Stories Increase Your Value
In this clip from the archive, Mark talks about how to describe the things you’re already doing in a way that increases your value in mind of your customer (to close more jobs at higher prices!)Find out more about the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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75
A Marketing Masterclass With Special Guest Brandon Pierpont
Mark and Brandon go in depth talking about marketing strategy. This is a great opportunity to be a fly on the wall and listen in on a conversation between two masters!More on Brandon Pierpont:https://paintermarketingpros.com/And take his diagnostic here:https://diagnostic.paintermarketingpros.com/Find out more about the podcast and our masterminds / training modules here:https://www.paint4americamastermind.com/
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74
But There’s Not Enough Good People!
In this clip from the archive, Mark talks about the importance of having a recruiting mindset.Find out more about the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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73
Suggestions for Visualizing
Part of growing your company is seeing your ideal future and holding that vision in your head when making decisions. In this clip, Mark gives some suggestions for specifics to visualize. This is part of a longer series on leadership / owner mindset.Find out more about the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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72
How to Ask to Put Up Lawn Signs During Jobs
Lawn signs are a critical part of establishing credibility in a neighborhood, but there’s a way to ask the homeowner. In this episode, Mark talks about the best way to handle it.Find out more about the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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71
SALES: Getting Clear On Match Existing
In this episode, Mark talks about how to get very clear with the customer during the sales process about what “match existing” means, to prevent future issues and unhappy customers.Find out more about the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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70
Roger Carroll: Behind The Scenes of 105 Employees & $18 Million
Mark talks with Roger Carroll of Southern Touch Painting, one of the largest painting companies in America. Highlights include ….-never outgrow your cash flow (advice from someone who has survived serious losses)-secrets to retaining people and getting them to consistently want to go above and beyond for the company-maintaining work all year long through personal relationships and engaging employees (not buying leads)There’s so much to be learned from Roger’s years of experience, especially hearing how he has built a life with great people and family around him - while doing work that he still enjoys every day.Find out more about Roger herehttps://www.southerntouchpainting.net/Find out more about the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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69
HIRING: Envision Your Dream Candidate, but Have a System
In this episode, we’re talking about the two most important parts of hiring - defining your ideal candidate and creating a system to weed out those who don’t fit that ideal.Find out more about the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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68
Are You Effective or Just Busy?
In this episode, we’re talking about being busy vs truly focused and effective. As a business owner, you're not a call center person that has to constantly start and stop tasks. You are the leader and your role is to constantly improve things and build a team - and that takes focus.Find out more about the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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67
Shane Fast: From Ministry to Million-Dollar Painting Business
“Just listening to this interview makes me want to be a better person!” This was a truly inspiring conversation with Shane Fast, a painting contractor in South Carolina.In this episode …-From inner city ministry to million dollar painting contractor-Learning to let go of doing it all himself and start thinking like a business owner-His best advice for having a great team that wants to work? Create joy!Hear Mark and Shane dig into what it takes to be successful, and how much of it starts with working on yourself. Find out more about Shane herehttps://renewcarolinas.comFind out more about the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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66
Crew Leaders: Training New Hires - “Know, Show, Do, Review”
In this episode, we’re talking to crew leaders who are training new hires in the field. Mark gives us a simple framework which includes explaining tasks, demonstrating them, having the new hire complete them, and reviewing their work with feedback.Find out more about the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/
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ABOUT THIS SHOW
A deep dive into the different parts of growing and running a successful painting business, hosted by Mark DeFrancesco
HOSTED BY
Paint For America Mastermind
CATEGORIES
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