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PODCAST · business

Put That Coffee Down

by FreightWaves, Kevin Hill

Kevin Hill and an array of special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling, and marketing with the top leaders in freight.

Publisher-supplied feed metadata · PodParley refreshed Apr 12, 2026 · Source feed

Episodes

  1. What exactly can you do with AI in freight sales?

    Kevin welcomes the founder and CEO of Tai Software, Walter (Mitch) Mitchell on the show to discuss the role AI will play in freight sales. The key takeaway is that sales will remain the same, but AI will do what we are doing and using now even better, easier, and quicker. What does this mean? It...

  2. When your niche goes mainstream with Kyle Gholston

    Kevin welcomes the first person he worked for in logistics on this episode. It was 10 years ago and much has changed in the brokerage world. Over the past 10 years technology changed the game. What’s the big trend for the next 10 years? Kevin and Kyle discuss the buzzwords sweeping across the...

  3. Caring more about your net worth than Netflix with Brent Orsuga

    Kevin welcomes Brent Orsuga on the show to discuss some positive signs in the job market. We also cover how you should and shouldn't dress for interviews and sales meetings, and how you should live your life if you care more about your net worth than your Netflix account. Follow the Put That…

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  4. Moving freight from phone calls to dashboards with Bill Hale

    Bill Hale, CEO and co-founder of FetchGoat joins Kevin to talk about moving from phone calls to dashboards. FetchGoat is on a mission to take the confusing communication networks of LTL networks and move this to a new streamlined dashboard system. We also talk about his career and lessons in...

  5. The Richie Daigle Update

    Kevin welcomes former co-host Richie Daigle from Tive on the show to talk about the importance of the word “Why” and what is the difference between adversity and enemy and how this matters in sales. #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar Follow the Put That Coffee...

  6. Where does freight sales go from here?

    Kevin welcomes Ryan Schreiber, CGO, of Metaphora on the show to talk about the latest trends in freight sales. #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar Follow the Put That Coffee Down Podcast Other FreightWaves Shows Learn more about your ad choices. Visit...

  7. Taking freight data to a higher level with Ilya Preston

    Kevin is joined by Ilya Preston, co-founder & CEO of Paxafe, on this episode to discuss big data. Whether it’s the internet of things or metadata, the industry is just now getting its arms wrapped around it. The big plus is taking granular data of isolated events and converting it into a...

  8. Being an extension of your customer’s brand with Rob Bussey

    Kevin welcomes Rob Bussey from BWS Logistics onto the show to discuss the importance of being an extension of your customer’s brand. You become the transportation face without the overhead and payroll. If you can tell this narrative and nail down the execution then you have a long-term client on...

  9. Taking notes and being organized in sales

    Kevin welcomes Josh Lyles, Founder of Salesdash on the show today to talk about notes and organization for freight sales. Josh started out as a freight broker, saw a problem with CRMs and decided to build one from the ground up for the freight industry. #sales #PutThatCoffeeDown #marketing...

  10. Freight horror stories with Ash McMillan

    Kevin welcomes Ash McMillan, Director of Business Development, at Lake Shore Logistics on the show to discuss her LinkedIn short story newsletter series about horror stories in freight called Friday Night Confessionals. Marketing yourself is all about creativity. #sales #PutThatCoffeeDown...

  11. Is scheduling trucks the biggest headache for the freight industry?

    Kevin welcomes Jeff Booth from Opendock on the show to talk about the warehouse industry and scheduling trucks. From Kevin and Jeff’s experience it’s a task that shouldn’t be anywhere as complicated as it is today. Learn how many warehouses are out there and whether one day calling facilities to...

  12. Selling cities and regions to freight companies with Teclo Garcia

    Kevin welcomes Teclo Garcia the CEO of the Mission Economic Development Corporation to the show today. Reshoring and nearshoring are hot topics and we discuss what he’s seeing on the ground at the largest crossing points in South Texas. #sales #PutThatCoffeeDown #marketing #freightsales...

  13. The health of the trucking industry with Mark Manera

    Kevin welcomes Dr. Mark Manera from Supply Chain Fitness to the show to talk about driver health issues. It’s important to understand the dangers of driving a truck day after day. In fact, the life span of drivers is 16 years shorter than the general population. Follow the Put That Coffee Down...

  14. Using the virtual world to qualify prospects with Hiram Hartnett

    Kevin drops by Pegasus Logistics in Texas to chat with their SVP of Sales, Hiram Hartnett. It's all about the hybrid world of sales these days. Part video meetings along with the face to face. One of the most important trends discussed is how to use video calls to qualify prospects. It's a much...

  15. How ears open, mouth shut closes more deals

    Kevin welcomes Matt Perkins, Co-Owner of Business to Business Logistics on the show again this week to talk about listening vs. talking when on a sales call. It’s part of the curse of knowledge and the fear of failure that causes us to vomit information all over the place during presentations,...

  16. Being proactive to control churning customers in brokerage with Freight 360

    Kevin welcomes Nate Cross and Benjamin Kowalski from Freight 360 to the show to talk about the topic everyone likes to avoid, customer churn. There’s what you can control and there’s what you can’t control. Being proactive about what you can’t control though will help you out in the long run...

  17. Using the FreightTech top 100 to leverage your sales

    Kevin welcomes Senior Researcher here at FreightWaves, Joe Antoshak, to the show to discuss all your questions on the FreightTech 100 process. Plus, we discuss how startups use a placement on the list to drive sales. #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar Follow…

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  18. Reshoring and nearshoring trends with IGL Logistics

    Kevin welcomes Jim Burke and Alan Levesque from IGL Logistics to discuss trends in nearshoring and reshoring. It’s a trend that all freight sales pros should have in their arsenal. Not only is it top of shippers' minds now, this trend will only accelerate as supply chains readjust to become more...

  19. Your biggest competition is from the status quo

    Kevin welcomes Dyrc McLeod from HylanderTek to discuss how your biggest competitor isn’t another company, but the buyer’s aversion to taking any action at all. It’s all how to influence your prospects to take action. Any action at all, beats no action whatsoever. #sales #PutThatCoffeeDown...

  20. Always looking for selling points with Brad Perling

    Kevin welcomes Brad Perling, the managing partner and co-founder of Bitfreighter on the show to discuss how you can use technology as selling point with shippers. #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar Follow the Put That Coffee Down Podcast Other FreightWaves…

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  21. More on creating your own luck with Nate Shutes

    Kevin and Nate continue their discussion on creating your own luck in life and sales in this episode. It’s all about creating and placing yourself where luck can find you. That's just what Nate is doing now, creating an ideal luck factory with his new venture Balast. Follow the Put That Coffee…

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  22. Paradoxes in sales with Richie Daigle

    Kevin welcomes his former co-host, Richie Daigle from Tive, back on the show to discuss a paradox or two in sales. Then we discuss the pros and cons of using AI in our sales messaging and cold outreach. Follow the Put That Coffee Down Podcast Other FreightWaves Shows Learn more about your ad...

  23. Selling freight using content with Joe Lynch

    Kevin welcomes one of the original content creators in logistics to the show this week to discuss how to start your own content generating machine. It’s none other than Joe Lynch, the founder of The Logistics of Logistics podcast and LinkedIn community and he will share his secrets of creating…

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  24. Building relationships between brokers and carriers with Dan Lindsey

    Kevin welcomes Dan Lindsey from Linkage Logistics on the show to discuss how bringing brokers and carriers together lifts the tides of all boats in logistics. Dan has put his money where his mouth is by creating conferences designed to bring brokers and carriers together to learn about each other...

  25. How to make your own luck with Nate Shutes

    Kevin welcomes Nate Shutes VP of Fulfillment at Blu Dot and founder of Ballast to the show to discuss how putting yourself in the the right positions is the key to generating luck in life and in sales. Follow the Put That Coffee Down Podcast Other FreightWaves Shows Learn more about your ad...

  26. The deal makers guide to M&A and sales with Spencer Tenney

    Spencer Tenney, the President and CEO of the Tenney Group drops by the show to discuss how M&A is pure sales in action. We talk about the deals so far in 2023, and what we can expect for the second half of the year. Follow the Put That Coffee Down Podcast Other FreightWaves Shows Learn more about...

  27. Transparency in freight sales with Andrew Lockwood

    Andrew Lockwood, Senior Director of Managed Logistics at Suddath Global Logistics joins the show to talk about how using transparency and vulnerability in sales is a game changer. #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar Follow the Put That Coffee Down Podcast Other...

  28. How knowing the financials can help with your freight sales game with Seth Holm

    Kevin welcomes hedge fund founder Seth Holm from West Brow Capital Management on the show to talk earnings and financials. Seth and I co-hosted, Great Quarter, Guys, back in the day at FreightWaves and we picked up the conversation of how quarterly earnings can give you insights into new sales...

  29. Your fear of rejection probably isn’t as intense as you think with TJ Knudson

    Kevin welcomes TJ Knudson, Vice President of Business Development at Packer Transportation & Logistics and host of Hold My Beer We’re Talking Freight to the show to discuss how to handle rejection. Research shows there are four key ways to tell how well you handle rejection. Listen in and test...

  30. Are new regulations about to hit freight brokers?

    Kevin welcomes Matthew Leffler, The Armchair Attorney on the show to discuss double brokering and rate transparency. #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar Follow the Put That Coffee Down Podcast Other FreightWaves Shows Learn more about your ad choices. Visit...

  31. It’s more of a job interview than winning a bid with enterprise shippers

    Paul Estrada drops in on Put That Coffee Down to discuss how the onboarding process to haul for enterprise shippers is much like a new employee onboarding process. It takes quite a bit of time and resources to train new transportation providers and that is one of the main reasons why enterprise...

  32. Disruptive innovation for your sales with David McCoy

    Kevin welcomes David McCoy, the VP of Sales at Bit Freighter on the show to talk about how freight technology has changed the competitive landscape for both small and medium sized freight brokerages. It’s all about leveraging the tools available to you when it comes to adding value to customers....

  33. The auctioneers guide to freight sales with Chris Adams

    Kevin welcomes Chris Adams, the VP of Sales at PAM Transport on the show to talk about adding auctioneering skills to your sales game. Make a statement, then a suggestion, followed by asking a question. It creates a story and it is from the time tested closing skills of the auctioneer profession....

  34. Using your personal brand for long-term sales growth with Nicole Glenn

    Kevin drops in on Nicole Glenn at Candor Expedite’s headquarters in Plano, TX this week. For Nicole, it’s all about personal branding for growing her business. Kevin and Nicole discuss how to turn your cold outreach into warm inbound leads. It takes time and activity, but with the right plan and...

  35. Identifying more than your core offering drives better deals

    Kevin welcomes Omar Singh, the founder and president of Surge Transportation back on the show to talk about putting together a suite of offerings. The more you can offer outside of your core offering the more value you’re creating for both you and your clients. #sales #PutThatCoffeeDown…

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  36. FreightCaviar sets its sights on CRM tools

    Kevin welcomes Paul-Bernard Jaroslawski, the founder of FreightCaviar and now ShipperCRM on the show to talk about the journey from memes to a new and improved CRM tool for freight brokers. It’s all about the evolution of building a brand before building a product. #sales #PutThatCoffeeDown...

  37. Perception of value vs. presentation of value using the science of sales

    David Hoffeld drops by Put That Coffee Down once again to teach us all the science that drives sales. David is the founder of the Hoffeld Group along with the author of, The Science of Selling and Sell More With Science, and has spent the past decade researching how sellers sell, but more...

  38. What’s the next big thing in FreightTech?

    Kevin welcomes Ryan Sullivan,Ryan Sullivan, Advisor for Warehowz, on the show to talk about the next big thing in FreightTech. Is it AI? Is it automation? Is it collaborating with rivals? We explore all the possibilities this hot market has in store for the logistics industry. #sales...

  39. Taking control of your supply chain in every business you run

    Kevin welcomes Jason Rabine from Lowboy industries on the show today to talk about running an apparel company and freight brokerage and how it can create a positive flywheel effect for attracting new business and carriers. From there we discuss double brokering and how and why this problem has...

  40. Supply chains and competitive advantages

    Kevin welcomes Jack Echeverria, the senior manager of global logistics at Wayfair on the show to talk about how supply chains are now mainstream and a primary driver of a company’s competitive advantage. #sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar Follow the Put That...

  41. Pre-call research for the win, Bart part 2

    Kevin sits down with Bart De Muynck from p44 again to discuss the importance of knowing your industries. It’s not enough that you are an expert in transportation, you have to be an expert in the industries your prospects and clients are working within as well. How do you do that? Kevin and Bart...

  42. The key differences with cross-border freight

    Kevin Welcomes the founder of Vettori, Tom Grandy, on the show to talk about the subtle differences with cross-border freight. We also talk about the sales process for a smaller brokerage, and the adventures of starting the company in the beginning of the pandemic. #sales #PutThatCoffeeDown...

  43. Social selling is all about the narrative

    Kevin welcomes back Andy Hedrick from Rocket Sales Pro to the show today to talk about selling on social media. Forming your own narrative can be difficult, but focusing on your story and always giving out nuggets of value is the difference maker. We also talk about the power of calculators and…

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  44. Tips and tricks for fighting double brokers

    Reid Clements from Highway talks about double brokering with Kevin on this episode of Put That Coffee Down. What are some of the most common scams and what tools has Highway developed to put an end to allowing fraudsters into your carrier network. Follow the Put That Coffee Down Podcast Other...

  45. Everyone remembers how you made them feel

    Dooner stops by the show to celebrate three years of Put That Coffee Down. We talk about how it all began and our favorite memories and topics over the years, before discussing the importance of leaving clients and prospecting with a lasting memory of you and your company. #sales…

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  46. What qualities are employers looking for in carrier sales reps?

    Longtime listener Branigan Mincey from Execusource drops in on Put That Coffee Down to discuss hiring trends for 2023 along with a few questions he has for Kevin on the origin story of the freight sales show for closers. Even with a soft freight market the prognosis for freight brokerage hiring…

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  47. What to know when upgrading your FreightTech

    Glenn Koepke from FourKites drops by the show to talk about all the challenges involved when you’re buying FreightTech for your business. From integrations to user adoption it is a challenging environment, but you can be your own champion if you ask the right questions before inking a deal.…

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  48. Logistics CEOs optimistic about 2023

    Kevin welcomes Benjamin Gordon, Managing Partner at Cambridge Capital on this show to discuss how CEOs feel about the market and M&A in 2023. Ben should know as he just hosted the 17th annual BGSA conference down in Florida earlier this month. #sales #PutThatCoffeeDown #marketing #freightsales...

  49. The power of the growth mindset

    On this episode of Put That Coffee Down, Kevin welcomes Trey Griggs, founder of Beta Consulting to the show to discuss how much easier life is with a growth mindset. It removes the barriers that block your progress and lets you take the big chances in life. Trey discusses growing the joys of Beta...

  50. Pre-call research for the win, Bart

    Kevin welcomes Bart De Muynck, Chief Industry Officer at project44 on this show to discuss pre-call sales research. If you aren’t doing pre-meeting research on your clients and prospects, then you are always going to be one-step behind on the call. Being one-step ahead rather than one-step behind...

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ABOUT THIS SHOW

Kevin Hill and an array of special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling, and marketing with the top leaders in freight.

HOSTED BY

FreightWaves, Kevin Hill

Produced by FreightWaves

CATEGORIES

Frequently Asked Questions

How many episodes does Put That Coffee Down have?

Put That Coffee Down currently has 224 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Put That Coffee Down about?

Kevin Hill and an array of special guests take you to freight sales school as they discuss pipelines, funnels, margin, psychology, social selling, and marketing with the top leaders in freight.

How often does Put That Coffee Down release new episodes?

Put That Coffee Down publishes regularly with 224 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Put That Coffee Down?

You can listen to Put That Coffee Down on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Put That Coffee Down?

Put That Coffee Down is created and hosted by FreightWaves, Kevin Hill.
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