PODCAST · business
Seriously Don’t Do That™
by Dan Griffith
Seriously Don’t Do That™ is a weekly show for founders making high-stakes growth decisions and trying not to learn the hard way. Each episode focuses on one specific mistake founders make under pressure: U.S. market entry assumptions, emotional beachhead choices, premature sales hires, ICP chaos, compliance blind spots, broken pipelines, and board-level credibility gaps. Hosted by Dan Griffith, the show brings pattern recognition from real founder situations across healthcare, fintech, insurance, and other regulated or institutionally complex markets. Guest episodes validate the reality. Dan explains what actually went wrong and what to do instead. This isn’t hustle content. It’s not tactics without context. And it’s not agency advice.If growth feels harder than it should… you’re probably right. Seriously, Don’t Do That!
Episodes
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What Founders Get Wrong About Automation and Growth | Seriously, Don’t Do That.
Send us Fan Mail In this episode, Dan Griffith sits down for a conversation about Capital BPM, automation, founder growth, sales patience, and what it really takes to build trust with customers. The discussion covers how automation can free teams from tedious work, why the best use of technology…
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Innovator X: What Carriers Actually Think About Your AI | GGG × Scout InsurTech
Send us Fan Mail Every InsurTech founder says "our AI is best in class." Every carrier on the other side of the table has heard it twelve times this month. So Dan Griffith and Chris Luiz stopped guessing what the buyer thinks. They went and got one. Innovator X is a senior insurance executive at…
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Seriously, Don't Treat Europe Like One Market | Live with David Borinstein, Liberius
Send us Fan Mail In this episode of Seriously Don’t Do That, Dan Griffith sits down with David Borinstein to talk about what American companies, U.S. scale-ups, SaaS founders, technology companies, and growth-stage businesses often get wrong when they decide to “go to Europe.” Usually, this show...
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Booking Meetings Before the Show: A Live Conference Planning Workshop with Insurtech Association
Send us Fan Mail In this webinar recording, Greater Gain Group and the InsurTech Association discuss how insurance, insurtech, and B2B teams can book better meetings before showing up at a major industry event. Hosted by Josh Hollander from the InsurTech Association, with Dan Griffith from…
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SERIOUSLY, DON’T TRUST A FORECAST BUILT ON ACTIVITY
Send us Fan Mail A sales forecast built on activity is not a forecast. It is a story your CRM is making look like math. In this episode of Seriously, Don’t Do That, Dan Griffith breaks down why healthy-looking pipeline can collapse under inspection, especially when the forecast is built on…
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Deals Don’t Die in Meetings. They Die Between Meetings.
Send us Fan Mail Great sales meetings do not automatically turn into revenue. In this episode of Seriously, Don’t Do That, Dan Griffith breaks down one of the most common reasons B2B sales deals, enterprise sales opportunities, SaaS sales conversations, and complex buying processes quietly die…
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Seriously, Don’t Treat Conferences as a Lead Source
Send us Fan Mail A conference isn’t a lead source. And treating it like one is one of the most expensive beliefs a founder can carry into fall event season. In this episode of Seriously, Don’t Do That, Dan Griffith breaks down why so many companies spend tens of thousands of dollars on…
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Seriously, Don't Build Your US Go-To-Market Around Spend - with Chris Luiz, Scout InsurTech
Send us Fan Mail Entering the U.S. market with a bigger budget doesn’t mean you’re entering it the right way. Dan Griffith sits down with Chris Luiz, founder of Scout InsurTech, to break down one of the biggest mistakes international founders make when entering the U.S. insurance market: trying…
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The Golden Toilet Rule: Don’t Ignore Your Cloud Infrastructure
Send us Fan Mail Your product can look great and still be sitting on terrible plumbing. Dan Griffith sits down with Tom Sas, a cloud infrastructure architect with more than 20 years of experience, to explain what he calls the Golden Toilet Rule and why founders should stop treating cloud...
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Is LinkedIn Outbound Dead in 2026? The B2B Sales Prob Nobody's Naming (And How to Actually Fix It)
Send us Fan Mail Four hundred outbound messages. Eleven replies. Three of them were "no thanks." A founder forwarded me the whole batch a couple of weeks ago and asked me one question: "Dan - is LinkedIn dead, or is it us?" Here's what I told him. It's neither. It's the thing sitting underneath...
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You Didn't Get Scammed. The agency did exactly what you hired them to do. That's why you lost.
Send us Fan Mail A health tech founder gets on a call with Dan last year. Good product. Real customers. Clinical workflow tool. About 90 seconds in, he says: "Dan, we've spent about $80,000 on outbound in the last year, and I have nothing to show for it." Three agencies. Three. First one: six...
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Seriously Don't Hire a Distributor and Call Latin America "Covered" with Franklin J. Perez
Send us Fan Mail So, most founders think Latin America is one market with one playbook. It's not. And the part that surprises people most? The first move isn't picking a country — it's picking a channel strategy. In this episode, Dan sits down with Franklin J. Perez — 25+ years of commercial...
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Don't Map Just the Champion | Map the Whole Buying Committee
Send us Fan Mail In this tactical episode of Seriously Don't Do That™ — Week 3 of the 12-week SDDT program and Episode 3 of the ICP Sprint month — Dan Griffith breaks down the single most common (and most expensive) mistake founders make in regulated B2B sales: single-threading a deal through one...
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Your ICP Is Probably Aspirational, Not Real | Build It From Evidence
Send us Fan Mail Dan just got back from training for a sprint triathlon and realized something uncomfortable - he's not the athlete he thinks he is anymore. The video doesn't lie. The times don't lie. And that gap between who you think you are and who you actually are right now? That's the entire...
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The Costliest ICP Mistake Founders Make in Regulated B2B Markets
Send us Fan Mail Welcome to Week 1 of a brand new 12-week run of Seriously Don't Do That™. We're opening with ICP Month - four episodes on your ideal customer, why they buy, and the choices you have to make to actually grow. This is the episode Dan probably should have recorded a long time ago,...
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Seriously, Don’t Enter the U.S. Without Testing the Playbook | Todd Jenkins, VP Revenue at Codility
Send us Fan Mail A seasoned British sales leader walks into his first U.S. meeting. No deck. No slides. Just ready to have a conversation. The buyer’s response? “Where’s your deck? You came unprepared.” In this episode of Seriously Don’t Do That, Dan Griffith sits down with Todd Jenkins, VP of...
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The U.S. Entry Trap, Assuming It's Just Bigger and Works Like Home
Send us Fan Mail Founders entering the U.S. often do everything “right”, strong product, great meetings, smart people and still go nowhere. In this episode of Seriously Don’t Do That™, Dan Griffith sits down with Geir Arnhoff, founder of Dossier, to break down what actually went wrong in his…
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Seriously Don't Skip Your Back Office Setup
Send us Fan Mail Entering the U.S. market isn’t just a sales problem. It’s an operational one. In this episode of Seriously Don’t Do That, Dan Griffith sits down with Sims Tullos of Amesto Global to break down the back-office mistakes that quietly derail U.S. expansion. We cover: • Why “we’ll fix...
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The Half-Million Dollar Mistake: Stop Funding the Wrong Things
Send us Fan Mail Entering the U.S. market is not a spending problem — it’s a sequencing problem. Every year, European SaaS and healthtech founders burn six figures on activities that feel productive but don’t create pipeline: • Conference booths before ICP clarity • PR campaigns without localized...
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Seriously Don’t Wing It at Trade Shows | Ben Griffith
Send us Fan Mail Most founders walk into trade shows hoping for visibility and walk out with nothing more than badge scans, swag bags, and zero pipeline. The issue isn’t the booth. It’s the missing system behind it. In this 45-minute session, I and Benjamin Griffith (Co-Founder, Grow DGTAL) break...
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Who Really Signs the Check? Selling Healthtech in the U.S. Market
Send us Fan Mail Most founders don’t lose U.S. deals because of their product… they lose because they pitch to the wrong person. And that’s exactly what we’re breaking down live this week. If you're building or selling in healthtech and you still assume the clinician is the buyer… you’re already...
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Seriously Don't Hire Your US Sales Team First: Why Infrastructure Beats Headcount
Send us Fan Mail You’ve raised capital and your board wants traction in the US market. The gut reaction? Hire a top-notch VP of Sales immediately. But what if that move actually slows you down? In this practical 30-minute live event, Dan Griffith will unpack why hiring your sales leaders before...
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Who Really Signs the Check? Selling Healthtech in the U.S. Market
Send us Fan Mail Most founders don’t lose U.S. deals because of their product… they lose because they pitch to the wrong person. And that’s exactly what we’re breaking down live this week. If you're building or selling in healthtech and you still assume the clinician is the buyer… you’re already...
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Seriously Don't Skip the Process Work: Why Your CRM Is Lying to You
Send us Fan Mail Join me on Thursday, October 16th at 9AM EDT for a 30-minute live session where we strip back the buzz and get real about what makes a growth pipeline trustworthy or doomed to fail. Founders too often spend big on branding, sales hiring, and outbound tools while missing the most...
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Seriously, Don't Pay 5 Figures for Fancy Fonts and Crappy Leads
Send us Fan Mail Spend 5 figures on slick fonts, fancy decks, and noisy agencies or spend that same $$$ to own your Go-to-Market engine? If your GTM strategy feels rented, you’re not alone and it’s time to change that. No marketing fluff. Just clear steps to ditch rented growth and start owning...
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Seriously, Don't Hire a BDR in 2026
Send us Fan Mail An exclusive 30-minute session tailored for founders and sales leaders struggling with the costly hire-fire cycles in outbound sales. In "Seriously, Don't Hire a BDR in 2026," we dive deep into why traditional BDR models are failing startups operating in tightly regulated markets...
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Board-Ready Revenue: Stop Guessing, Start Knowing
Send us Fan Mail Board-Ready Revenue: Stop Guessing, Start Knowing How to walk into Q4 planning with data you can defend In this focused 30-minute session, Dan explores why boards lose confidence when founders rely on presentations over real data. The session covers: Why most founders are…
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Seriously Don’t Launch Blind in 2026
Send us Fan Mail A focused 30-minute session designed especially for founders ready to break into new markets without wasting precious time and money. We’ll dive into the story of three founders across different countries who faced the same challenge: smart teams with great products failing…
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The $750K Marketing Machine That Closed Zero Deals
Send us Fan Mail The $750K Marketing Machine That Closed Zero Deals – How to Stop Confusing Activity with Strategy Too many founders mistake activity for strategy—tracking clicks, opens, and MQLs, without generating qualified opportunities or revenue. In this session, I’ll share the inside story…
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Don't Skip the Foundations: Are You Really Ready for the US Market?
Send us Fan Mail Are you rushing into the US market without the right foundations? That $1.5M price tag from a London boardroom disaster could be yours if you don’t get this right. Join me LIVE as I will share the four critical foundations that every company needs before scaling in the US: ✔...
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Don't Hire a Marketing Team Before You Have an AI-Amplified GTM Strategy
Send us Fan Mail "I heard this three times last week: 'We're about to hire 6 people for go-to-market — Marketing manager, SDRs, inside sales rep, content creator…' Different founders, same $500K mistake. The issue wasn’t the people. It was hiring an army to figure out what AI + strategy could…
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Seriously, Don’t Confuse Looking Big with Getting Customers
Send us Fan Mail Many post-Series A founders burn precious runway trying to look big; new branding, PR campaigns, flashy awareness plays while their pipeline stays empty. But here’s the truth: revenue doesn’t come from looking the part. It comes from getting real customers. In this live session,...
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Seriously, Don’t Ignore AI’s Impact on Customer Success
Send us Fan Mail Most SaaS founders celebrate new sales — but if your post-sale bucket is leaking, those logos won’t save you. In this episode, Dan Griffith sits down with Jason Noble, Co-founder and Co-host of The Jasons Take On podcast, to explore how AI is reshaping customer success in 2025.…
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Seriously, Don’t Treat Marketing Like a Side Hustle
Send us Fan Mail You're not imagining it, your pipeline's dry because you're too busy for marketing. And you're not alone. ❌ 36% of founders spend most of their time on admin ❌ 33% wish they had more time for marketing ❌ Most don’t realize how much it’s costing them This week’s LinkedIn Live…
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Seriously, Don’t Guess What’s in Your Pipeline
Send us Fan Mail 🎙️ Podcast Episode: "Seriously, Don’t Guess What’s in Your Pipeline" Think you have a sales problem? You might actually have a pipeline delusion. Dan once forecasted $10M in deals... and closed just $100K. Sound familiar? In this episode, recorded live on LinkedIn on July 31…
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Seriously, Don't Raise Venture Capital Until You Know Your Real Options
Send us Fan Mail Seriously, Don’t Raise Venture Capital Until You Know Your Real Options” Too many founders default to VC funding without understanding the full menu of capital options — and it costs them equity, control, and leverage. In this LinkedIn Live, Dan Griffith sat down with Sarah...
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Seriously Don’t Build a Static Dev Team in a Regulatory Whirlwind
Send us Fan Mail 🎙️ REPLAY: “Your FDA Timeline Doubled. Your Dev Team Still Burning $50K/Month. Now What?” This is the cashflow crisis most MedTech founders don’t talk about—until they’re already in it. I went live with Barend Smet, President of Thaumatec, to break down how smart CEOs are...
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Seriously Don't Think You're Ready for the U.S. Just Because You Have a Product
Send us Fan Mail "Seriously Don't Think You're Ready for the U.S. Just Because You Have a Product" European healthtech founders — listen up. Just having a product (even a great one) doesn’t mean you’re ready for the U.S. market. In this session, Dan Griffith is joined by U.S. market entry expert...
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Seriously, Don't Procrastinate Marketing Because You "Don't Get It"
Send us Fan Mail May 29, 2025 Seriously, Don't Procrastinate Marketing Because You "Don't Get It" Tired of watching competitors claim market positioning while you stay invisible to prospects actively searching for solutions? This presentation reveals why marketing procrastination is costing B2B...
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Seriously Don’t Let Investors Drive Your Product Strategy
Send us Fan Mail "Seriously Don’t Let Investors Drive Your Product Strategy" with Will Trible We had a powerful conversation about a silent killer in early-stage startups: letting investor pressure override your product instincts. Will Trible—who raised over $3M and scaled partnerships with...
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Seriously Don't Let Your Demo Kill the Deal
Send us Fan Mail Seriously… Don’t Let Your Demo Kill the Deal You’ve done the perfect demo. Everyone nodded. Your champion seemed excited. Then… crickets. Sound familiar? You’re not alone—and your product isn’t the problem. Join us for a punchy, no-fluff 30-minute session on how to fix one of the...
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Building Sales Momentum in Regulated Industries
Send us Fan Mail 🎙️ Building Sales Momentum in Regulated Industries Why Small Wins Beat Big Whales in Healthcare, Fintech & Insurtech Host: Dan Griffith – Greater Gain Group & GrowDGtal Guest: Robert Plush – Health Biotech Partners If you’ve ever said: “We’ve been talking to [Big Health System]...
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The 120-Day Revenue Recovery Plan for B2B Founders
Send us Fan Mail 🎙️ The 120-Day Revenue Recovery Plan for B2B Founders If you’re a B2B founder staring at flat revenue numbers halfway through the year, you’re not alone—and you’re not out of time. Welcome to a special LinkedIn Live replay of "The 120-Day Revenue Recovery Plan for B2B Founders:...
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From Founder Heroics to Scalable Growth Systems: Breaking Through the B2B Growth Ceiling
Send us Fan Mail May 22, 2025 From Founder Heroics to Scalable Growth Systems: Breaking Through the B2B Growth Ceiling Are you still the bottleneck in every major deal your company closes? Does your revenue growth depend entirely on your personal network and heroic efforts? You're not alone – and...
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From Brand Fluff to Revenue Engine: Building B2B Marketing That Actually Works
Send us Fan Mail May 15, 2025 From Brand Fluff to Revenue Engine: Building B2B Marketing That Actually Works Growth stalled? The typical response is "We need a new website!" or "Let's refresh our brand!" But for most B2B tech companies selling into regulated industries, brand × 0 = 0. Brand is a...
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Breaking Through the Growth Ceiling: How B2B Founders Can Turn Crisis Into Opportunity
Send us Fan Mail May 8, 2025 Breaking Through the Growth Ceiling: How B2B Founders Can Turn Crisis Into Opportunity Facing economic uncertainty? Most B2B founders waste this critical moment by freezing in panic, doubling down on ineffective tactics, or adopting a "wait and see" approach. But…
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Bridging the Gap: How Fractional AEs Can Transform Your Growth Strategy
Send us Fan Mail May 1, 2025 Bridging the Gap: How Fractional AEs Can Transform Your Growth Strategy Special Guests: Drew Epperson and Craig Johnson from Altezza, bringing real-world fractional sales expertise. Stuck in the "Valley of Death" between founder-led sales and a full enterprise sales...
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Cracking the US Market: What Software Founders Get Wrong
Send us Fan Mail March 28, 2025 Cracking the US Market: What Software Founders Get Wrong Planning to enter the US market? You're about to join the 68% of companies that miss their first-year revenue targets and burn $750K-$1.5M before seeing traction. But it doesn't have to be this way. Most...
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From ICP to Inbox: LinkedIn Lead Generation Workshop
Send us Fan Mail March 20, 2025 From ICP to Inbox: LinkedIn Lead Generation Workshop Tired of sending generic LinkedIn messages that get ignored? Your competition is systematically identifying and engaging their ideal prospects while you're still playing the connection request lottery. Most...
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5 AI Tools That Will Transform Your Sales Process Today
Send us Fan Mail March 6, 2025 5 AI Tools That Will Transform Your Sales Process Today Stuck grinding through manual sales processes while your competitors leverage AI to build consistent revenue machines? This 30-minute live demonstration reveals the exact AI tools you can implement immediately…
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ABOUT THIS SHOW
Seriously Don’t Do That™ is a weekly show for founders making high-stakes growth decisions and trying not to learn the hard way.
Each episode focuses on one specific mistake founders make under pressure: U.S. market entry assumptions, emotional beachhead choices, premature sales hires, ICP chaos, compliance blind spots, broken pipelines, and board-level credibility gaps.
Hosted by Dan Griffith, the show brings pattern recognition from real founder situations across healthcare, fintech, insurance, and other regulated or institutionally complex markets. Guest episodes validate the reality. Dan explains what actually went wrong and what to do instead.
This isn’t hustle content. It’s not tactics without context. And it’s not agency advice.If growth feels harder than it should… you’re probably right.
Seriously, Don’t Do That!
HOSTED BY
Dan Griffith
CATEGORIES
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Frequently Asked Questions
How many episodes does Seriously Don’t Do That™ have?
Seriously Don’t Do That™ currently has 75 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Seriously Don’t Do That™ about?
Seriously Don’t Do That™ is a weekly show for founders making high-stakes growth decisions and trying not to learn the hard way. Each episode focuses on one specific mistake founders make under pressure: U.S. market entry assumptions, emotional beachhead choices, premature sales hires, ICP chaos,...
How often does Seriously Don’t Do That™ release new episodes?
Seriously Don’t Do That™ has 75 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Seriously Don’t Do That™?
You can listen to Seriously Don’t Do That™ on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Seriously Don’t Do That™?
Seriously Don’t Do That™ is created and hosted by Dan Griffith.
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