Make More Sales with Brooke Greening
by Brooke Greening
You’ve built a successful B2B service business. Now you need a sales process that can keep up.Make More Sales with Brooke Greening is the B2B sales podcast for service business founders and owners who want better sales conversations, more consistent follow-up, and more great-fit clients without becoming pushy, scripted, or weird.Brooke Greening is a sales coach with 20+ years of experience and a counseling background. She breaks down what your prospects are thinking, why good sales calls stall, how to communicate your value, handle objections, create urgency, and move sales conversations forward.No bro-sales tactics. No fake scarcity. No awkward closing tricks.Just practical, human sales coaching to help you make more sales.Learn more at buildingmomentum.info/make-more-sales-with-brooke-greening/
Episodes
-
When to Pitch on a Sales Call: 3 Signs Buyers Are Ready
Your prospect has researched your business, explored your website, and knows what you offer. So it's time to pitch, right? Not so fast. Just because a buyer has the information doesn't mean they're ready to make a decision. And pitching too soon might be the very reason your promising sales calls...
-
Your Prospect Asked AI About You. Here's How to Win the Sales Call
Your prospect spent three minutes asking AI about your business, and now they're showing up to your sales call thinking they know your services, your pricing, and what you should be offering them. There's just one problem. Some of that information might be wrong. So what do you do when your...
-
Why "No" Is Better Than "Maybe" in Sales (And How to Get a Clear Answer)
Ever finish a sales call feeling great, only to realize you have no idea if the prospect is going to buy? They said, “Let me think about it,” or “Send me some information.” You walked away hopeful. And now? You're stuck following up, wondering if they're interested, and trying to figure out what...
-
Your Prospect Already Researched You: What Is the Sales Call For Now?
Your prospect read your website, checked your competitors, and looked at your reviews. Then they booked a call. What do they need from you that another Google search can’t give them? If your answer is a longer explanation of your services, you may be talking your way into “Thanks, you’ve given me…
more -
What Your Customer Is REALLY Thinking During a Sales Call
There are two conversations happening during every sales call. The one you can hear. And the one happening inside your customer’s head. And guess where the buying decision is being made? 😬 While you’re thinking, “What should I say next?” your potential customer may be wondering: Can I trust you?...
-
How to End a Sales Call: 2 Questions That Stop Prospects From Ghosting You
One of the easiest ways to lose momentum in a sales conversation is to end the call hoping everyone knows what happens next. “Send me the proposal.” “I’ll talk to my business partner.” “Let’s touch base next week.” They all sound like next steps. But without a specific action and timeline…
more -
B2B Founders: Stop Sending Proposals Like This — It’s Costing You Deals
You wrapped up a great sales call, sent the proposal, and now… crickets. So you wait. Then you send the dreaded “just checking in” email. Then maybe another one. And suddenly, a conversation that felt full of momentum has turned into you wondering whether your proposal disappeared into the…
more -
Why Great Sales Calls Don’t Close: The Next-Step Mistake Costing You Clients
You had a great sales call. They were interested. They said all the right things. Maybe they even asked you to send over a proposal. So…why did the opportunity suddenly disappear into the sales abyss? 😬 The problem may not be your offer, your price, or even the dreaded “ghosting.” It could be...
-
How to Create Sales Urgency Without Being Pushy
Creating urgency shouldn’t feel like cornering someone into a yes. You don’t need a fake deadline. You don’t need a clever closing question. And you definitely don’t need to manufacture a crisis so someone will hurry up and buy. Healthy sales urgency looks a lot simpler: helping your customer...
-
3 Sales Urgency Mistakes That Are Costing You Customers
Creating urgency shouldn’t mean creating pressure You know your customer has a real problem. They’ve told you they want help. The sales conversation is going well. Then it’s time to discuss what happens next—and everything gets awkward. Some salespeople manufacture a deadline. Others ask…
more -
The Biggest Lie About Sales Urgency
The biggest lie about sales urgency? That it's all about pressure. If the word urgency makes you think of fake deadlines, pushy tactics, or convincing someone to buy before they're ready, you're not alone. But what if urgency wasn't about manipulation at all? In this episode of Sippin' Matcha and...
-
The Million-Dollar Sales Question Most People Never Ask
You don't have to read your client's mind to make more sales. Most people think the hardest part of a sales conversation is handling objections. It isn't. The hardest part is giving people the space to share what's holding them back in the first place. Too many business owners try to get ahead of...
-
You Don’t Have to Manipulate People to Make More Sales
There comes a moment in almost every sales conversation when things get… weird. A potential customer hesitates. You start second-guessing yourself. Suddenly you’re scrambling to convince them, avoiding the conversation altogether, or trying to paint a brighter future before you’ve understood…
more -
Why Sales Objections Are Actually a Buying Signal
Sales objections aren’t a sign you’ve failed—they’re often a sign someone is seriously considering working with you. Most business owners dread objections. They hear a concern about price, timing, implementation, or trust and immediately assume the prospect is saying no. But what if objections...
-
How to Communicate Value in Sales: The Problem-Help-Outcome Framework
Ever find yourself thinking, “I know I can help this person”… and then completely fumble your explanation? You’re not alone. One of the most common sales mistakes isn’t being too pushy—it’s making people work too hard to understand why your offer matters to them. In this episode of Sippin’ Matcha...
-
4 Ways Salespeople Mistake Information for Value
Ever walk away from a sales call thinking, “I explained that perfectly”… and then hear nothing but crickets? You’re not alone. One of the biggest mistakes salespeople make is assuming that more information creates more value. So they explain every feature, list every credential, and offer…
more -
Why Great-Fit Prospects Still Don’t Buy
Ever had a sales call with someone who seemed like the perfect fit… only for them to disappear, “think about it,” or politely wander off into the land of no follow-up? It might not be your price. It might not be your offer. And it might not be that they “just need more information.” In this...
-
The 5-Minute Rule That Changes Sales Conversations
What if the reason your sales calls stall has nothing to do with your offer? Most people rush to solve the problem before they’ve fully understood it. And that’s where sales conversations quietly fall apart. In this episode of Sippin’ Matcha & Helping You Make More Sales, Brooke breaks down the...
-
Why Great Sales Calls Still Don't Convert
You had a great conversation. They nodded along. They said, “This sounds amazing.” Maybe they even asked for a proposal. …and then they disappeared. 😵💫 If you’ve ever walked away from a sales call thinking, “I know I could help them, so what happened?” — this episode is for you. Brooke is...
-
How To Uncover the Real Problem in Sales Calls
If your sales calls feel great… but people still don’t buy? There’s a good chance you’re solving the wrong problem. 😬 In this episode of Sippin’ Matcha & Making More Sales, Brooke breaks down one of the biggest mistakes service providers make during sales conversations: stopping at the first...
-
How to Build Rapport in Sales Conversations Without Sounding Fake
If “building rapport” on sales calls makes you feel like you need to become a networking robot with endless small talk skills… this episode is for you. 😂 Because here’s the deal: rapport isn’t about being more charismatic. It’s not about pretending to be outgoing. And it’s definitely not about...
-
4 Sales Call Mistakes That Kill Trust (And Cost You Clients)
You’re not losing clients because you’re bad at sales. You’re losing them in the first five minutes… without even realizing it. That “friendly” small talk? That go-to “tell me about your business” question? That moment where you jump in to relate? Yeah… those might be the very things breaking...
-
Why Your Sales Rapport Isn’t Closing Deals (Fix This)
If your sales calls feel great… but keep ending with “I need to think about it,” this episode is going to hit a little close to home (in the best way 😜). ⸻ Episode Summary Let’s just say the quiet part out loud: most people think they’re good at building rapport… but they’re actually just being...
-
How to Set Sales Call Expectations (Close More Deals Without Pressure)
Sales calls don’t have to feel awkward… but let’s be honest—they often do. In this episode, Brooke breaks down one of the most overlooked (and most powerful) parts of a sales conversation: setting expectations right at the beginning. Because here’s the deal—when your potential client doesn’t know...
-
What to Say on a Sales Call: Good, Bad, and Cringey Examples (Set Expectations Right)
What actually happens in the first few minutes of a sales call can make—or break—the entire conversation. In this episode, Brooke Greening breaks down real-world examples of how people actually set expectations on sales calls—from completely skipping it, to awkward and scripted approaches, all…
more -
How to Start a Sales Call Without Feeling Awkward (Set Expectations Like a Pro)
Ever been on a sales call that felt… chaotic? Or maybe you’ve been the one thinking, “Why does this feel so all over the place?” Here’s the deal: it might not be your offer. It might not even be your confidence. It might be that you skipped the first (and most important) step: setting…
more -
7 Ways You’re Accidentally Sabotaging Your Sales Calls (Without Realizing It)
Episode Summary You’re showing up for sales calls. You’re having good conversations. And yet… something’s not converting. If you’ve ever walked away from a call thinking, “That went well… so why didn’t they move forward?” — this episode is for you. In this episode of Sippin’ Matcha and Helping…
more -
How Many Times Should You Follow Up on a Proposal? (Without Being Annoying)
How Many Times Should You Follow Up on a Proposal? (Without Being Annoying) You sent the proposal. You felt great about the call. And now… Crickets. If you’ve ever stared at your inbox wondering “How many times should I follow up before I become that annoying salesperson?” — this episode is for...
-
Do You Really Need to Send a Proposal?
Do You Really Need to Send a Proposal? ⸻ 📝 Episode Summary You’ve probably heard this before: “That sounds great—can you send me a proposal?” But here’s the thing… do you really need to? In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle one of the most...
-
Why You Get Ghosted After Sending a Proposal
Why You Get Ghosted After Sending a Proposal 📝 Episode Summary You finally sent the proposal. You felt good about it. Maybe even excited. And then… silence. 😶 In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down why potential clients go dark after...
-
Why Your Proposals Aren’t Working (And What to Fix First)
Why Your Proposals Aren’t Working (And What to Fix First) ⸻ 📝 Episode Summary You had a great call. The client seemed excited. They asked for a proposal… and then? Crickets. 😬 In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott break down one of the most common...
-
The 3-Part Formula to Double Your Sales in 2026
The 3-Part Formula to Double Your Sales in 2026 ⸻ 📝 Episode Summary What if doubling your sales wasn’t about working more hours, launching a new offer, or reinventing your business—but simply improving three key areas just a little bit? In this episode of Sippin’ Matcha and Helping You Make More...
-
Why Your Networking Isn’t Working—and How to Fix It
Why Your Networking Isn’t Working—and How to Fix It 📝 Episode Summary You’ve been going to coffee chats, showing up at events, maybe even collecting stacks of business cards—but nothing’s moving your business forward. So what gives? In this episode of Sippin’ Matcha and Helping You Make More...
-
What to Do When You Have Zero Time for Sales
What to Do When You Have Zero Time for Sales 📝 Episode Summary What happens when your well-planned sales schedule gets completely derailed? Whether it’s a personal crisis, client emergency, or just a week where everything goes sideways—this episode of Sippin’ Matcha and Helping You Make More…
more -
How to Tell Stories That Actually Sell
How to Tell Stories That Actually Sell ⸻ 📝 Episode Summary We’ve all heard that “story sells”—but how do you actually tell a story in sales that doesn’t feel like bragging or a boring case study? In this milestone 20th episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott...
-
Why Discovering Your Customer’s Story Matters More Than Telling Yours
Why Discovering Your Customer’s Story Matters More Than Telling Yours ⸻ 📝 Episode Summary We’ve all heard the advice: “Tell your story.” But in a sales conversation, your story isn’t the one that matters most. In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott...
-
Do I Have a Sales Problem or a Marketing Problem? Here’s How to Tell
Do I Have a Sales Problem or a Marketing Problem? Here’s How to Tell ⸻ 📝 Episode Summary When business feels slow, it’s easy to throw more time (or money) at the wrong thing. More ads? A fancier proposal? A brand refresh? A new funnel? But before you panic-hire a sales rep or sink another $5K…
more -
How to Make Sales Feel Natural, Not Like a Performance
How to Make Sales Feel Natural, Not Like a Performance ⸻ 📝 Episode Summary Feel like you have to “turn it on” every time you talk about your offer? You’re not alone—and good news: it doesn’t have to be that way. In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott...
-
What to Do When Self-Doubt Hijacks Your Sales Mindset
🎧 What to Do When Self-Doubt Hijacks Your Sales Mindset ⸻ 📝 Episode Summary What do you do when your inner voice says, “This is never going to work”? Or when fear and comparison sneak in and start messing with your confidence before a sales call? In this vulnerable and powerful episode of…
more -
You Got in the Room—Now What? Tips to Start Real Conversations
You Got in the Room—Now What? Tips to Start Real Conversations ⸻ 📝 Episode Summary So you finally showed up. You made the call, joined the Zoom, or walked into the networking event (name tag and all). But now you’re standing there thinking… what do I say?! In this episode of Sippin’ Matcha and...
-
How Much Should I Charge for My Services?
🎙️ How Much Should I Charge for My Services? ☕ Episode Summary Few questions create more spirals for business owners than: “What do I charge for this?” Whether you’re just launching or revisiting your rates after a season of growth, pricing can feel like a black hole of guesswork and self-doubt....
-
How Do I Uncover a Customer’s Real Pain Points Without Being Pushy?
🎙️ How Do I Uncover a Customer’s Real Pain Points Without Being Pushy? ☕ Episode Summary Let’s be real—asking someone about their struggles can feel awkward. Especially if you’ve been on the receiving end of those manipulative sales tactics where someone corners you into saying “yes” when you...
-
I Need Sales Now—Where Do I Start? | A Real Talk Guide to Hitting Urgent Sales Goals
🎙 Episode Summary In this episode of Sippin’ Matcha and Helping You Make More Sales, Brooke and Scott tackle one of the most common (and urgent) questions in the business world: “I need to hit a sales target—where do I start?” Whether it’s the end-of-month crunch, an unexpected expense, or a…
more -
What to Do When You’re Not the Right Fit: Sales Strategies with Integrity
🎙 Episode Summary What do you do when you know you’re not the right fit? In this episode of Sipping Matcha, Brooke and Scott Greening explore one of the hardest questions in sales—how to gracefully step back when your offer isn’t the solution. From senior living to service-based industries, they...
-
What’s Your Go-To Move When a Sales Deal Stalls?
☕ Episode Summary You had a great discovery call. They seemed excited. You sent the proposal… …and now it’s crickets. 🦗 In this episode, Brooke answers Annie from Jersey’s question: “What’s your go-to move when a client is interested but not committing?” Spoiler: vague follow-ups and hopeful…
more -
How to Stand Out in Sales Without Being Pushy or Unethical
🎧 Episode Summary When your prospects already have someone providing similar services, how can you stand out—without resorting to shady tactics? In this episode of Sipping Matcha, Scott and Brooke tackle one of the most common sales dilemmas: how to ethically and effectively communicate your…
more -
Manipulation ≠ Sales: How to Sell Without Being a Jerk
💬 Episode Summary If you’ve ever wondered, “Am I being too pushy?” or “Is sales just…manipulation in a blazer?”—this one’s for you. In this episode, Scott and Brooke tackle a loaded question: Is all sales manipulation? (Spoiler: Nope.) Brooke shares what actually crosses the line into...
-
CRMs: Love ’Em, Hate ’Em, Do I Still Gotta Use ’Em?
☕ Episode Summary: Let’s be honest: CRMs can feel like the frenemy of the small business world. Necessary? Absolutely. Enjoyable? Ehh… not always. In this episode of Sippin’ Matcha, Scott and Brooke tackle one of the most common (and most frustrating) questions we hear: “How do I actually use my...
-
Stop Selling Costs—Start Framing Investments
📝 Episode Description: If saying your price out loud makes you wince—or if you’ve ever knocked a few bucks off “just in case”—this episode is your confidence boost. Scott and Brooke tackle one of the trickiest parts of the sales process: when and how to talk about pricing. But here’s the twist:...
-
Out of Time, Not Out of Tact: Ending Sales Calls Gracefully
Ever found yourself trapped in a sales call that just won’t end? In this episode of Sippin’ Matcha and Making More Sales, Brooke tackles a listener’s top-tier question: “How do you end a conversation gracefully when you’re over time?” Tune in as Brooke shares real-world scripts, practical mindset...
About this show
You’ve built a successful B2B service business. Now you need a sales process that can keep up.Make More Sales with Brooke Greening is the B2B sales podcast for service business founders and owners who want better sales conversations, more consistent follow-up, and more great-fit clients without becoming pushy, scripted, or weird.Brooke Greening is a sales coach with 20+ years of experience and a counseling background. She breaks down what your prospects are thinking, why good sales calls stall, how to communicate your value, handle objections, create urgency, and move sales conversations forward.No bro-sales tactics. No fake scarcity. No awkward closing tricks.Just practical, human sales coaching to help you make more sales.Learn more at buildingmomentum.info/make-more-sales-with-brooke-greening/
Hosted by
Brooke Greening
Categories