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All Episodes

Soulful Sales With Ruth Poundwhite — 232 episodes

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Title
1

#105: How I Finally Got Consistent With My Weekly Newsletter (My Whole AI Email System)

2

Extra: "I was on the fence about AI" — the Aligned AI Summit starts Tuesday

3

#104: Low Capacity & Live Events: Behind the Scenes of the Aligned AI Summit

4

#103: The 4 Stages of Using Claude in Your Marketing (And Where Most of Us Get Stuck)

5

#102: AI, Executive Function & the Ideas You Never Get Round To

6

#101: The Biggest Mistake With AI Sales Copy (And Why Voice Training Won't Fix It)

7

#100: What Will You Make Happen in the Rest of 2026? (A Future Self Visualisation)

8

#99: The 5 Elements of Offers That Sell NOW (No, You Don't Need to Start Over)

9

#98: Turning a $27 Offer Into a $300 Sale (Average Order Value Explained)

10

#97: A Launch Debrief Is a Gift to Your Future Self

11

#96: How AI Connectors Are Freeing Up Our Creativity (A Roundtable Discussion)

12

#95: How to Make Your Freebies Actually Pay (& Why One Freebie Won't Cut It)

13

#94: The Fears That Came Up Launching My Brand New Offer

14

#93: How Claude Ran My Last Sale

15

#92: My Email List Shrank (Here's What I'm Doing About It)

16

#91: Difficult Clients, Refunds, and the Dark Side of Entrepreneurship - A Conversation with My Mastermind

17

#90: How Claude is Actually Running Our Businesses (Part 2)

18

#89: Why We Ditched ChatGPT for Claude - And the Use Cases That Blew Our Minds (Part 1)

19

#88: How I Use AI to Tighten My Launch Emails and Sell More

20

#87: How I Use AI in My Business to Save Energy and Sell More Sustainably

21

#86: 5 Lessons From 48 Business Owners About What’s Actually Working in 2026

22

#85: One Signature Offer or Multiple Offers? How to Choose What Works for You

23

#84: Reclaiming the Funnel: A Soulful Way to Automate Sales

24

#83: Why Selling Feels Different in 2026 (And What Actually Works Now)

25

#82: Selling, Summits & Showing Up Imperfectly: A Real-Life Update

26

#81: How to Sell Every Day (And Feel Good About Doing It)

27

#80: Burnout, Boundaries & Bodies Roundtable Discussion

28

#79: My Biggest Money Mess Yet, and the Financial Habits That Saved Me

29

#78: Making More Money with Less Time, Energy & Effort in 2026 - A Conversation with My Mastermind

30

#77: Honouring All Parts of Yourself - ADHD, Intuition & Inner Magic with Nikhi Joshi

31

#76: Breaking Up with Facebook: Why I Moved My Community to Skool

32

#75: How I Went From High-Ticket Burnout to Serving 8,000+ Students

33

#74: Building an Offer Ecosystem That Makes Selling Feel Easier With Lauren Diana Scalf

34

#73 : Behind the Scenes of My Mastermind’s Black Friday Plans

35

#72: Why Your Weirdness Is Your Sales Superpower (Plus A Special Announcement!)

36

#71: 5 Lessons From a Year Inside My Mastermind Group

37

#70: Meet My Secret Sales Team Members (Hint: They’re Not Human)

38

#69: How To Get Traffic & Sales Without Social Media

39

#68: The Mindset Shifts Helping Me Go Big Without Burning Out

40

#67: How I’m Planning for a Q4 Sales Boost Without Hustling Harder

41

#66: Selling Within Your Capacity with Monica Herald

42

#65: What's Working & Not Working in 2025 for Recurring Revenue

43

#64: Upgrading Your Offers in the Age of AI with Monica Froese

44

#63: The Summer of AI - Real Talk on AI & Business with My Mastermind

45

#62: Boundaries That Protect Your Energy & Strengthen Your Offers with Suzanne Culberg

46

#61: The Newsletter Monetization Mindset Shift with Dr. Destini Copp

47

#60: 5 Ways I'm Using AI to Help Me Sell In Alignment With My Capacity

48

#59: 5 Things I Would Tell Myself When I Was Terrified to Get Visible and Did It Anyway

49

#58: 5 Lessons From Tracking 2 Very Specific Sales Goals

50

#57: Why You Need to Embrace Email Unsubscribes

51

#56: Giving Yourself Permission to Deliver Less in Your Offers

52

#55: My Email Marketing Goals & Plans for 2025

53

#54: What’s Still Working To Sell Our Offers In 2025?

54

#53: What I’m Doing More & Less of to Sell My Offers in 2025

55

#52: Selling Ins & Outs for 2025

56

#51: 3 End of Year Planning Tips to Boost Your Sales Next Year

57

#50: Sell Your Business Experiments With Ruth Ridgeway

58

#49: How To Reconnect To Yourself (& Why It Will Boost Your Business)

59

#48: 5 Low Lift Special Offer Ideas (For Black Friday, End of Year or General Flash Sales)

60

#47: How to Feel Less Anxious When You Launch (3 Practical Strategies)

61

#46: Why I Set Big Goals, Why You Might Not, and a Peek Behind the Scenes

62

#45: What to Do When You Have a Poor Sales Month

63

#44: Black Friday Sales: Yes or No? (How to Make an Empowered Decision About What You Want to Do)

64

#43: YOU Are Your Unique Selling Proposition

65

#42: How to Feel Comfortable Sending More Sales Emails

66

#41: Why I Disappeared for 2.5 Months: Radical Prioritisation, Capacity & What’s Next For This Podcast

67

#40: Selling, Your Way as a Neurodivergent Human With Claire Paniccia

68

#39: Setting Courageous Sales Goals Backed by Self-Belief With Vicky Shilling

69

#38: Manifesting the Business You Desire by Being Yourself With Shantini Rajah

70

#37: A New Month Sales Check-In

71

#36: Selling Courses the Sustainable Way by Cultivating Real Relationships With Susannah Conway

72

#35: An Exercise to Cut Through Overwhelm and Find Your Aligned Sales Tasks

73

#34: Selling When You're Struggling

74

#33: Selling Openly & Authentically With Ekaterina Ward [Soulful Selling Stories]

75

#32: 10 Reasons to Join the Soulful Sales Society (In My Members’ Own Words)

76

#31: My Soulful Selling Story - Part 2, Selling Every Day [Soulful Selling Stories]

77

#30: The Role of Trust & Relationship-Building In Sales With Monica Herald [Soulful Selling Stories]

78

#29: The Power of Selling Every Day & Detaching From the Results With Anna Sabino [Soulful Selling Stories]

79

#28: Intuitive Action-Taking & Selling Your Offer Before You’re “Ready” With Dawn Behm [Soulful Selling Stories]

80

#27: Embracing Imperfect Sales & Figuring It Out as You Go With Nimisha Kantharia [Soulful Selling Stories]

81

#26: From Terrified to Sell to Trusting Your Inner Voice With Rachel Shillcock [Soulful Selling Stories]

82

#25: Deconditioning & Finding What Feels Good in Marketing With Karen Webber [Soulful Selling Stories]

83

#24: Tracking Your Sales Efforts With Emma Cossey [Soulful Selling Stories]

84

#23: Finding a New, Softer Way to Sell and Launch With Moira Fuller [Soulful Selling Stories]

85

#22: Marketing in Alignment With Your Values and Vision With Dr. Yael Dubin [Soulful Selling Stories]

86

#21: Embracing Daily Sales Emails With Anouk Briere-Godbout [Soulful Selling Stories]

87

#20: Overcoming Launch Fears With Kerstin Cable [Soulful Selling Stories]

88

#19: My Soulful Selling Story - Part 1, Quiet Visibility [New Series]

89

#18: Krista Miller on Your Best Launch Yet Using Summits and Challenges

90

#17: How Making Faster Decisions Boosts Sales (& Why It Can Feel So Hard)

91

#16: 1 Question You Need to Answer if You Want to Sell More

92

#15: 5 Things That Have Made Back-to-Back Launching Easy for Me (Really!)

93

#14: 4 Lessons From Selling Every Day for A Month

94

#13: Audience Growth Between Launches: Why It’s Necessary & How To Fit It All In

95

#12: Simple Selling In 20-Minute Emails With Liz Wilcox

96

#11: "What's the Point? Is It Even Working?!"

97

#10: Don’t Downplay the Value of What You Do (Even Though So Many Other People Do It Too)

98

#9: 3 Steps for When You’re Overcomplicating Showing Up & Sharing Your Offers

99

#8: Evelyn Weiss on Successful Sales Funnels, Serving 8000+ Members & Failing Along the Way

100

#7: 3 Techniques to Energetically Connect With Your Audience Before You Sell or Create Content

101

#6: Why There’s Still Time to Increase Your Sales This Year (& No, I’m Not Asking You to “End the Year Strong”!)

102

#5: Holistic Launching - 3 Keys to Launching a Program in a Way That Suits You as a Human

103

#4: Connecting With the Transformation of Your Offer (To Boost Your Clarity, Confidence and Sales)

104

#3: The Number 1 Thing I Did To Double My Sales This Year

105

#2: Selling Is Neutral

106

#1: A Soulful Sales Manifesto

107

[Quietly Ambitious Podcast] New Podcast Is Coming!

108

[Quietly Ambitious Podcast] The Finale | 131

109

[Quietly Ambitious Podcast] Building A Business You’re Madly In Love With: Advice From 7 Business Owners | 130

110

[Quietly Ambitious Podcast] 2023 Intentions & Word of the Year (+ the Podcast Is Ending!) | 129

111

[Quietly Ambitious Podcast] 2022 Review & BIG Update | 128

112

[Quietly Ambitious Podcast] On Cultivating Safety and Worthiness in Our Businesses With Ashley Beaudin | 127

113

[Quietly Ambitious Podcast] Reducing Calls in Our Businesses (Without Reducing Support) With Meg Harrop | 126

114

[Quietly Ambitious Podcast] On Letting Go & Honouring Endings | 125

115

[Quietly Ambitious Podcast] On Ending the Year Soft AND Strong | 124

116

[Quietly Ambitious Podcast] How to Hear Your Inner Voice with Kathy Bell | 123

117

[Quietly Ambitious Podcast] Why Getting Uncomfortable Is Part of Running An Aligned Business | 122

118

[Quietly Ambitious Podcast] Parenthood as an Entrepreneurial Superpower with Tamsin Williamson | 121

119

[Quietly Ambitious Podcast] Embracing Your Creativity & Learning to Experiment with Caitlin Gwynn | 120

120

[Quietly Ambitious Podcast] What If You Realised How Great Your Work Really Was (& Stopped Trying To Prove Yourself)? | 119

121

[Quietly Ambitious Podcast] Learning from the Wisdom of Your Chronic Illness with Alana Holloway | 118

122

[Quietly Ambitious Podcast] Why I’m Changing To US Dollars (& What It Means To Me + My Business) | 117

123

[Quietly Ambitious Podcast] The Power of Soulful & Sensitive Selling | 116

124

[Quietly Ambitious Podcast] Welcome to Season 7 (Plus Why Who You Are Being Changes Everything) | 115

125

[Quietly Ambitious Podcast] Why Rest Is Key To Trusting Yourself | 114

126

[Quietly Ambitious Podcast] Why It Feels Hard To Truly Receive Support | 113

127

[Quietly Ambitious Podcast] 5 Lessons from 14 Years In Business | 112

128

[Quietly Ambitious Podcast] How to (Properly) Sell a Lot of Things at Once | 111

129

[Quietly Ambitious Podcast] How I Sell With Confidence as a Sensitive Introvert | 110

130

[Quietly Ambitious Podcast] 4 Key Tweaks to My Offer Ecosystem That Transformed My Income | 109

131

[Quietly Ambitious Podcast] The Quietly Ambitious Book is Here!

132

[Quietly Ambitious Podcast] 2 Things To Remember When You Feel It’s Not Happening Quickly Enough | 108

133

[Quietly Ambitious Podcast] Are You Building The Business You Really Desire? | 107

134

[Quietly Ambitious Podcast] 4 Key Elements of an Aligned Offer (That’s Easier to Sell) | 106

135

[Quietly Ambitious Podcast] Signs You’re Tangling Yourself Up With Your Business (& How To Not Take Things Personally) | 105

136

[Quietly Ambitious Podcast] 2022 Intentions & Word of Year | 104

137

[Quietly Ambitious Podcast] From 0 - 5 Figure Months: How I Built Up Both My Online Businesses From Zero | 103

138

[Quietly Ambitious Podcast] Year in Review: Business & Life Lessons from 2021 | 102

139

[Quietly Ambitious Podcast] How I Do It All (& the Power of Imperfect Experimentation) | 101

140

[Quietly Ambitious Podcast] Ruth Is Interviewed to Celebrate 100 Episodes (Lessons From the Last 3 Years) | 100

141

[Quietly Ambitious Podcast] What Your Business Results Mean About You (A Pep Talk For Tricky Times) | 99

142

[Quietly Ambitious Podcast] What To Do After A Bad Launch | 98

143

[Quietly Ambitious Podcast] Rest & Trusting Your Body - A Conversation With My Mastermind Group | 97

144

[Quietly Ambitious Podcast] Making Space for Possibility (& Trusting It's Already Happening) | 96

145

[Quietly Ambitious Podcast] Raising Your Price: When Is It Time & How Does It Work? | 95

146

[Quietly Ambitious Podcast] Update: Podcast Rebrand, The Book & Business Celebrations | 94

147

[Quietly Ambitious Podcast] What Being Quietly Ambitious Means to Me (& How I Really Own It) | 93

148

[Quietly Ambitious Podcast] How to Run Your Business Your Way: Advice From 12 Business Owners | 92

149

[Quietly Ambitious Podcast] Unmute Your Voice & Trust Yourself To Market YOUR Way with Neha Awasthi | 91

150

[Quietly Ambitious Podcast] My 'Complicated' Relationship with Social Media | 90

151

[Quietly Ambitious Podcast] Presence & Anti-Racism for Collective Healing With Ravideep Kaur | 89

152

[Quietly Ambitious Podcast] 5 Things I Want Us to Stop Asking for Permission for in Our Businesses | 88

153

[Quietly Ambitious Podcast] Working With Your Tendencies & Unique Needs as a Human With Kat Cuthbert | 87

154

[Quietly Ambitious Podcast] Inclusivity for Small Business Owners with Jayne Ashby | 86

155

[Quietly Ambitious Podcast] What Happened When I Took An Unplanned Month Off Business & Social Media | 85

156

[Quietly Ambitious Podcast] Systems & Support in Business (At Any Stage) with Willemijn Maas | 84

157

[Quietly Ambitious Podcast] Bonus Q&A: Soulful & Simple Email Marketing [Rebroadcast] | 83

158

[Quietly Ambitious Podcast] The Soulful, Simple & Effective Way to Do Email Marketing [Updated] | 82

159

[Quietly Ambitious Podcast] 2021 Intentions & Word of Year | 81

160

[Quietly Ambitious Podcast] Intuitive Emotional Writing for Self-Healing & Soulful Selling with Shantini Rajah | 80

161

[Quietly Ambitious Podcast] Accepting Our Self-Doubt, Letting Go of the Shoulds & Defining Success on Your Own Terms with Kelsey Mech | 79

162

[Quietly Ambitious Podcast] Year in Review: Business Lessons & Breakthroughs from 2020 | 78

163

[Quietly Ambitious Podcast] Your Business Is An Imperfect Experiment | 77

164

[Quietly Ambitious Podcast] Why Raising Rates is Good for Mental Health with Fiona Thomas | 76

165

[Quietly Ambitious Podcast] Behind the Scenes Update on Best Ever Months, Being Supported & Upper Limit Problems | 74

166

[Quietly Ambitious Podcast] How Social Media Affects Creativity & Confidence with Helen Redfern | 73

167

[Quietly Ambitious Podcast] What It Means to Be A Writer & Why We've All Got A Book In Us with Genevieve Parker Hill | 72

168

[Quietly Ambitious Podcast] The Truth About Quitting A Healthy 6-Figure Business | 71

169

[Quietly Ambitious Podcast] Being Supported to Do the Work That's True to You With Kate Northrup | 70

170

[Quietly Ambitious Podcast] Welcome to Season 5 of Creatively Human (An Update!) | 68

171

[Quietly Ambitious Podcast] How to Keep Showing Up for Your Business When It Feels Hard: Advice From 10 Online Business Owners | 69

172

[Quietly Ambitious Podcast] Leading with Joy in Life & Business with Danielle Brooker | 67

173

[Quietly Ambitious Podcast] Identifying Your Unique Glass Ceiling of Possibility | 66

174

[Quietly Ambitious Podcast] Overcoming Burnout & Prioritising Your Energy with Imogen Roy | 65

175

[Quietly Ambitious Podcast] 5 Things I Would Tell Myself 2 Years Ago When I Started To Get Visible | 64

176

[Quietly Ambitious Podcast] The Mindset of an Entrepreneur with Jemma Andrew-Adiamah | 63

177

[Quietly Ambitious Podcast] On Feeling Fulfilled As Business Owners | 62

178

[Quietly Ambitious Podcast] Overcoming Fear of Judgement from Other People with Vicky Shilling | 61

179

[Quietly Ambitious Podcast] An Update on Business During the Coronavirus Pandemic | 60

180

[Quietly Ambitious Podcast] We Need to Talk About Grief with Ingrid Fernandez | 59

181

[Quietly Ambitious Podcast] Journalling for Business Owners (My Best Tool During Lockdown) [Rebroadcast] | 58

182

[Quietly Ambitious Podcast] How Online Business is Changing & Why People Come First with Eli Trier | 57

183

[Quietly Ambitious Podcast] On Taking Breaks & Having Nothing to Say [Rebroadcast] | 56

184

[Quietly Ambitious Podcast] Woo & Business with Jane Lindsay | 55

185

[Quietly Ambitious Podcast] Getting Comfortable with Being Uncomfortable with Holly June Smith | 54

186

[Quietly Ambitious Podcast] My Weekly Planning Process (It's More Than A To-Do List) | 53

187

[Quietly Ambitious Podcast] Behind the Scenes of My First Group Programme Launch | 51

188

[Quietly Ambitious Podcast] Simplicity & the Power of Doing Less in Business with Josephine Brooks| 50

189

[Quietly Ambitious Podcast] Update: Season 4 is Coming!

190

[Quietly Ambitious Podcast] Q&A: Staying in Your Lane, Running 2 Businesses & Growing Your Audience | 49

191

[Quietly Ambitious Podcast] Rest is Part of the Work | 48

192

[Quietly Ambitious Podcast] The Power of Really Committing to Something in Your Business | 47

193

[Quietly Ambitious Podcast] Are You Allowing Yourself the Support You Need in Business? | 46

194

[Quietly Ambitious Podcast] Big Leaps Can Happen When You Least Expect Them | 45

195

[Quietly Ambitious Podcast] Spending Money in Our Businesses (Lessons from 18 Months of Massive Investment in My Business) | 44

196

[Quietly Ambitious Podcast] On Taking Breaks & Having Nothing to Say | 43

197

[Quietly Ambitious Podcast] On Failure | 42

198

[Quietly Ambitious Podcast] Journalling for Business Owners | 41

199

[Quietly Ambitious Podcast] Update: What's Happening, 11 Years in Biz & Season 3

200

[Quietly Ambitious Podcast] Jessica Rose Williams on Claiming Your Voice, 'the Numbers' & Tuning Into What You Really Want | 40

201

[Quietly Ambitious Podcast] Bonus Q & A: Vulnerability, Content Planning, Mentoring & More | 39

202

[Quietly Ambitious Podcast] Practical Ways We Can Make A Difference As Small Business Owners & Online Creatives | 38

203

[Quietly Ambitious Podcast] Hannah Bullivant on Kindness as a Core Business Value and Being Honest About the Journey | 37

204

[Quietly Ambitious Podcast] Nicola Rae-Wickham on Showing Up As Yourself, Dreaming Big & Affirmations for Business Owners | 36

205

[Quietly Ambitious Podcast] Sara Tasker on Money, Influencer Responsibility and Chronic Illness | 35

206

[Quietly Ambitious Podcast] On Making An 'Everyday' Difference | 34

207

[Quietly Ambitious Podcast] (Part 2): Soulful & Creative Email Marketing Q&A with Ruth Poundwhite | 32

208

[Quietly Ambitious Podcast] My Soulful, Simple & Creative Email Marketing Philosophy (& Why I Love It) | 32

209

[Quietly Ambitious Podcast] Maria Evans on Cultivating A Healthy Relationship with Social Media (for Adults & Children) | 31

210

[Quietly Ambitious Podcast] On Being An Introvert in Online Business (And This Applies to the Extroverts Too) | 30

211

[Quietly Ambitious Podcast] Greta Solomon on Creative Self-Expression & Fully Accepting Yourself Through Writing & Journalling | 28

212

[Quietly Ambitious Podcast] How to Uncover Your Core Business Values (& Why They Matter) | 27

213

[Quietly Ambitious Podcast] Huma Qureshi on Selling in a Quiet Way, Writing Creatively and Finding Your Still | 26

214

[Quietly Ambitious Podcast] How to Keep Showing Up (Even When It's Hard) | 25

215

[Quietly Ambitious Podcast] Sarah Von Bargen on 11 Years of Blogging, Selling Courses the "Wrong" Way & Habits for Happiness | 23

216

[Quietly Ambitious Podcast] A season 2 update!

217

[Quietly Ambitious Podcast] On Starting Something New & Scary: My Creatively Human Podcasting Journey | 22

218

[Quietly Ambitious Podcast] Vix Meldrew on Blogging with Personality, Honest Money Chat & Quitting Her Day Job | 21

219

[Quietly Ambitious Podcast] Our Businesses Can Change the World (If We Give Ourselves Permission to Believe It) | 20

220

[Quietly Ambitious Podcast] Elizabeth Goddard on Breaking the Rules, Fast Launching & Helping for Free | 18

221

[Quietly Ambitious Podcast] Tamu Thomas on Everyday Joy, Mindset Shifts & Listening to Women of All Ages | 17

222

[Quietly Ambitious Podcast] Foundations of a Good Year: Goal-Setting, Planning & Big Picture Business Thinking | 16

223

[Quietly Ambitious Podcast] Q & A: Goals, Outsourcing, Email Marketing & More | 15

224

[Quietly Ambitious Podcast] On Feeling Good In Business, Making My Own "Rules" & Ignoring the "Noise" | 12

225

[Quietly Ambitious Podcast] Jen Carrington on Creativity, Finding Your Voice, & "Secret Weapon" Content | 10

226

[Quietly Ambitious Podcast] Anna Considine on Body Confidence, Psychosis and Work-Life Balance | 8

227

[Quietly Ambitious Podcast] Gabrielle Treanor on Overthinking, Being Your Own Best Friend & Getting More Visible | 7

228

[Quietly Ambitious Podcast] On Being Visible, Honest & Always Scared | 6

229

[Quietly Ambitious Podcast] Eloise Rickman on Changing the World, Peaceful Parenting & Business Boundaries | 5

230

[Quietly Ambitious Podcast] My Online Business Journey - from Unemployed to Freelance to Business Owner | 3

231

[Quietly Ambitious Podcast] Rabya Lomas on Prioritising Creativity & Playful Living | 2

232

[Quietly Ambitious Podcast] Ray Dodd on Finding Your Zone of Genius, Internal Stories & Taking Up Space | 1