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PODCAST · business

Tell Me About It

Welcome to Tell Me About It: the no-filter podcast for real people building real businesses (and real lives)This is NOT your typical business podcast.I’m your host, Cait Muir, ex-salon owner turned 7-figure business coach for service-based business owners.Tell Me About It is the podcast that skips the Instagram-perfect BS and dives straight into the messy, sweary, empowering journey of life and entrepreneurship.Each episode delivers powerful lessons, honest failures, big wins, and behind-the-scenes stories from my own journey - from $300K in debt to building, selling, and scaling multiple businesses.We talk:- What actually works when you're scaling your business and life- How to navigate burnouts, breakdowns & breakthroughs- Real convos with wild, wise, and successful humans doing epic sh*t - inside and outside of businessIf you’re tired of playing by everyone else’s rules, this podcast will remind you that the

  1. 36

    She Was Married to a Man for 25 Years (And Was Secretly Gay) | Megan Evans

    After surviving chronic illness, leaving a 25-year marriage, losing her salon business, and coming out later in life - award-winning hairstylist Megan Evans completely rebuilt her life from the ground up.In this episode of The Tell Me About It Podcast, Megan joins your host Cait Muir to talk about a huge range of topics, including:identity, burnout, queer love, salon ownership, chronic illness, the future of hairdressing, and what it really takes to choose yourself.Megan also shares powerful insights into salon culture, client experience, leadership, creativity, and why authentic connection matters more than ever in the beauty industry.Tune in to discover:✅ What it feels like to come out later in life after years in a traditional marriage✅ The sneaky signs of burnout and chronic illness - and how it impacts your life✅ What Megan believes the future of the hairdressing industry depends on (do you agree?)✅ The unexpected way a FaceTime relationship turned into marriage during COVID✅ What happened after Megan stepped away from the salon she built over 12 years✅ How EMDR therapy can impact someone after years of stress and survival mode✅ The industry that hairdressers are really in… this will surprise youKey moments:00:00  Intro00:01:30 Long-awaited reunion00:05:30 Nearly dying from Crohn's00:09:20 The perfect day vision00:12:30 Coming out at 4000:16:00 Mum chose her ex00:19:30 FaceTime love story00:24:30 Letting the salon go00:43:00 Facing real homophobia00:49:30 Industry in crisis01:14:20 Bring back rock stars-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Connect With Megan Evanshttps://www.instagram.com/meganevans_creative/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  2. 35

    Why Most Manifesting Advice Is Making You Broker

    You can journal about wealth, repeat money affirmations, and visualise millions… but if your money mindset and money habits don't change, you'll stay stuck. This episode reveals how to ACTUALLY build a wealth mindset that works - and why most manifestation advice keeps you broke.If you've ever avoided your bank account, felt suffocated by credit card debt, or wondered why manifesting money isn't working for you - you’ll hear exactly how to turn it around.You'll also hear the messy, uncomfortable, but life-changing reality of going from financial chaos and drowning in debt to financial confidence, freedom, and rich woman energy.Plus how combining money mindset + action + self-trust is what actually creates lasting wealth and abundance.Tune in to discover:✅ Why avoiding your finances is keeping you stuck in debt (and how to fix it today)✅ The first step to getting out of debt fast… most people avoid this for years✅ The truth about manifesting money and what manifestation actually involves✅ How to rewire your relationship with money for real wealth creation✅ Why "buying before you're ready" can level up your income and business✅ The psychology behind paying in full vs payment plans✅ How setting higher standards forces your life, income and lifestyle to riseKey moments:00:00  Intro00:01:00 Manifestation Skeptics00:03:20 The Debt Diagnosis Moment00:06:40 Buy Before Ready00:09:40 Pay In Full Energy00:13:20 Living As If00:15:00 The Business Class Standard00:19:00 Clout vs Soul Spending00:23:00 Reward Yourself Like Staff00:24:40 Setting Non-Negotiable Standards00:27:20 Manifesting Plus Action-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  3. 34

    How Chronic Illness Affects Your Body, Mind & Relationships | Nikki Roberts

    What happens when chronic illness, fertility struggles, and a hysterectomy force you to let go of the life you planned… and rebuild from scratch?In this episode of the Tell Me About It podcast, your host Cait Muir sits down with Nikki Roberts - a former high-achiever turned chronic illness advocate. Together they unpack her journey through endometriosis, multiple surgeries, hysterectomy, miscarriage, and navigating life with invisible disabilities.You’ll hear stories ranging from medical gaslighting and traumatic healthcare experiences to the emotional toll of losing fertility and redefining success. You’ll also hear how Nikki transitioned from a science-driven mindset to embracing holistic healing, nervous system regulation, and a more intuitive approach to health.Tune in to discover✅What it really feels like to live with chronic illness and invisible disability✅The emotional impact of hysterectomy, menopause, and fertility struggles✅Why so many women experience medical gaslighting… and how to actually advocate for yourself✅The link between trauma, stress, and physical health (nervous system dysregulation)✅Moving from perfectionism and burnout to acceptance and slower living✅The gap between Western medicine and holistic healing approaches✅Why women’s pain is often dismissed - and what needs to change✅Using humor and storytelling as powerful coping toolsKey moments:00:00  Intro00:01:00 Meet Nikki Roberts00:02:23 Janice the ovary00:06:00 Two uteruses three kidneys00:11:38 Pap smear horror story00:19:30 Hysterectomy grief00:32:14 Science meets woo-woo00:36:30 BMI scale exposed00:41:30 Palliative ward wake up00:54:20 What RA actually is00:58:30 Spinal surgery 01:04:00 Losing Erin01:17:00 Mermaid energy01:22:00 Redefining successIf you've ever been told your pain is “normal” or your dreams need to shrink to match your diagnosis - press play. -👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Connect With Nikki Robertshttps://www.instagram.com/mamas.rheum/https://www.instagram.com/fullysick.life/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  4. 33

    Why I Refused To Discount And Had My Biggest Year Ever

    If you’re constantly being asked to “just do a quick favour,” lowering your prices to keep clients happy, or feeling weird about charging what you’re actually worth… you NEED to hear this.Right now, with tighter budgets and more competition, it’s easy to slip into undercharging, over-delivering, and giving away your expertise for free just to stay relevant. But that pattern doesn’t build a sustainable business - instead, it builds resentment, burnout, and clients who don’t value what you do.This episode is a direct, honest conversation about what’s really happening when you discount your work, why free advice isn’t as harmless as it seems, and how pricing impacts more than just your income.Tune in to discover✅Why discounting your services can quietly damage your business✅The difference between being flexible vs. devaluing yourself✅What people are really saying when they ask for “free advice”✅How undercharging creates imbalance, resentment, and burnout✅Why higher prices often lead to better clients and stronger results✅The connection between money, energy, and sustainable business growth✅What changes when you start treating your expertise like it actually mattersKey moments:00:00  Intro01:20  Why discounting without reason is a hill worth dying on02:00  Meeting someone's budget vs. being bargained down03:40  What your prices are really telling the universe05:00  The "quick question" problem06:40  What people are actually saying when they ask for free08:40  The one-line script that redirects unpaid requests09:00  The PT example: tiered support done right10:40  Money as energy exchange11:40  Why incomplete exchanges breed resentment15:00  The $650 coaching call I was excited to pay16:40  If premium prices trigger you, read this19:00  Why higher prices create higher perceived value20:40  Skin in the game: why paid clients actually do the work21:40  What happened when I raised my prices 30%22:40  Know your worth, then add tax-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  5. 32

    He Inherited $400K in Debt and Turned It Into an Empire | Gareth Philpott

    What happens when your dream career doesn’t work out… and you’re forced to start over?In this episode, I sit down with Gareth Philpott - entrepreneur, educator, and founder of multiple successful businesses (including The Hair Hair Academy Australia, The Barber Academy Australia, The Crispy Club, and & Barber Academy and The Educator Academy).Together, we unpack his journey from aspiring professional athlete to building a multi-business empire in the hair, barbering, and education industry.Throughout his journey, Gareth found himself navigating uncertainty, career pivots, and real-life pressure - eventually turning a simple skill into scalable businesses.Tune in to discover:✅How Gareth accidentally got into the hair industry (and built an empire from it)✅The reality of building multiple businesses at once✅Why “work smart not hard” isn’t always the answer✅Lessons from managing hundreds of staff (and making tough decisions)✅How he built connections with professional athletes & NRL players✅Why subscription models (like Crispy Club) are the future of businessKey moments:00:00:00 Intro00:01:00 Meet Gareth Philpott00:05:50 Soccer Dreams to Australia00:11:00 Working at Body Science00:17:00 The Hard Lessons of Education00:21:00 Teaching NRL Players Barbering00:29:00 Making 200 People Redundant at 2400:41:00 The Origin of Crispy Club00:49:00 Hustle Culture and Hard Work00:54:00 The $400K Debt Discovery01:06:40 How COVID Saved the Business01:22:00 Tall Poppy Syndrome in Australia01:26:00 The Pricing Problem in Hair01:43:50 Advice to His Younger SelfIf you’re interested in entrepreneurship, business growth, barbering, hairdressing, or building a brand from scratch - this episode will give you real insights, practical lessons, and a behind-the-scenes look at what it truly takes to succeed.-👉Connect With Gareth Philpotthttps://www.instagram.com/garethphilpott/https://www.linkedin.com/in/gareth-philpott-24343365/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  6. 31

    The Truth About Masculine vs Feminine Energy

    If you’re a strong, successful woman who feels like men are threatened by your success… let’s break down the reality of alpha males vs real men AND masculine vs feminine energy.This episode breaks down the truth about so-called “alpha males,” why insecure men sabotage powerful women, and what real masculinity actually looks like in a healthy relationship.If you’ve ever felt like you had to shrink, dim your light, or carry the entire relationship just to keep the peace, you’ll find out why (and what to do about it).Tune in to discover:✅The real difference between “alpha males” and secure, masculine men✅Why successful women trigger insecure men✅How to balance masculine energy in business vs feminine energy in relationships✅The truth about the male loneliness epidemic✅Signs you’re in a toxic or emotionally abusive relationship✅What a healthy, supportive partnership actually looks like✅Why women are raising their standards… and NOT settling anymoreKey moments:00:00:00 Intro00:02:00 Masculine Energy in Business00:04:00 Feminine Energy at Home00:07:20 Truth About “Alphas”00:12:00 How Insecure Men Gaslight and Belittle00:15:20 What Toxic Relationships Do to Your Body00:17:40 What Real Partnership Looks Like00:22:00 Women No Longer Need Men00:23:20 The Male Loneliness Epidemic Explained00:28:20 Stop Shrinking for Small Men00:34:20 Be Unapologetically Picky-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  7. 30

    The Income Trap Keeping Women Stuck (Even on Good Money) | Jessica Conrick

    Why are so many high-earning women still financially stuck - earning more every year but building nothing?In this episode, I sit down with Jessica Conrick - CPA, wealth strategist, and creator of the SF15™ framework (Self-Funded in 15 years). Jess has helped thousands of women move from income reliance to genuine financial independence. And her own story… from high school dropout and single mom to building a wealth framework changing women's financial futures… is a genuine ride.Together, we unpack the income trap that catches even smart, successful women, why earning more won't fix it, and how to start converting income into income-producing assets using her three-phase SF15 system.You'll also hear why your home might be a liability before it's an asset, the identity shift from consumer to investor that changes how every dollar moves through your life, and how to calculate your "freedom number".Tune in to discover✅Why high income does NOT equal wealth✅The “income trap” that keeps women financially stuck✅How lifestyle creep is silently draining your future✅The powerful shift from consumer → investor mindset✅What “self-funded freedom” actually means✅How to start building wealth (even if you feel behind)✅Why most people are unprepared for retirement✅The first step to creating financial independence in 15 yearsKey moments:00:00:00 Intro00:03:00 Meet Jessica Conrick00:10:21 Sidecar Racing and Pattern Interrupts00:25:40 High School Dropout to CPA00:32:12 Surviving a Bushfire00:39:00 The Income Trap Explained00:43:15 Consumer vs Investor Identity00:49:00 Birth of the SF15 Framework00:55:57 The Three Phases of SF1501:04:00 Your Home Is Not an Income Asset01:10:43 Raising Financially Literate Daughters01:15:29 Mindset Is 80% of the GameThis episode is for you if you're earning good money but still feel like there's too much month at the end of it.-👉Connect with Jessica Conrick:https://www.instagram.com/jessica.conrick/ https://www.facebook.com/selffundedin15years/ https://www.sf-15.com/get-started -👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  8. 29

    Part 2: The Career Story I Never Wanted to Tell Until Now

    What if losing everything was the best thing that ever happened to you? This is PART 2 of my journey to where I am today. I’m continuing the story behind my journey - from rock bottom, toxic relationships, and nearly $300,000 in debt… to building multiple 6 and 7-figure businesses, selling my salon, and creating a life I actually love.This episode highlights the reality of small business, resilience, and what it really takes to succeed when everything feels like it’s falling apart.If you’re a salon owner, small business owner, or entrepreneur stuck in the messy middle - you can avoid the mistakes I made, just by listening.Tune in to hear about:✅How I went from $300K in debt to financially free✅The harsh truth about running a salon business✅Why toxic relationships can hold you back in business✅The moment everything changed after hitting rock bottom✅How I rebuilt my business into a 7-figure success✅The power of becoming a solo operator (independent stylist)✅How to attract better clients and charge premium prices✅Why systems, leadership, and boundaries are everythingKey moments:00:00:00 Intro00:00:40 Rock Bottom 00:04:20 Staff Walkout 00:09:20 The Plot Twist Month00:12:00 Solo Operator Era00:12:40 The $300K Debt Breakdown00:15:20 Creative Colorist Evolution00:18:00 Debt Free and Focused00:21:00 Coaching Business Launch00:22:00 The Million Dollar Salon00:26:20 Domestic Violence and Cancer00:29:00 Selling the Salon00:31:40 Going All In on CoachingThis episode also covers rebranding lessons learned the hard way, the power of removing your safety net, and why small businesses are only for the brave.-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  9. 28

    The Career Story I Never Wanted to Tell Until Now

    I became a salon owner at 19 years old. Within a few years, I was running two hair salons, drowning in debt, and making every mistake a young entrepreneur could make.Everyone loves to talk about success.But almost nobody talks about the chaos, debt, burnout, toxic workplaces, and mistakes that happen before success.In this episode, I share the raw, unfiltered truth about my career journey and making every possible business mistake along the way.Tune in to hear about:✅ The reality of starting a business young✅ Why success is never luck… hear what success REALLY takes✅ The dark side of the beauty and hair industry that few talk about✅ How toxic workplaces can impact mental health✅ The leadership mistakes I made as a young salon owner✅ Why systems and structure are critical in business✅ The brutal financial reality of running a salonThis is the messy, painful, and brutally honest story of how entrepreneurship actually looks behind the scenes.Key moments:00:00:00 The Real Story Begins00:02:00 Basin B*tch at Thirteen00:04:40 The Hustle Gene00:07:40 Walking Into the Fire00:10:00 The Brutal Schedule00:13:20 Three Years of Bullying00:17:40 Salon Owner at Nineteen00:20:00 Chaos and No Leadership00:22:20 Buying a Second Disaster00:28:20 The Motorbike Accident00:32:00 Everything Crumbles00:35:40 Loyalty Is a One-Way Street If you run a salon, own a small business, or feel like you're holding everything together with sheer willpower… this episode will make you feel less alone. Press play now because Part 2 drops next week, and you need the full picture.-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  10. 27

    She Lost Everything in Business… Then Rebuilt in Her Late 40s | Kirsten Harris

    What happens when a successful career collapses, and you have to start again from scratch?In this episode, Kirsten Harris, founder of BDB Agency, joins Cait Muir to talk about the messy, unpredictable reality of entrepreneurship.From leaving school at 16 to running international logistics companies, becoming a CEO, losing a franchise network, and eventually building a digital marketing agency in her late 40s - Kirsten shares her powerful story of business failure, resilience, reinvention, and starting again.This conversation dives into the real side of business ownership that rarely gets talked about - financial pressure, leadership responsibility, and the courage it takes to rebuild when everything falls apart.If you’re a salon owner, service-based business owner, or entrepreneur navigating uncertainty, this episode will resonate deeply.Tune in to hear about:✅ The reality of running a business when everything goes wrong✅ Lessons from building and losing a franchise network✅ Why many business owners hide financial stress✅ How failure can shape stronger entrepreneurs✅ Starting a new business in your late 40s✅ The power of surrounding yourself with the right people✅ Why non-linear career paths often lead to the biggest opportunities✅ The mindset needed to rebuild after major setbacks✅ How automation and smarter systems are changing service businesses✅ Why it’s never too late to start againThis episode will change how you think about failure, reinvention, and what's actually possible on the other side of rock bottom.Key moments:00:02:00 Kirsten's Non-Linear Career Path00:07:16 International Logistics at 1600:12:40 Investing in a Global Company at 2300:19:40 Pivoting Into Franchising00:23:00 The Co-CEO Disaster00:27:20 Pouring Money Into a Failing Business00:36:00 The Power of Sharing Failure00:40:20 Rebuilding at 4700:45:00 The 80/20 Launch Rule00:54:20 Automation and AI in Business00:57:40 Automate Tasks Not Relationships01:05:38 It's Never Too Late to Pivot01:11:00 Sleep, Health, and Body Clocks01:17:55 The Future of BDB AgencyIf you've ever felt like it's too late to start, too scary to pivot, or too shameful to ask for help - press play. -👉Connect with Kirsten Harrishttps://www.linkedin.com/in/kirsten-harris-bdb/https://www.instagram.com/bdb.agency-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  11. 26

    The Financial Mistake Almost Every Salon Owner Makes

    Fully booked… working nonstop… and clients love you. So why does tax time always feel like a crisis - and why does your bank account always feel empty?If you’re a hairdresser, beauty therapist, barber, salon owner, or creative business owner who is making money but constantly stressed about it - you’re not broke because you don’t earn enough.In fact, you’re probably earning more than enoughThe truth is, you’re broke because you don’t know where your money is going.In this episode, I’m diving into the overspending epidemic in small businesses - especially in the hair and beauty industry.I’m also breaking down the exact financial habits that quietly destroy profitable businesses (and what to do about it).Tune in to discover:✅ Why earning more money won’t fix your financial stress✅ How overspending sabotages profitable businesses✅ The real reason tax time feels like an emergency✅ How to properly set aside GST, PAYG & income tax (Australia)✅ The first step to getting out of business debt✅ How to do a full expense audit (step-by-step)✅ Why outsourcing bookkeeping doesn’t remove your responsibility✅ How to stop the debt spiral before it buries youKey moments:00:00:00 The Tap and Pray Method00:03:00 Where Your Money Actually Goes00:05:20 Hidden Subscriptions and Waste00:08:40 Tax Debt Destroys Businesses00:13:40 The Dangerous Debt Spiral00:17:00 Outsourcing Without Oversight00:22:00 The Education Gap00:23:20 Compassion Ends, Accountability Starts00:24:40 Tactical Steps to Fix It00:28:00 Invest in Financial EducationIf you're a salon owner, stylist, barber, or beauty professional who's tired of working nonstop and still stressing about money - hit play and start sorting your spending today.-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  12. 25

    How This Party Girl Became A Multi-Business Owner With Almost 40 Staff | Grace Kirk

    What if scaling your business didn’t require more hustle… more hours… or more burnout?What if the real growth strategy was better leadership, stronger systems, and trusting your intuition in business?If you’re a female entrepreneur, salon owner, coach, creative, or working mum juggling way too much - you can’t afford to subscribe to the ‘hustle culture’.In this episode, Cait sits down with Grace Kirk - serial entrepreneur and co-founder of multiple businesses.Together, they discuss what it really takes to build six and seven-figure businesses without burning your life to the ground.From tax debt in her early 20s to leading almost 40 staff across three companies, Grace shares the honest lessons behind scaling sustainably, trusting your intuition in business, and why your self-worth directly impacts your net worth.Tune in to hear about:✅ What no one tells you about building multiple businesses from scratch ✅ The curious link between self-worth and income (is this capping your earning potential?)✅ Subtle signs your workplace culture is quietly killing your growth ✅ Why hiring slowly and firing quickly protects your profit, your peace, and your team✅ The truth about running a business with your husband (and how to not let it destroy your relationship)✅ How to balance motherhood and entrepreneurship without chasing the myth of “perfect balance”✅ When to trust your intuition over spreadsheets… and why data alone can stall your growth✅ The gut health and energy optimisation habits high-performing female entrepreneurs swear byKey moments:00:00:00 Intro00:04:07 Grace Kirk's Empire00:09:01 Money as an Ick00:13:40 Self-Worth Meets Pricing00:17:35 The Hot Mess Era00:20:46 Business Partnerships Done Right00:25:23 Apprentice to Salon Owner00:35:20 Walking Away on Principle00:41:56 Clients Found Her00:51:47 The Carpet Cleaner Connection00:53:15 Starting Traffic Management00:59:06 Self-Worth Equals Net Worth01:04:17 Taking Radical Responsibility01:07:02 Gut Health and Workplace Performance01:19:22 Intuition Over Spreadsheets01:23:08 When Fun Stops, PivotIf you're a business owner, entrepreneur, or career-driven person who feels like you're holding it together on the outside but drowning behind the scenes - this conversation will give you permission to do things differently. -👉Connect With Grace Kirk:https://www.instagram.com/gracekirk https://www.gracekirk.com.au/ -👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  13. 24

    The Lonely Side of Success (No One Warns Entrepreneurs About This)

    Success is lonely. Entrepreneurship is isolating. And no one warns you that building a business will cost you relationships.As you grow, your circle gets smaller - and the emotional cost of success can hit harder than you expectIn this episode, I’m sharing why entrepreneurship feels lonely, why you outgrow people as you evolve, and how to stop performing for people who were never your audience in the first place.Tune in to hear about:✅How building a business changes your relationships✅Why some friends don’t support your business (and what that really means)✅The emotional cost of entrepreneurship that very few admit✅How to stop exhausting yourself trying to be understood✅The sacrifices required to build something meaningful✅What real support for business owners actually looks like✅Practical ways to support a friend who is starting or growing a businessKey moments:00:00:45 The Lonely Side of Success00:02:25 The Hardest Part00:05:25 Why Business Demands Evolution00:07:25 You Can't Explain Vision to the Unhungry00:09:05 Spotting Unsupportive People00:10:45 Benefits Of A Smaller Circle00:13:05 Stop Making Everyone Understand00:17:25 How to Support a Friend in Business00:22:45 The Sacrifices Nobody Warns You About00:27:05 Business Is a Sport, Not a HobbyHit play now if you've ever felt unseen, misunderstood, or alone in your business journey.-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  14. 23

    The Real Story Behind Our Marriage (Nobody Sees This)

    If you’ve ever loved someone whose brain works COMPLETELY differently to yours, this conversation will resonate with you.Cait is joined by her husband, Cam, for a no-filter conversation about love, neurodivergence, fitness, failure, grief, and what it really takes to build a strong relationship.From long-distance dating and miscarriage, to CrossFit gym ownership, COVID burnout, and learning how two very different brains can thrive together - you’ll hear it all.Tune in to hear about:✅Life inside a neurodivergent relationship (ADHD & autism)✅How routine vs spontaneity impacts marriage✅Miscarriage, grief, and rebuilding emotional connection✅Fitness identity, body image, and unhealthy relationships with food✅Owning a CrossFit gym… and losing it during COVID✅The curious reason why love actually gets stronger after hardshipKey moments:00:02:20 The Pumpkin Trauma Origin Story00:09:40 Autism vs ADHD in Marriage00:15:00 Long Distance and Moving In00:17:40 Owning a CrossFit Gym00:19:00 COVID Destroys the Business00:27:00 Reconnecting on Tinder00:34:20 From Fat Kid to Fit00:44:00 The 100kg Wake Up Call00:47:20 Helping Others Transform00:52:00 CrossFit Is Not a Cult00:56:00 The Nerd Side of Cam01:05:00 The Wardrobe MakeoverIf you want to hear a real couple talk about real life with zero filter, hit play on this one.-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  15. 22

    Salon Owners: STOP Saying You're Not a Numbers Person (and Start Making Money)

    Creative, talented, fully booked… and still under-earning? If you work in the hair, beauty, or service industry, this episode will change how you look at your business numbers forever.Avoiding your business numbers isn’t a personality trait or something you should be saying at all. In fact, it’s costing you thousands (if not tens of thousands) of dollars every year.In this episode I break down the 7 KPIs every service-based professional needs to know, why they actually matter, and how to use them to make more money without working more hours.These tips for business owners in the hair, beauty, and service industry will help you stop flying blind and start running a profitable business.✅Why “I’m not a numbers person” is BS✅How tracking KPIs increases salon profitability✅How to improve rebooking rates in a salon✅How to increase average client spend✅How to grow a beauty or service-based business sustainably✅Why talent alone doesn’t equal financial successKey moments:00:00:00 The "Not a Numbers Person" Excuse00:03:00 Avoidance Is Costing You Thousands00:05:40 You Cannot Manage What You Don't Measure00:07:40 KPI #1: Client Count 00:08:40 KPI #2: Rebooking Rate 00:11:00 KPI #3: New vs Retained Clients00:13:40 KPI #4: Productivity Percentage00:14:40 KPI #5: Service Revenue Benchmarks00:16:00 KPI #6: Aftercare and Retail Sales00:19:40 KPI #7: Average Total Value Math00:22:40 Gap Analysis and Taking ActionReady to stop guessing and start growing? Listen now and become a freak in the (spread)sheets.-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  16. 21

    Grief, Business & Motherhood: The Reality No One Talks About | Prue Taylor

    What happens when you’re running multiple businesses, raising nine children, and your world is completely shattered by grief?In this episode of Tell Me About It, Cait Muir sat down with salon owner, hair educator, and foster mum Prue Taylor - for a raw, unfiltered conversation about business, loss, motherhood, and healing.Prue shares her journey of building a hair salon from her garage…Scaling to multiple thriving salons…And what it really looks like to be a female entrepreneur in the hair and beauty industry. You’ll hear about the realities of salon ownership, leadership, staff turnover, training apprentices, and why stepping off the floor is sometimes the most powerful move a business owner can make.Prue opens up about:✅Losing her partner suddenly and navigating grief as a business owner✅How trauma impacts the nervous system and emotional regulation✅Why breathwork and somatic healing became essential tools in her recovery✅Raising children through kinship care and foster care while running businesses✅Balancing motherhood, leadership, and survival when life falls apart✅Why trusting your intuition matters more than expert adviceIf you’re a salon owner, female entrepreneur, or a woman holding everything together while quietly falling apart… you’re in the right place.Key moments:00:03:40 From Garage to Empire00:07:40 The Day Everything Changed00:11:40 The Truth About Grief 00:17:40 Signs from the Other Side00:23:40 Anger & Grief 00:27:40 Discovering Breath Work00:34:00 The Business Brain 00:38:00 Training vs Losing Staff00:47:40 Nine Kids One Roof00:56:00 Managing Business and Babies01:01:00 Hair Education Journey01:09:00 Trust Your Own Intuition-👉Connect With Pruehttps://www.instagram.com/pruby_26 https://www.instagram.com/ladyandthehairhttps://www.tiktok.com/@pruby26 https://www.tiktok.com/@_ladyandthehair_ -👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  17. 20

    Why Your Salon’s Best Employees Keep Quitting

    If you’re a salon owner wondering why your best stylists are disengaging… whilst low performers coast… your reward system is the real problem.In this episode of Tell Me About It, I break down why blanket rewards are destroying your workplace culture, killing staff motivation, and quietly driving your top performers out the door. I’m sharing the uncomfortable truth about equality vs equity at work, why “treating everyone the same” isn’t actually fair, and how your reward structure might be breeding mediocrity (without you even realising it).Tune in to hear about:✅The real difference between equality vs equity in the workplace✅Why high performers leave and underperformers stay✅How poor reward systems create a toxic salon culture✅The psychology behind motivation and performance at work✅How to build performance-based rewards that actually motivate✅Using KPIs, accountability, and transparency to retain top talentThis episode shows you how to build a high-performance team, improve staff retention, and create a culture where effort actually matters in your salon.Key moments:00:00:20 Blanket Rewards & Culture00:02:00 Equality vs Equity 00:05:00 The ‘Communism in Business’ Effect00:09:40 Why Top Talent Leaves00:15:00 Teaching Teams to Coast00:18:40 Learned Helplessness00:21:00 Building Performance-Based Culture00:24:00 Rewarding Contribution & LoyaltyReady to stop funding mediocrity and start building a team that actually wants to perform? Listen now and discover the culture shift that could transform your business.-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  18. 19

    From Last Place to Pro Champion in 12 Months | Katie Alexander

    If you’re a woman in business or simply a woman who knows they’re capable of more - this episode will inspire you with the discipline, confidence, and self-belief to actually go all in.Katie Alexander joins us to share a masterclass in high-performance mindset, resilience, and identity shifts. Katie is a FIFO underground sparky, bikini bodybuilding pro, and walking proof that discipline beats motivation every single time.And whilst the conversation discusses bodybuilding and fitness - the lessons shared are giving you the exact skills required to scale a business, survive burnout, and stop giving a f*ck what people think.Tune in to hear about:✅What it really takes to go from last place to winning (in sport, business, and life)✅How to stay consistent when no one is cheering you on✅The best ways to handle judgment, criticism, and tall poppy syndrome as a woman✅How to stop people-pleasing… and start backing yourself instead✅A simple way to build resilience during intense seasons of growth✅The truth about the mental crash after you hit a big goal (and how to handle it)If you’re a service-based business owner, coach, or ambitious woman who’s tired of Instagram-perfect advice and wants real talk about discipline, sacrifice, and self-trust - tune in now.Key moments:00:02:44  Katie's Competition Wins00:04:20  Fear of Judgment00:05:20  Using Loss as Fuel00:07:40  The 1:30 AM Training Routine00:11:40  Glamorous vs. Reality00:15:00  Post Comp Recovery00:18:00  The Intuition Shift00:21:40  Teaching to FIFO Sparky00:25:00  Escaping the White Picket Fence00:30:20  People Pleasers00:37:00  Advice to Younger SelfIf you've ever felt trapped by other people's expectations of who you should be, this episode will light a fire under you. Hit play now and discover how Katie went from people-pleaser to Pro Champion.-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  19. 18

    Why New Year’s Resolutions Are Bullsh*t… Do THIS Instead in 2026

    Forget useless New Year’s resolutions. They don’t work, and deep down, you already know it. In this powerful first episode of 2026, I’m declaring that it’s time to reset, realign, and actually make this year mean something. If you’re a business owner, entrepreneur, or high-achieving woman tired of vague goals and ready for real change, this episode will show you exactly how to:✅ Get brutally honest about where you're at right now✅ Set intentional, specific goals that actually mean something✅ Design your perfect day (yes, seriously… down to the tiny details)✅ Build a team and culture that fuels your growth✅ Track your KPIs like a CEO (and stop avoiding the numbers)✅ Align your energy with action so 2026 is your most abundant year yetYou’ll also hear about the power of vision boards, growth mindset hacks, and why vague goals = vague results (and burnout). Key moments:00:04:00 The reset alternative00:06:40 Beyond numbers00:11:00 The perfect day exercise00:16:20 Team culture00:19:00 One thing at a time00:20:40 Make visual goals00:21:40 Why money needs purposeWhether you're ready to scale your business, shift your mindset, or totally overhaul your life - this is the episode to kickstart your journey. -👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  20. 17

    20 Things You Asked About Our Home… And We Answered All of Them

    After six months of living in their bold and beautiful new build in Queensland, Cait & Cam are answering 20 of the most asked (and awkward) questions about their home, relationship, and design choices.Expect laughs, honest reflections, practical build advice, and a deep dive into why they chose everything…From a black plunge pool to mid-century secondhand furniture - and how they stayed (or didn’t stay) on budget.Tune in to hear about:👉Why they chose a volume builder over a custom build👉Sustainable design choices & secondhand furniture sourcing👉Navigating build regrets (spoiler: there aren’t many!)👉Their bold facade, Venetian plaster, and floor-to-ceiling tiles👉Designing with dogs, future kids & real life in mind👉The story behind that infamous neon bathroom sign👉Cam’s journey into the Lawn Dad Era™👉How to afford a big build without a handout👉The real reason there’s so much pink in the houseKey moments:00:02:00 The Black House Backstory00:05:00  What We'd Change00:07:40  Why Secondhand 00:10:00  Volume vs Custom Building00:12:00  Big House, Small Family00:15:20  Black Isn't Hot00:17:40  Building Advice That Works00:20:40  Style Without Rules00:25:00  Biggest Build Splurges00:29:00  Budget Blowout Confession00:33:00  How We Pay For ItWhether you're planning a build, dreaming about design, or just want to peek inside a home that refuses to blend in, this episode delivers practical wisdom and funny insights.-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  21. 16

    I Fired a Client After 4 Years (And Everything Changed)

    What happens when a loyal, lovely client just stops showing up energetically… but keeps paying you anyway?This week on Tell Me About It, I’m sharing the real story of why I fired a long-term coaching client. Not because she did anything wrong - but because something vital was missing: energy, action, and alignment.The crazy thing is, within DAYS of letting her go, two new, highly aligned clients signed up (with no marketing involved).Coincidence? I think the f*ck not.In this episode, we’re talking about:✅ How to know when it’s time to fire a client✅ Energetic alignment in business and why it matters✅ Letting go of clients with love, clarity, and integrity✅ Why holding onto the wrong people is blocking your growth✅ How to have tough client break-up conversations✅ The real cost of tolerating toxic or checked-out clients✅ How to make space for your dream clients in 2026Key moments:00:01:00 The Four Year Breakup00:04:40 Energy Shift After Letting Go00:06:20 The Wardrobe Principle00:09:00 Firing Toxic Clients00:12:00 Having The Conversation00:15:00 Overcoming Fear of Letting Go00:17:00 Scarcity Mindset Trap00:19:00 Audit Your Client RosterListen now and discover how clearing the old creates space for opportunities that actually light you up.-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  22. 15

    Everything We Got Wrong About Sex Education | Jess Douglas-Monks

    What happens when we stop following the “normal” script for relationships, sex, mental health, and motherhood?In this powerful episode of The Tell Me About It Podcast, I’m joined by Jess Douglas-Monks (JDM Sexology) - a sexologist and mental health advocate based in rural Victoria, Australia.This conversation dives deep into ethical non-monogamy (ENM), queer identity, consent education, sex positivity, and the realities of navigating bipolar disorder… while raising children and building a life that actually fits.Jess shares her lived experience moving from florist to psychologist-in-training to sexologist. We also explore breaking taboos around sex education in rural Australia, and why honest conversations about bodily autonomy, consent, and pleasure-based sex education are essential for protecting children and empowering adults.Tune in to hear about:✅Ethical non-monogamy and navigating a throuple✅Monogamy vs non-monogamy and why “normal” isn’t working for everyone✅Queer motherhood and raising kids with consent and bodily autonomy✅Sex education, pleasure, and why abstinence-based teaching fails✅Bipolar type 2, postnatal depression, and mental health stigma✅Family violence awareness and why these conversations are still hidden✅Parenting, privacy, and consent in the digital age✅Why doing what’s right for you matters more than public opinionIf you care about consent culture, sex positivity, queer identity, women’s mental health, and honest conversations, this one is for you.-👉Connect with Jess from JDM Sexologyhttps://www.instagram.com/jdmsexology/-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  23. 14

    Why 2025 Was So Hard: The Universal Breakdown You Need to Hear

    Buckle up hot kings, queens, and cosmic creatures - because today we are DEEP DIVING into why 2025 sucked.There's been loss, grief, and death this year, both literal and metaphorical.Plus a generous sprinkling of businesses closing, solid relationships crumbling, and people quitting jobs, projects, and situations that no longer fit. This episode breaks down the spiritual mechanics behind the madness of 2025. And why 2026 is about to be your phoenix-rising, villain-origin, new-beginning, “I’m finally doing the damn thing” era.Tune in to hear about:✅ Why 2025 really forced you to release everything that no longer fit✅ How “snake” energy pushed you into a total identity shed✅ The real reason relationships, careers, and businesses collapsed✅ Why 2026 creates the perfect blueprint for new beginnings✅ What the Year of the Horse means for your ambition, power, money, and purpose✅ How to use astrology, numerology, and planetary retrogrades to actually move forwardIf you’ve found yourself thinking, “Why is 2025 so f*cking hard?” this episode is for you.Key moments:00:01:00 Patterns of 202500:03:00 How Universal Years Work00:05:40 Year Nine Explained00:07:20 Snake Energy Revealed00:14:40 Five Planets Retrograde00:21:40 2026 New Beginnings00:25:20 Metal Horse Traits00:29:00 Recommended Reading00:30:40 Your Comeback EraReady to understand why this year broke you down - and how next year is designed to build you back up? Listen now.-👉Noteworthy books on this topicZILLIONS: Titania's Book of NumerologyThe New Astrology by Suzanne WhiteChinese Astrology by Shelly Wu-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  24. 13

    The Truth About Trauma, Toxic Love, and Healing | With Becky Adams

    If you've ever felt broken, trapped, or too far gone to begin again - this episode will change everything.In this powerful and deeply honest conversation, trauma coach and former multi-business owner Becky Adams joins your host, Cait Muir, to share her extraordinary journey of transformation.From working on cruise ships and owning eight salons - to pole dancing at 40, surviving emotional abuse, and rising again to help other women and teens choose life.Tune in to hear about:✅ How trauma shaped Becky’s life (and how she healed)✅ The role of NLP in deep, rapid trauma recovery✅ How pole dancing helped her reclaim her body and confidence✅ Boob jobs, body image, and escaping from societal standards✅ Parenting with compassion & the pressure of perfection✅ Why "too old", "too late", or "too damaged" are all liesYou'll also hear wild stories about meeting Mike Tyson, being picked up by an A-list celebrity (without knowing who he was), and why her hot pants at school pickup mortified her teenage sons.Key moments:00:04:00 How Pole Dancing Saved Her00:07:20 From Salons to Trauma Coaching00:09:00 Stumbling Into NLP00:14:40 The Truth About Adoption00:22:00 Teen Suicide Issue00:30:40 Breast Implants (Gone Wrong)00:40:20 Hot Pants at School Pickup00:46:00 Life on Cruise Ships00:54:00 Mike Tyson in Vegas00:59:40 What Trauma Coaching Heals01:02:40 Advice for Abused WomenIf you've ever felt stuck, broken, or like healing would take forever - this episode will show you another way.-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  25. 12

    What Your Purchases Are Really Costing You (Life Hours Explained)

    It’s time to radically reframe your relationship with money, time, and the cost of your lifestyle.Most of us blur the line between wants and needs because facing the truth feels uncomfortable. We convince ourselves that expensive car payments and lifestyle upgrades are necessities when they're actually choices we make without fully understanding the trade. This episode challenges you to calculate your real hourly wage by factoring in everything: commute time, work prep, decompressing, and all work-related expenses. The results are often shocking.Whether you're an entrepreneur, business owner, coach, or someone who constantly feels burnt out from overworking, this episode will challenge everything you thought you knew about value, time, and success.Tune in to hear about:✅ How to calculate your real hourly wage✅ Why your money mindset is keeping you stuck✅ The difference between wants vs needs (and how we blur the line)✅ The power of strategic outsourcing… yes, hiring help can create wealth✅ A little-known yet highly effective way to stop impulse spending✅ How “lifestyle inflation” silently steals your freedom✅ The emotional side of consumerism, self-worth, and financial avoidanceKey Moments:00:00:00 Your Morning Coffee (Real Cost)00:03:00 The Truth About Time00:06:00 Car Payment Reality Check00:09:00 Wants Vs Needs00:13:00 The 24 Hour Purchase Rule00:16:00 Sacred Money Archetypes00:20:00 Strategic Outsourcing00:27:00 Calculate Your Real Hourly Wage00:31:00 Structure Income By PurposeStop trading hours of your life for things that don't serve you. Listen now to discover how to value your time properly and make decisions that actually create the life you want.-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  26. 11

    How This Young Lawyer Quit His Job & Built a Law Firm from Scratch

    From frustrated lawyer to building a modern legal empire, Damon Laffin is redefining what it means to run a law firm - and be a present dad in the chaos of entrepreneurship.Welcome to another unfiltered episode of the Tell Me About It Podcast with me, your host, Caitlin Muir.This week, I sit down with Damon Laffin, an unconventional lawyer, founder of Odyssey Legal, content king, Muay Thai enthusiast, dad of two, husband, and self-proclaimed wolf lover. Damon’s path to building a modern law practice wasn't smooth. His journey started as an 18-year-old paralegal cutting up old files. Along the way, he’s battled imposter syndrome, worked through depression, and eventually launched his own firm at 29 - with a newborn baby and mounting financial pressure. Tune in to discover:✅What it’s really like starting a law firm from scratch at 29✅Why working from home as a dad is a massive win✅Mental health, postnatal depression (for dads), and the chaos of parenting toddlers✅How Damon went from criminal law to launching a dispute resolution powerhouse✅ChatGPT in law, using AI as a lawyer, and creating content that actually connects✅Philanthropy, gut health, and why legal prevention beats cleanup every timeThis conversation explores the reality of building a business while raising young children, the role of discipline and routine in managing mental health, and why the traditional law firm model is dying.Key Moments:00:02:40 Odyssey Legal Journey00:10:00 Male Postpartum Depression 00:17:00 The Truth About School00:24:00 Alternative Education00:29:30 Content Creation Strategy00:37:20 Legal Strategy00:43:40 AI &f Law00:59:20 Damon’s Mafia Connection-👉Connect with Damon & Odyssey LegalDamon runs Odyssey Legal from home, helping businesses scale with smart legal protection and dispute resolution.https://www.instagram.com/diary_of_an_entrepreneur https://www.instagram.com/odyssey_legal-👉Check out Odyssey Legal's template library for affordable legal documents for your business https://www.odysseylegal.com/templates-👉Find out more about how we can work togetherhttps://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  27. 10

    Why Your Hometown Might Actually Be Your “PROGRESS PRISON”

    They said I was selfish, dramatic, and delusional for wanting to leave my hometown. Yet it turned out to be the best decision I ever made.This episode of The Tell Me About It podcast shares my personal story of leaving the only place I’d ever known - to chase something bigger. You’ll hear about navigating grief, loneliness, homesickness, and gaslighting from people who should have supported me.And if you’ve ever been guilted into staying where your soul doesn’t belong, you feel trapped, or you’ve already left - this one’s for you.Tune in to hear about:✅What finally pushed me to leave my birth town✅The emotional rollercoaster of moving solo in your 30s✅Why parental resistance and guilt are real and common (and what to do about it)✅Homesickness, loneliness, and becoming a beginner again✅Manifestation, divine timing & trusting the process✅How travel rewired my worldview and business success✅Why your comfort zone might actually be your prison… and how to finally escapeThis episode is all about creating the life you actually choose, instead of living the life you inherited.Key moments:00:06:00 I Almost Left Earlier00:12:00 Making the Move00:17:00 Nobody Becomes Somebody00:22:00 Childhood Dreams Manifest00:26:00 Parental Gaslighting00:31:00 Gratitude Stop living vicariously through other people's adventures and start writing your own story.-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  28. 9

    How I Paid Off $245,000 in Debt With This 8-Step Plan (TRY NOW)

    Drowning in debt with no clue where to start? I had $245,000 in debt at 24 years old - none of it on property . I’ve seen countless other women in business struggling with debt, too.In this episode of The Tell Me About It Podcast, I’m joined by my long time friend, Charli Nekrep, to open up about how we each faced crazy amounts of debt (I’m talking 6-figures here).Together we’ll share how we were able to clear the debt and came out the other side - giving you empowering advice to help YOU get financially free too.Whether your credit card is maxed, your car's been repoed (yep, we go there), or you just feel like you're living week to week - there’s something for you in this episode.Tune in to discover✅ Our biggest financial mistakes (including credit cards, bad loans, and business debt)✅ The 8-Step “Stairway Habit” we use to help clients get out of debt✅ Shifting your money mindset (hint: This is more important than you might think)✅ The exact structure we used to clear debt, build savings, and buy property✅ How to reset your finances after divorce, illness, or major life curveballs✅ What financial freedom actually looks like in your 30s and beyond-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  29. 8

    Why Good Service Business Owners Go Broke (While Bad Ones Survive)

    Get a short & sexy course sharing how to price your services for maximum profit → https://iconiccoaching.com.au/product/project-profitToo many salon owners and service providers are working full-time hours for part-time pay - that ends now.Whether you're a salon owner, barber, beauty clinic operator, coach, creative, or any service-based business owner - this episode is packed with real, actionable advice on how to:✅ Calculate your break-even point and bottom line so you actually know how business is going✅ Stop discounting and start enforcing your prices - to make the profit you deserve✅ Bridge the gap between what you're charging and what you should be charging✅ How to stop letting clients (or staff) run your business✅ Take control of your business finances with confidence and clarity✅Reducing business costs smartly (power bills, rent, staff, etc.)Look, you didn’t start a business to be broke and burnt out - tune in today and start making what you deserve.Key moments:00:02:20 Businesses Closing Down00:03:40 No More Making Excuses00:05:40 Taking Accountability00:08:00 Pricing Your Worth00:14:20 Client Boundary Issues00:17:40 Speed Equals Expertise00:21:00 Deserve to Profit00:26:00 Know Your WorthIf you're exhausted from working nonstop but still can't pay yourself what you're worth, this episode gives you the framework to finally fix your pricing and start profiting from your business.-👉Find out more about how we can work together:https://iconiccoaching.com.au/coaching-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  30. 7

    Rokstar Salon: Rising Above Life's Darkest Moments (With Brodie Lee Tsiknaris)

    Behind the glitz of awards, fashion weeks, and thriving salons lies the untold journey of Brodie Lee Tsiknaris - a powerhouse in the hairdressing industry who built her legacy through unimaginable pain and unshakable purpose.In this deeply inspiring and emotional episode of Tell Me About It we explore Brodie’s life. You’ll hear about her journey from humble beginnings in country Queensland to becoming a multi‑award‑winning salon director, educator, and business trailblazer.Brodie opens up about the real journey behind the success, including grief, infertility, loss, love, and resilience that shaped her into one of Australia’s most respected women in business.Tune in to hear:✅ How Brodie turned tragedy and trauma into purpose and power✅ The truth about what it takes to build a successful salon from the ground up✅ The realities of infertility, pregnancy loss, and mental health in business✅ Why female leadership, mentorship, and supporting your team truly matter✅ The mindset and habits that helped her become an award‑winning hairdresserWhether you’re a salon owner, hairdresser, apprentice, or a woman in business chasing your dreams, this episode will remind you that you can rise again… even after life’s hardest moments.Key Moments:00:00:20 Country girl origins00:09:00 The Making of a Hairdresser00:23:00 Rock Bottom at 2200:28:20 The Mountain You Climb Alone00:33:20 Turning Pain Into Practice00:37:00 The unexpected love story00:42:00 Lightning Strikes Twice00:51:00 The Silent Suffering of IVF00:57:00 48-Hour Rule01:07:00 Winter Always Turns to SpringFrom losing her partner to suicide to building one of Brisbane’s most awarded salons, Brodie Lee Tsiknaris’s story is a story of resilience, grit, and rising from rock bottom.-👉Connect with Brodie:https://www.instagram.com/brodieleerokstar/-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  31. 6

    Why Work-Life Balance Is a Lie (And What to Do Instead)

    Is work-life balance actually making you more stressed? In this episode of Tell Me About It, I’m busting the myth of work-life balance - especially for small business owners, entrepreneurs, and creatives.Instead, I explore a more powerful, honest alternative…The “work-life blend”.If you’ve ever felt guilty for working late, struggled to set perfect boundaries, or felt torn between your business and your personal life - you’ll learn how to drop the unrealistic expectations and start blending your life and business in a way that actually works for YOU.Tune in to discover:✅Why work-life balance is a lie (and possibly causing burnout)✅How to adopt the ‘work-life blend’ for more freedom and fulfillment✅How to build a business that aligns with your life, not against it✅Real talk on burnout, guilt, obsession, and entrepreneurial seasons✅How outsourcing and planning strategies can give you your time (and sanity) back✅The truth about relationships, support systems, and success as a business owner✅How to stop punishing yourself for not doing it all Key moments:00:00:45 The balance myth creates stress00:03:20 Breakthroughs happen outside work hours00:06:40 The 40-hour week is outdated00:10:20 Work where life happens00:15:00 Energy dictates your schedule00:18:00 Planning week strategy explained00:21:40 Outsourcing is not optional00:26:20 Business has natural seasons00:31:00 Success creates options not obligations00:33:00 Choose the right partnerIt's time to abandon the balance myth and embrace the blend. Your future self will thank you for it.-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  32. 5

    From MS Diagnosis to Award-Winning Filmmaker | Cassidy Kryyger’s Story

    What do you do when the traditional path doesn’t work for you? You make your own damn path.In this episode of Tell Me About It, Cassidy Krygger opens up about launching her own production company, managing MS, and growing a viral Hollywood nostalgia brand.We also explore how Kryyger accidentally built a 270,000-follower Instagram presence that caught the attention of Ariana Grande, Ryan Reynolds, and other major Hollywood celebrities. She shares the reality of managing a degenerative disease while running multiple businesses, why she refuses to let sympathy define her story, and how she made a conscious decision to fight rather than surrender.This conversation proves that your worst days can become the foundation for your best work - if you're willing to take charge of your own life and create something meaningful with the time you have.Tune in to discover:✅How Cassidy transitioned from acting to filmmaking and built her own production company✅The story behind Daisy, her award-winning short film based on real family history✅What it’s really like to go viral and grow an Instagram page to over 270K followers✅Tips on building a niche brand and attracting celebrity attention on social media✅Managing anxiety, grief, and health challenges while still pursuing a creative career✅Why strong female role models can shape the way we show up in the world✅The emotional side of outgrowing friendships and learning to protect your energyListen now to hear how Cassidy turns pain into purpose and builds an empire while battling her own body.Key Moments:00:03:10 Introducing Daisy the film00:07:10 Making your mark on the world00:11:10 Growing up with strong women00:16:10 Severe anxiety 00:19:10 MS diagnosis at 2300:25:10 Processing the diagnosis00:31:10 Medication side effects and trade-offs00:37:10 Becoming an MS Australia ambassador00:40:10 Building Hollywoodland Photos accidentally00:44:10 Feature film plans for Daisy00:48:10 Finding good in every dayWhether you’re a creative personality type, a business owner, or, navigating life with chronic illness - this episode will give you incredible insights into resilience and what’s possible.-👉Cassidy’s short film "Daisy"- based on her great-grandmother's scandalous 1930s love story - has won 20 awards and opened doors she never imagined. You can rent or buy it here: https://daisyproductions.vhx.tv/-👉 Connect with Cassidy:https://www.instagram.com/cassidykryggerhttps://www.instagram.com/hollywoodlandphotoshttps://www.instagram.com/daisyproductionsau-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  33. 4

    How I Took Back My Time, Health & Sanity in 2025

    I threw every rule I teach out the window in 2024. I became financially obsessed - to the point where I was working five to seven days a week, flying constantly, and completely neglecting my health and relationships. In the end, my body forced me into bed rest for two months, I had to cancel jobs, refund clients, and miss out on major opportunities.This episode walks you through exactly what went wrong and how I completely restructured my life and business in 2025. Tune in to hear:✅The true cost of chasing income at the expense of health✅Navigating burnout, IVF, and grief (all at once)✅How I restructured my team and set powerful business boundaries✅The exact mindset shifts that changed my life in 2025✅Embracing JOMO (The Joy of Missing Out) and saying NO without guilt✅Tips for building a schedule that actually supports YOU✅What is absolutely non-negotiable for everyone who wants success and happinessIf you’re hustling right now, this is your permission slip to slow down, reassess, and build a life that feels good (not just looks good).Key moments00:00:00 Introduction to the podcast00:00:40 How I ruined myself in 202400:02:00 Comparison culture00:05:00 Everything happening in 202400:09:00 Flying 49 times in nine months00:12:00 Diagnosed with burnout00:15:00 Two months of bedrest00:18:00 Restructuring my business00:21:00 The 180-degree turnaroundListen now to learn how to increase your growth while taking control of your life.-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

  34. 3

    Raw, Real, & Unpolished: Welcome to Tell Me About It

    Welcome, welcome, welcome!  If you’re tired of perfectly polished podcasts that pretend failure doesn’t exist, you’re in the right damn place. I’m your host, Cait Muir, a serial entrepreneur and 7-figure business coach - bringing to you an unapologetically honest podcast for founders, service-based business owners, and anyone who’s ever been knocked down and built it all back.Here’s what you can expect from this podcast:✅Raw stories of failure, grit, and massive comebacks✅Behind-the-scenes of business, entrepreneurship, and the coaching industry✅Deep convos with badass humans and entrepreneurs doing epic things✅Chaos, clarity, honesty, swearing, and no nonsense or BSIf you’re a business owner - or just someone who's sick of fake biz inspo - this is the show for you. I go deep, I keep it real, and nothing’s off-limits.(This podcast launch was astrologer-approved (yep, really)).-👉Here’s how to connect:https://www.instagram.com/tellmeaboutit__podcasthttps://iconiccoaching.com.au

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ABOUT THIS SHOW

Welcome to Tell Me About It: the no-filter podcast for real people building real businesses (and real lives)This is NOT your typical business podcast.I’m your host, Cait Muir, ex-salon owner turned 7-figure business coach for service-based business owners.Tell Me About It is the podcast that skips the Instagram-perfect BS and dives straight into the messy, sweary, empowering journey of life and entrepreneurship.Each episode delivers powerful lessons, honest failures, big wins, and behind-the-scenes stories from my own journey - from $300K in debt to building, selling, and scaling multiple businesses.We talk:- What actually works when you're scaling your business and life- How to navigate burnouts, breakdowns & breakthroughs- Real convos with wild, wise, and successful humans doing epic sh*t - inside and outside of businessIf you’re tired of playing by everyone else’s rules, this podcast will remind you that the

HOSTED BY

Cait Muir

Frequently Asked Questions

How many episodes does Tell Me About It have?

Tell Me About It currently has 34 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Tell Me About It about?

Welcome to Tell Me About It: the no-filter podcast for real people building real businesses (and real lives)This is NOT your typical business podcast.I’m your host, Cait Muir, ex-salon owner turned 7-figure business coach for service-based business owners.Tell Me About It is the podcast that skips...

How often does Tell Me About It release new episodes?

Tell Me About It has 34 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Tell Me About It?

You can listen to Tell Me About It on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Tell Me About It?

Tell Me About It is created and hosted by Cait Muir.
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