The Aspirant Podcast

Send us Fan MailWhat if your brand story isn’t wrong… it’s just not in your customer’s language?In this episode, I sit down with Jonathan Castner to unpack why most businesses are projecting instead of listening — and how that’s costing them. We talk about turning real client conversations into powerful brand stories, why scripted testimonials fall flat, and how to find your “unfair advantage” hiding in plain sight.If you’ve ever wondered why your messaging isn’t landing the way it should, this one might change how you think about storytelling forever.👥 ABOUT THE GUESTAbout Jonathan Castner:Jonathan Castner is the founder of Castner Creative. They tell the human story of your business. Castner Creative helps businesses grow by better understanding what their customers think, feel and say about them. They do in-person research of your best customers to find out what truly matters to them, what they say and importantly, what they feel about working with you. Using their circle of understanding method, they "unpeel the onion and then reconstruct it".Using a combination of psychology, behavioral economics and journalism, Castner Creative turns their insight into a unified language for sales and marketing, as well as for internal communications and recruiting. Then they use cinéma vérité film making to create a set of video stories which validate and connect you to a client base of true believers.🔗 LINKS & RESOURCESConnect with Jonathan on LinkedInLearn more about Jonathan’s work and methodology HERE!Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailWhat’s the thing in your business that’s quietly draining you… but not quite painful enough for you to deal with it yet?In this short episode, Natasha explores why we tend to tolerate the very things that slowly steal our energy, focus, and presence and how waiting for a breaking point can cost more than we realize.Using a personal story as a jumping-off point, this episode invites you to look at what you’ve been managing, avoiding, or “just dealing with” and ask a different question: what would change if you addressed it now, before it forces your hand?Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailEver notice how some of the most skilled, experienced people you know are... barely visible online?Meanwhile, someone half as qualified seems to be everywhere, booking clients left and right?Here's the uncomfortable truth: talent doesn't equal visibility. And if people can't see you, they can't hire you.Today, I'm pulling back the curtain on why smart, capable people stay hidden way longer than they should — and the specific mindset patterns that keep brilliant entrepreneurs playing small.In this episode, I break down:The moving goalpost that keeps you "preparing" instead of growing (and why your next certification won't fix this)Why protecting yourself from judgment is actually pushing away your ideal clientsThe weird confidence gap: why people who aren't that good have no problem talking themselves up... and what that taught me about authenticityWhat flowers and bees have to do with attracting clients (seriously — this reframe might change everything)The one thing you're probably bored of that your audience hasn't even discovered yetA 10-minute exercise that could uncover the credibility you've been sitting on this whole timePlus: the testimonial strategy that turns bland "she was great to work with!" into emotionally compelling content that actually converts.Because here's what I know: you didn't build your skills, experience, and expertise just to keep them to yourself.Staying invisible isn't humble. It's hiding.Ready to stop being your own best-kept secret? Hit play.Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailIf you’ve been thinking about growing your authority this year but don’t want to start another big project, this episode is for you.Today, Natasha is sharing one of the simplest ways to expand your visibility and credibility without creating more content, launching a podcast, or writing a book. It’s a strategy that works especially well if you want to be seen as an expert, but prefer a lighter, more sustainable approach.In This Episode, You’ll Hear About• A low-lift way to build authority without owning the platform • Why audience size matters less than alignment • How to think about visibility if speaking makes you nervous • A mindset shift that makes promotion feel more natural • Why this approach works so well for relationship-based businessesWho This Episode Is ForThis episode is for entrepreneurs and service providers who want to grow their authority, attract aligned opportunities, and feel more confident being visible — without adding more complexity to their business.If you’ve been curious about speaking, guesting, or being featured, but haven’t known where to start, this episode will give you a clear, approachable entry point.Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailSomething feels different already.The content is louder, faster, and more automated than ever… and yet trust feels harder to find. People are pulling back. Social feels heavier. AI is everywhere. And a lot of what used to work doesn’t land the same way anymore.In this episode, Natasha shares what she’s noticing beneath the surface as 2026 begins. Not trends pulled from headlines, but patterns showing up in how people engage, who they trust, and where they’re choosing to spend their time and energy.This is a conversation about what happens when content stops feeling human, why relationships are quietly becoming the differentiator again, and what people are craving more of as the digital world gets noisier.It’s also an invitation to think differently about visibility, community, and how you show up when attention is scarce, and trust is everything.If you’ve been feeling a little fatigued by marketing, social media, or the pressure to keep up, this episode will help you make sense of why—and where things may be heading next.Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailThe Aspirant Podcast is back for Season 2.This season is about stepping out of the noise and into authority. Building that visibility you’ve been craving that connects to real impact and income. If you’ve been doing the work, showing up consistently, and still feel like your momentum hasn’t caught up yet, you’re in the right place.Expect more solo episodes, deeper conversations, and more resources for feel-good visibility and business building. Subscribe to The Aspirant Podcast and join me on the journey.Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailIf your mornings start with doom-scrolling and your days end with “I’ll rest when life calms down,” this episode is your re-center. Natasha sits down with coach and shadow-work facilitator Helena to unpack a simple, powerful pyramid for a fulfilling life now—spiritual alignment, emotional well-being, and world service—so you can show up to your business and relationships with grounded energy (not hustle hangovers).We’re getting real about:Morning inputs that set your tone: why any pre-scroll ritual beats a perfect one—and how 10 minutes can flip your day.Spotting quiet burnout: the subtle flags you’re “faking fine” and how to create space between the moments so peace can return.Shadow work, demystified: what it is, how Helena guides 2.5–3-hour sessions to renegotiate competing inner voices, and why breakthroughs stick when paired with ongoing coaching.By the end of this convo, you’ll feel equipped to make tiny, doable shifts that compound—toward a business that feeds your soul and a fulfilled life. 👥 ABOUT THE GUESTAbout Helena KarchereHelena is a coach, facilitator, and business leader dedicated to personal transformation, the Beloved Community, and aligning spiritual depth with meaningful action. She helps individuals find clarity, heal, and lead with integrity—serving a more just and loving world.Helena believes that fulfillment comes not from avoiding discomfort, but from fully engaging—with family dynamics, self-doubt, civic life, and the messy realities of organizations.Through her Shadow Work® coaching, she explores the unconscious patterns that drive lifelong challenges. In a space free of shame and judgment, she honor all parts of the self—using the archetypes of Sovereign, Warrior, Magician, and Lover—to reclaim hidden gifts.🔗 LINKS & RESOURCESConnect with Helena on LinkedInLearn more about her Shadow Work and how she helps people thru personal transformation by emailing her at [email protected] miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailIf you’ve ever thought “I need help—but what kind?” this episode will clear the fog. I sit down with Virtual Assistant veteran Rachael Davila (20+ years in the field) to unpack how to hire smarter, onboard better, and actually get your time  (and sanity) back.In this episode you’ll learn:Why hiring fails more often from mindset than skill — and how to move from solopreneur to teampreneur.The difference between onboarding and offloading (and why onboarding wins every time).A practical roadmap: break goals → projects → tasks and use Do / Delegate / Delete / Delay to decide who should do what — plus how to match tasks to the right kind of support (doer, collaborator, specialist, or personal assistant).By the end of this convo, you’ll feel equipped to create a handoff list, choose the right VA type, and trust the process on your way to building a stronger busines. 🎧👥 ABOUT THE GUESTAbout Rachael Davila:Rachael Davila is a Virtual Assistant mentor, implementation strategist, author, and founder of Extra Hands! Virtual Assistance. She’s been a solo VA since 2005 and hired her first assistant in 2021, giving her a unique perspective on both sides of the VA/client relationship. Rachael knows how overwhelming it can feel to figure out virtual support, and she’s made it her mission to help business owners navigate the sometimes-scary but always-worth-it process of finding and working with the right VA. She’s the host of the Hey! Do I Need a VA? podcast and author of the book by the same name. 🔗 LINKS & RESOURCESConnect with Rachael on LinkedInDo you need a VA? Learn more about how Rachael can guide you find the perfect fit here!Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailIn this episode, I’m joined by Jessi, an operations strategist and expert Asana consultant who helps businesses and nonprofits streamline the way they work. With her blend of emotional intelligence and sharp systems thinking, Jessi shows founders how to build workflows that feel like scaffolding, not a cage—so you can stay creative, delegate confidently, and actually take a breath in your business.We’re getting real about where to start (hint: what’s painful or costly), which tools won’t overwhelm you, and how to hand things off without losing control. You’ll learn:The first three things to systemize (based on time/money “leaks”) and a 5-minute brain dump to find them fastA simple tool stack for soloists (why Asana Free wins for beginners + when paid tiers make sense)The 3 types of delegation (task, strategy, outcome) and how to match the right work to your VAHow to design people-first workflows (ADHD-friendly reminders, low-notification modes, and a “Someday” sandbox for ideas)By the end of this convo, you’ll feel equipped to delegate smarter and protect your energy because you deserve a business that feels good! About Jessi Engelke:Jessi is an operations strategist and expert Asana consultant who helps team-based businesses and nonprofits streamline the way they work. With a background in corporate and nonprofit leadership, she blends emotional intelligence with sharp systems thinking to bring both calm and momentum to overwhelmed founders. Jessi specializes in building people-first workflows that boost team efficiency, improve client experience, and make sustainable growth feel possible again. Her signature approach centers on simplicity, emotional safety, and practical delegation so CEOs can focus on leadership instead of logistics. Through her company, One Stone Solutions, Jessi supports service-based businesses that are ready to scale with intention and lead with more ease, not exhaustion.🔗 LINKS & RESOURCESConnect with Jessi on LinkedInNeed a simple system? Find out what Jessi does hereNever miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailSales isn’t just about closing deals. It is about the questions you ask, the mindset you bring, and how you use tools like AI to create real connections and lasting impact.This week I’m joined by Merit Kahn, Certified Speaking Professional, sales expert, emotional intelligence authority, and creator of the one woman comedy show Optimistic Personality Disorder. We dive into the intersection of sales, emotional intelligence, and AI and why the right balance of tech and human touch is the key to thriving in business today.Merit shares how to:The 3 M’s of effective selling: Mindset, Mechanics, and MotionIdentify your sales strengths and the weak spots to outsourceUse AI without losing the human connection that makes sales workWhy emotional intelligence is your business’s most underrated sales toolHandle rejection and the “pain point” conversation with empathyWe also talk about how her journey into comedy unexpectedly transformed her impact on audiences (event though she’d been speaking on stages for awhile) and how finding the funny can lighten the load in business and life.About Merit Kahn:Merit Kahn, CSP (Certified Speaking Professional), is a sales expert, Emotional Intelligence authority, and the creative force behind the one-woman comedy show Optimistic Personality Disorder. With over two decades of experience helping sales teams sell complex, creative, and custom solutions, she’s the brains behind the “Open Minds Close Deals” framework—a blend of consultative sales strategy, emotional intelligence, and just the right dose of AI efficiency. Merit is also a playwright, producer, and performer who knows how to command both a stage and a sales meeting. Her unique WorkShow Experiences—offered for both business teams and personal growth programs—turn real-life drama into breakthroughs, helping people reframe challenges with humor and insight. Whether she’s keynoting for corporate audiences or performing for sold-out theaters, Merit brings a rare combo of street-smart business savvy and creative spark. If you’re ready for fresh perspectives on sales, leadership, AI, and the power of story… you’re in the right place.🔗 LINKS & RESOURCESConnect with Merit on LinkedInNeed a laugh about personal growth? Learn more about her comedy show hereExplore sales training, emotional intelligence coaching, and booking info hereNever miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailIf you’ve heard that SEO is dead, you’re not alone, but it’s far from true. In this episode, I’m joined by SEO expert and agency owner Stella Morrison of The Stellastro Effect to talk about how AI is changing the way people search for information and what that means for your website, visibility, and long-term marketing strategy.We dive deep into:What AI overviews are and how they’re impacting your click-through ratesWhy ChatGPT isn’t replacing Google (yet)The SEO fundamentals that still matter, even in an AI-driven worldThe biggest mistakes business owners make with their websitesPractical tips to improve your site speed, user experience, and content starting todayWhy SEO is a long game and why waiting another year is a big mistakeStella talks about claiming your space online as a woman in business and how even minor updates to your website can lead to long-term visibility and growth.If you’ve been wondering whether to invest in SEO or feeling overwhelmed by the tech talk this episode will ground you, guide you, and give you an actionable next step.About Stella Morrison:Stella is the founder of The Stellastra Effect, an award-winning, woman-owned digital marketing firm focused on SEO, content marketing, and website design and development.She is an award-winning former journalist and content marketing expert with nearly 20 years of editorial experience. Her specialties are in SEO, editorial and content strategy, brand voice development, and thought leadership development.Stella was named a Marketing Maverick 40 Under 40 by NJ Ad Club in 2025. She is a two-time Content Marketing Awards winner, earning “Best Topic Specific Blog” two years in a row from the Content Marketing Institute in 2023 and 2024. She was also the 2023-2024 Content Marketing Editor for the American Marketing Association - San Francisco chapter. In addition to her awards, Stella develops and delivers workshops and panels on SEO, content marketing, and marketing in restricted industries for trade shows and conferences across the U.S. 🔗 LINKS & RESOURCESConnect with Stella on LinkedInFind Stella’s woman-owned powerhouse agency hereNever miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailIf you run more than one business or have a personal brand alongside your company, you’ve probably asked: Should I split them up on LinkedIn?The short answer — not always.In this quick episode, I share how to decide whether to combine your businesses and personal brand under one LinkedIn profile or keep them separate. You’ll hear two real-world client examples — one where the audiences were so different that separation was the only way to protect the brand, and another where the personal brand and company aligned so well that keeping everything together made perfect sense.You’ll learn:The one question to ask before creating another business page or profileHow to use your personal profile as your highest-ROI asset on LinkedInWhen combining brands strengthens your presence vs. when it confuses your audienceHow to keep things simple while still reaching the right peopleIf you’ve been juggling multiple brands and wondering how to show up without burning out, this is your permission slip to simplify — and make your personal profile work harder for you.Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailFeeling stuck in your business? Or like you just aren’t landing the clients you want (or used to)? In this episode, I’m joined by Topaz Hooper, founder of American Copywriter Co, who recently rebranded her own business and now helps global companies launch and grow in the U.S. market. Whether you’re feeling bored, misaligned, or just sensing it’s time for a change, this conversation will help you get clear on what’s next! We’re talking about: The key signs it’s time to rebrand (and what to do first)Why even a small pivot can reignite your creativityWhat to fix if your website “feels off” but you don’t know whyHow to refresh your brand without blowing your budgetTopaz shares lessons from her own reinvention and what it really takes to stand out in a crowded market, including where AI fits into the conversation.This one’s packed with insights, so tune in and let me know what lands for you!About Topaz Hooper:Topaz Hooper, the founder and chief copywriter at American Copywriter Co. A new copywriting company helping global businesses launch and grow in the U.S. with messaging that resonates with American consumers. She's also the founder of Cruelty-Free Copywriter, a copywriting business helping plant-based, vegan, and sustainable brands turn heads, stand out, and change the world.🔗 LINKS & RESOURCESConnect with Topaz on LinkedInLearn more about American Copywriter Co hereInterested in Vegan, Cruelty-free copywriting? Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailIn this episode, I’m joined by visibility strategist Jenn from Visibility Ecosystem to talk about one of the most underutilized marketing tools out there — podcast tours. Whether you’re launching something new, trying to expand your reach, or just plain tired of social media, this episode breaks down how podcast guesting can help you build buzz and attract dream clients.We talk about:What a podcast tour actually is Why smaller, niche shows might bring you better results than the big namesHow to prep your funnel and tracking before you start pitchingThe difference between drip tours and batch booking (and how to choose what’s right for you)How to pitch even if you’re newer in business or don’t have a big audience yetReal-world examples of clients using podcast tours to book $2K+ clients, pivot their audience, and grow their reachIf you’ve been looking for a more authentic, relationship-driven way to show up and get visible, then make sure to listen to this episode!About Jenn ZellersJenn is a visibility strategist for established online business owners who want to spend more time on what they love than on marketing. Unlike other marketing strategists, she and the Visibility Ecosystem team use speaking and collaborations as marketing seeds so you're always doing or talking about your work... even when you're not "marketing"!🔗 LINKS & RESOURCESFollow Jenn on IG!Email Jenn to get the Podcast Tour support you need at [email protected] miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailIf you’ve ever found yourself spiraling in “I could do anything for anyone!” energy—but still wondering why your dream clients aren’t knocking—this one’s going to hit home.In today’s episode, I’m joined by my long-time creative partner and fellow strategist, Laurie Peterson—who recently did something that took her over 15 years to do: finally name and clearly position her consulting brand. We’re getting real about what makes it so hard to define our own niche (even when we do it for others!), the fears that keep us from choosing, and how to shift from listing your services… to telling a powerful story.Inside, we talk about:Why being multi-passionate can feel like a curse when it comes to positioningThe fear of boredom, missed opportunities, and “getting it wrong”How Laurie reframed her question—and finally landed on The Founder’s SidekickA simple 3-step exercise to uncover your “why” (and make messaging feel so much easier)Why creativity is a practice—and how to bring more play into your business decisionsWhether you're a generalist who’s tired of being forgettable, or a solopreneur trying to figure out how to niche down without limiting yourself—this convo is the permission slip and perspective shift you’ve been waiting for.About Laurie PetersonLaurie Peterson is an entrepreneur, patented inventor, and silicon-valley trained marketer with a Berkeley/Haas MBA. Laurie has twenty years of experience developing and promoting award-winning digital and physical products. With experience in software, hardware, and consumer products, Laurie assists venture-backed startups as The Founder’s Sidekick.🔗 LINKS & RESOURCESLearn more about how The Founder’s Sidekick support entrepreneurs hereConnect with Laurie on LinkedInCurious about Toy Inventing? Go here!Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailLinkedIn doesn’t have to feel like a corporate suit you’re squeezing into.If you’ve ever felt overwhelmed, underqualified, or just downright awkward about showing up on LinkedIn, this episode is the breath of fresh air you need.I’m joined by the brilliant and down-to-earth Sue Gresham (aka “The LinkedIn Lady”), who breaks down what it really takes to build visibility and relationships on the platform, all while leaning into your own secret sauce. We talk about:Why you don’t have to post daily to be successful on LinkedInSimple ways to show up (even if imposter syndrome has got you down)How to uncover and own your unique “secret sauce”Tips to create conversations that are actually memorable (and don’t feel salesy)Whether you’re trying to get more visibility, find high-quality leads, or just stop ghosting your LinkedIn inbox, this episode will leave you feeling empowered to take the next step.👉 Tag us on IG with your favorite takeaway or DM us the tip that resonated most!About Sue Gresham:Sue Gresham is a LinkedIn Coach and Strategist who helps micro-business owners, coaches, consultants and service providers get noticed, grow their business, and build relationships that actually lead somewhere. Known as “The LinkedIn Lady” by many, Sue combines strategy with heart – breaking down LinkedIn into simple, manageable activities that instill confidence, bring visibility, and results.  She’s the creator of the Link to Success Framework and she brings stories, takeaways and lightbulb moments to every talk.🔗 LINKS & RESOURCESConnect with Sue on LinkedIn and grab her Summer Special LinkedIn Review!Learn more about Sue’s workshops hereNever miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailAre you ready to stop second-guessing yourself and start speaking with bold, authentic confidence? In this episode of The Aspirant Podcast, we’re joined by the amazing Jen Oliver, a TEDx speaker coach and champion of real, heartfelt expression and connection. She’s here to share how to uncover your true voice—whether you’re pitching a client, sharing your story on stage, or communicating something important in your personal or romantic life. Jen’s dropping truth bombs on how to quiet the mental noise, connect with your body, and show up as the truest version of YOU. We talk about:Why "finding your voice" is actually an inside jobHow to work with performance anxiety (instead of letting it silence you)The daily practices that help you speak from your body—not your inner criticNo matter where you’re starting from, this convo will help you show up more powerfully and authentically in every area of your life.Makes sure to listen to the whole episode, some of the juiciest bits are at the end of this one! ❤️About Jen Oliver:Jen Oliver coaches women to speak with impact and is highly effective at helping her clients show up REAL while leveraging their story and mission to exert powerful influence. Jen enters her 4th season as an Executive Producer, Director of Curation and Speaker Coach for TEDxFolsom and contributes to other U.S. based speaking events. She is also a force behind WomanSpeak™ - an internationally recognized body of work teaching the art and soul of public speaking. Jen hosts the Listen for REAL podcast and is currently co-founding a platform that equips and supports women as they explore their inner world, unearth their truest voice, and speak with a new level of confidence - personally and professionally.Jen is available for private coaching in addition to custom group workshops.🔗 LINKS & RESOURCESLearn more about what Jen hereConnect with Jen on LinkedInTransform your idea into a Signature Talk by joining Jen’s 90-day TEDx Talk Accelerator ProgramNever miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailEver get stuck in a spiral of “what ifs” that stops you from moving forward in your business? You’re not alone and this episode is exactly what you need to give you the motivation and know how to do something different next time.Today, I’m joined by Elizabeth Dodson, co-founder of the tech company HomeZada, to talk about how to stop overthinking, trust your gut, and make bold decisions (even if you’re scared). With over 25 years in tech and business development, Beth brings real talk on staying grounded, reflecting on what works, and ditching the shiny objects that distract so many entrepreneurs.In this episode, we dive into:The power of “positive what ifs” and how to make decisions with more easeWhy trusting your intuition is a skill (and how to strengthen it)How to reflect on past wins and losses to grow exponentially without burning outThis one’s full of feel-good encouragement, hard-earned wisdom, and mindset shifts you’ll want to come back to again and again.🎧 Loved this chat? Tag me on IG with your favorite takeaway, I want to know what resonated! About Elizabeth Dodson:Elizabeth Dodson is Co-Founder of HomeZada, an online and mobile home management platform that helps homeowners manage their homes to save time and money and reduce stress. Elizabeth Dodson has over 25 years in technology and business development. Prior to HomeZada, she joined Meridian Systems and assisted in the growth of this young startup. As the Director of Business Development for Meridian Systems, she managed all the partners, their programs, and sales. She holds a BS in Business from Stevenson University and her MBA from Loyola University of Maryland.🔗 LINKS & RESOURCESLearn more about Homezada hereConnect with Elizabeth on LinkedInNever miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailWhat do handmade greeting cards and holiday truffles have to do with entrepreneurship?In this special solo episode, I’m taking you back to the early days of my business journey, back before I ever even knew, or dreamed where I’d be today! From childhood creative projects to unexpected pivots, this is my story and how I got here. Maybe this episode inspires you to reflect on your own early days. What were the unexpected experiences or skills you were gaining that you never imagined would be laying the groundwork for your business?Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailIf you’ve ever poured your heart into a high-ticket offer and launched it—only to hear crickets—you are so not alone!In this episode, Business and Growth Strategist Melissa Glick joins us to break down what’s really happening when your best offer flops and how to course-correct fast. From building buyer-ready pipelines to leveraging curated events, we dig into the real strategies that convert, all while maintaining that real, relational approach. You’ll learn:Why your offer might be falling flat (and how to adjust it fast)How to spot the difference between freebie hunters and true buyers.A repeatable system for filling your pipeline using curated eventsWhy selling isn’t gross—and how to feel good doing itBy the end of this conversation, you’ll be ready to rethink your launch, refine your sales engine, and start attracting ideal clients.About Melissa Glick:Melissa Glick is a business and growth strategist who helps solopreneurs and small business owners scale through smart systems and social selling. After building and selling a 7-figure tech company, Melissa founded Peak CEO to teach others how to break free from daily operations and grow with confidence. Her approach blends done-with-you systems for sales, marketing, operations, and finance, helping clients create predictable revenue and real freedom. Known for her blunt honesty and strategic mind, she’s passionate about transforming both businesses and lives—having done it herself, including a 100 lb. weight loss. Melissa specializes in organic lead generation, LinkedIn growth, and closing high-ticket deals without feeling “salesy.” When she’s not helping clients build sexy systems for smart growth, you’ll find her dancing, traveling, or leading powerful workshops that empower entrepreneurs to thrive.🔗 LINKS & RESOURCESConnect with Melissa on LinkedInLearn More about Melissa HereNever miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailFacebook groups might seem oversaturated or chaotic—but they’re far from dead. In this solo episode, I’m pulling back the curtain on how I landed two high-quality clients through Facebook groups. I’ll walk you through what actually worked, the mindset shifts that made a difference, and how you can use these free spaces more strategically to get leads without being spammy.If you’ve been feeling discouraged and like you’re getting passed up in Facebook Groups, this one is for you!WHAT YOU’LL LEARNThe small shifts that led to big client winsHow niching made one post stand out instantlyWhy local groups can be more powerful than national groupsA smarter way to show up (and train the algorithm)…and so much more!Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailFeeling stuck in fear or overwhelmed by the entrepreneurial hustle? This is all too common, and luckily, there are tools and strategies to help make the weight of it all a little lighter! In today’s episode, we’re getting real about what it actually takes to build emotional resilience as an entrepreneur (hint: it’s not about "working harder").Natasha sits down with psychotherapist Anissa Cordova, PhD, to talk about the messy, human side of business ownership—navigating discomfort, handling rejection, and staying grounded in a world that often pulls us toward fear and scarcity.By the end of this conversation, you’ll feel equipped to:Recognize the sneaky signs of emotional depletion and restore your energy with simple shifts to maintain optimal performance and avoid burnout Build resilience before the big stressors hitTap into gratitude, play, and values-based decision-making to grow a business you actually loveManaging your mental health really is about so much more than self-care, it’s about creating systems and processes that support your wellbeing and create optimal performance so you can show up wholly for what matters most in your business and life. Share this with a biz bestie who needs a reminder that slowing down is a strategy!About Anissa Cordova:Anissa Cordova is a psychotherapist and life coach with a PhD in Health Psychology, based in Colorado. She works with clients in Denver and across the United States, helping them break free from unhelpful patterns and develop healthier ways to manage stress and emotions. She is also certified in EMDR, a powerful therapy for processing trauma and emotional challenges.Her career has taken an unconventional path, from leading bicycle tours across the western U.S. and Canada to providing therapy for people with cancer and their loved ones. She has also worked with families in the field of organ donation, deepening her understanding of grief, resilience, and personal transformation.She is especially passionate about supporting individuals with chaotic lives—like busy moms—who struggle to prioritize self-care. Her approach is compassionate, practical, and focused on creating lasting change. When she’s not working with clients, she loves spending time with her dog, hiking, practicing yoga and meditation, and riding her cruiser bike.🔗 LINKS & RESOURCESLearn more about AnissaConnect with Anissa on LinkedInNever miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailWhat if the hardest season of your business was actually the beginning of your next big breakthrough?In this episode, I’m joined by Sally Griswold, co-founder of Iron Orchid Designs (IOD), a globally beloved DIY brand known for creating some of the most beautiful and innovative decor tools on the market for furniture flipping and craft. Sally shares Iron Orchid Design’s journey of being two sisters licensing their designs to a larger company to becoming the multi-million dollar small business they are today. From the burnout that sparked a bold pivot, to the risks of starting over with zero guarantees, all while navigating running a business and raising six children with her husband - this is the founder’s journey that you don’t always get to hear.So pull up a chair and join us for a cozy, coffee-shop-style convo. Here’s what to expect in this episode:✨ Honest reflections on reinventing your business when what used to work doesn’t✨ A real look at how mindset and consistency are more connected than you think✨ What it takes to build a brand that supports your family instead of competing with it✨ Why alignment matters and how to create a business that reflects your valuesThis one’s full of wisdom and lessons learned, share it with a business bestie who needs a little encouragement this week. 💛About Sally Griswold:Sally Griswold is a multi-7 figure brand co-founder, homemaker, and mom of six who built a business that puts faith and family first. As co-founder of Iron Orchid Designs, she helped grow the brand into a beloved leader in DIY décor, cultivating a raving fan base through organic marketing, heartfelt connection, and creative empowerment.Known for her warmth, wisdom, and real-talk approach to both business and motherhood, Sally is passionate about helping women step confidently into their calling and embrace the freedom of God’s grace—in homemaking, entrepreneurship, and creativity.🔗 LINKS & RESOURCESIron Orchid Designs Products + Where to Buy Join Iron Orchid Designs Facebook Creative Community Follow Iron Orchid Designs on InstagramNever miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailIf writing about your business feels harder than taxes with a toddler… you’re not alone.Messaging and copywriting trip up even the savviest entrepreneurs! In this episode, I’m joined by brand messaging strategist and website copywriter Stacy Eleczko for a convo that will totally change the way you think about how you talk about your business.We’re pulling back the curtain on what actually makes copy convert—and why so many entrepreneurs are skipping the foundational steps that make marketing way harder than it needs to be.Whether you’re tired of dead-end discovery calls or just want your website to pull its weight, this episode is packed with gold:✨ The difference between positioning, messaging, and copy (and why it matters) ✨ What strong messaging really looks like—and how it helps you stand out ✨ How to do voice-of-customer research (even if you don’t have a big audience)By the end of this convo, you’ll feel clear, empowered, and ready to share your work in a way that connects and converts.About Stacy Eleczko:If writing about your brand feels harder than explaining taxes to a toddler, you’re not alone. Stacy Eleczko is a brand messaging strategist and website copywriter who helps service-based, impact-driven businesses ditch the fluff and craft messaging that earns trust, drives action, and makes people say, ‘Hell yes, I need this.’ She blends strategy, buyer psychology, and creativity to turn complex ideas into clear, compelling, and high-converting copy—without the jargon or gimmicks. Because great copy isn’t about sounding clever—it’s about making an impact.🔗 LINKS & RESOURCESConnect with Stacy on LinkedIn Learn more about Stacy Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailIf you think having an LLC means you don’t need business insurance, think again! In this episode, we’re busting that myth with insurance expert Alexandra Lammers. Whether you're an online service provider, coach, or product-based business owner, protecting yourself (and your business) is non-negotiable.We’re breaking down the must-have policies, the biggest misconceptions about liability, and why having insurance isn’t just about protecting your business—it’s also about protecting your personal assets (and other people!). Plus, Alexandra shares the one type of insurance most business owners overlook (but absolutely need).You’ll walk away from this episode with clarity on: ✔️ The difference between general and professional liability insurance ✔️ How insurance actually works to protect you if you get sued ✔️ What coverage online business owners specifically need ✔️ Why scaling your business means scaling your coverage ✔️ How to find an agent who actually listens to your business needsIf you've been putting off getting insured, this is your sign to take action today. Tune in now! 🎧About Lammer Insurance Agency: Lammers Insurance Agency is an independent agency with over 70 carriers, owned by Alexandra Lammers. As a self-employed business owner, Alexandra Lammers loves helping other business owners protect what they’ve built so they can achieve their goals and run a healthy business.A proud boy mom, she spends weekends with family outdoors—either paddleboarding on the water or hiking to find a waterfall.Links & Resources: Connect with Alexandra: LammersInsurance.comFollow Alexandra on Instagram: @AgentLammersNever miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailSEO can feel like an overwhelming maze of keywords, algorithms, and technical jargon—especially for solopreneurs who don’t yet have the budget to hire an expert. But what if optimizing your website didn’t have to be so complicated?In this episode, I sit down with SEO strategist Jeff Wilson to break down simple, actionable steps that any business owner can take to improve their website’s visibility. From creating content that attracts the right audience to structuring your pages for search engine success, Jeff shares practical insights that won’t require expensive software or hours of technical training.We also discuss the mindset of SEO, why consistency is key, and how to make the process feel less like a chore and more like a powerful long-term strategy for growing your business.Plus, we’re hosting a live SEO workshop later this month! Stay tuned to learn how to join us and get hands-on guidance to take your website to the next level.📩 Join my email list for workshop detailsAbout Jeff Jeff Wilson is your go-to SEO strategist and digital marketing expert, with a knack for helping small to medium-sized businesses and solopreneurs really shine online. He has a plethora of experience across various industries and excels at breaking down SEO into understandable audits and actionable plans. Jeff’s all about creating tailored strategies that boost your online presence and drive real growth. If you're looking for clear, effective guidance to navigate the digital world, Jeff makes SEO straightforward and successful for businesses ready to make a big impact.🔗 Connect with Jeff Wilson on LinkedInNever miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailFeeling scattered, overwhelmed, or struggling to follow through on tasks? You’re not alone! Whether you have ADHD or just find it hard to stay on top of everything as a business owner, this episode is packed with practical strategies to help you get organized, manage your time effectively, and actually get things done.I’m joined by Kat, a professional organizer and ADHD coach, who shares real-life systems that work for both neurodivergent and neurotypical entrepreneurs. We’ll talk about why traditional productivity advice doesn’t work for everyone, how to beat procrastination, and simple strategies to avoid decision fatigue. Plus, Kat shares how she and her husband (who has ADHD) structure their work and home life to stay on track.In this episode, we cover:✔️ The real reason you procrastinate (and how to fix it)✔️ How to create systems that actually work for you✔️ Smart time management hacks to prevent overwhelm✔️ How "body doubling" can boost productivity✔️ Simple ways to improve focus and follow-throughIf you’ve ever wished for more focus, better organization, and less stress, this episode is for you!---Kat is an ADHD Organizing Specialist and Coach passionate about helping neurodiverse individuals create systems that fit their unique brains. Born and raised in the Philippines, she has called Sacramento home for nearly a decade. With a deep understanding of how people and spaces impact overall health, she blends organization strategies with emotional support to empower her clients.She is currently attending a program to become a certifed Professional Organizer in Chronic Disorganization as well as working her way into getting certified as a Neurodiversity Coach.Committed to self-compassion, she is on a journey to transform her inner critic into her biggest cheerleader.When she’s not working, you’ll find her exploring new flavors in the kitchen or playing pickleball with her friends.Follow Kat on Instagram Visit Badass Homelife Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailIn this episode, Natasha Clawson sits down with Stephanie Long, founder and CEO of Mrs. SEO, to dive into the top SEO trends for 2025 and how AI is shaping the future of search. Stephanie shares insights on how businesses can optimize their websites for AI-driven search results, user search intent, and high-quality content creation. Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailWhat happens when AI starts questioning what’s real and what’s not? As AI tools become more integrated into our digital world, business owners and creators are facing a new challenge—one that could impact visibility, trust, and originality.Are we entering an era where proving our authenticity is just another algorithm to beat? Let’s talk about what this means for the future of online business.Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan Mail What if your next big business opportunity came from a casual, everyday conversation? In this episode, I’m sharing how a chance encounter at the gym led to a valuable connection—without a single sales pitch. We’ll dive into why relationship-based marketing is the secret to selling with ease and how you can start making meaningful business connections in the most unexpected places. Tune in and discover how simple, genuine interactions can open doors you never saw coming! Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailWhat if one word could guide your year, bring focus to your goals, and shift how you approach your day-to-day? In today’s episode, I’m sharing the word I’ve chosen for 2025 and the story behind how it found me.This word is already helping me rethink progress, tackle big dreams, and find joy in small, daily wins—and it might just do the same for you.If you’re ready for a fresh perspective and a little inspiration, this episode is for you. Let’s dive in!Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailAre these common marketing challenges holding you back from achieving your business goals?In this episode, I break down the five most frequent marketing roadblocks I see with my clients and share actionable strategies to overcome them. You'll discover how to adopt a proactive marketing mindset that not only builds your confidence but also helps grow your income this year.Here’s what we’ll tackle together:Struggling to find time for marketing.Feeling afraid of coming across as salesy, repetitive, or annoying.Relying too much on word-of-mouth instead of taking proactive steps.Feeling lost when it comes to how or where to start marketing yourself.Doubting the effectiveness of your efforts, leading to hesitation or even giving up altogether.If any of these resonate, make sure you listen until the end! Take the first step toward overcoming these challenges today.Bonus Resource: Don’t forget to grab your free copy of the Mindset Reset Meditation at natashaclawson.com/mindset-reset to set yourself up for success.Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailEver dreamed of writing a book but don’t know where to start? In this episode, Natasha Clawson sits down with Kelley Sewell, CEO of Redcliff Publishing, author, and writing coach, to demystify the path to publishing. Kelley shares insights into self-publishing, hybrid publishing, and traditional publishing, outlining the pros and cons of each approach.They discuss the logistics of writing a book, finding time amidst a busy schedule, and overcoming fears of vulnerability and criticism. Kelley also emphasizes the importance of defining your audience and marketing your book early, using creative strategies like local events, social media, and grassroots press to generate buzz.Whether you’re writing to share your story, establish credibility in your field, or leave a lasting impact, this episode will inspire you to take that first step toward your dream of becoming an author.Takeaways:Hybrid publishing combines professional guidance with author royalties.Writing a book takes consistency and a strong "why."Marketing starts while writing—engage your audience early.Overcome fear by focusing on your message and its impact.Tune in to learn actionable strategies for writing and publishing your first book, no matter your starting point!---About Kelley: Kelley Sewell is the CEO of Redcliff Publishing, a hybrid publisher dedicated to helping authors bring their stories to life. As an accomplished author and writing coach, Kelley provides expert guidance through the publishing journey, offering support at every step. Driven by a passion for storytelling, she empowers writers to overcome self-doubt, craft meaningful books, and share their unique voices with the world. Learn more at kellysewell.com or follow her on Instagram @kellythewriter. Redcliff PublishingNever miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailEver wondered how to safeguard your business while staying focused on what you love? This week, I sat down with Stephanie Pottick, a business and trademark attorney with a unique perspective. Before becoming a lawyer, Stephanie spent 14 years in the toy industry, working on iconic products like Wizard of Oz dolls and Sesame Street toys. Now, she combines her business expertise with legal know-how to help entrepreneurs protect their businesses and thrive.In this episode, Stephanie breaks down intimidating legal topics into simple, actionable steps. We discuss:Why protecting your intellectual property is essential (and how it can make you money).What business owners should know about trademarks, copyrights, and contracts.The pitfalls of skipping insurance or waiting too long to protect your assets.How to balance taking smart risks while limiting your liability.Whether you're a course creator, coach, or small business owner, Stephanie’s advice will help you navigate the legal maze with confidence and clarity. Plus, you'll learn why she actually loves reading contracts (and how her passion translates into better protection for her clients).Tune in to learn how to build a legally sound business foundation so you can focus on growing with peace of mind!--Connect with Stephanie: Pottick Law ServicesLinkedInProtect For Success CourseNever miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailEver dreamed of seeing your name in bold letters on National Geographic, Time, or Martha Stewart? You’re not alone—and you’re not out of reach. This week, I sat down with Jen Jones Donatelli, a journalist, certified coach, and media strategist, to unlock the mystery of landing those coveted media features.Jen has helped her clients get featured in prestigious publications like National Geographic, TIME, BBC, Martha Stewart, and Apartment Therapy. She’s passionate about showing entrepreneurs and creatives how to navigate media opportunities—without breaking the bank on expensive PR firms.In this episode, we cover:The difference between paid and organic media coverage (and why the latter is more rewarding).How to identify the right publications or podcasts for your audience.Actionable tools and platforms like HARO and Quoted that connect you with media opportunities.Why leveraging smaller, local outlets can sometimes bring even more impact than national features.Tips for crafting a pitch that makes editors and producers sit up and take notice.Jen also shares how her signature program, Start Your Press, empowers participants to become their own best publicists, equipping them with the skills and confidence to pitch, land, and leverage media coverage.Whether you're dreaming of that “as seen in” section on your website or just want to explore new ways to amplify your brand’s reach, this episode is packed with gold. Get ready to ditch the overwhelm and start making media exposure work for you. ---- Start Your Press: Become Your Own Best Publicist  November 19-20 11 AM - 2:30 PM EST$279 (early bird rate of $259 before Nov. 11, or with code NATASHA if signing up after Nov. 11) Learn More >> ---- Interested in connecting more with Jen? Catch her over at the Creative Groove and drop her a line. In addition to Start Your Press, she offers individualized one-on-one coaching for media and hosts an Artist Way Series throughout the year. Get your creative groove on with Jen! Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailIn this episode, Award-winning author and founder of Career Coach Entrepreneur Academy, Helen Horyza, joins to explore the pivotal role that values play in both personal and professional decision-making. Helen explains how defining and aligning with core values can guide smarter, more confident choices in business and life.Listeners will discover the importance of having both corporate and personal values, and how these two sets can work together to create a strong foundation for navigating challenges. Whether running a business, leading a team, or charting a new career path, Helen's insights offer practical guidance for making decisions that feel authentic and aligned with what truly matters to you.Perfect for entrepreneurs, service providers, and anyone looking to build a values-driven business or life, this episode will inspire listeners to take a closer look at the values that drive you forward.Episode Resources: Elevate Your Career Book Elevations Career Assessment Episode Guest:Meet Helen Horyza: Award-winning author and founder of Career Coach Entrepreneur Academy, an ICF Level One accredited coaching school. With a Master's in Career Counseling and ICF PCC coaching credential, Helen has helped thousands of people  make successful career transitions. Discover her wisdom in her 'Elevate Your Career' book and on her YouTube channel. Helen will elevate your perception of what is possible. Connect with Helen Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailIn this episode, we’re diving into an unexpected source of business wisdom: a horse rescue. Join us as we sit down with Grace Purdom, President of Hope for Horses and co-owner of Advantage Horsemanship,  to uncover how innovative strategies for managing a horse rescue and riding school can offer fresh perspectives and approaches for service-based businesses. Grace shares her journey of relocating a nonprofit across the country and rebuilding its entire donor and volunteer base through community outreach, marketing automation, and innovative business models. We’ll discuss how she applied tech solutions like automated email campaigns and subscription-based services to streamline operations and increase profitability—lessons that service-based business owners can learn from to improve efficiency, build stronger relationships, and scale sustainably.Whether you’re in marketing, consulting, or any service-based industry, this episode will challenge you to think outside the box and adopt new strategies from the barn to the boardroom. If you're ready to innovate and automate in ways you never considered, this conversation is for you!Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailEver wondered how mentorship and accountability can transform your life and business? Join us as we uncover the secrets of midlife fulfillment and entrepreneurial success with self-development specialist Lindsay Hurty. Discover how long-standing accountability groups can create powerful self-led "mini masterminds," offering a robust support system that fuels growth. Lindsay shares the concept of "mutual mentors," where balanced relationships drive mutual development, and recounts how peer encouragement played a pivotal role in her professional milestones. Unpack the power of "sparkatypes" to design a fulfilling work life and explore the transformative potential of "forever letters" in personal life and business planning. Lindsay discusses the importance of managing energy-draining tasks so you can focus on your most meaningful work. Tune in and be inspired to lead your business and life with intention and a growth mindset.  Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

Send us Fan MailEver wondered how to overcome camera anxiety and show up consistently on social media? Join me as I chat with my fabulous cousin, Marie Reginato, who transitioned from a traditional nine-to-five job to becoming a successful cookbook author and motivational leader. Marie shares her early struggles and triumphs in starting a food blog and how the courage to put herself on Instagram opened doors to incredible opportunities, including growing her Instagram to over 60K followers. We dive into the secrets of consistent effort, the importance of talking about your work, and trusting in the right timeline for success.Connect with Marie: https://www.instagram.com/marie.reginato/Never miss an episode, sign up for notifications by clicking here.Get In Touch:Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email