PODCAST · health
The FITSPRO Podcast
by Annie Miller
Not your average fitspo – talking all things fitness, self growth, and business with an authentic yet authoritative approach.
Episodes
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246 - Realistic Expectations in Starting and Growing Your Biz
Annie Miller keeps it real (as always) in episode 246 of The FitsPRO Podcast. She discusses starting and growing your biz from her perspective as well as the perspective of many coaches she has worked with. Tune in to learn more! Get full show notes at...
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245 | 5 Common Mistakes in Program Design: How to Avoid Pitfalls and Deliver Results
Annie Miller covers 5 common mistakes in program design that apply to both templated and individualized coaching. Tune into episode 245 to get the breakdown on the 5 mistakes and what to do instead. For full show notes visit anniemiller.co/blog
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244 | 3 Ways to Get Leads From Instagram Or Email
Annie Miller breaks down three ways to get leads (or create warmer leads) and turn them into customers. Tune it to learn then apply these to your own business. For full show notes visit anniemiller.co/blog
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243 | Accessory Movements: Enhancing Your Main Lifts with Strategic Supplementary Exercises
Annie Miller discusses four different points to consider when choosing your accessory work. Whether you program for others or yourself, you'll want to tune in. Get the full show notes at https://anniemiller.co/blog/
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242 l Develop or Refine Your First Coaching Offer for Your Ideal Clients
Annie Miller shares a free resource to get clear on your ideal client and breaks down exactly what your first offer in the online space needs to do. Tune in now! Get the full show notes at https://anniemiller.co/blog/
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241 | Goal-Oriented Programming: Aligning Workouts with Specific Fitness Objectives
Annie Miller discusses goal oriented programming, having both client and coach goals, and client efficacy. She gives multiple examples of how to align workouts to seasons and specific objectives. Tune in to learn more. Get full show notes at https://anniemiller.co/blog/
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240 | Bebe 2 Birth Story, Prep, and Early Postpartum
Tune into Episode 240 as Annie Miller shares more behind the birth of her second child, the prep involved both physically and mentally, and how early postpartum is going so far.
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239 | The New Coach’s Guide: From Passion to Profit in the Online Coaching World
Today I bring you five specific things to focus on if you’re wanting to build an online business in the world of health and fitness (and bring in a profit!) I created a workshop in 2020 – 3 steps to build a PROFITABLE online heath and fitness business. And named it this for more than one reason…...
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238 | Need to Know Truths About Newbie Gains and Lifting
No matter the weight training program you follow when starting out, you will likely experience a honeymoon phase. You’ll feel like you are adapting quick, making gains and getting stronger. This is what we call the newbie phase. And I hope you enjoy it. Because its a precious time in training.…
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237 | How To Set Yourself Apart as a “do it all” Online Coach
This episode is for my people. The people who go against the “be a master of one” narrative. You can’t have more than one offer. You can’t have more than one ideal client or area of focus. While I understand that perspective and the truth in it (I mean I have an Ideal Client Avatar download and a...
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236 | TOP 2 Ways to make your content more engaging
If you want growth on Instagram, you need to focus on engagement. Shareability, and engagement, which means your content needs to be engaging. Today’s two tips, or how to make all content more engaging for your audience, from stories, to reels, to static posts and more. These are simple, and they...
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235 | Can you Enhance your Training by Focusing on Muscle Engagement?
Proficiency is truly the name of the game when it comes to movement patterns, strength and muscle building. When people talk about muscle memory or mind muscle connection, what are they really referring to? WHAT In short, I’d say, the proficiency, strength, and consistency of your neural pathways...
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234 | Business Goals for 2024 and Reflection of 2023
2023 was not my norm…It was my first year as a mom-preneur. And though I don’t love that title. It’s a thing. It’s very real. And it took some trial and error. So, let’s dive in. No revenue goal but a need to maintain Biz + baby trial year (unexpectedly grow another one 🤣) 2023 was a year of...
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233 | Mobility and Flexibility: Improving Range of Motion and Performance
Flexibility is the capacity for mobility. And mobility CAN certainly make for superior strength and hypertrophy. I mentioned in another podcast recently that more and more I view mobility as youth. Range of motion can be looked at in passive and active lenses. Passive = flexibility. Think sitting...
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232 – Crafting Your Coaching Philosophy: Aligning Your Brand with Your Core Values
Coaching philosophy is so much more than the methods you adopt and whether or not you think cardio should go before or after a lift, whether you think macros are necessary or not. A massive part of your coaching philosophy is shaped by core values. Rather than saying “crafting,” it’s more like...
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230 | 7 Reasons to Lift Weights (for women)
It’s no secret I am team lift for life. That is largely where my phrase “long haul mentality” came from. Because I am a sucker for the grind – the day to day that no one wants to do, but everyone needs. The process by which they get the REAL results that they want. It applies to weight lifting,...
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229 | Best Practices on IG To GROW Your Brand (and income) NOW
There can certainly be a lot of carryover between how to grow your brand audience on IG and how to increase your income. Often just being front of mind for people is the lowest barrier to increasing applications or enrollments. We’ll separate the two for clarity but know that there is mainly...
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228 | 3 Strategies to Position Yourself as a Trusted Coach Online
Today’s episode can be applied to any platform where you provide content to an audience. That means podcasting, email, YouTube, instagram or elsewhere. I’ve been talking a lot lately about building trust with your audience because trust is the #1 thing we need as businesses in order for people to...
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227 | Overrated or Underrated FITNESS Audience Submissions
I asked my IG audience and my email list to send me topics they'd like me to either rate as over, or underrated, mainly in the field of fitness. And let me tell you, this was a FUN ONE. This episode was unplanned. I literally answered these spitfire, off the cuff. First thoughts that came to mind...
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226 | Using Social Proof to Boost Credibility and Sales
You know the kind of testimony you read - either as a consumer or as the recipient - that just makes you go YES! That’s exactly what I wanted to hear! (the power of social proof!) This can be the norm for your business if you help your clients out. YES, the way in which you ask for testimonies...
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225 | 6 Tips For Injury Prevention In Strength Training
To be clear, I am not a Physical Therapist. I am simply a Certified Strength and Conditioning Specialist, I have a degree in Exercises Science. This is for educational purposes only. You need to consult with a physician, chiropractor, physical therapist, or some other medical professional to make...
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224 | Establishing a Compelling Personal Brand from Scratch
Most professionals that I work with in the online space for the face of their brand. They are a personal brand. Meaning that they have to cultivate a brand based around themselves, their ideal, client, and the problems that they solve or their area of focus. Your brand started before it was a...
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223 | How I Planned Maternity Leave For Baby 2 [surprise]
Cats out the bag! If you missed it, go watch my NOVEL of a video on Youtube announcing bebe 2. I walk you through the how, timeline, reaction, feels, navigating postpartum while being prenatal again, compare pregnancy one with round two and so much more! I don’t believe I ever made a definitive...
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222 | Becoming an Authority in Your Niche
When people say you don’t need a niche, I ask how that’s going? I’ll wait. Anytime we talk niches, I feel like the question comes up: Is online health and fitness coaching “saturated?” Does that matter? Just an excuse to say you won’t stand out Don’t buy into that conversation I always push back...
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221 | How To Strengthen Weak Points and Enhance Your Lifts
In strength training, you’re training skills. You’re entering into a practice with asymmetries, past injuries, weak points and more. Whether you were an athlete or have never played a sport in your life, very people have perfectly balanced muscular and joint function. To be clear, that is not the...
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220 | Behind The Scenes of Making Less Revenue This Year
My business has generally increased revenue on a trend for the past five to six years. This year (2023) that won't be the case. And today, I want to share WHY. Because this is not simply happening to me, I am CHOOSING it. For some context I'll dive into: No monetary goal this year Monetary goal…
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219 | Strategies for Overcoming Weight Lifting Plateaus
After working with gen pop, college athletes and online clients, I believe there are four main types of plateaus that take place within long term strength and hypertrophy training: Mental Seasonal Actual Physical performance Muscle growth We're diving into all four of these plateaus and what you...
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218 | 5 Reasons Instagram Is Still The Best Platform for Starting Your Biz
I say that I wish I started YouTube 5-7 years ago. But fact remains, it would not have been the best use of my time in that season. Like many people, I started my business because I was DEPENDENT on it generating revenue for me. Youtube was no promise of that. And IG was a much quicker route to…
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217 | Planning Your Fall Fitness Goals NOW
I know it's August, but it might as well be fall. What I want you to get from this episode is the clarity you need an order to follow the program that makes the most sense for you come September, October November through the new year. Aka your fall fitness goals. The season is one of my personal...
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216 | When Is Outsourcing Worth It In Your Coaching Business?
Have you thought about outsourcing for your biz? If so, today's post is for you. I’ve mentioned this another podcast before, but your first hire does not have to be full-time. And hiring can seem so overwhelming to so many entrepreneurs who are going at it alone. I remember being at the cheer gym...
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215 | Training Myths & Realities for Women Over 30
As a woman over 30 myself, I’ve fallen victim to or given into some common myths, but also found truth in them. Today I want to discuss possible shared experiences for those of us nearing 30 or in your 30’s. I say nearing because I personally started to notice some of these “differences” in my…
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214 | Recap From One Month Back On Instagram
In case you missed it, I took eight weeks off Instagram in May and June. Check out that podcast on Youtube behind the scenes. I took 50% rev cut for the eight weeks I was off Instagram - This decision was still very much so needed. Came from lack of exposure Lack of plugging offers in stories No...
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213 | Your Personal Website Audit for Better Conversion
Let's talk about your website audit. It's no secret that I don’t do and have never done sales calls. I filled my online 1:1 roster via IG stories and taking people behind the scenes of my coaching. (AKA social proof and selling online). Followed by solid sales pages and applications. That's what...
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212 | Training to failure, defining trash volume, high loads, and hypertrophy
Today we are talking about the subject of hypertrophy, and how training to failure, trash, volume, and high loads can possibly play a role in that. And I want to be clear that trash volume does not play a role in hypertrophy. So we will define what trash volume is as well as what higher volume in...
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211 | FULL Behind The Scenes of My YouTube Debut
Last week I dropped my first six YouTube videos. Actually, they were posted for me and I just got to watch them go live. Along with their partner blog posts. If you listened to my episode about taking a break from Instagram for 6 to 8 weeks, that was in large part due to drafting 17 YouTube…
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210 | My Current Training and What You Can Take From It
Something that has become a thing for me in this season of training is time. I've got 40 minutes or less to get my lift in. One hour if I am lucky. Not doing a full body warm up. Cardio straight into movement prep. 3 to 4 lifts. 3 to 4 days per week. That's what I have to work with. You may be...
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208 | 6-8 Week Break From IG Update
Today I take you nosey Nancy's behind the scenes a bit of my six to eight week break from Instagram. I know that some people think it’s silly when you announce that you are leaving Instagram. Because it can give off the vibe that you think you’re fucking special. Or that anyone cares. But I think...
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207 – Postpartum Physical Expectations vs Reality
Let us talk about bounce back culture, and how, even with realistic, logical expectations, somehow I was still surprised by my body at four and five months postpartum. I have plenty of family, members and friends, who are active and have had multiple pregnancies and postpartum recover periods. I...
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206 | 5 Focuses For Entrepreneurs In The Back Half of 2023
There are always endless things to focus on has an entrepreneur. I should say that there are always distractions for entrepreneurs. Tasks pulling our attention away from where it should be. Today’s episode will hopefully give you some ideas of where to put your time and energy in the back half of...
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205 – How to Best Integrate Cardio Into Your Strength Training
Gone are the days of thinking strength makes you slow and endurance training kills your strength gains. YOU CAN HAVE BOTH. And there are three ways in my opinion. Keep in mind this is with strength training as the focus. That’s important to note for context purposes. How to Best Incorporate…
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204 – How to Best Use Instagram During A Launch
Launching is so daunting for so many online coaches. And truly it doesn't need to be. When you understand the phases of launching and what to do in each of them, it becomes a simple road map to follow (as long as you have clarity in your offer and messaging). Let us begin by actually defining a...
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203 | What to Focus On If Training for Strength vs Hypertrophy
Strength and hypertrophy are often lumped together in conversations around training. That’s because there is heavy carryover between methods used to attain both of these results. BUT there are fine differences and that’s what today’s episode will cover. If hypertrophy - aka muscle growth - is…
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202 | The Difference Between Revenue, Profit, and a Reality Check
In just closing out tax season, I felt the need to touch on business finance within my scope. Which isn’t much. But I can speak from personal experience, and general base knowledge. There are many misconceptions around online health and fitness business management and finances and I simply want…
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201 | Navigating Fitness Through The Summer
Make no mistake this is not a shred for summer episode. But after training clients for a decade, I know that summer comes with resistance to the gym, more time outside, perhaps more adult beverages, and social gatherings. And fitness can take a backseat. But it 100% does not need to. It can...
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200 | 10 Popular Fitness Questions Answered
With over 200,000 downloads and two years under our belts, we celebrate episode 200 by answering 10 of the most popular fitness questions of all time. Below is the cliff notes version but it is VERY important you tune in for the whys, nuance and context behind these answers. And now, the 10…
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199 | C-section Post-Op & Postpartum Return To Fitness
First off, the lack of education you’re sent home with after this massive abdominal surgery should be malpractice. It’s truly incredible. I did not plan for a C-section at all. I mean, I planned for the possibility of a C-section as far as my birth plan went, but I was not at all prepared for...
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198 | What I Would Do If I Was Starting A Coaching Business In 2023
All of these are centered around and chosen through the lens of what I consider to be the two most important pieces to starting a business in the online health and fitness space. Building an engaged audience that trusts you - you will not have an online business without this. Developing a clear…
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197 | 8 Biggest Program Mistakes and How To Fix Them
So I lied, and there are only seven program mistakes and how to fix them. But I digress. Let’s begin Program Mistake Number One Switching things up way too often. As I do programs by other coaches, I am reminded that even some of the most educated people in the space make changes well before they...
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196 | The Art Of Story Telling For Content & Sales
The art of story telling for content and sales. Something I say often is that content is everywhere and everything can be content. I also think marketing is everywhere and it behooves us as entrepreneurs to always be observing it. Most of us spend a lot of time consuming - be it via direct...
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195 | Premium Pricing, Discounts, and to Grandfather or Not
Pricing is one of the biggest roadblocks that new and old coaches run into. Not knowing what to charge, and having mindset blocks around different price ranges. Along with not knowing whether to grandfather people, and when they want to increase their prices, or even how to increase their prices....
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