All Episodes
The Hotel Florist — 129 episodes
Anytime You Want to Unplug Remeber That's Your Sign to Turn Up the Heat
Why Reflecting and Setting Intentions is So Important
Ready to Already Make Money with Mother's Day?
Play the Game of What If and Why Not
You Get to Decide that You're a Big Deal
How Much do You Pay Your Team?
How to Build Boundaries for Work With Ease Part 2
How to Build Boundaries for Work with Ease
Why the Fear of Rejection is Standing Between You and Consistent Income
How I Travel So Freely While Running My Business
Should You Go Work For Someone Else Before Starting Your Business
Stop Sabotaging Yourself by Not Selling
Why I Started a Floral Charity Organization
Making an Appointment Versus Showing Up
Do Hotel Brands Own Their Own Buildings
Is The GM the Highest Level For the Hotel Brand?
How to Discover All the Outlets to Include in Your Hotel Floral Proposal
The Owner is Not the Brand
What is the Average Spend of a Hotel
Why a Hotel Walk Through is Important Before Approaching the GM
How to Have Fun and Ask for the Sale to Compound Your Cash Flow
Design Freedom: Is it Really True with Hotels?
How to Find Out Who Your Competition Is
BTS of THF (Petals to Profit vs. HFPM)
Stop Doing THIS to Close Deals and What To Do Instead
You Will Not Touch a Stem Until You Make the Sale
What If the Hotel Only Wants Plants and Not Flowers?
What to Say When You Feel the Hotel Isn't Priortizing Flowers
Who You Should Really Be Talking to on IG
What Time Should You Aim to Speak to the GM?
The Questions You Need to Ask That Will Set Your Future Self Up for Success
How to Add Value Without Depreciating What the Hotel Has Already
What To Do If You Don't Get the GM
The Strategy I Wish I Would Have Known Sooner
Design Mechanics
How to Start with Hotels Before They are Even Open
Should You Approach 4-Star Before 5-Star Hotels for Practice
How to Reframe "Why Would it Work Now if it Never Has"
What "We've Decided to go in Another Direction" Means For Your Business
How Luxury Retail Can Be Annual Income AND What You Need to Know
How to Become More Confident
Is Pitching to High End Retailers the Same as Hotels?
How Core Beliefs Impact Confidence
How I Navigated Landing My First Hotel Account
If You Feel Like You're in Survival Mode and Just Trying to Keep "Status Quo"
How to Push Away Self-Doubt and Keep Moving Forward
Building Your Portfolio, Costing Out Designs: What it Takes to do an Actual Hotel Installation
Overcoming Boredom and Lack of Inspiration When Designing Weekly
When You Don't Want to Invest in Flowers Simply to Post
Who to Speak to on Social Media and How to Show the BTS Before You Have a Hotel Account
How To Do Something You Have No Clue About
Prostitute Energy vs. Lover Energy
How to Speak to Hotels on Instagram When You're Not A Hotel Florist, Yet
What is Brand Equity?
How to Value Your Values When Working With New Clients
If You Catch Yourself Saying "They Already Have a Florist…"
If You're Worried About Needing a Team First - Listen to This
You Have to Ask for the Sale
How to Plan Your Designs for the Hotel
Allowing Yourself to Be Supported and How to Manage Teams
Debunking the Myth That Being a Hotel Florist Increases Sales
You Get to Decide How Life Gets to be For You
Looking for Stability but Lack Confidence? Here's How to Tackle This
How to Transition From Holiday Cash Injections to Sustainable Flower Bars for Events
Freelancers vs. Employees
What Does Being an "In-House" Florist Mean?
What if You See That The Hotel Already Has a Florist?
Answering Top Questions on Insurance, Budgets, and Exclusivity Rights
Proposals That Convert Part 2 + 5 Clauses You Need in Your Hotel Floral Contract
Proposals That Convert
How to Close a Hotel and What to Prepare in Your Contract
The 3 Places You Should Be Online
GM vs. Hotel Manager: What's the Difference?
What Happens if the GM "Won't See You"?
Why I Don't Agree With Giving Away Free Flowers
Why My 301st Hotel Install Was My Last
What is The Hotel Florist™ & How to Start Working with Hotels
How to Handle Rejection when Pitching to Hospitality Accounts
Leaving a Full-Time Career for a Blooming Business
Why Mentorship is Key in Growing Your Business
The Best Lessons I have Learned by Taking a Risk
Outgrown Fashion Expert turns Full Bloom AIR Florist
From Designing in Luxury Yachts to Blooming a Floral Business
From $75 Arrangements to $15k Holiday Install
Lessons I Learned from Taking a Pause
Real Talk and What's Next for The Hotel Florist™
What's Trending in Hospitality Floral Design with Thursd
Real Talk: 5 Ways to Attract Hotel Clients on Social Media
Importance of Budgeting for Hotel Partnerships with Financial Design Co.
How I Manage My Business so I Can Travel Freely
Outlook on the 2022 Wholesaler Industry with Yes Exclusive Flowers
We're Going to Kenya to Smell the Roses with Wander Africa
Limiting Beliefs that are Keeping You Small
How to Source Dried Florals with Best Fronds
Time is Money
I Watched Your Masterclass, Now What?
What you didn't Know about Branding as a Hotel Florist with Creme Brands
5 Tips to Land Hotel Partnerships With Your Floral Business
Answering the Top Questions I Get Asked!
My (5) Must-Have Clauses to Include in Your Hotel Contracts
Getting Your Mindset in Check & Setting Boundaries with Amy of The Floral Coach
Real Talk with Florally, The Hotel Florist of the Four Seasons Miami Surfside
How to Support American Grown Floral Farmers and Why it Matters with The Floral Source
My Secret to Running a Profitable Business
What Does $149/month Give Me?
Hotel Florist Profit Method Student Spotlight
Setting Your Sales Goal
What You Don't Know About Landing Hotel Partnerships
Hotel Florist Profit Method Student Spotlight
How to Successfully Pitch to Hotels the First Time
How to Navigate the Floral Supply Chain Crisis in 2021 with the CEO of Mayesh Wholesale
What Working with Hotels Taught Me with Christi of the Floral Business Academy
How to Build Confidence When Working With Hotels
Jon Cummins - Hotel Owner
Kathryn Blanken - HFPM Student Spotlight
Emily Ellen Anderson - Business coach for Floral and Creative Entrepreneurs
Beth O'Reilly - Educating Florists on the Wholesale Sector
Ryan O'Neil - Founder of Curate
How to Handle the Problem of Competition
Sahid Nahim- Floral Wholesaler
Martin Ostermann, Hotel Development Expert
Cristina Barragan - How Florists Can Streamline Their Businesses
Ace Berry, HBO Max "Full Bloom" Runner UP
Jelle Vanderbrocke, Hotel General Manager
Mistakes to Avoid,Part 3: Depending on seasonal income to build a stable business
Mistakes to Avoid Part 2: Selling hotel floral designs the same way you sell event floral designs
Mistakes to Avoid Part 1: Approaching Everyone
How Florists Can Provide Value to the Corporate Event Space
Becoming The Hotel Florist