The Influence Economy Podcast with Shayna Davis

There’s a question I don’t think enough leaders are asking themselves — and it’s not about strategy, headcount, or even product roadmap. It’s simpler than that, and it’s also more urgent than most leadership teams realize: If someone went looking for you right now, what would they find? That question is the heart of this episode. Because we are in the middle of one of the most significant shifts in the history of leadership — and it has nothing to do with the next product release or the next funding round. AI is absorbing the execution layer. The tasks, the analysis, the operational workflows that leaders have spent entire careers mastering — technology is coming for all of it. And that leaves one question on the table that most senior leaders haven’t answered: if what you do can eventually be automated, what’s left that only you can do? The answer is representation. And let’s keep it real — most leadership teams have never been told that showing up externally was part of the job. It’s not in the job description. It’s not in the performance review. And so leaders default to what they know: execution. Which is internal. Which is invisible to the market. In this solo episode, I break down exactly why the shift from execution to representation is no longer optional — and what it actually looks like in practice. What you’ll learn: Why AI is making human presence the most undervalued — and soon most valuable — asset on any leadership team The critical difference between execution and representation, and where senior leaders get stuck without knowing it How your Leadership Identity, Branding, and Messaging determine whether the market trusts you before you ever walk into the room The one honest question every leader needs to answer about their external visibility — right now Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

Most leaders walk into high-stakes external conversations thinking the goal is to win the argument. It’s not. And if that’s your approach, you’re already losing. In this episode, I sit down with Jeff Wetherhold — a behavioral science researcher, change management expert, and faculty member with the Institute for Healthcare Improvement — to break down what’s actually happening when leaders face pushback from external audiences. Jeff holds a master’s in education from Harvard University and brings over twenty years of experience training leaders to navigate the high-pressure conversations that determine whether trust is built or broken. His approach is grounded in motivational interviewing, adapted specifically for the moments that matter most — media interviews, investor conversations, client engagements, and public-facing leadership. Let’s keep it real: the stakes for leaders communicating outside their organizations have never been higher. And most of them are not prepared. Not because they don’t know their product or their company — but because they don’t know how to listen, how to respond to skepticism without amplifying it, and how to help someone talk themselves into believing what they’re saying is worth listening to. Let’s fix that. What you’ll learn in this episode: Why “resistance” is the wrong word — and what leaders should be listening for instead when external audiences push back The motivational interviewing framework that teaches leaders to amplify change talk and neutralize skepticism without getting defensive Why regurgitating company talking points is the fastest way to lose a skeptic — and what to do instead How storytelling and a distinct point of view are the most underused tools a leader has in any external-facing moment Resources Mentioned: Jeff’s website: https://jeffwetherhold.com Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffweatherhold Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

Your comms strategy is only as strong as the leaders delivering it. And if you’ve been doing damage control after panels, media interviews, or enterprise sales conversations — you already know this. In this episode, I’m naming the pattern that most comms leaders and marketing executives are too close to the problem to say out loud: your technical leaders are stepping into external moments every single day, and they are not prepared for them. Not because they aren’t brilliant. They are. But brilliance in execution and influence in external communication are not the same skill — and nobody has ever built that skill in them. Let’s fix that. What You’ll Learn: Why media training alone will never close the external leadership gap — and what actually does The three external signals every technical leader must build to show up with influence, not just presence How unprepared leadership bench is quietly making your sales team’s job harder before the first call The three questions you can ask right now to identify exactly where your gap lives Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

You can be the most brilliant person in the room and still be invisible. Let’s fix that. In this episode, I sit down with Carlee Wolfe, a global talent and leadership executive who has spent her career at the intersection of leadership, influence, and the future of work. Carlee leads global integrated talent management at Hyatt Hotels Corporation and has held leadership roles with Under Armour and the U.S. Olympic and Paralympic Committee. Her work focuses on how talent systems — performance, development, succession, and mobility — shape trust, credibility, and reputation in an AI-accelerated world. This conversation goes deep on what it actually takes to build external credibility as a leader, why most technical leaders are leaving influence on the table, and what Carlee has learned from her own journey of showing up publicly. Let’s keep it real: having the expertise is not enough. The leaders who get picked, promoted, and trusted externally are the ones who’ve figured out how to make their point of view visible. What you’ll learn in this episode: Why staying silent — even inside your own organization — can make you look like a doer instead of a strategist, and how to change that The difference between being a corporate branded parrot and showing up as a leader with a real point of view How to start building your external presence in 30 days, even if you have no idea where to begin What unintentional behaviors are quietly eroding trust in your external moments — and how to recover when things go wrong Resources Mentioned: Connect with Carlee on LinkedIn: https://www.linkedin.com/in/carleeawolfe/ Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

Let’s just say the quiet part out loud: your sales cycle isn’t long—you’re just asking people to trust you too late. And if that stings a little, good. Because this is where most leadership teams are getting it wrong. We’ve been conditioned to believe slow deals are just the nature of B2B—more stakeholders, more complexity, more time. But let’s keep it real: two companies with the same product, same pricing, and same market can close at completely different speeds. So what’s actually driving that gap? Trust. And more specifically—when that trust gets built. In this episode, I’m breaking down why sales velocity has less to do with your process and more to do with your presence before the first conversation ever happens. Because buyers aren’t deciding during your sales cycle—they’re confirming what they already believe. Let’s fix that. What you’ll learn: Why your sales cycle is actually a trust timeline—not a process problem The three leadership signals that either accelerate or stall your deals How external influence becomes a direct revenue lever What your buyers are deciding before they ever take your call Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

Let’s keep it real—visibility is already happening whether you’re intentional about it or not. The question is: are you sending the right signals, or are you leaving your credibility up to chance? In this episode, I sat down with executive communication strategist Laura Camacho to unpack one of the biggest blind spots in modern leadership. Too many leaders are still operating like visibility is optional—or worse, something reserved for influencers and entrepreneurs. Let’s fix that. Because in today’s environment, visibility isn’t about attention. It’s about trust, perception, and ultimately, performance. Laura and I go deep into what’s really holding leaders back, why being “great at your job” is no longer enough, and how to step into external visibility without becoming performative or fake. This is the conversation leaders need to hear before they get passed over, overlooked, or outpaced. What you’ll learn: Why visibility is already a KPI—even if it’s not on your performance review The real risk of staying invisible (and why it’s costing you opportunities) How to stop sounding like a “corporate-branded parrot” and develop a real point of view The first shift to make if you want to build credible external influence Resources: Connect with Laura on LinkedIn: https://www.linkedin.com/in/lauramcamacho/ Grab your Executive Presence Scorecard: Email [email protected] (Subject: “Score”) Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

Let’s keep it real: a lot of leaders think PR is the fix when the real issue is message ownership. In this episode, I’m breaking down the difference between visibility and influence, and why more media, more stages, and more polished language will not help if leadership has no real point of view behind the message. I’m also getting honest about what happens when companies outsource the center of their voice. Because PR can amplify a message, but it cannot create conviction. If your public language sounds polished but forgettable, safe but empty, or strategic but disconnected from how leadership actually thinks, let’s fix that. This episode is about why leadership-owned messaging is now a trust issue, a credibility issue, and a business issue. What you’ll learn in this episode: Why PR cannot solve a leadership message problem The difference between exposure and actual influence How borrowed messaging falls apart under pressure What leadership-owned messaging really requires before PR ever enters the room Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

Most leaders think attracting top talent is about compensation, benefits, or the size of the opportunity. Let’s keep it real—that’s not what makes high performers choose you. The companies that consistently attract the right people are the ones that know how to tell a story. Not a marketing story. Not a polished brand narrative. The real story behind why the company exists and what kind of people belong inside it. In this episode, I sit down with recruitment strategist EA Clarke, founder of Pivot and Edge, to talk about why employer branding is becoming one of the most overlooked leadership responsibilities in today’s war for talent. EA has spent more than 30 years in recruitment and startup leadership, helping companies scale their teams and raise capital. What he’s learned along the way is simple: the best hires aren’t just looking for a job—they’re looking for a mission they believe in. And if leaders can’t clearly communicate that mission? Let’s fix that. In this conversation, we unpack why storytelling is actually a talent strategy, how leaders accidentally repel the best candidates, and why every executive—not just HR—has a role in shaping the signals your company sends to the outside world. What You’ll Learn in This Episode: Why employer branding is not the same thing as company branding—and why the difference matters How storytelling helps startups attract the right talent instead of just more candidates What high-performing candidates are actually listening for when evaluating your company Why every executive’s LinkedIn presence is part of your hiring strategy Mentioned Resources: Pivot and Edge: https://pivotandedge.com Connect with EA Clarke on LinkedIn: https://www.linkedin.com/in/eaclarke Email EA Clark: [email protected] Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

For decades, companies relied on one voice to carry credibility: the CEO. But something is changing in the market—and if you work in technology, innovation, or any industry powered by complex systems, you’ve probably felt it already. The people audiences trust the most are no longer just the executives telling the story. Increasingly, it’s the people who actually understand how the systems work. The engineers. The architects. The CTOs. The builders. Technical credibility is quietly becoming leadership currency—and most organizations haven’t adjusted to this shift yet. Let’s keep it real: when audiences hear directly from the people who built the thing, something different happens. The message feels less polished, more grounded, and infinitely more credible. In this episode, I’m unpacking why technical leaders are becoming some of the most powerful trust signals a company can have—and what smart organizations are starting to do differently because of it. What you’ll learn in this episode: Why technical credibility is becoming one of the strongest trust signals in modern leadership The hidden credibility gap most organizations are creating without realizing it Why communication training alone won’t unlock technical leaders’ influence How companies can turn technical expertise into market trust, talent attraction, and investor confidence Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

If you’ve ever sent a leader to communication training and thought, “Why didn’t that land the way I expected?” — let’s keep it real. It’s not because they need better slides. It’s because they don’t have a defined leadership identity. In this episode, I’m saying something that might irritate a few executive programs: communication training is not the first step. Leadership identity is. Because if you don’t know what you stand for, no amount of media coaching or executive presence polish will make you magnetic. It will just make you polished… and generic. And generic is invisible in today’s Influence Economy. I share a story from a recent panel where one leader stood out — not because he was louder or more charismatic — but because he was defined. He wasn’t hiding behind the company. He was representing it. And that difference is everything. If you’re serious about building external credibility, attracting top talent, and strengthening market trust, this is where the real work starts. What you’ll learn in this episode: Why communication training without identity clarity makes leaders more replaceable The three components of true leadership identity and how to define yours How the war for talent, trust gaps, and tech disruption are reshaping executive evaluation Five powerful questions to clarify what you actually stand for Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

If you think your title is your brand, let’s fix that. Too many corporate leaders hide behind their company logo. They believe their credibility comes from the organization they work for, not from the signals they send personally. Let’s keep it real. In today’s war for talent, widening trust gap, and relentless tech disruption, that mindset is dangerous. In this episode, I sit down with personal branding expert and podcast host Nathaniel Schooler to talk about why leaders must stop seeing themselves as “just a representative of the company” and start recognizing that they are a brand — whether they like it or not. We break down what a personal brand actually is (hint: it’s not a logo), why AI won’t save you from being invisible, and how leaders who ignore their external presence risk getting passed over, replaced, or forgotten. If you want to get picked, paid, and promoted — and become an asset your company can’t afford to lose — this conversation is your wake-up call. In this episode, you’ll learn: Why seeing yourself only as your job title is costing you influence The real definition of personal brand (and why most leaders get it wrong) The foundational document every leader needs before building visibility How LinkedIn, external presence, and thought leadership protect your career Resources Follow Nathaniel on LinkedIn: https://www.linkedin.com/in/nathanielschooler/Learn about Monday Influencer: http://www.mondayinfluencer.com/ Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

You can tell a lot about a company by what it does when things get shaky. Not when the stock price is up. Not when the press is glowing. But when the market tightens and stakeholders get nervous. Let’s keep it real. In unstable markets, silence is not neutral. It’s interpreted. And too many executive teams are still treating leadership visibility like a marketing preference instead of structural protection. Let’s fix that. In this episode, I walk you through why visible leadership is no longer branding — it’s insulation. I’ll introduce you to a fictional company, Northstar Systems, and show you exactly how silence created risk across reputation, talent, customers, and investors. Then we’ll break down the five categories of risk that visible leadership actively reduces — and the framework you can take straight into your next boardroom. What you’ll learn: Why silence is interpreted as instability in volatile markets The five categories of risk visible leadership reduces How to shift from reactive updates to strategic direction A five-step framework to operationalize executive visibility Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

We’re living in a trust recession—and most leaders are still showing up like it’s business as usual. In this episode, I’m joined by Salvatore Manzi—executive communication coach and author of the upcoming book Clear and Compelling—to talk about what it really takes to build trust before you speak. Let’s keep it real: memorizing talking points and “performing” presence isn’t cutting it anymore. Leaders today must embody credibility from the inside out—and that means aligning identity, values, and voice with the external moments that matter. We’re unpacking: Why self-trust is a prerequisite for market trust How over-relying on comms teams and scripts erodes credibility The “trust leaks” you’re not thinking about (like your tone of voice) The link between identity, legacy, and external influence If your leaders sound robotic, go off-script in a panic, or leave audiences uninspired—it’s not a polish problem. It’s a preparation problem. And this episode is your fix. What you’ll learn: The trust-building signals leaders must send before they say a word How to shift from “company rep” to recognized authority The biggest trust killers hiding in plain sight Why identity is the leadership strategy no one’s talking about Resources mentioned: Salvatore Manzi’s Clear & Compelling Resource Library: https://clearandcompellingplaybook.com Connect with Salvatore on LinkedIn: https://www.linkedin.com/in/salvatoremanzi/ Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

Some of the most powerful people inside STEM companies are also the least visible—and that invisibility is quietly eroding trust in the market. In this solo episode, I’m breaking down a leadership blind spot I see everywhere: technical leaders whose credibility is trapped internally while investors, talent, and customers are forming opinions externally. CTOs, heads of product, and engineering leaders often understand the future best—yet they’ve been trained to stay heads-down in a world that now rewards visible, intentional leadership. This isn’t about personal branding or turning engineers into influencers. Let’s fix that narrative. This is about leadership infrastructure—and recognizing that external influence is no longer optional. It’s baseline performance. If you’re a technical leader navigating visibility, or an executive wondering why trust feels harder to earn than it used to be, this episode will change how you think about leadership, credibility, and silence. What you’ll learn in this episode: Why silence from technical leaders actively erodes trust The difference between internal authority and external credibility How to communicate complex work without hype What intentional external leadership actually looks like Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com If you want this even sharper (ultra-short, Apple Podcasts–style) or adapted for YouTube descriptions vs. podcast apps, say the word and I’ll trim it further.

If you think influence is just about being visible, we need to fix that. In this episode, I’m spilling the tea on why attention is currency—and how leaders are quietly burning through it every time they show up unprepared, over-scripted, or disconnected from the humans on the other side of the room. I’m joined by speaker, author, and founder of Engagify, Anders Boulanger. After nearly two decades commanding attention on global stages and trade show floors, Anders has cracked the code on what actually makes people listen, trust, and remember you. We get real about why smart leaders still lose the room, how executive communication has become dangerously dehumanized, and why external engagement failures are far more expensive than most companies realize. From monotone delivery and robotic messaging to leaders who can’t articulate a single original point of view—nothing is off limits. This isn’t about being flashy. It’s about being effective. And if you’re a leader representing your company in public—investors, media, talent, or the market at large—this conversation is required listening. What you’ll learn in this episode: Why attention isn’t free—and how leaders unknowingly waste it The fastest ways executives lose trust the moment they open their mouth How to balance authority and warmth without sounding scripted or sloppy What “rehumanizing executive communication” actually looks like in practice Resources & Mentions: Learn more about Anders, grab his PDF, and Book: https://engagify.ai/engage-first/ Follow Anders on LinkedIn: https://www.linkedin.com/in/andersboulanger Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

AI didn’t just change how companies operate.It changed how leadership is evaluated. And here’s the part most leaders are missing: the evaluation isn’t happening internally anymore. It’s happening externally—in the market, the media, with investors, customers, and talent who are watching every move. In this solo episode of The Influence Economy Podcast, I’m spilling the tea on why leadership messaging in the AI era is no longer about keeping people informed—it’s about shaping perception in real time. Because perception is now performance. And when everything is moving this fast, clarity becomes the signal that determines whether leaders are trusted… or quietly written off. This isn’t an internal comms conversation.It’s not about change management decks or carefully worded FAQs. This episode is about external influence—the lens that actually determines outcomes. I’m breaking down why silence, vagueness, and noise are the three biggest messaging traps leaders fall into when things feel uncertain—and why none of them build trust. We’re redefining executive presence for a world where presence is no longer physical. It’s narrative. And if you’re waiting until AI “settles down” before you speak? Let’s fix that. Because clarity doesn’t require certainty. It requires judgment. What you’ll learn in this episode: Why leadership messaging is now reputation management How AI collapsed the distance between internal decisions and external judgment The three messaging traps that quietly erode trust Why clarity beats certainty in high-uncertainty environments How executive presence has shifted from the room to the world The three things clear leaders do differently in public Why sense-making—not prediction—is the new influence skill How your AI language impacts employer brand, media credibility, and career trajectory Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: http:/linkedin.com/in/shaynarattler Visit our website: https://executivesignalsgroup.com

If you’ve ever wondered why some leadership teams look polished on the outside but are quietly unraveling behind the scenes—this episode is your wake-up call. Today, I’m sitting down with Joyce Odidison, resilience expert, author of seven books, and host of The Resilience Catalyst Show. Joyce is the yin to my yang. I work on the external signals leaders send to the market—visibility, reputation, influence. Joyce works on the internal dynamics that make those signals credible—or completely collapse. And let me be clear: when reputation breaks down publicly, it almost always starts internally. We get into the uncomfortable truth most companies avoid:You can’t media-train your way out of burnout, broken trust, and poor decision-making. You can’t build external influence on a cracked internal foundation. And skipping the identity, values, and interpersonal work is why so many leadership development programs miss the mark. We’re spilling the tea on why resilience, psychological safety, and interpersonal dynamics are no longer “nice-to-haves”—they are performance drivers in the Influence Economy. If you’re a senior leader, HR executive, or founder trying to future-proof your organization, this conversation will challenge how you think about leadership development, reputation, and ROI. What you’ll learn in this episode: Why public reputation failures almost always trace back to internal breakdowns How stress-driven leadership decisions quietly erode trust and performance The training and development gaps most organizations refuse to address Why skipping foundational identity and values work sabotages external influence How resilience and interpersonal dynamics directly impact leadership credibility What executives get wrong about “spiritual” and “emotional” development at work One practical question leaders can ask this week to improve their influence Resources & Links Mentioned: Learn more about Joyce and her Team resilience assessment and 30-day sprint: https://interpersonalwellness.com Follow Joyce on LinkedIn: https://www.linkedin.com/in/joyceodidison/ Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: http:/linkedin.com/in/shaynarattler Visit our website: https://executivesignalsgroup.com

There’s a tech leadership ceiling I see constantly—especially with founders and senior leaders who are exceptional builders but invisible externally. You know the product. You know the data. You know the market. But at a certain stage, that’s no longer enough. In this episode, I break down the moment every leader hits when their role quietly shifts from Head of Product to Head of Perception—and why ignoring that shift costs trust, talent, and opportunity. This isn’t about personal branding or posting more content. It’s about external leadership as a performance skill. Because whether you like it or not, the market is already forming an opinion. The question is whether you’re leading it. What you’ll learn: Why later-stage leaders are rewarded for signaling, not just execution The difference between visibility and being understood How executive presence has moved from the room to the world Why silence and inconsistency damage trust What it really means to own your narrative as a leader Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: http:/linkedin.com/in/shaynarattler Visit our website: https://executivesignalsgroup.com

Let me spill the tea on something most leadership development programs never touch — identity. Everyone wants more influence. More credibility. More trust. Bigger rooms. Bigger stakes. And yet most leaders are stuck trying to “perform” influence without ever understanding who they are as leaders in the first place. So today, I’m breaking down the real reason external influence feels exhausting, awkward, or ineffective for so many leaders — and why the fix isn’t more content, more confidence, or more visibility. It’s alignment. Before you can influence well externally, you have to understand your leadership identity — not your title, not your personality, not your LinkedIn headline. Your identity. That’s where Influence Archetypes come in. These aren’t personality tests or leadership labels. They’re signal patterns. They explain how your leadership naturally communicates trust, authority, and credibility — and where that communication breaks down when you’re not intentional. In this episode, I walk you through the five core Influence Archetypes I see show up in boardrooms, executive teams, and high-stakes leadership moments every day. And here’s the key: none of them are “better” than the others. The risk comes when leaders are developed without identity — and influence becomes accidental instead of strategic. What you’ll learn in this episode: Why most leaders struggle with influence before they ever struggle with visibility The five Influence Archetypes and how each one builds — or erodes — trust externally The hidden trust gaps that quietly undermine executive credibility Why copying other leaders’ styles is the fastest way to lose alignment How to shift from accidental influence to intentional leadership presence What boards, investors, and stakeholders are actually responding to — even when they don’t say it out loud Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: https://www.linkedin.com/in/shaynarattler/ Visit our website: https://executivesignalsgroup.com

Ever felt the Sunday scaries so deeply it made you question your job altogether? You’re not alone—and that’s exactly where this conversation starts. In this episode, I’m joined by Mary Baird—international workshop facilitator, employee experience strategist, and host of The Simplifiers Podcast. Mary simplifies the chaos of corporate life and brings 18+ years of leadership development experience to the table. We’re unpacking why employee experience isn’t just an HR checkbox—it’s a leadership credibility strategy. From layoffs to trust gaps to talent wars, today’s leaders need more than perks and pizza parties. They need a clear EX strategy that drives real outcomes and external influence. Mary breaks down her Employee Experience Flywheel, shows how leadership development must be co-created, and shares bold truths about why most corporate cultures are broken—and how to fix them. What you’ll learn in this episode: Why employee experience is the new leadership advantage How to define EX in a way that drives trust and results Why traditional leadership development fails (and what to do instead) How to build a culture that retains talent and grows credibility The direct link between internal culture and external influence Tangible actions execs can take this quarter to improve EX How to make your leadership presence match your external brand Mentioned in this episode: Visit Mary at https://marybaird.co and follow her on LinkedIn at https://www.linkedin.com/in/thesimplifiers/ The Simplifiers Podcast: https://thesimplifiers.com Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler Visit our website: https://executivesignalsgroup.com

You know what I hear from senior leaders behind closed doors more than anything else? “Our leaders struggle to communicate well when it matters most.” And here’s what I always tell them: that’s not a presentation skills problem. That’s a positioning problem. In this solo episode, I’m pulling back the curtain on why most communication training is failing your leaders—and what it actually takes to build executive presence that performs under pressure. I’m breaking down the outdated myths about polish and performance, and showing you what real executive influence looks like in today’s economy: credibility, clarity, and the ability to shape perception in high-stakes, high-visibility moments. What You’ll Learn: The real reason your communication strategy isn’t landing How executive presence gets misunderstood and misapplied The leadership identity questions every exec must answer How to position your leaders as trusted signals to the market Why visibility without clarity is costing you revenue, reputation, and retention Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry: https://externalinfluence.us Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler Visit our website: https://shaynadavisconsulting.com

When was the last time you walked into your closet and actually felt powerful? In this candid and game-changing conversation with personal branding expert and stylist Ellie Steinbrink, we’re unpacking the real reason style isn’t just about aesthetics—it’s a business growth strategy. Too many women are unknowingly dressing in a way that keeps them invisible. In this episode, we dive deep into why your wardrobe might be holding you back, the brain science behind what you wear, and how to recalibrate your presence for more influence, impact, and income in 2026. This isn’t about trends or colors. It’s about authority. Because in the Influence Economy, how you show up tells a story—and you need to make sure it’s saying the right thing. Ellie shares her signature frameworks, real-life examples, and powerful mindset shifts that help women unlearn outdated “dress codes” and craft a style that reflects their most elevated, authentic self. Let’s rewrite the rules—and remix your closet while we’re at it. What You’ll Learn: How your clothes are affecting your performance (yes, scientifically) Why presence and personal brand are non-negotiable for today’s leaders What “enclothed cognition” means and why it changes how people respond to you The limiting beliefs you’re carrying from childhood (and what to do with them) A step-by-step method to remix your existing wardrobe for powerful results Why authenticity is a visibility strategy—not just a buzzword Ellie’s “three ways to wear it” rule that changes everything Resources Mentioned: Get Ellie’s Style Mindset Reset Worksheet: https://elliesteinbrink.myflodesk.com/stylemindset Follow Ellie on Instagram: https://instagram.com/style.decoded Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler Visit our website: https://shaynadavisconsulting.com

Let me spill the tea on something we have to fix. For too long, executive presence has been boxed into a narrow definition—how you show up in the room. But in a business climate shaped by tech disruption, trust gaps, and talent wars, that definition is officially outdated. In this solo episode, I’m unpacking what I call Executive Presence 4.0—a new model for leadership visibility where your entire leadership team becomes a coordinated, credible signal of your company’s value. And if your company is still stuck in 2.0? You’re leaving trust, talent, and opportunities on the table. This isn’t a trend—it’s a shift. And if you want your company to stay competitive, this episode is your wake-up call. Here’s what we get into: Why traditional executive presence is no longer enough How we evolved from the IBM era to the influence era The four versions of executive presence (and where most companies are stuck) What Executive Presence 4.0 looks like in action The 3 leadership signals every company must align (and what happens when they don’t) How visibility gaps cost you talent, investors, and market trust What it means to move from a one-voice brand to a surround-sound signal Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler Visit our website: https://shaynadavisconsulting.com

Ever worked with a leader who’s brilliant behind closed doors—but invisible to the outside world? They’re smart, strategic, and respected internally…but when it comes to showing up publicly, they’re MIA. Let’s fix that. Because in today’s business climate—shaped by tech disruption, trust gaps, and talent wars—invisible leadership isn’t just a missed opportunity. It’s a measurable liability. In this solo episode, I’m breaking down the real cost of external invisibility, why presence equals performance, and how organizations can’t afford to ignore it any longer. I’ll also walk you through the ripple effect invisible leaders create—from revenue loss and retention risks to reputational decline. If you’re a decision-maker, this episode will challenge you to stop treating executive visibility like a “nice-to-have.” It’s not. It’s a business necessity. What you’ll learn: Why internal credibility without external presence is a growth cap How thought leadership directly ties to revenue, retention, and reputation The measurable risks of executive invisibility (yes, we have the data) Why trust is earned in public—and how leaders can build it What’s at stake when leaders stay quiet in moments that matter Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler Visit our website: https://shaynadavisconsulting.com

You ever hear someone say, “That leader just has presence”? We’ve all seen it. But presence without substance? That’s just performance. And in this influence economy, performance doesn’t cut it anymore. In this episode, I’m breaking down the shift leaders need to make if they want to be trusted, respected, and remembered. I’m calling out the outdated obsession with personality and charisma, and making a strong case for something deeper—leadership identity. I’ll explain why leadership identity is the new executive presence and how it positions you as the kind of leader who doesn’t just get seen—but gets trusted, followed, and chosen. I also share real-world proof from a client who made the shift and completely changed how she was perceived and promoted. If you’ve ever felt like you have the skills but still get overlooked… let’s fix that. What you’ll learn: Why personality gets attention but identity builds authority How executive presence is evolving in today’s trust-fragile world What leadership identity actually is—and what it’s not The key questions to ask to uncover your leadership identity How to align your communication, content, and presence to reflect who you really are Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler Visit our website: https://shaynadavisconsulting.com

You raised Series B. Now what? If you’re a tech founder in a Series B company, you’re scaling fast, refining product, and chasing metrics. But while your team builds the tech, who’s building the trust? In this solo episode, I’m pulling back the curtain on the blind spot I see across nearly every high-growth company: invisible leadership teams. You’ve got funding, product-market fit, and momentum—but if your leaders can’t communicate externally with clarity, credibility, and confidence, you’ve got a serious growth liability. I’m not talking about polishing LinkedIn bios or posting more. I’m talking about turning your operators into trusted voices that support your brand, build stakeholder confidence, and drive real business outcomes. Let’s talk about what Series B companies are getting wrong, and how to fix it before your competitors outshine you. What you’ll learn: Why most Series B companies are ignoring a critical growth driver The external influence blind spot that’s holding your leadership team back Real talk on why product alone won’t get you to Series C What perception has to do with fundraising, talent, and enterprise deals Why silent CTOs and invisible VPs are costing you credibility How to equip your team to lead out loud, not just operate in the background Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: http:/linkedin.com/in/shaynarattler Visit our website: https://shaynadavisconsulting.com

You’ve probably noticed: influence isn’t just for the ‘personal brand’ crowd anymore. It’s the new leadership language. In this solo episode, I’m pulling back the curtain on why visibility alone isn’t enough—and how today’s leaders need to evolve their presence to stay relevant and bankable. I break down the real shifts happening in boardrooms, executive suites, and industries where trust is fragile, talent is scarce, and perception drives power. I started this show helping entrepreneurs turn influence into income. That mission still matters. But now? We’re going bigger. Because the same principles that fuel personal brands are now mission-critical for executives, corporations, and anyone leading in a high-stakes, high-visibility environment. So if you’re still defining executive presence by how polished you look in a meeting—let’s fix that. In this episode, I break down: Why the old rules of influence no longer apply How executive presence must evolve—from the room to the world The three external forces reshaping leadership today Why “being seen” is no longer the goal—and what to aim for instead How to position your leadership identity for ROI (reputation, retention, revenue) Your Next Steps: Access the white paper: External Influence: The Currency Every Leader Must Carry. https://externalinfluence.us Follow Shayna on LinkedIn: http://linkedin.com/in/shaynarattler Visit our website: https://shaynadavisconsulting.com

If your to-do list is growing but your results aren’t, you’re probably stuck in self-accountability—and it’s costing you more than you think. In this power-packed episode, I’m joined by business advisor and truth-teller Gwen Bortner to challenge one of the biggest myths in entrepreneurship: that self-accountability is the secret to success. (Spoiler: it’s not.) If you’re checking the boxes, staying “consistent,” and still not seeing the results your expertise deserves, let’s fix that. Gwen and I go deep on the hidden bottlenecks keeping even high-achieving women stuck—and how to break free. You’ll hear why reliability isn’t the same as accountability, why doing the “right” things still won’t get you paid if you’re doing them wrong, and how to shift from hustle to high-leverage execution. We’re not talking more tasks. We’re talking about the real internal rewiring and external structure required to create serious income—and a business that doesn’t break you in the process. What You’ll Learn: Why self-accountability is a myth that keeps you stuck The difference between task management and meaningful progress How “being reliable” can actually limit your growth Gwen’s weekly course of action framework for momentum (without burnout) The ONE question to ask to know if you’re chasing someone else’s success Why clarity on what you actually want is the first step to scaling sustainably Mentioned in the Episode: Learn more about Gwen and her work: https://everydayeffectiveness.com  Connect with Gwen on LinkedIn: https://www.linkedin.com/in/gwen-bortner/ Your Next Steps Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Ever feel like your income doesn’t match your influence? Let’s fix that. In this episode, I’m sitting down with certified money mindset coach Betty Barnett to unpack the unconscious beliefs and money personalities silently running the show behind your business decisions. Whether you’re earning six, seven, or even eight figures, you still have a money story—and it might be silently capping your growth. We’re diving deep into how your sacred money archetypes shape everything from your pricing to your business model—and how to identify which ones are empowering or sabotaging you. This episode is your invitation to not only shift your mindset—but your money-making strategy from the inside out. What You’ll Learn: What your money personality is and how it’s influencing your business Why high earners still hit money mindset blocks (yes, even you) How to shift out of scarcity—even if you’re financially successful The 8 sacred money archetypes and how to use them to close more deals A practical reframe to bring your financial strategy into alignment with the life you actually want Why “just making more” isn’t always the answer—and what to ask yourself instead Resources Mentioned: Learn more about Betty and her free offer: https://bettybarnett.com/ and follow her on Instagram: https://www.instagram.com/betty_barnett_coaching/ Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Let’s be honest—your visibility might be on point, but if your sales page isn’t doing its job, you’re leaving serious money on the table. In this episode of The Influence Economy, I’m joined by M. Shannon Hernandez—a messaging strategist for high-growth founders and the brain behind the Profit-Driven Messaging Ecosystem. She’s the expert seven-figure leaders call when their message no longer matches their mission. And today? She’s dropping pure fire on why your sales page could be the profit leak you’ve been ignoring. We’re not just talking about headlines and button colors. This is about deep alignment between the value you deliver and how you articulate it on your most important conversion asset—your sales page. From “revenue leaks” and visibility that doesn’t pay, to the outdated advice that’s dumbing down your brand, we’re dismantling every lie the online world has sold you about what it takes to convert. So, if you’ve been wondering why your incredible visibility hasn’t been translating into revenue, pull up a chair. We’re going in. What We Cover: The 3 hidden costs of an underperforming sales page Why clarity trumps cleverness every single time The biggest mistake even seasoned entrepreneurs make when selling Why women buyers want more depth—not dumbed-down marketing The two sales page myths that are costing you conversions How to future-proof your messaging in an AI-driven world Resources Mentioned: Learn more about Shannon: https://mshannonhernandez.com and follow her on LinkedIn: https://www.linkedin.com/in/mshannonhernandez/ Shannon’s Free Offer: https://joyfulbusinessrevolution.com/salespagehelp/ Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

If you’ve ever thought “I don’t have time for mindset work” or rolled your eyes at another journaling challenge—this episode is your wake-up call. In today’s conversation, I’m joined by Kim Rogne, certified high-performance coach and founder of For the Love Of. We go beyond the surface to talk about how reprogramming your mindset (yes, literally) could be the one shift standing between you and the income, impact, and influence you’ve been chasing. And if you think mindset is fluffy or “extra”—Kim and I both used to feel the same way… until we didn’t. We unpack the exact process that helped Kim start a business at 50, thrive after trauma, and build a high-performance model that keeps CEOs from burning out. She shares her powerful PRP framework—and the story behind how it started with a dollar-store notebook and a text from a friend. This isn’t your typical “just journal and manifest it” episode. It’s strategic, science-backed, and grounded in what actually works to build a profitable, fulfilling business. What We Cover: The mindset myth most high-achieving women are still believing How 5 minutes a day can rewire your brain and raise your revenue What CEOs get wrong about high performance (and how to fix it) The PRP model: Perception → Reality → Potential A journaling habit that turned into a global movement Mentioned Resources: Kim Rogne’s platform: https://fortheloveof.com Follow Kim on Instagram: https://www.instagram.com/kimrogne/ Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

If your messaging isn’t making you money, it’s not working. Period. This week on The Influence Economy, I’m joined by strategic marketing expert and certified StoryBrand guide Amber Gaige to dissect one of the most overlooked reasons your offers aren’t selling, your DMs are dry, and your content is falling flat: your messaging isn’t converting. Amber brings 20+ years of hands-on marketing experience (plus a legacy of entrepreneurship) to this tactical conversation where we cut through the fluff and get to the heart of what makes messaging actually sell. If you’ve been leaning too hard into clever copy, brand jargon, or “cute” positioning—this is your wake-up call. In this episode, you’ll learn how to shift from confusing to clear, how to make your messaging hit harder with the exact words your clients are actually using, and how to create content that breaks through 11 million daily messages and still gets noticed. This isn’t about branding fluff. This is about revenue-driving clarity, connection, and conversions. Let’s fix that. What You’ll Learn: The difference between messaging and marketing (and why most get it wrong) The #1 reason your message isn’t converting (hint: it’s not about you) How to shift from cute to clear without sounding boring The “grunt test” your website must pass in 4 seconds or less A 3-part messaging framework to boost conversions instantly Why every story needs a point (and every point needs a story) The right way to use storytelling that sells (without centering yourself) How to stand out in a noisy market with clarity, not content volume Mentioned Resources: Amber Gaige, Far Beyond Marketing: https://www.farbeyondmarketing.com StoryBrand Framework: https://storybrand.com Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Let’s talk about the real ROI of joy. If you think workplace culture means ping pong tables and pizza parties… let’s fix that. In this episode, I sit down with disruptive leadership expert and Fortune 100 trailblazer Elizabeth Bieniek, author of Cake on Tuesday, to unpack why joy isn’t just a vibe—it’s a strategy. We go deep into what most leaders get wrong about culture (yes, even the well-intentioned ones), and how real influence comes from authenticity, not armor. Whether you’re leading a team, consulting for enterprise clients, or building your empire—this conversation will challenge how you think about culture, leadership, and the kind of business you actually want to run. Elizabeth and I are peeling back the curtain on what it really means to bring your full self to work—and how that one shift can unlock exponential ROI. What We Cover: The #1 culture mistake leaders make (and how to correct it) Why “joy” is a leadership superpower, not a weakness How to create magnetic workplace culture that retains talent and drives innovation The ROI of authenticity (including how one employee turned joy into a patent!) Tangible ways to “craft” culture vs. just listing values on a wall Resources Mentioned: Learn more about Elizabeth Bieniek https://www.elizabethbieniek.com/ and follow her on Instagram https://www.instagram.com/cakeontuesday/ Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Let me guess… You’ve built the brand, grown the platform, maybe even launched the podcast. You’re visible, respected, and known.But behind the scenes? The momentum, money, and meaningful opportunities still feel like they’re crawling instead of flowing. If you’ve ever thought, “I have influence… but I’m not earning at the level I should be,”This episode is your wake-up call. I’m spilling the tea on the exact four-part framework I use to help women shift from visibility to authority… from hustle to high-value… and from being seen to being sought after. This is The Influence Impact Method—and it’s how you stop trading time for likes and start building something that actually pays you back. Not just today. But for decades to come. Inside this episode, I’ll show you: Why your visibility isn’t bankable (yet) The silent saboteur keeping brilliant women stuck in content mode How to shift from being “everywhere” to being irresistible to decision-makers The 4 essential phases to move from platform to profit to legacy This isn’t about doing more. It’s about doing what actually moves the needle. What You’ll Learn: Why visibility without authority is exhausting—and how to fix it The 4-part Influence Impact Method: Visibility, Authority, Profitability, Legacy How to become a magnet for high-value opportunities without constant content What separates being seen vs. being sought after The mindset shift from online hustler to strategic authority The difference between trading time and building wealth How to start building a brand that outlasts trends, platforms, and algorithms Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Ready to land bigger, better deals with ease? You’re probably overlooking the most powerful sales tool hiding in plain sight: LinkedIn Sales Navigator. In this episode of The Influence Economy Podcast, I sit down with digital sales strategist and LinkedIn expert Tamika Brunetti to pull back the curtain on how to use Sales Navigator to book high-level clients, access decision-makers, and position yourself for six and seven-figure deals. Tamika—founder of Ascent Social Capital and a certified LinkedIn Sales Navigator community expert—breaks down exactly how to make LinkedIn work for you, not just sit pretty on your to-do list. She’s trained thousands of professionals across Fortune 500 companies, and today she’s spilling insider tips you won’t get from a YouTube tutorial. This is not your average “optimize your LinkedIn profile” talk. We’re talking real strategy to attract serious income. Here’s the truth: you don’t need more followers—you need better filters, smarter targeting, and a system that builds relationships with power players on autopilot. Let’s fix that. What You’ll Learn: The key difference between regular LinkedIn and Sales Navigator (and why it matters for high-ticket deals) How to use Sales Navigator to find decision-makers, bypass gatekeepers, and multithread your outreach The #1 mistake most users make that’s keeping them broke Tamika’s favorite under-the-radar Sales Navigator feature that tracks buyer intent (and how to use it for bigger conversions) How to use job postings as your strategy shortcut to land fractional roles and consulting contracts How to manage your time on the platform for maximum results in just 30 minutes a day Mentioned Resources: Connect with Tamika on LinkedIn: https://www.linkedin.com/in/tamikabrunetti/ Want to go deeper? Book a session or find training info via her LinkedIn profile. Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

If you’re showing up, pitching big, and still walking away with a “we’ll think about it,” let’s fix that. Far too many high-level women are losing out on five- and six-figure deals—not because their offer isn’t valuable, but because their pitch is killing the deal before it even starts. In this solo episode, I’m breaking down the five most expensive mistakes I see entrepreneurs make when they’re pitching high-stakes deals—and how to avoid them. From sounding like a vendor instead of a partner to drowning decision-makers in unnecessary details, this episode is your wake-up call to step up, sharpen your strategy, and position yourself as the most obvious, lowest-risk, highest-ROI choice in the room. Let’s shift from “we’ll get back to you” to “where do we sign?” What You’ll Learn: The #1 reason your pitch is falling flat—even if your offer is solid The difference between sounding like a seller vs. a strategic partner Why information overload is costing you credibility and clarity How to follow up without being annoying (and stay top of mind) The mindset shift that turns one-off wins into long-term deals Mentioned Resources: DM Shayna on Instagram @shaynarattlerdavis and say you listened to this episode to explore how she can help you land your next big deal. Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

You say you want to land bigger deals and attract high-end clients—but does your brand actually look like it belongs in the premium lane? In this powerful episode, I sit down with global speaker and CEO of The Circle of Excellence Group, Landi Jack, to unpack what it really means to position yourself for premium clients. Landi has worked in over 50 countries and helps leaders play a bigger game—so you already know she’s not here to play small. We’re not just talking mindset—we’re getting into the branding, the presentation, the positioning, and yes, even your wardrobe. If you’ve ever wondered why your audience isn’t converting into high-paying clients, this episode might just be your wake-up call. We’re spilling the tea on everything from pricing and presentation to the colors you wear and the energy you bring into a room. And trust me—this isn’t about being fake. It’s about showing up as the elevated version of who you already are so that premium clients don’t overlook you. What You’ll Learn: The biggest non-obvious reason you’re not attracting premium clients Why your branding and wardrobe are repelling the people with the checkbooks How to align your lifestyle brand with your business goals What makes a premium brand stand out online (hint: it’s not your content volume) Why confidence is the secret sauce most entrepreneurs are skipping The one shift that can double your rates instantly Why polarizing opinions are actually magnetic to high-end buyers How to expand beyond your local market and go global Mentioned Resources: Landi Jack: https://www.circleofexcellence.group Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Are you building a business with an exit in mind—or just hoping it works out when you’re ready to move on?Most women entrepreneurs pour everything into growing their companies but never think about how (or if) they’ll exit. That’s a costly mistake—because without a strategic exit plan, you could leave serious wealth on the table. In this powerful conversation, I’m joined by Patty Block—business advisor, transition expert, and author of Your Hidden Advantage. For nearly two decades, Patty has helped women business owners fine-tune operations, scale revenue, and build real business value so they can create an “elegant exit” on their terms. We’re dismantling the myths around selling your business, unpacking the different exit options available, and revealing how even personal brands can create sellable assets. Whether you’re years away from selling or thinking about closing the doors soon, the time to start positioning for your exit is now. You’ll learn why only a small percentage of women-owned businesses successfully sell, what to do to avoid being taken advantage of in the deal-making process, and how to protect your intellectual property so it actually adds value to your business. What You’ll Learn in This Episode: Why so few women entrepreneurs successfully exit their businesses—and how to beat the odds The different types of exits (and why selling isn’t the only option) How to position a personal brand for sale by building frameworks and intellectual property The five-year runway you should aim for to maximize business value What to avoid so you don’t get hustled or undervalued in the negotiation process Links and Resources Mentioned in This Episode: Your Hidden Advantage by Patty Block: https://theblockgroup.net/book Follow Patty on LinkedIn: https://www.linkedin.com/in/pattyblock Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

What if the only thing standing between you and corporate deals wasn’t your offer—but your mindset? In this episode of The Influence Economy, I’m spilling the tea on the internal blocks holding too many high-level women back from the kind of opportunities that actually match their brilliance. Not because they’re not qualified. Not because they’re not ready. But because they’ve been told they need to look, act, or sound a certain way to get in the room. Let’s fix that. I’m sharing the raw truth about what it really takes to get seen—and paid—by premium-level clients and partners. And spoiler alert: It’s not a rebrand. It’s not a new pitch deck. It’s not another certification. It’s learning how to own the power of who you already are. This episode is your permission slip to stop shrinking, upgrade your belief system, and finally position yourself for high-value deals—without changing your whole identity. Here’s what we cover: What You’ll Learn: My personal journey from burnout to bankable corporate deals The 3 biggest mindset myths that are secretly blocking your revenue Why you don’t need a rebrand—you need a refinement The inner shifts that move you from imposter to in-demand How to start thinking like a woman who closes deals Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Stop Chasing Pennies and Start Positioning for Premium! If you’re still trading time for dollars and wondering why scaling feels out of reach, let’s fix that. In this episode of The Influence Economy, I’m sitting down with Ann Carden—a strategic growth consultant and multi-business founder who’s mastered the art of high-ticket, high-impact business models. Ann’s story isn’t about hustling harder—it’s about building smarter. With 40+ years of business, marketing, and sales expertise, she’s coached hundreds of entrepreneurs to pivot from low-leverage offers to premium clients and million-dollar business models.We’re spilling the tea on what’s really stopping you from scaling, how to reclaim your time by letting go of control, and why most business owners are accidentally capping their income.If you’re still spending your mornings doing admin tasks or struggling to delegate, this is your wake-up call. And if you’re still selling $97 offers to people who “need to pray about it,” Ann and I are showing you how to stop stepping over dollars to get to dimes. What You’ll Learn: Why your need for control is costing you serious income How to create a premium business model with high-ticket offers The 4-part framework to scale without burnout Revenue tiers that support a lifestyle of freedom and profit Why corporate contracts and fewer clients = more money The mindset shifts required to think (and earn) bigger Resources Mentioned: Connect with Ann on LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach/ Access Ann’s Free Training: https://expertinyou.biz  Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Let’s be honest—undercharging isn’t a mindset problem. It’s a strategy gap.No one taught you how to sell what you do at the level it deserves… but that changes today. In this episode of The Influence Economy, I’m pulling back the curtain on how to finally price, position, and sell your premium offers without selling your soul—or hustling harder. Because the truth is, you don’t need a bigger audience… you need better positioning. If your calendar is full, your energy is drained, and your income’s not matching your impact, your business doesn’t need another offer. It needs a better one. A high-ticket one. I’ll walk you through: Why you’re more ready for high-ticket than you think The 5 core elements of a premium offer that actually sells How to attract and close high-value clients without being “salesy” This episode is for the woman who’s ready to ditch the low-ticket hustle and finally get paid in alignment with the power of what she does. What You’ll Learn: Why high-ticket isn’t just for coaches or influencers The mindset shift that helped me go from $5K to $25K offers How to reframe “sales” into empowered communication The premium offer checklist every entrepreneur needs Why “more deliverables” don’t equal “more value” How to stop convincing and start clarifying your offer Resources Mentioned: DM Shayna your takeaway: http://instagram.com/shaynarattlerdavis Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks: https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

You’ve been told to “scale your business”—but what if that advice is keeping you stuck? In this episode, I sit down with the iconic Darnyelle Jervey Harmon, powerhouse CEO of Incredible One Enterprises and the mind behind the Move to Millions Method. Together, we’re pulling back the curtain on the real meaning of scaling—and why most entrepreneurs are getting it wrong. If you’ve ever thought scaling meant jumping from $80K to $100K, or running Facebook ads before you’ve built a real foundation, you’re gonna want to press play. This isn’t just strategy—it’s a total reframe. Darnyelle is breaking down the revenue markers, mindset shifts, systems, and team structure that have helped her clients generate over half a billion dollars. We’re talking about building something sustainable, scalable, and spiritually aligned—without the burnout. What we cover: What scaling actually means—and why it starts around $400K, not $100K The 10 strategic components every business must have before scaling How to stop working 12-hour days and still grow your revenue The key systems that help you scale without chaos Why grinding keeps you tired, not paid How to set profit margins that fund your freedom What your team should look like if you’re serious about scaling The mindset traps that are secretly sabotaging your next level Resources Mentioned: Darnyelle’s Move to Millions Method and Book: https://movetomillions.com Darnyelle’s FREE Resources and Tools: https://movetomillions.com/freebies/ Follow Darnyelle on Instagram: https://instagram.com/darnyellejerveyharmon Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Let’s be honest: the old business growth roadmap was never made for women like us. Start-up, growth, maturity, expansion, exit? That’s VC language. But what if your platform isn’t just a business—what if it’s a mission, a message, a movement? In this episode of The Influence Economy, I’m unveiling the real 5-stage journey that high-impact personal brands actually go through. It’s the foundation of my Influence Impact Method—and it’s the blueprint every ambitious woman needs to stop spinning her wheels and start scaling with serious strategy. If you’ve ever asked, “Why am I working this hard and still not getting premium-level results?”—this is your wake-up call. You’ll find out where you are, what’s keeping you stuck, and what exactly to do next to turn your visibility into serious income. Here’s the truth: you don’t need to hustle harder. You need a smarter framework. And today, you’ll get it. What You’ll Learn: The five real stages of growth for personal brands—and why traditional models don’t work for you What intentional visibility really looks like (and why going viral is NOT the goal) How to know if you’re in the authority-building phase—and what to shift if you’re stuck Why profitability is about power—not volume What it actually means to build a legacy-driven brand that scales without burnout Mentioned Resources: Take the Influence Growth Assessment: https://myinfluencestyle.com Your Next Steps: Ambitious Women: Take our Influence Growth Assessment and discover your unique influence and how to use it to boost your profitability: https://myinfluencestyle.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Let’s talk about it: authenticity. Not the watered-down, social media version—but the real, raw, bankable kind that drives high-value relationships, leadership credibility, and personal brand power. In this episode, I sit down with Dr. Danisha Keating—speaker, best-selling author, former foster youth turned PhD, and unapologetic truth-teller. We dive into what authenticity really means for ambitious women looking to build platforms that command attention and income. This isn’t about “just being yourself.” It’s about understanding when, where, and how to show up fully—without losing strategic presence or sacrificing your values. We’re spilling the tea on: The right way to use storytelling to build connection (and what not to do) How to express your values in corporate settings without burning bridges The myth of “your truth” and why it’s hurting more brands than it’s helping What authenticity is not—and why that distinction matters Whether you’re leading a team, pitching a brand, or building your legacy, this episode will sharpen how you show up, how you connect, and how you lead. What You’ll Learn: The difference between real authenticity and harmful oversharing Why “being yourself” isn’t always the right move—and what to do instead How to use storytelling to position yourself, not just share trauma When to lead with your values and when to hold them back What makes your personal brand truly memorable Mentioned Resources: Dr. Danisha’s book: Taking My Voice Back and From Foster to PhD Book time with Danisha: https://calendly.com/danishakeating/authorsandspeakers Your Next Steps: Ambitious Women: Take our Influence Growth Assessment and discover your unique influence and how to use it to boost your profitability: https://myinfluencestyle.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Let me just say it: if you’re still relying on networking to land high-level opportunities, you’re playing the wrong game. Because power players? They’re not scrolling LinkedIn looking for lunch dates. They’re scanning for strategic assets. For leaders who signal value before they ever say a word. In this episode of The Influence Economy, I’m pulling back the curtain on how the most successful women I know stopped “working the room” and started owning the room—without ever having to pitch. I’m showing you how to shift from being a name on a name tag… to being the name decision-makers are already discussing behind closed doors. It’s time to ditch the networking hustle and upgrade your brand to do the heavy lifting for you. What You’ll Learn: Why networking doesn’t work if your brand isn’t positioned with power The difference between access and positioning—and why one pays you more What high-level decision-makers are really looking for (hint: it’s not your brunch selfies) How to go from pitch to peer with your brand presence My personal playbook (and client wins) for becoming the obvious choice—not just an option Mentioned Resources: Grab The Influence Economy Playbook: https://influenceeconomyplaybook.com Your Next Steps: Ambitious Women: Take our Influence Growth Assessment and discover your unique influence and how to use it to boost your profitability: https://myinfluencestyle.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

If you’ve ever felt unseen at the table—or worse, like you had to scream just to be heard—this episode is your reminder that quiet influence can be the most powerful of all. In this deeply resonant conversation, Shayna sits down with Kash Rocheleau, CEO of Icon Foods, to talk about the real keys to leadership, representation, and rising through male-dominated industries with authenticity and bold strategy. Kash unpacks how relationships—not just résumés—create real upward mobility. She shares the exact shifts that helped her move from behind-the-scenes to front-facing CEO and how she built trust from the ground up (literally—yes, she was on the forklift). From succession planning to imposter syndrome, this conversation is a masterclass in owning your leadership journey and preparing the next generation to rise with you. Whether you’re ready to make your next bold career move or simply need permission to own your seat at the table, this episode will call you higher—with strategy, substance, and heart. What You’ll Learn: –How relationships can open doors your résumé can’t –Why quiet leadership is often the most impactful –The mindset shifts that helped Cash move from CFO to CEO –How to prepare for succession—whether it’s your company or your career –The power of representation vs. loud advocacy –How to build a high-value network that actually moves the needle Mentioned Resources: Follow Kash on LinkedIn: HERE Your Next Steps: Ambitious Women: Take our Influence Growth Assessment and discover your unique influence and how to use it to boost your profitability: https://myinfluencestyle.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

If your strategy screams content creator—but not power player—this episode is your wake-up call. Too many women are stuck spinning their wheels trying to land high-level deals with low-level tactics. Posting daily? Shouting your value in the comments? Cold DMs for “virtual coffee”? Let’s fix that. In this episode, I’m pulling back the curtain on what it actually takes to get in the room with decision-makers who write big checks. This is for the entrepreneur who knows she’s capable of more—but isn’t quite sure how to shift from pitching to positioning. We’re talking about enterprise-level visibility, not content calendar chaos. These are the power moves I’ve used—and taught others to use—to land $3M deals and be seen as a peer, not a pitch. If you’ve been wondering why you’re not getting the “yes,” even with receipts and results, this is your blueprint to change that. You don’t need more hustle. You need a smarter room. What You’ll Learn: The #1 reason your current strategy is keeping you out of high-level rooms Why your funnel and website won’t land corporate deals (and what will) 3 powerful shifts to move from “expert” to “enterprise asset” How to identify the right rooms for real opportunities Exactly what to do to stand out to power players and decision-makers The “value entry strategy” that gets you noticed without pitching Mentioned Resources: My new YouTube video on crafting a corporate-ready bio – https://youtu.be/qrRFAdbAY_E Take the Influence Growth Assessment: https://myinfluencestyle.com Your Next Steps: Ambitious Women: Take our Influence Growth Assessment and discover your unique influence and how to use it to boost your profitability: https://myinfluencestyle.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

If your circle only validates you but never elevates you, is your network secretly capping your success? If you’ve ever heard the phrase “your network is your net worth,” this is the episode for you. Shayna Davis goes beyond the clichés to reveal what it really takes to build powerful, high-value connections that not only open doors but also lead to bigger deals, faster promotions, and a true boost to your brand equity. In today’s show, Shayna shares practical strategies for curating a circle that multiplies—not just maintains—your influence. You’ll learn about the three types of relationships you need to prioritize and get a step-by-step roadmap to level up your network without feeling transactional or awkward. Whether you’re an entrepreneur or building a career inside an organization, Shayna’s insights will help you play a bigger game and ensure you’re not stuck in a circle that limits your potential. If you’re ready to upgrade your visibility, capture bigger opportunities, and truly own your influence, this episode is for you! What We Cover: How to ensure your network is an asset and not a vanity metric The hidden costs of staying in the wrong rooms The 3 types of relationships needed to create bankable influence How to upgrade your network Much more… Links and Resources: Ambitious Women: Take our Influence Growth Assessment HERE and discover your unique influence and how to use it boost your profitability. Follow us on Instagram :@shaynarattlerdavis Follow us on Facebook: @shaynarattlerdavis

Are you truly leading with your unique perspective, or just adding to the endless online noise holding back your influence? On this episode of The Influence Economy Podcast, host Shayna Davis sits down with Alan McLaren, co-founder of Strata Originals and a seasoned expert in personal branding for CEOs, executives, and entrepreneurs. With over two decades of leadership experience and having coached more than 600 CEOs in just two years, Alan brings a wealth of knowledge about what it truly means to stand out as a thought leader in today’s noisy marketplace. Together, Shayna and Alan unpack how to go beyond simply being “visible” and instead deliver genuine value through an authentic point of view. Whether you’re an entrepreneur, a corporate executive, or just looking to elevate your personal brand, this conversation dives deep into the real difference between making noise and making an impact. Shayna and Alan also explore why corporations are now encouraging their leaders to step out from behind the company logo, how trust is built in both entrepreneurial and corporate spaces, and the mindset shifts necessary—especially for women—to take up space and own their influence. Tune in for practical tips, thought-provoking perspectives, and actionable steps to help you communicate your uniqueness, lead with purpose, and turn influence into real results. What We Cover: What separates a true thought leader Top ways to stand out with a personal perspective that gains attention What must shift in order to lead and influence others effectively Much more… Links and Resources: Learn more about Alan and grab his freebie HERE. Follow him on LinkedIn HERE. Ambitious Women: Take our Influence Growth Assessment HERE and discover your unique influence and how to use it boost your profitability. Follow us on Instagram :@shaynarattlerdavis Follow us on Facebook: @shaynarattlerdavis

Are you positioning yourself as an expert or as the thought leader brands can’t afford to ignore? In today’s solo episode, Shayna Davis dives deep into what truly sets top brands apart in the world of PR, media, and speaking opportunities: thought leadership. She challenges listeners to move beyond simply being an “expert” and instead claim a unique point of view that shapes conversations, attracts powerful opportunities, and drives real business growth. Shayna unpacks the difference between experts—who inform and wait to be discovered—and thought leaders—who influence, disrupt, and command the spotlight on major platforms. She shares her own experience growing this podcast into the top 3% globally, her guiding belief about influence as a wealth-building asset for women, and how being willing to say what others aren’t is the key to standing out in a crowded marketplace. Plus, she offers actionable steps for moving from expert to thought leader, ensuring your message cuts through the noise, earns premium opportunities, and turns your influence into serious income. If you’re ready to upgrade your visibility, capture bigger opportunities, and truly own your influence, this episode is for you! What We Cover: The difference between an expert brand and a thought leadership brand that is bankable Why PR, media and stages require thought leadership 3 steps to make the shift from an expert brand to thought leadership brand Much more… Links and Resources: Ambitious Women: Take our Influence Growth Assessment HERE and discover your unique influence and how to use it boost your profitability. Follow us on Instagram :@shaynarattlerdavis Follow us on Facebook: @shaynarattlerdavis