PODCAST · business
The Lead by Emily K Thomas
by Emily K Thomas
The Lead is a conversation series exploring how decisions get made and why certain brands, people, and ideas become the ones that get chosen. emilykthomas.substack.com
Episodes
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Bring Them In Before the Brief
Why this conversation mattered A brief can be clear, polished and built on an incomplete understanding of the audience. The team has agreed on the idea. The presentation is ready. Then someone who spends every day talking to the people you want to reach joins the project. How much can they still...
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Future Demand: Give Tomorrow a Reason to Choose You
Why this conversation mattered A business can become very good at speaking to people who are ready to buy and still leave a much larger question unanswered. What are we doing for the people who will need us later? That was the question I wanted to explore with James Hurman. James is a co-founder…
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Don’t Let One Outcome Define Your Work
Why this conversation mattered A project is cancelled after months of work. A proposal you believed in goes nowhere. A decision changes above you, and the thing you helped build never reaches the people it was meant for. It is easy to carry the whole outcome into the next room as a judgment about...
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How to Build a Brand That Belongs
Why this conversation mattered A strategy can look coherent at headquarters and feel strangely irrelevant to the people it hopes to reach. The words have been translated. The visuals have been adapted. The presentation explains the opportunity. Yet the team closest to the customer can see…
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How to Make Every Detail Mean Something: Anselmo Tumpić on making your brand promise tangible
Why this conversation mattered A brand can spend a great deal of money explaining what makes it different, then give people an experience that feels exactly like everyone else’s. The language says thoughtful. The onboarding feels rushed. The campaign says distinctive. The product could belong to...
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Make Work That Matters. Give It a Chance to Be Seen.
Why this conversation mattered You can spend years becoming good at your work and still hesitate when an opportunity appears. You want one more project, one more credential, or a little more certainty before you put your hand up. Meanwhile, the work stays where it is, known mainly to the people…
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How to Give People a Reason to Care
Why this conversation mattered Who gets heard in your workplace? The person with the strongest idea, the most confident delivery, or the most familiar way of presenting it? Those are different things. When we confuse them, we can give visibility to the wrong contribution and miss the person who...
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Be the Brand They Think of When It Matters
Why this conversation mattered A brand can have a beautiful campaign, a recognizable name, and a product people admire. It can still be missing from the shortlist when someone needs what it offers. That gap matters. From a PR perspective, we work hard to create visibility and credibility. But the...
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Build a Life That Expands Your Creativity with Nadine Kriegelstein
Why this conversation mattered There is a version of success we can picture so clearly that we forget to ask whether we still want to live it. The city we imagined moving to. The project we keep trying to fund. The career that made sense when we were younger. Nadine Kriegelstein and I talked…
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THE LEAD Interviews: Make Your Best Work. Let It Open Doors.
Why this conversation mattered Being fully booked is an easy thing to celebrate. It tells us the work is wanted. The calendar is filling. The business is moving. But I kept coming back to a different question during my conversation with Keri-Ann Stanton: what does all that work leave room for?…
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You may not need more talent. You may need more proof.
MAKE THE WORK BEFORE ANYONE CHOOSES YOU Katie Briefel on why specificity, visible proof, and genuine generosity make talented people easier to trust, remember, and choose. WHY THIS CONVERSATION MATTERED What if the reason you are being overlooked is not a lack of talent, but a lack of visible...
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Momentum Brings Clarity | Sharon Mills on Creativity, Trust, and Better Decisions
ABOUT SHARON MILLS Sharon Mills is a Creative Marketing Strategist, Lead Creative Consultant and Creative Director at SMC Consulting in Ghana. She is also the founder of The Creative Academy, where she helps students, creative professionals, and business leaders strengthen their creative…
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The LEAD: Featuring Oshoveli Shipoh on why clarity beats noise
Why this conversation mattered The creative world often confuses scale with significance. A large budget, famous agency, or address in a major market can make an idea look important before anyone has examined whether it actually moves people. But volume is not consequence. The work we remember...
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Before You Trust the Brand, Check the System Behind It | Anuj Kumar
WHY THIS CONVERSATION MATTERED Fashion is built to make us look. The choices that determine whether a brand deserves trust are often much harder to see: who owns the work, how suppliers operate, which commitments are written down, and whether the person making the claim has a commercial reason to...
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Reputation Is Built in Rooms, Not on Platforms
Why this conversation mattered We are often told that opportunity follows visibility. Post more. Build a personal brand. Make sure the right people know your name. Tracey Brader’s career offers a more useful and more demanding version of that advice: visibility matters, but reputation travels...
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ABOUT THIS SHOW
The Lead is a conversation series exploring how decisions get made and why certain brands, people, and ideas become the ones that get chosen.
emilykthomas.substack.com
HOSTED BY
Emily K Thomas
CATEGORIES
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Frequently Asked Questions
How many episodes does The Lead by Emily K Thomas have?
The Lead by Emily K Thomas currently has 15 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Lead by Emily K Thomas about?
The Lead is a conversation series exploring how decisions get made and why certain brands, people, and ideas become the ones that get chosen. emilykthomas.substack.com
How often does The Lead by Emily K Thomas release new episodes?
The Lead by Emily K Thomas has 15 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Lead by Emily K Thomas?
You can listen to The Lead by Emily K Thomas on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Lead by Emily K Thomas?
The Lead by Emily K Thomas is created and hosted by Emily K Thomas.
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