The Nathan Bridger Podcast
by Nathan Bridger
Chiropractic is a good job trapped inside a bad model.Dr Nathan Bridger has built and run practices across three continents and several Australian states, and coached over 100 chiropractors since 2013. He has been where you are and come out the other side.Each episode takes one part of the job nobody teaches and goes all the way through it. The new patient, first call to report of findings. Care plans. What your numbers mean. What an associate costs. What it takes to open your own.For chiropractors who want to do it their own way, final year to owner.thelaunchmentoring.com/podcast
Episodes
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Nobody Needs An AI Strategy
Someone posted in one of the big chiro Facebook groups about their agency burning money on Google ads and getting nowhere. I commented that I use Claude to run mine. Since then I have had the same question a dozen times, in almost the same words: how do you even do this? Everyone asking believes...
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What Is The Point Of Hiring Someone?
The risk and reward on hiring someone has moved, and it has not moved in the owner's favour. In this episode Angus Haack and I go through why, what the October award restructure does to the numbers, and what both sides of the desk should be doing about it before the decision gets made for them.…
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The Maths That Used To Work
Your hour is not worth five hundred and sixty dollars. And the number you think it's worth is the number you used to justify your last hire. Three errors stacked on top of each other, what a casual CA actually costs once you stop double-counting the loading, and the number that position has to...
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Did we have it wrong or are we early with Angus Haack
The lean model is needed. People just aren't ready to hear it yet. In this episode we unpack why — the sunk cost trap, the stages of change the profession is moving through, and what the early warning signs look like if you're starting to suspect your model isn't working the way it used to. We...
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The Associate Model Is About To Break
Someone we know owns seven practices. He said he’d be better off with one. Everyone in the room knew he was right. Aaron joins us to pull apart the high-volume, multi-associate model and why it’s built on a risk most owners refuse to name: their best associate is one skill-acquisition period away...
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Earn The Right To Charge More
Chiro adjustment prices moved from around $65 to $75 over a decade. Everything else didn't. Most of the reason is fear dressed up as strategy. What your price says about you before anyone walks in, why low volume doesn't automatically mean high fees, rural versus city pricing, grandfathering...
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We Built The Practice You’d Hate (Then The One You’d Actually Want)
What does the worst possible chiropractic practice look like? Shopping centre, second floor, no natural light, four associates on day one, $65 a visit, five year lease, no marketing plan, and a spin-the-wheel care model. We built it. Then we tore it down and built the opposite. We cover: - Why…
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A Couple of Whoopsie Posts
We pulled apart a few pieces of chiro advice going round this week. The $49 offer guy who runs a $49 offer. The whiteboard maths that takes an associate from 30 to 40 PVA with a red marker. The post about why niching is lazy that then describes a niche. Then we un-rip all of it. How to get over…
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If You Have To Sell, Your Marketing Failed
Naval Ravikant put it best. If you have to sell, the marketing was bad. If you have to market, the product was bad. Twelve adjustments over six weeks isn't a product stack. It's one product pulled into pieces and read back as a list. That's why the marketing runs dry, that's why the ROF feels…
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You Don't Hate Chiro. You Hate The Model.
Everyone quoted the dropout stat for a couple of years. Nobody could ever find where the number came from. Most of the time it isn't the profession. It's an overcorrection, a model that was never yours, and an identity welded to being a chiropractor instead of to the person who solves the…
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The True Cost Of An Associate (It's Not Passive Income)
Everyone thinks hiring an associate means stepping back and earning passively. It does not. Angus, Nathan and Aaron go through what associates actually cost financially, emotionally and operationally, and why most owners get blindsided by the realities.
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The Ceiling Is Usually You
Why do chiropractors stall at the same numbers year after year? Nathan and Angus make the case that it is almost never the script, the system or the hours available. They cover why communication matters more than technical skill, why rejecting one model usually sends practitioners overcorrecting...
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Owner or Associate. Who is at Fault?
Good owners and bad associates, or bad owners and good associates?
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Lean Marketing
Old school and new school techniques for running lean marketing in your practice.
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Overdoing it with Tech
Your practice does not have a tech problem. It has a subscription problem. What you actually need, what you are probably paying for that you do not, and the three questions to work it out.
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This profession can actually be incredible
A thousand visits a week, through to adjusting in the back of a van. We go through the various models and what is actually possible in this profession.
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What Is Lean?
We had some heat in the comments from coaches who view lean as a scarcity mindset, so in this one we clear up what lean actually is. Hint: it is a practice so good people ask how you do it.
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The Real Reason You Want 3 Days A Week
The only advice anyone seems to give chiropractors is increase your lifetime value. It is not wrong. It is just missing the most important variable, the person doing the work.
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The Double Blow
Two untested variables. One expensive mistake. Why hiring an associate and a marketing agency at the same time is the fastest way to go broke.
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You're not going to sell this thing
So what exactly are you reinvesting in?
About this show
Chiropractic is a good job trapped inside a bad model.Dr Nathan Bridger has built and run practices across three continents and several Australian states, and coached over 100 chiropractors since 2013. He has been where you are and come out the other side.Each episode takes one part of the job nobody teaches and goes all the way through it. The new patient, first call to report of findings. Care plans. What your numbers mean. What an associate costs. What it takes to open your own.For chiropractors who want to do it their own way, final year to owner.thelaunchmentoring.com/podcast
Hosted by
Nathan Bridger
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