PODCAST · business
The Relay
by Gabriel Stiritz
You're invited to join The Relay where you’ll be listening to the top talent in legal. Our audience consists of forward-thinking leaders who are passionate about leveraging technology and AI to enhance their practice. Our listeners are owners and C-suite at personal injury, SSD, medical malpractice, consumer class action, mass torts, and employment law firms. This is a unique opportunity to enhance your firm with like-minded professionals aiming to elevate their firms to new heights.
Episodes
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S3, E13: The Future of Legal AI: Build, Buy, or Get Left Behind?
What does it take to build an AI-powered law firm—and is developing your own technology really the answer? Morgan & Morgan has committed at least $1 billion to AI and technology over the next decade. But behind that investment is a much bigger conversation about how law firms operate, adopt...
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S3,E12: Did Referrals Fail the Best Referral Firm in the Country?
Did the referral model fail one of the most successful referral firms in the country? Top Dog Law built a national brand by doing something unusual: mastering consumer acquisition, then partnering with law firms across the country to handle much of the legal work. Now, Top Dog is making a major...
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Stop Automating Broken Processes
In this episode of The Relay, Gabriel Stiritz sits down with Melissa Graham, former COO of Richard Harris Law Firm and now VP of Industry at Supio, to discuss what AI means for the future of law firm operations. After spending her career inside law firms—from the copy room to case management to…
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What If Your Next Client Finds You Before They Need a Lawyer?
What if the future of legal client acquisition starts before someone even knows they need a lawyer? In this episode of The Relay, Gabriel Stiritz sits down with Carson Brienza, who leads legal operations at Kinetic Apps, to explore PayMe—a consumer advocacy app designed to help everyday Americans...
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S3,E9 - Brand Is the Moat: How Law Tigers Built 25 Years of Market Share
What makes a legal brand valuable—and why do some survive while others disappear? In this episode of The Relay, Gabriel Stiritz sits down with Dave Thomas, who leads growth and business development for Law Tigers, to explore how a motorcycle-focused legal brand built 25 years ago became a…
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S3, E 8: Why Morgan & Morgan Doesn't See Other Law Firms as the Competition
In this episode of The Relay, Gabriel Stiritz sits down with Dan Morgan, Managing Partner at Morgan & Morgan, for a wide-ranging conversation about competition, referrals, marketing, and the strategies behind the firm's continued growth. Dan explains why he doesn't view other plaintiff firms as…
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The $10 Billion Hiding in Law Firm Exhaust
Every law firm turns away cases. Most never think about them again. In this solo episode, Gabriel Stiritz explores why those declined cases may represent one of the biggest untapped revenue opportunities in the plaintiff bar. He breaks down the math behind referral revenue, introduces the concept...
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S3, E6 - The Future of Law Firm Growth Isn't Local Anymore
What happens when the traditional law firm model stops working? In this episode of The Relay, Gabriel Stiritz sits down with attorney, entrepreneur, and YouTube creator Josh Sanford to reflect on the rise and fall of a high-volume wage-and-hour practice—and how those lessons led both of them to...
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S3, E5 - "It's Nothing But a Thing" — Jacob Malherbe on Building an AI-Powered Law Firm
AI is everywhere—but very few law firm owners have actually rebuilt their business around it. In this episode of The Relay, Gabriel Stiritz sits down with Jacob Malherbe, founder of Mass Tort Ad Agency and one of the earliest pioneers of Facebook advertising for plaintiff law firms, to explore…
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S3, E4 - Why 80% of Legal Demand Still Goes Unserved
What happens when a trial lawyer gets so frustrated with a broken legal process that he decides to rebuild it from scratch? In this episode of The Relay, Gabriel Stiritz sits down with Eric Voogt, founder of Proof and former trial lawyer, to discuss how technology is reshaping legal services, why...
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S3, E3 - What Personal Injury Law Firms Can Learn From DoorDash
What can a personal injury law firm learn from DoorDash? More than you might think. In this episode of The Relay, Gabriel Stiritz sits down with Viraj Bindra, Founder and CEO of Finch Legal and former DoorDash product leader, to explore how lessons from one of the fastest-growing technology...
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S3, E2 - Claude for Legal Changes Everything — Here’s What Law Firms Need to Know
Private equity may be dominating the legal conversation right now but another major shift is happening underneath the surface of law firm operations: AI is becoming directly integrated into the tools firms already use every day. In this episode of The Relay, Gabriel Stiritz sits down with Tyler...
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S3, E1 - Private Equity Is Entering Personal Injury Law — Here’s What It Actually Looks Like
Private equity is rapidly changing the personal injury landscape — but what do these deals actually look like behind the scenes? In this episode of The Relay, Gabriel Stiritz sits down with Chad Dudley, partner at Dudley DeBosier Injury Lawyers, to break down one of the first major MSO deals in…
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S2, E17 – Gold or Fool's Gold? Finding Legal AI Tools that Really Work
In this conversation, Gabriel Stiritz and Justin McCallon discuss the evolving landscape of AI in the legal sector, particularly focusing on litigation workflows. They explore the divide between firms effectively leveraging AI tools and those hesitant due to concerns like hallucinations. Justin...
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S2, E16 – PE & PI: The Current Landscape of Law Firm Acquisitions
In this conversation, Gabriel Stiritz and Tom Lenfestey discuss the evolving landscape of law firm transactions, particularly in the personal injury sector. They explore the impact of private equity on law firms, the emergence of Managed Service Organizations (MSOs), and the challenges faced by...
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S2, E15 – Managing and Maximizing Your Referrals
In this episode, Gabriel Stiritz (CEO, Lexamica) and Glen Lerner (Founder and Partner, Lerner and Rowe) explore rapid changes in the legal business landscape due to AI and market dynamics. The conversation highlights the importance of adaptation in order to thrive in this evolving environment,...
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S2, E14 – The Real Value of a Unified Brand with Nate Skinner
In this episode of The Relay, host Gabriel Stiritz interviews Nate Skinner, Chief Marketing Officer at 8am (formerly AffiniPay), about the recent rebranding of the company and its implications for law firms and the legal technology industry. They discuss the importance of a unified brand, the…
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S2, E13 – The Latest on Voice AI with Ethan Hilton
In this conversation, Gabriel Stiritz interviews Ethan Hilton, founder of Caseflood.ai, discussing the transformative impact of AI on the legal industry, particularly in the intake process for personal injury law firms. They explore the current state of voice AI technology, its capabilities,...
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S2, E12 – The Capital Reality: Investor Insights on Legal Tech with Zach Posner
In this episode of The Relay, host Gabriel Stiritz speaks with Zach Posner, co-founder and managing partner of The LegalTech Fund, about the current trends in legal technology, the impact of AI on the legal industry, and the future of law firms. They discuss the importance of evaluating legal...
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S2, E11 – The Power of Breaking Bread with Ken Levinson
In this episode of The Relay, host Gabriel Stiritz interviews Ken Levinson, a leading personal injury attorney, about the importance of building authentic relationships in the legal field. Levinson shares insights on how intimate dinners can foster meaningful connections among lawyers…
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S2, E10 – Operational Excellence with John Nachazel
In this episode of The Relay, host Gabriel Stiritz speaks with John Nachazel, COO of Mike Morse Law Firm, about the evolving landscape of personal injury law firms. They discuss the challenges of rising operational costs, the importance of branding versus paid advertising, and the impact of AI on...
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S2, E9 - David vs. Goliath: How Independent Firms Can Beat Big Money with Ben Glass
In this episode of The Relay, host Gabriel Stiritz speaks with Ben Glass, a seasoned personal injury lawyer, about the evolving landscape of the legal industry. They discuss the impact of private equity, the importance of customer experience, and strategies for independent law firms to thrive...
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S2, E8 – AI Voice Agents with Chris Keller
Chris Keller, of Keller Swan Injury Attorneys, shares with Gabriel how his firm is using conversational AI to solve intake challenges, reduce missed calls, and scale efficiently—highlighting real results, compliance strategies, and the future of AI-driven legal operations.
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S2, E7: 4 Numbers Every Law Firm Owner Should Know with Tim McKey
In this episode, Gabriel Stiritz and Tim McKey discuss the essential Key Performance Indicators (KPIs) that every personal injury law firm owner should understand. They delve into the critical metrics that determine the financial health of a law firm, including expense categories, attorney...
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S2, E6: "Making The Phone Ring" Stops Working with Tim McKey
In this episode, Gabriel Stiritz interviews Tim McKey about sustainable growth strategies for law firms. They discuss the importance of understanding financial metrics, the four key strategies for growth, common mistakes law firms make, and how to identify operational cracks that hinder growth.…
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S2, E5: Passive vs. Active Marketing with Michael Mann
In this episode of The Relay, host Gabriel Stiritz speaks with Michael Mann, lead strategist at Scale Marketing, about the transition from passive to active marketing in the legal sector. They discuss the importance of leveraging data for optimization, measuring growth, and the need for a…
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S2, E4: Solo - The Pre-Litigation PI Life Cycle
In this conversation, Gabriel Stiritz provides an in-depth overview of the operations of personal injury law firms, focusing on the client journey from initial contact through to case resolution. He discusses the importance of understanding the operational flow, the client intake process, medical...
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S2, E3: Billing Subscription Model with Mathew Kerbis
In this episode, Gabriel Stiritz interviews Mathew Kerbis, founder of the Subscription Attorney, discussing the innovative subscription billing model for legal services. They explore the benefits of this model, including predictable revenue, efficiency, and improved client relationships. Mathew...
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S2, E2: Maximizing Client Communications, Digitally, with Matt McClelland
In this conversation, Gabriel Stiritz and Matt McClellan discuss the evolving landscape of legal technology and the changing expectations of consumers in the legal field. They explore the importance of effective communication, client education, and the integration of video content to enhance…
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S2, E1: Solo - FCC 1-to-1 Consent
In this episode, Gabriel Stiritz discusses the upcoming FCC one-to-one consent rules that will significantly impact how personal injury law firms manage marketing and client communication. The conversation covers the implications of these rules, the necessary technology updates, and best…
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Episode 13 - The Power of Showing Up with Seth Price
In this episode of The Relay, host Gabriel Stiritz interviews Seth Price, founder of Price Benowitz and BluShark Digital Marketing. They discuss the importance of networking, the value of showing up at conferences, and how to balance business responsibilities with relationship building. Seth…
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Episode 12: 2024 Year In Review with Mathew Kerbis
In this episode, Gabriel Stiritz and Mathew Kerbis discuss the transformative impact of AI on the legal profession, particularly for personal injury law firms. They explore various AI tools, including Paxton, and their ability to enhance efficiency and productivity. The conversation also delves...
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Episode 11: Maximizing Case Values Thru Case Rankings
In this episode of The Relay, Gabriel Stiritz interviews Chad Dudley, managing partner of Dudley Debosier Injury Lawyers, about innovative approaches to law firm management, particularly focusing on case ranking systems. Chad shares insights from his extensive experience consulting with personal...
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Episode 10: Is TV Dead or Dying?
In this conversation, Micki Love from CJ Advertising discusses the evolution of legal marketing, emphasizing the enduring importance of TV advertising while also exploring the rise of digital and influencer marketing. She highlights the need for law firms to adapt their strategies based on market...
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Episode 9: Cybersecurity 101 for Law Firms
In this conversation, Gabriel Stiritz and Foster Davis discuss the critical importance of cybersecurity for law firms, particularly in the context of rising data breaches. They explore the current landscape of cybersecurity, the challenges faced by small- to medium-sized law firms, and the...
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Episode 8: Marketing Your Firm with Gary Sarner
In this episode, Gabriel Stiritz interviews Gary Sarner, founder of ROI 360+, about innovative marketing strategies for personal injury law firms. They discuss the importance of traditional media, the introduction of new marketing technologies, and the significance of branding and communication…
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Episode 7: Telemedicine in PI | Oct 28, 2024
In this conversation, Gabriel Stiritz and Dave Francolini discuss the integration of telemedicine into personal injury law practices. They explore how telemedicine can bridge treatment gaps for accident victims, enhance client retention, and improve overall satisfaction. The discussion covers the...
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Episode 6: Open Sourcing Law with Mike Lissner
Mike Lissner, Executive Director and CTO at the Free Law Project, discusses the organization’s mission to make the legal system more equitable. They provide free access to legal materials like case law and federal court filings, advocate for judicial transparency, and are working with Adam Schiff...
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Offshoring (with Ethen Ostroff)
In this episode of The Relay, Gabriel Stiritz interviews Ethen Ostroff about outsourcing for law firms. They discuss the benefits and challenges of outsourcing, the importance of clear task delegation, and how to integrate outsourced staff into the firm's culture. Ethen shares his experience with...
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Sell Your Law Firm (with Tom Lenfesty)
Tom Lenfestey, founder of the law firm Practice Exchange, discusses the buying and selling of law firms. He explains that the Law Practice Exchange is a marketplace for buying and selling law firms, with the goal of normalizing the process and helping law firm owners monetize the value they have...
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The State of AI in Case Management (with Nathan Morris)
In this episode, Gabriel Stiritz interviews Nathan Morris, co-founder and chief culture officer of Filevine, about the state of AI in case management. They discuss the limitations and hype surrounding AI, as well as the current state of AI in law firms. They also explore the importance of using…
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Mining for Conflict (with Mary Ellen Murrah)
Mary Ellen Murrah, Chief Strategy and Marketing Officer at Vista Consulting, discusses the importance of mining for conflict internally within an organization. She emphasizes the need for leaders to listen to and elicit complaints from their team members, as well as create a culture of...
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ABOUT THIS SHOW
You're invited to join The Relay where you’ll be listening to the top talent in legal. Our audience consists of forward-thinking leaders who are passionate about leveraging technology and AI to enhance their practice. Our listeners are owners and C-suite at personal injury, SSD, medical malpractice, consumer class action, mass torts, and employment law firms. This is a unique opportunity to enhance your firm with like-minded professionals aiming to elevate their firms to new heights.
HOSTED BY
Gabriel Stiritz
CATEGORIES
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Frequently Asked Questions
How many episodes does The Relay have?
The Relay currently has 44 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Relay about?
You're invited to join The Relay where you’ll be listening to the top talent in legal. Our audience consists of forward-thinking leaders who are passionate about leveraging technology and AI to enhance their practice. Our listeners are owners and C-suite at personal injury, SSD, medical...
How often does The Relay release new episodes?
The Relay has 44 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Relay?
You can listen to The Relay on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Relay?
The Relay is created and hosted by Gabriel Stiritz.
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